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Partner Success Workshop:Inbound Marketing Journey
& Customer Persona Development
Ashley L. Libby, PT, MBABrand & Marketing Strategist
Principal & Founder@TheAncaGroup
At the Anca Group, we guide new and existing organizations to
GROW, EVOLVE, ADVANCE, ADAPT, OVERCOME, and THRIVE
by developing and delivering brand identities,marketing plans, and business strategies
that drive relationships, results, and profits.
Clients Anca Prospects
HubSpot = Investment / Future
Maximize Inbound Opportunity
Learn | Absorb
• Partnered with my Inbound Marketing Consultant*
• Joined Office Hours each week*• Attended Inbound Marketing Workshop Series*• Consulted my Channel Account Manager*• Joined Partner Success Workshops*• Utilized HubSpot community resources and offers
* THANK YOU, Tim Dearlove, Patrick Shea, Mark Kilens, Brian Signorelli, and Nick Sal!
Create Original, Unique Content
Brand It!
How do I make inbound marketing
more personal? How do I speak directly to my customers?
My Struggle
Customer (Marketing) Personas
- Mark Kilens’ Persona Workshop Series -
My Answer
(Blank Slate)
Small Business Owner RyanWhat do I need to know / remember about Small Business Owner Ryan?• Position• Company Info• Education & Experience• Demographic & Day-to-Day
Info• Learning New Info• Publications & Blogs• Biggest Problems &
Challenges• Needs
Develop It
Use It
Results!
• Objective– Increased website traffic – Grown social media presence and visibility– Taken on first HS customer
• Subjective– Boosted confidence– Better resource to current customers– Feel more connected to potential customers
Takeaways
1. Be(come) a sponge2. Know your customers and develop unique
content just for them3. Appreciate the inbound process,
journey, and evolution
What’s Next
1. Continue to learn and practice the art and science of inbound marketing
2. Bring on more customers in area of expertise3. Convert current customer to HubSpot where
and when appropriate
1. Learning – Content Creation & Personas2. Branding – Mission, Vision & Values3. Networking – Agency Relationships
Thank You | Please Contact Me
Let’s ConnectTwitter: @TheAncaGroup
LinkedIn: Ashley L LibbyFacebook: /TheAncaGroup