Partner Solutions Client Name

Date

Price forces innovation…and achieving higher return on capital employed. The endgame is an oil and gas industry that will be stronger, leaner, and built to last. John England, Vice Chairman, US Oil & Gas Leader, Deloitte

Today’s landscape requires a more innovative approach to recruitment

Current Landscape

hiring managers expect more layoffs in the next 6 months

Trust in O&G industry is declining:

(Edelman Trust Barometer, 2016)

[…] the oil and gas industry’s business cycle ebbs and flows, and there will be a market recovery … but most agree it will not be in 2016 (Tobias Read, CEO Swift Worldwide Resources, on Rigzone.com January 4, 2016)

71% of hiring managers expect loss in approved headcount due to market (Rigzone Recruiter Survey, 2015)

Recruitment Challenges

43% from service sector (includes HR professionals)

350,000+

25% of employees

do not trust their employer

(Graves & Co. on Rigzone.com, May 19, 2016)

(Rigzone Recruiter Survey, 2015)

global layoffs,

64%

Current Landscape Considerations

INDUSTRY STATS

46% of Millennials

Over 80%

Most job seekers (85%) would take a pay cut to work for a desired employer career opportunities

According to Bersin by Deloitte, spending more on recruitment can

have looked for / applied for a job on a

mobile device

of recruitment professionals

O&G professionals are always looking for a new / better opportunity: actively manage their career

85%

brand reduce new-hire turnover think it is important for companies to

(Rigzone Employer Brand Insights Survey, May 2016)

(Rigzone Employer Brand Insights Survey, May 2016) (Rigzone Employer Brand Insights Survey, May 2016)

(Rigzone Candidate Survey, October 2015)

(Talent Acquisition Factbook, Bersin by Deloitte, April 2015)

(Rigzone Recruiter Survey, October 2015) in the downturn

build their

of respondents think a company’s reputation matters a lot

$

Over 70%

still have positive outlook on O&G

2 3 _

(Rigzone Employer Brand Insights Survey, May 2016)

Current Landscape

Reduced market opportunity

Wider scale redundancies

Reduced need for hiring

Reduced HR resources

Negative impact on employer brand

Recruitment technologies have impacted workflow

Increased competition for younger and emerging talent

Uncertainty about how the market will recover

Promoting and maintaining brand position in the marketplace

Identifying recruitment marketing efficiencies

Fulfilling sourcing needs with resource changes

Promoting and sourcing a talent pipeline for today and tomorrow

Adapting to innovative recruitment tactics to attract talent

Recruitment Challenges Considerations

Be more innovative – take an integrated approach to your recruitment needs

Market and Talent Pool Is Changing

Considering More than Just Job Adverts and Thinking about a Range of Solutions

An Integrated Approach for Recruitment Success

LONG-TERM RECRUITMENT

SUCCESS

SPONSORED CONTENT SOCIAL TARGETING

Communicate your employer brand message through bespoke

and branded content

Promote your content or initiative on social media

COMPANY PROFILE

Raise brand awareness and drive targeted traffic to your jobs

Promote your brand and recruitment message to oil and gas professionals

Position your business where candidates are researching and

looking for jobs

TARGETED EMAILS

Engage with Top Talent and Position Yourselves against the Competition Promote Your Brand

How people perceive a company brand plays a key role in any

recruitment strategy

DISPLAY ADVERTISING

CANDIDATE DATABASE MANAGED SERVICES

Source high quality oil and gas professionals from over

1.9M active profiles

Sourcing and filtering candidates so you can

focus on hiring

JOB POSTINGS

Advertise your job on Rigzone to attract

top talent

Find the Right Candidates Quickly and Efficiently Source and Attract Talent

SOURCE SOURCE ATTRACT

RIG RECRUIT IQ Understand the offshore drilling market with key data such as newbuilds and awarded rig contracts

Use Data to Inform Your Recruitment Strategy Insight

powered by

Partner Solutions

Premium Partner 6-Month Solution ($10,000)

Long-Term Recruitment Success

SOURCE ATTRACT

Unlimited Jobs

Career Matches

(up to 5 per month)

Display Advertising

Sponsored Content - 1 piece created by

Rigzone editorial team

1 Social Media Campaign

3 Targeted Emails

Featured Employer Page with Logo and Company Summary

Unlimited Candidate Database Access for

All Users

Managed Services Solutions for 2 Key Roles

INSIGHT

Access to RigRecruitIQ

PROMOTE

6-Month Partner Solution EMEA ($6,000)

Long-Term Recruitment Success

INSIGHT

Access to RigRecruitIQ

SOURCE

Unlimited User Access for Candidate Database

in the Region (1,000 CVs per month)

Managed Services Solutions for 1 Key Role

ATTRACT

20 job slots

Career matches (up to 5 per month)

Display advertising

1 targeted email

Featured employer page with logo and company summary

PROMOTE ATTRACT

20 Job Slots

Career Matches (up to 5 per month)

Display Advertising

1 Targeted Email

Featured Employer Page with Logo and Company Summary

PROMOTE

6-Month Partner Solution US ($6,000)

Long-Term Recruitment Success

INSIGHT

Access to RigRecruitIQ

SOURCE

Unlimited User Access for Candidate Database

in the Region (1,000 Resumes per Month)

Managed Services Solutions for 1 Key Role

ATTRACT

20 job slots

Career matches (up to 5 per month)

Display advertising

1 targeted email

Featured employer page with logo and company summary

PROMOTE ATTRACT

Unlimited Jobs

Career Matches (up to 5 per month)

Display Advertising

1 Targeted Email

Featured Employer Page with Logo and Company Summary

PROMOTE

We’d Love to Hear From You Contact Us

Karen Motion Client Services Manager, EMEA T: +44 (0)20 7997 7971 E: karen.motion@rigzone.com

Adam Lemmer Sales Director, EMEA T: +44 (0)20 7997 7601 E: adam.lemmer@rigzone.com

Contact us

Appendix - Product Details

Managed Services

We Can Filter and Source Candidates So You Can Focus on Hiring… Managed Services

Increased Efficiency We can take away the heavy lifting and provide you with a shortlist of quality, qualified candidates

so you can concentrate on interviewing and hiring

Rigzone You

Interview shortlisted candidates

and hire Filter

irrelevant candidates

Post and refresh job

adverts Source qualified

candidates

How Will We Support You? Managed Services

Client Feedback

Confirms suitability of candidates Weekly Shortlist

Candidate profiles delivered weekly up to 30 days

Day 1 Day 30 Workflow of a typical project. Some projects may vary slightly according to client requirements.

Completion – Follow Up

Follow-up and feedback on the project outcome

Shortlist – within 48 Hours

First candidate profiles returned in 48 hours

Phone Consultation

Role specifics agreed on with Recruiting Solutions Specialist

Service Needs

Needs and start date agreed on with Account Manager

Sponsored Content

Use Relevant and Informative Content to Promote Your Brand Initiatives Sponsored Content

TRUSTWORTHY Readers are increasingly

receptive to in-feed sponsored content if it is relevant,

authoritative and trustworthy.

ENGAGING Content is able to “tell a story”

to develop emotional engagement with its audience

in way that traditional advertising cannot.

INNOVATIVE Adopt an innovative

marketing approach to promote your brand and

capture social engagement via multiple platforms.

AMPLIFICATION Communicate through social

media and professional networks to reach the widest audience and get the best return on investment for your content.

Engage with existing audience Engage with new audience

WHY UTILISE CONTENT?

563k visits

Sponsored Content

ACCESS TO TOP TALENT Our global audience of 3.7 million highly qualified and engaged oil and gas professionals are actively managing their career.

AUDIENCE INSIGHT We’ve been communicating with our audience since 2009. We understand what interests them and, ultimately, which topics could generate the most engagement.

ENGAGEMENT THROUGH NETWORKS Our 6-strong global engagement team will amplify content through a range of email and social media channels to reach the widest relevant audience.

EDITORIAL EXPERTISE Our global editorial team features 9 regional experts who created over 2,000 articles in 2015 ranging from industry news to career advice.*

Why Develop and Amplify Content with Rigzone?

OUR CONTENT AUDIENCE IS GROWING

Apr 16 Apr 15 visits

605k vs.

Monthly social visits

are up by

Source: Google Analytics as of May 2016

25k Apr 16 Apr 15 visits visits

31k vs.

23%

Global monthly content visits

are up by 7%

Sponsored Content with Rigzone Content Creation Client Content Client Content +

Overview

Bespoke articles written by Rigzone to specifically engage your target

audience and achieve your communication objectives

Campaign Duration Min. of 3 months – 1 article per month Min. of 200k impressions per article Min. of 200k impressions per article

Client Content Control Final sign off on topic, headline, article copy and images

Created by client but must be approved by Rigzone

Created by client but must be approved by Rigzone

Label Promoted Content Promoted Content Promoted Content

Byline Client name Client name Client name

Amplification of Content through Rigzone Networks

Locations Amplified to 1 location per campaign Amplified to 1 location per campaign

Banner Advertising to Wrap Content

Advertiser Hub

Measurement Total page views, engagement rate (%),

total time on page, average time on page and social engagement

Impressions, CTR (%), total page views, engagement rate (%), total time on page,

average time on page and social engagement

Impressions, CTR (%), total page views, engagement rate (%), total time on page,

average time on page and social engagement

Measurement Reporting

Success Is Measured via a Range of Engagement Metrics Sponsored Content with Rigzone

Total page views and engagement rate (%)

How many people looked at your content?

Total and average time on page

How much time did a reader spend engaging

with your content?

How many people liked, shared, commented, and

tweeted about your content?

Social engagement

Define the objective the campaign is trying to

achieve

Define the theme you’d like to

promote

Shape your themes with our Content

team Editorial expert liaises with your contacts and builds

articles

Article approved by you Article is published

on Rigzone site

Shared through Rigzone

networks

Shared through client networks

Audience reads, shares, likes and

comments

Generate engagement with your brand

How Content Creation Works Sponsored Content with Rigzone

Success Is Measured via a Range of Engagement Metrics Sponsored Content – Amplification

2.1+ million

45,000+ followers

71,000+ followers

80,000+ page likes

global unique monthly site visitors

1.4+ million email subscribers

RIGZONE CONTENT

Global statistics as of July 2016

Social Targeting

Social Targeting

Promote your content or initiative

Reach an audience that you may not reach

outside of social networks

Optimise your ROI for specific campaigns with sophisticated targeting

WHY USE SOCIAL TARGETING?

Yes, of Course They Do…

Do Oil and Gas Professionals Hang Out on Social Media?

A lot! Friends and family, favoured colleagues talking lifestyle,

entertainment, news, interests

A lot! Following friends, family, news, brands, companies,

tweeting about what interests them

What are they doing? What are they doing?

Over a billion people use Facebook

304 million monthly active Twitter users worldwide

Oil and gas professionals on social media

By Combining Proprietary and Social Media Data, We Can Identify Oil and Gas Professionals across Social Media Channels

Identifying and Targeting Oil And Gas Professionals

Use Facebook and Twitter’s demographic data to target and

communicate with those professionals

Social media data

Use consolidated data via Rigzone to identify oil and

gas professionals

Proprietary sources

Branding Solutions

Raise Your Brand Awareness and Drive Targeted Traffic to Your Jobs Display Advertising

•  Premium advertising slot on high traffic page

•  Guaranteed 10,000+

impressions per month

•  Prime visibility with 100% Above the Fold placement

•  Guaranteed 100,000+ impressions per month

Almost 100% Above the Fold

Guaranteed 50,000+ impressions per month

Job Sponsorship Banner Super Leaderboard Medium Rectangle

Over 1 Million total Impressions

served

Regular reporting on Impressions, Clicks and Click-through Rates (CTR)

Raise Your Brand Awareness and Drive Targeted Traffic to Your Jobs Display Advertising

•  Prime visibility with 100% Above the Fold placement

•  Guaranteed 100,000+ impressions per month

Almost 100% Above the Fold

Guaranteed 50,000+ impressions per month

Super Leaderboard Medium Rectangle

900,000+ total Impressions

served

Regular reporting on Impressions, Clicks and Click-through Rates (CTR)

Fully customizable content and

email design for your company

Reach up to

5,000 oil and gas professionals

per email

Communicate Your Recruitment or Employer Brand Messages Using Your Own Branded Creative

Targeted Emails

Select your audience by location and skill category

Tangible results – reporting on Send Count and Opens, Open Rate, Link Clicks

Choose from over 1.4 Million email subscribers

RigRecruitIQ

Enhance Your Recruitment Strategy with Business Intelligence from the Offshore Rig Market

RigRecruitIQ (RRIQ)

powered by

Capitalize on Access to the Latest Rig Contracts Be the first to learn which Rig Managers have been awarded new contracts and where and when the Operators will be drilling MO

NTHL

Y RE

PORT

Anticipate the Staffing Needs of New Construction Orders Identify which drilling contractors are ordering new rigs, when they are expected to be delivered, and if they are already contracted for work

MONT

HLY

REPO

RT

Keep Your Pulse on the Market with Our Weekly Offshore Rig Review Stay up-to-date with our weekly newsletter covering topics like market trends, potential contracts, drilling activities, utilization rates and rig counts

WEE

KLY

NEW

SLET

TER

QUAR

ERLY

RE

PORT

Ensure Excellence in Your Candidates through Equipment Verification Entice potential candidates or verify experiences with key rig equipment packages outfitted on rigs in the current offshore drilling fleet

Appendix – Other

FINANCIAL SERVICES

TECHNOLOGY

OIL AND GAS

HEALTHCARE

SECURITY CLEARANCE HOSPITALITY

Rigzone is a DHI service and part of a growing network of specialised careers sites

A business built on people, tailored to specific professions and industries

DHI growth by team members

338 396

534

755 831 861

2010

2011

2012

2013

2014

2015

About Us

Extensive Global Member Base with a Strong Active Audience Our Reach

2.1million AVG UNIQUE MONTHLY VISITORS

1.9million ACTIVE CVS/RESUMES GLOBAL MEMBERS

3.7million

43%

27%

9% 21%

by region Traffic

Source: Candidate database and Google Analytics end of Q1 2016

(US data only, (‘Rigzone Employer Brand Insights’ Survey, May 2016 vs. United States Census Bureau, May 2016)

HIGHLY INDUSTRY LOYAL AND EXPERIENCED

WELL BALANCED

HIGHER EDUCATION

MID- AND DOWNSTREAM

ARMED FORCES

AUDIENCE PROFILE

High calibre industry experts with diverse backgrounds

(‘Rigzone Oil and Gas Employee’ Survey, May 2015)

(‘Rigzone Database’, Q1 2016)

(US only, ‘Rigzone Employer Brand Insights’ Survey, May 2016 vs. IHS Economics)

(‘Rigzone Database’, Q1 2016)

(‘Rigzone GA Data’, Q1 2016)

1/3 OF OUR VISITS MILLENNIALS

COME FROM

60 % of our candidates have a higher education

feel very proud to work in the industry

92 %

have over 6 years of experience 61 % 6 +

YEARS

Armed forces veterans represent 15% of our database but only 7% of the wider population

15 % 7 %

29 % 17 % vs.

of our candidates work in Mid- and Downstream vs. 17% in overall industry

HIGHLY INDUSTRY LOYAL AND EXPERIENCED

WELL BALANCED

HIGHER EDUCATION

MID- AND DOWNSTREAM

AUDIENCE PROFILE

High calibre industry experts with diverse backgrounds

(‘Rigzone Oil and Gas Employee’ Survey, May 2015)

(‘Rigzone Database’, Q1 2016)

(US only, ‘Rigzone Employer Brand Insights’ Survey, May 2016 vs. IHS Economics)

(‘Rigzone Database’, Q1 2016)

(‘Rigzone GA Data’, Q1 2016)

60 % of our candidates have a higher education

feel very proud to work in the industry

92 %

have over 6 years of experience 61 %

6 +

YEARS

29 % vs.

of our candidates work in Mid- and Downstream vs. 17% in overall

industry

1/3 OF OUR VISITS MILLENNIALS

COME FROM

17 %

Independently Acknowledged as a Reliable Trusted Source

Credibility and Reliability

41% 42%

47% 48%

52% 53%

57% 61%

64%

0% 20% 40% 60% 80%

Social networks (e.g. Facebook, LinkedIn...)

Content from general job boards (e.g. Monster)

Company review sites (e.g. Glassdoor, Vault)

Events

Content from an employer's own career site

Articles from news sites (e.g. Business Insider)

Industry and Trade Publications

My own network

Content from niche career sites (e.g. Rigzone)

Content Source Credibility

0 500

1000 1500 2000 2500

Third-Party Website Links

Source: ‘Rigzone Employer Brand Insights’ Survey, May 2016 Source: Google Trends Snapshot May 2016

Rigzone shows continuous superior

online presence against our competition

Content about industry employers from niche career sites like Rigzone is seen as

most credible source, ahead of own network and employer’s own content

0

50

100

150

200

250

Rigzone OilPro OilAndGasJobSearch OilAndGasPeople

Google Trends Index

Source: Alexa as of May 2016

Increasingly Engaged Audience for Both Jobs and Industry Content Engagement and Relevancy

0%

5%

10%

15%

20%

Rigzone Apply Rate per Session

500,000

550,000

600,000

650,000

700,000

Rigzone Editorial Visits

10,000

15,000

20,000

25,000

30,000

35,000

Rigzone Social Site Visits

Our audience is increasingly engaged, especially through content and social.

Build and maintain your brand presence with this active audience through our range of branding solutions.

Robust growth in social media site visits showing 23% MoM growth since April 2015

Strong growth in sessions with applications

Sources: Google Analytics as of May 2016

Continuous growth of editorial visits showing an increase 7% MoM April 2015