p a r t n e r p ro g ra m

Benefit period 4

Eligibility 4

Benefit descriptions 5

Education and training 5

Business development 6

A dedicated team 7

Enhanced service 7

Reward and recognition 9

Guidelines for use of the Double qualifier 10and Consistent qualifier allowance

Executive underwriting account 1 1

Advisor APS ordering criteria 12

Benefits summary 15

Sun Life Financial’s Strategic Partner Program (SPP) is an exclusive ‘club’, offering unique benefitsand enhanced service to recognize our leading independent insurance advisors. As a member, youhave access to benefits that can help streamline your administration and get your new business issued promptly.

Enhanced service We flag your applications for front-of-the-lineservice throughout the entire new businessprocess. As a Strategic Partner, you can initiateyour own attending physician statement (APS)and fax the application directly to us. We’ll evenoffer the physician an incentive to return theAPS to us within five business days to speedthings along.

Your own personal contact teamYou’ll have an underwriter, director of advancedplanning and customer relations consultant assigned to you.

New ideasLearn from the success of others in an intimateresort venue at our Practice Development Summits.

Business developmentYou’ll have access to The Covenant Group’sBusiness Builder program at a discounted rate ofup to 50% off. The Covenant Group is highlyregarded in the professional development field for coaching advisors in building andstrengthening their businesses.

Team strengthening Have your Marketing Associate participate inour MA support program, including the MAForum.

Marketing supportWe reimburse you up to $1,000 towards thecost of a brochure or website with the ExpressYourself benefit.

Marketing allowanceWe reimburse Consistent qualifiers and Doublequalifiers up to $2,500 for qualified marketingactivities.

SPP is a members-only club and membership isearned. For qualification criteria, please refer to The 2012 qualification requirements, visitthe Strategic Partner Program, or email spp@sunlife.com.

Welcome to the 2011

Strategic Partner Program

What’s in it for you?

Contents

SPP is a calendar year program. We add or remove members at the beginning of the yearand provide benefits for the entire year.

Members can qualify anytime throughout theyear. The Enhanced Service benefits are availablein the month after qualification for the remainderof the year. For example, if an advisor qualifiesin June, 2011, we provide the Enhanced Servicebenefits until December 31, 201 1. From

January 1, 2012 until December 31, 2012 full program benefits will be available. We conductan audit at the end of 2011 to ensure membersmaintain qualification levels.

We cannot credit production from one year toward benefits for the next year. Qualificationis based on the final first year commissions(FYC) number for the year. Year-end appeals are only considered in unusual circumstances.

Benefit period

Strategic Partner Program benefits are availableto all advisors who do business with Sun Life Financial.

We require Managing General Agency (MGA)principals, National Accounts firms and anyInter-corporate firms to provide approval for the

advisors or specialists in their firm to participatein the program.

We calculate business on an individual basisonly. We will review split cases and combinedbusiness situations on a case-by-case basis.

Eligibility

4

PRACTICE DEVELOPMENT SUMMITS

This is a key benefit of the Strategic Partner Program.

Strategic Partners will automatically receive an invitation to participate in this unique, high-calibreevent. The three-day, two-night meeting at an intimate resort venue includes advisor presentations,industry experts and open discussions on relevant practice development topics.

In addition to the formal sessions, the agenda provides valuable networking opportunities in a socialsetting. The objective is to provide great ideas in a relaxed atmosphere to help Strategic Partnersgrow their business.

Attendees at the Summit are Sun Life Financial guests and are expected to attend the full event. Allcosts are covered by the Strategic Partner Program. Sun Life Financial meeting planners co-ordinateregistration and assist in making travel arrangements.

The 2011 locations and dates will be announced early in the year.

MARKETING ASSOCIATE SUPPORT PROGRAM

The Marketing Associate (MA) plays a key role in the success of most Strategic Partners. Our Marketing Associate support program focuses on networking, sharing ideas and experiences, andbuilding on current skills and knowledge to help MAs become even more effective. Key elements of our ongoing support program include:

nMarketing Associate Forum - Regional events provide MAs of Strategic Partners with information, networking opportunities and other perks. There is no charge and only one MA per advisor may attend. Watch for information on the dates and locations of this year’s events.

nMarketing Associate webinars - This forum allows MAs an opportunity to keep up to datewith Sun Life Financial and industry developments, share ideas and processes, discuss hottopics and network - all from the comfort of their desks.

ADVANCED MARKETS SUPPORT

As a Strategic Partner, your success is our priority. We’re committed to ensuring you’re in-the-knowabout all of the tools we have to offer – including our Financial Advisor bulletins and Advisor notes.Jam-packed with tax, legal and underwriting tips, these bulletins provide real solutions for your business. We provide advance notice to all Strategic Partners as new materials become available.

Benefit descriptions

Education and training

As a Strategic

Partner, your

success is our

priority.

5

PROFESSIONAL DEVELOPMENT WITH THE COVENANT GROUP

Sun Life Financial has partnered with TheCovenant Group to bring our Strategic Partnersthis exciting benefit.

The Covenant Group is well regarded in the professional development field. They specializein coaching advisors and organizations in buildingtheir businesses, increasing their productivityand growing their market share by improvingtheir practice development capabilities.

Strategic Partners can access The CovenantGroup’s Business Builder program at highlyfavourable rates. Depending on the level ofqualification, Strategic Partners can expect to save up to 50 per cent when they take advantage of this benefit. The Business Builderprogram is delivered face to face and via distanceeducation learning to minimize travel and letyou learn from the comfort of your own home,office, or even your cottage. Members whocomplete the Business Builder program also earn valuable CE credits.

Sun Life Financial is with you every step of the way, offering the support you need as youcomplete the program.

Please contact spp@sunlife.com for further details.

EXPRESS YOURSELF

Strategic Partners can use this $1,000 yearly benefit to market themselves in their communities.

This benefit can be used to help partners pay for printed relationship brochures that let people know who they are and what their areasof expertise are. We’ll provide a mock-up of thebrochure and consult on the content, or simplyreimburse you if you choose to work with anexternal design firm.

This benefit can also be used to help build awebsite that promotes your business. Sun LifeFinancial provides consultative services to createthe website.

We’ve designed a website template you can use if desired. We provide the structure andguidance in the custom-build, and we’ll helppromote it to your key contacts.

Please contact spp@sunlife.com to request this benefit.

ACCESS TO DIRECTORS OF ADVANCED PLANNING

At Sun Life Financial, we’ve developed insurance products and concepts that help solve the financial needs of clients in the affluentand business markets. Identifying the needs anddesigning solutions in these complex marketsoften requires the services of skilled tax andlegal professionals. That’s why our StrategicPartners have access to Sun Life Financial’s Directors of advanced planning (DAP).

DAPs provide priority service and ongoing support on all aspects of the insurance solutionbeing considered. From answering technicalquestions and providing opportunity analysis, to case development and consultation, ourknowledgeable experts are ready to help.

Strategic Partners receive the contact informationfor the DAP in their region when they qualifyfor this program.

Business development

Strategic Partnerscan use the $1,000yearly Express Yourself benefit tomarket themselves intheir communities.

6

Enhanced service

A dedicatedteam

Direct access to senior underwriters –For direct advice and consultation on non-routine questions, Strategic Partners receive the phone numbers for their underwriting andissue team.

Special underwriting unit case manager –This role provides dedicated case managementfor new business submitted by our StrategicPartners. The case manager works closely withthe dedicated underwriters to provide priorityservice and help move the applications throughthe process quickly.

Customer relations direct support –A Customer Relations Consultant is assigned toeach Strategic Partner to provide assistance within-force business. The consultant assists whenhelp is needed with a problem that isn’t beingresolved through normal service channels, orprovide direction on where to go for assistance.

Priority application processing – All applicationsreceived from Strategic Partners are immediatelyflagged for front-of-the-line service throughoutthe entire new business process.

APS incentive – The faster we receive an attending physician statement (APS) from a doctor, the faster we can issue a policy and pay compensation to the advisor. To try tospeed up the process, we’ll reward physicianswhen they return an APS to Sun Life Financialwithin five business days. The incentive is offered in these two instances:

n life insurance cases with yearly premiumsof $20,000 or more

n critical illness insurance cases with faceamounts of $500,000 or more

Executive underwriting account – Up to $1,000 is available through this account, allowing faster access to specialized testingwhere an underwriting decision would havebeen postponed until more expensive testswere completed. The underwriter and case manager arrange for the testing to be completed at the client’s convenience, in theirown community. That means less hassle forclients, no cost for Strategic Partners and the required evidence is collected quickly. See page 1 1 for more information.

7

To try to speed up the

process, we’ll reward

physicians when they

return an APS to

Sun Life Financial within

five business days.

Waiving inspection reports – Inspection reportsare usually ordered for face amounts over $2.5 million. We’ll waive the inspection reportfor policies with face amounts of up to $5 million,when a Strategic Partner submits a case and aDAP is involved and writes the cover letter.

The DAP letter should include all of the following information:

n Details of the sale – relationship of advisorto client, others involved in the sale (accountants, lawyers, Sun Life FinancialRegional Specialists, etc.)

n Purpose of the insurance – need for the coverage, sales concepts used, etc.

n Coverage amount – how the amount applied for was determined

n Client background – employer, employmentrecord, professional designations, hobbies, interests, etc.

n Financial statements – if business insurancewith a face amount exceeding $2,500,000

Initiate your own APS – Strategic Partnersmay order the APS themselves. We’ll providethe guidelines to enable you to start the processearlier so your business is issued up to severaldays sooner. See page 12 for the guidelines.

Direct fax of the application – StrategicPartners can fax their new business applicationsto head office and send the originals throughthe usual channel. The entry and underwritingprocess starts earlier and the business is issued days sooner. This process requires the approval of the distribution company.Advisors should indicate on the application or send an accompanying memo noting that the application was faxed. The direct fax numberis 1-866-693-0324.

Proactive dedicated communication –In addition to a written decision on each case,your underwriter will call you directly to discussnon-standard decisions on cases where we’renot able to issue the policy as applied for. Thisprovides rationale for you to assist in positioningthe discussion with your client.

Policy wallet program – To allow improvedpresentation to clients, we've expanded thethreshold for including a policy wallet. We'veextended the current level of a minimum premium of $5,000 to include all policies with a face amount of $1 million. We provide leatherportfolios for policies with $50,000 of premium,rather than the current threshold of $100,000.

8

ANNUAL RECOGNITION

Each year when advisors qualify as Strategic Partners, they’ll receive a certificate of achievement for this accomplishment. In addition, local field management delivers an advisor kit with contactand program information.

DOUBLE QUALIFIER REWARD

Advisors who earned double the FYC qualification requirement in 2010 have an opportunity toenjoy these additional benefits in 2011:

n up to $2,500 for marketing activities like local advertising, client appreciation events andother business-building initiatives, and

n higher subsidy amounts for professional development work they undertake with TheCovenant Group.

CONSISTENT QUALIFIER REWARD

In appreciation of your continual business, advisors who qualify for the Strategic Partner Program for three consecutive calendar years will receive the Consistent qualifier reward with these additional benefits:

n up to $2,500 for marketing activities like local advertising, client appreciation events andother business-building initiatives, and

n higher subsidy amounts for professional development work they undertake with TheCovenant Group.

Reward and recognition

9

NOTE: To obtain a

reimbursement for marketing

activities under the Double

qualifier reward or the

Consistent qualifier reward,

we must receive all original

receipts by December 15 of

the eligible year.

If an advisor qualifiesduring 2011, the enhanced servicebenefits are providedimmediately for theremainder of the year.

What’sincluded

What’s notincluded

The objective of these allowances is to support marketing activities that have reasonable potentialto develop future business with Sun Life Financial and must include a business component.

The categories include:n Advisor/business promotion

n Lead generation

n Client appreciation

n Advisor/broker training and development

ADVISOR/BUSINESS PROMOTIONn Advertising - newspapers, magazines, radio, TV, websites, program ads, miscellaneous ads

n Brochures and newsletters

n Advisor-branded (or SLF-branded) promotional items

LEAD GENERATIONn Trade shows

n Cost for seminars or webinars presented by the Strategic Partner

n Direct marketing

CLIENT APPRECIATIONn Appreciation/special events for clients (must be a formally promoted multi-client event)

n Sponsorship/charitable support, where the advisor is publicly recognized

ADVISOR/BROKER TRAINING AND DEVELOPMENTn Expenses for educational seminars and related events that promote Sun Life Financial

n Expenses for office supplies

n Normal business expenses

n Staff training

n Cash sponsorships/donations with no public recognition

n Entertainment expenses with no business connection

n Travel costs

We will consider requests not included in the descriptions above on an individual basis.

Guidelines for use of the Double qualifier and Consistent qualifier allowance

10

As a Sun Life Financial Strategic Partner, you have earned access to a unique and valuable benefit – the Executive underwriting account (EUA).

HERE’S HOW IT WORKSn Each year, we credit your EUA with $1,000 for special medical expenses.

n Based on our routine evidence, if we must postpone an underwriting decision until more specialized tests are completed, you and your underwriter can discuss if this test can bearranged through your EUA.

n If the test is eligible for EUA coverage, your underwriter and case coordinator will attempt to arrange the testing in the client’s community and at his or her convenience. In most cases,this will be facilitated through special arrangements with a paramedical company. To ensurethe process goes smoothly, you may need to help coordinate between the client and theparamedical company.

n The test results are forwarded directly to your underwriter, who will promptly provide youwith our decision.

THE FOLLOWING CONDITIONS APPLY:n The policy must have an annual premium of $10,000 or more to qualify for this benefit.

n Cases previously submitted to other carriers and rated, postponed or declined are not eligible.

n The Executive underwriting account has no cash redemption value. We allot an amount to your account at the beginning of each year, and that year’s allotment expires at the end of the calendar year. You cannot carry over an unused amount to the next year.

n Only non-invasive medical tests that carry no health risk to the patient qualify for this program. The underwriter makes the final decision as to whether the test is appropriate for this program.

nWhile we try to have tests completed as soon as possible and at a location convenient for the client, arrangements are determined by the availability of medical facilities in the client’s community.

nWe do not provide test results to other carriers, unless we receive full reimbursement for testcosts from the company in advance.

nWe will be pleased to forward a copy of our test results to the client’s personal physician toassist in managing the patient’s care. However, the test results will include a notice that theycan't release them to any third parties without our prior consent.

The Executive underwriting account

1 1

Advisor APS ordering criteria

Order for histories indicated “n”

Order if occurred/treated within time indicated

n/i - not insurable

MEDICAL HISTORY LIFE C.I.

Age/amount >$500k @ ages 0-15 n

Age/amount >$2m @ ages 16-65 n

Age/amount >$1m @ ages 0-15 n

Age/amount $100k+ @ ages 2-15 n

Age/amount $500k+ @ ages 16-50 n

Age/amount $250k+ @ ages 51-60 n

Age/amount $100k+ @ ages 61-70 n

Any medical consult in 1 month n

Physical exam within 6 months n

Adrenal disorder/mass n n

Alcohol abuse treatment/counselling 5 yr. n

Anemia- b12/b6/pernicious/folic acid deficiency n n

Anemia- iron deficiency n

Aneurysm n n

Anorexia/bulimia n n

Arterial blockage n n

Arterial disorder or surgery n n

Arthritis (not rheumatoid- severe/limiting activity) n n

Asthma (mild, occasional puffer) n

Asthma (moderate-daily medication) n n

Attention deficit disorder 1 yr. 5 yr.

Back pain (severe/disabling) n n

Barrett's esophagus n n

Bipolar disorder n n

Blood in urine/hematuria 2 yr. n

Blood pressure elevated n

Blood sugar elevated n n

Brain tumour n n/i Breast cyst/lump 2 yr. n

Cancer, other than skin n n

Cardiomyopathy n n/i Cat scan/mri/ultrasound head or internal organs 1 yr. 2 yr.

Cerebral palsy (mild; no mechanical aids) n

Cerebral palsy (requiring aids) n n/i Chest pain with ecg 2 yr. n

Chronic bronchitis, emphysema n n

Chronic fatigue syndrome n n

Chronic obstructive lung disease n n

Cirrhosis n n/i Clotting disorder/hemophilia n n

Concussion (full recovery) 2 yr.

12

Advisor APS ordering criteria

Congenital heart disease n n

Congestive heart failure (acute/recovered) n n

Coronary angiogram/catheterization n n

Coronary artery disease n n/i Coronary bypass/angioplasty n n/i Crohn's disease 5 yr. n

Cystic fibrosis n n/i

Depression on medication n n

Diabetes treated by diet or oral medication n n

Diabetes treated with insulin n n/i Disorder of ear/deafness n

Disorder of eye (cataract/glaucoma) n

Diverticulitis 2 yr. Dizziness/syncope/vertigo (cause unknown) 2 yr. n

Drug use treatment 5 yr. 5 yr.

Ecg abnormal 2 yr. n

Ecg stress test for medical symptoms 5 yr. n

Edema (swollen legs) n

Echocardiogram 2 yr. n

Encephalitis (full recovery) 2 yr. n

Epilepsy n n

Fractured skull 2 yr. n

Gastrointestinal tract bleeding n

Headaches/migraines n

Heart attack n n/i Heart murmur with cardiologist follow-up n n

Heart murmur-benign n

Hepatitis B (recovered) n

Hepatitis B carrier n n

Hepatitis C n n/i Hepatitis type unknown n

Hodgkin's disease n n

Hyperthyroid/grave's disease 5 yr. n

Hypoglycemia (reactive/cause unknown) 2 yr. n

Irregular heart beat 1 yr. n

Kidney infection 1 yr. Kidney stone 1 yr. Kidney transplant recipient n n/i

Leukemia n n/i Liver function tests abnormal 2 yr. n

Lupus n n/i Lymphoma n n/i

13

Advisor APS ordering criteria

Melanoma removed n n

Meniere's disease 2 yr. n

Meningitis (full recovery) 2 yr. n

Mitral valve prolapse n n

Mole (benign) removed 6 months n

Multiple sclerosis (in remission) n n/i Muscular dystrophy n n/i

Nephritis/nephrosis n n

Neuritis, neuralgia, sciatica n

Optic neuritis, loss of vision (non-traumatic) n n/i

Pacemaker n n

Pancreatitis/inflamed pancreas 5 yr. n

Parkinson's disease n n/i Pericarditis/endocarditis/myocarditis 2 yr. n

Pituitary disorder/mass n n

Poliomyelitis (full recovery) n

Polycythemia n n/i Polyps colon removed 2 yr. n

Prostate enlarged 2 yr. n

Prostatitis 1 yr. Protein in urine/proteinuria 2 yr. n

Psa elevated n n

Pulmonary embolism 2 yr. n

Pulmonary fibrosis n n/i

Rapid heart beat/tachycardia 1 yr. n

Rheumatoid arthritis (limited to hands & feet) n

Rheumatoid arthritis (muliple or larger joints) n n

Sarcoidosis 5 yr. n

Schizophrenia n n/i Scleroderma n n/i Seizures n n

Skin cancer 2 yr. n

Sleep apnea n n

Sleep study 1 yr. 2 yr. Spleen disorder n n

Stomach ulcer n

Stroke/transient ischemic attack n n/i

Thallium scan n n

Thyroid cyst/lump/goitre 2 yr. n

Tremor n n

Tuberculosis (treated/recovered) 2 yr. n

Ulcerative colitis 5 yr. n

Valvular heart surgery n n

14

Practice Development Summit

Marketing Associate (MA) support program

nMA Forum

nWebinars

Advanced markets support

Three-day, two-night learningand networking opportunity ata resort venue

Networking and skill-buildingopportunities for MAs

Annual regional event

Information-sharing forum

Advance notice about new materials, tools and tips availableto support your business

n Invitation to all qualifiersn Registration and travelarranged by SLF

Invitation to one MA per advisor

Dates/times communicated

Communicated

No-cost opportunity to acquire new ideas whilerecharging in a relaxed setting

n Build skills for your staffn All costs covered

Learning and personal growthopportunity

Valuable, timely information to help build your business

Professional developmentwith The Covenant Group

Express Yourself

Access to Directors of advanced planning (DAP)

Access to The CovenantGroup’s Business Builder program

Create a brochure or websiteto market yourself and yourbusiness

Your DAP offers priority serviceand ongoing support for yourlarge and complex cases

Available face to face and via distance education

We can consult with you andeven provide the structure

A DAP is assigned to you whenyou qualify for the program

n Tactics to help grow your business

n Up to 50% off street costn Receive CE credits upon completion

We'll reimburse you up to$1,000 during the year towardsyour costs

No-charge access to expert tax and legal consultation

Benefits summary

Benefit Description How you get it Value

Education and training

Business developmentBenefit Description How you get it Value

15

Direct access to senior underwriters

Special underwriting unit casemanager

Customer relations direct support

You can receive advice andconsultation on any questionsyou may have

Your dedicated case managerwill work with you to providepriority service and help moveyour applications through theprocess quickly

Your Customer Relations Consultant helps with your in-force business when a problem isn’t being resolvedthrough normal service channels, or for direction onwhere to go for assistance

We assign dedicated senior underwriters to you

We assign a case manager toyou

We assign a Customer Relations Consultant to you

You build a relationship with akey contact who can answeryour new business questionsand help move your businessthrough the process

Build a relationship with yourkey contact to help answeryour new business questions

Helps you receive answersmore quickly

Benefit Description How you get it Value

A dedicated service team

Benefits summary

16

Priority application processing

APS incentive

Executive underwriting account

Waiving inspection reports

Initiate your own APS

Direct fax of the application

Proactive dedicated communication

Policy wallet program

You receive front-of-the-line service throughout the entirenew business process

We reward physicians whenthey return your attendingphysician statement (APS) to us within five business days

Allows faster access to specialized testing where anunderwriting decision wouldhave been postponed

We’ll waive the inspection report for your policies withface amounts of up to $5 million

You can order the APS yourself

You can fax your application directly to head office

Your underwriter will call you directly to provide the rationale on cases where we’renot able to issue the policy asapplied for

We provide policy wallets for policies with a face amount of $1 million andleather portfolios for policieswith $50,000 of premium

As a Strategic Partner, your applications are flagged

n Life insurance cases withyearly premiums of $20,000or more and

n Critical illness insurance caseswith face amounts of $500,000or more

Arranged by the underwriterand case coordinator at theclient’s convenience

When a DAP is involved andwrites the cover letter

Guidelines are provided in this reference guide

Requires the approval of the distribution company and the original application must followthrough the usual channel

We assign dedicated senior underwriters to you

When you qualify for the program

We process your businesssooner

We process your businesssooner

n Up to $1,000 for specializedtesting

n Less hassle for clientsn No cost for Strategic Partnersn Evidence is collected morequickly

n Usually ordered for faceamounts over $2.5 million

n Save time for processingmore of your cases

The process starts earlier soyour business can be issuedsooner

The entry and underwritingprocess starts sooner and the business is issued days earlier

Provides information to helpwith your client discussion

Expanded threshold allows improved presentation to more of your clients

Benefit Description How you get it Value

Enhanced service

17

Benefits summary

Annual recognition

Double qualifier reward

Consistent qualifier reward

Qualifiers receive a certificateof achievement and an advisorkit with contact and program information

If you earned double the FYCqualification requirement in2010 you receive additionalbenefits in 2011

Advisors who have qualified for three consecutive calendaryears will receive additionalbenefits

Delivered by local sales management

n Automatic when you qualifyn Original receipts for reimbursement must be received by December 15 of the eligible year

n Automatic when you qualify n Original receipts for reimbursement must be received by December 15 of the eligible year

Provides the information you need to take full advantage ofthe benefits

n Reimbursement of up to$2,500 for marketing activities and business-building initiatives

n Higher subsidy amounts for professional developmentwork with The CovenantGroup

n Reimbursement of up to$2,500 for marketing activities and business-building initiatives

n Higher subsidy amounts for professional developmentwork with The CovenantGroup

Benefit Description How you get it Value

Reward and recognition

18

Benefits summary

810-3651A-02-11

Contact your Sun Life Financial Regional Sales Director, or email SPP@sunlife.com.

Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners todayhave operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines,Japan, Indonesia, India, China and Bermuda.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol “SLF.”

© Sun Life Assurance Company of Canada, 2011.

For more information