Partner Marketing Central - APAC Partner Introduction · Olivier Ranger, WW Partner Marketing Central, Program Manager, APAC Roshan Ganjei, WW Campaign Builder, PMC Program Manager

Partner Marketing Central- APAC Partner Introduction

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Eleanor Tan, APAC Partner Marketing, Marketing Comms. Manager, Olivier Ranger, WW Partner Marketing Central, Program Manager, APACRoshan Ganjei, WW Campaign Builder, PMC Program ManagerJulie Knight-Ludvigson - WW Partner Marketing - Program Manager

� Partner Marketing Central StrategyValue PropositionTool Migration to Partner Marketing CentralFunctionalityRoadmap

� Partner Marketing Central Features and Functionality

Training Agenda


� Partner Marketing Central Features and FunctionalityGetting Started with Partner Marketing CentralCampaign Creation and Customization“Click to Attend” Event ManagementLooking for your activity history

� Partner Marketing Central Support� Campaign Available


Partner Marketing CentralOverview

Value Proposition

Partners“Get creative with Cisco and grow your business” Come to Partner Marketing Central to create effective, co-branded unique campaigns, stage successful events and manage marketing funds in a sophisticated, web 2.0 platform that fosters collaboration, leverages social media and simplifies steps in the co-marketing experience.


Partner Marketing Central consolidates all components of the co-marketing process under one umbrella for an enhanced partner experience and automation of internal processes for more effective management of internal resources.

CiscoStakeholders

Cisco’s integrated marketing platform - Partner Marketing Central -provides an intuitive, easy to search environment where our marketing vendor partners can showcase their products and services to partners, small and large. Because the tool uses a “campaign-focused” framework, Cisco believes partner uptake of both free and fee-based programs and services will improve – see more, do more!

MarketingVendors

Technology is redefining how you market

Our Marketing tools should adapt and react to these changes to make your market reach be as effective, direct and quick as possible…we are listening!

Marke

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Centralized Centralized AccessAccess

RobustRobustContentContent

Ease of Ease of UseUse

Partner Marketing Central

Marke

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Why Partner Marketing Central?Business Value

CompetitiveAdvantage

Leverage Social Mediaoutlets in all your

Real-Time MarketingPresence and “Go to Market” speedState of the Art visibility for your

Create effective, sophisticated, Integrated Campaigns


outlets in all your Marketing activitiesCreate Virtual and Live EventsCustomize all your materials and leverage the Cisco brand and resourcesMaximize Your Co-Marketing Funds

visibility for your Marketing ActivitiesA “Grow with You” Marketing platform that keeps up with current marketing trends.Leverages the CiscoengineFosters Partner collaboration in a Web 2.0 environment“One Stop Shopping”

for all your Marketing needs

Partner Marketing CentralFunctionality

Phase ISelf Service

Phase IIFull Service

Partner Marketing Central User Interface ✔

Message Center for Partners ✔

Social Media for Partners(incl. Twitter, Facebook, LinkedIn)

✔

Partner Marketing Central Functionality


(incl. Twitter, Facebook, LinkedIn)Campaign Center

Self-Service(Campaign Builder replacement)

✔

Full Service (Turnkey Support) ✔

Events CenterSelf-Service

(create/manage Virtual or Live Events)✔

Joint Marketing Fund Support ✔

Integrated Help Functionality ✔

Partner Marketing Central Roadmap

Phase 1Self Service

Campaigns and Events

Phase 2JMF/Co-Marketing Funds IntegrationFull Service

Campaigns (MSO Plays)Partner Payment

Portal

Phase 3-Ongoing Additional

Enhancements


March 1st

Self-Service Launch II:- EU- EM- Greater China- APAC- Canada

Portal

Full Service Launch I:- EU- APAC – TC, KR- Greater China- Japan- EM- Canada

March 15th Q1 FY11 Aug 1st FY11

Self-Service Launch I:- US- SMB comm focus

Full Service Launch II:-US

PGTMV integration targeted for Q4 FY10.


Partner Marketing CentralGetting Started

System Requirements � WindowsOperating System: Windows 7,; Windows Vista; Windows XP Service Pack 2 Intel® Pentium® III 450MHz or faster processor (or equivalent) 128MB of RAM

� Mac OS

OS and Browser Requirements


� Mac OS Operating System: Apple Mac OS X 10.4.8 or above Intel Core™ Duo 1.83GHz or faster processor 128MB of RAM

� Browser IE 7+ Firefox 3.0 + Safari 3.0 +

Download Silverlighthttp://www.microsoft.com/silverlight/get-started/install/default.aspx

What is Silverlight?http://www.microsoft.com/silverlight/overview/default.aspx

Microsoft Silverlight


erview/default.aspx

Why is Silverlight Required?• Silverlight enables the user to customize campaign assets (e.g. marketing templates) in Partner Marketing Central• Note: It is not necessary if the user does not plan on creating campaign assets

Access from Partner Central


Click to access

Accessing Partner Marketing CentralGo to www.cisco.com/go/partnermarketing


The Partner logs in using their CCO User ID & Password

Combines self-service (Campaign Builder – Phase 1) and full service (MSO – Phase 2) campaign activities in one

New event module offers “Click to Attend”, event registration and ties into campaign offerings

Partners will be able to request /use co-marketing funds in the same location as they place their co-marketing activities

Home Page Features


campaign activities in one locationcampaign offeringsactivities

Coming soon

Social Media is incorporated throughoutThe application: Twitter, Facebook, LinkedIn. Partners can socialize their events and leverage their social media sites in co-marketing materials.

Localized Interface – For China


User selects his preferred language

Your Partner Profile

Partners will update their profile,


Partners will update their profile, upload their logo, set their preferences and provide their company’s privacy statement for use in co-marketing materials when they first visit Partner Marketing Central.

Personalize this Site

Information that is updated in this site will not update your Cisco profile for other sites


Partners personalize their profile by adding a profile picture and preferred salutation

JPG, GIF or PNG

Upload your Organization’s Logo


JPG, GIF or PNG 300 x 300 pixels maximum

Add Your Company’s Description


Your company description information will be used in your Event registration page

Include a Privacy Statement - Required


A privacy statement is required to create an event. Cisco has provided helpful links to help you create your privacy statement.


Now that you’ve personalized the site, you’re ready to get creative with Partner Marketing Central and get results!

Getting Started with Online Training

1. Getting Started (SWF) 2. Campaign Center (SWF) 3. Events Center (SWF)


� Situated on the partner home page, partners can access three helpful interactive flash demos to help them get started quickly and hassle free.

� A Quick Reference Guide, available in PDF, is available for online viewing or download to the computer desktop.

4. Quick Reference Guide (PDF)


Partner Marketing CentralCampaign Center

Accessing the Campaign Center

orPartners may access campaigns by clicking on Campaigns from the Home page or by clicking on Campaign

Center in the navigation bar


Searching the Campaign Center


The partner will be able to search for campaigns via the Search Wizard or by keyword

Using the Search Wizard


Using the wizard, the partner can search by one or more search criteria. For fee-based services, a “budget” button will be added to find activities that fit the partner’s marketing budget.

Search Wizard Results

Partner will select one of the campaigns from the results list, based on the partner’s search criteria


Campaign Landing Page

Partners will be able to review the full campaign description and assets offered


Customizable assets and full service “tactics” offerings

Campaign Resources and Feedback

Partners can notify the campaign owner via email to provide feedback or tell Cisco what is missing


Non-customizable asset offerings are easy to click and download

Customizing Campaign Assets

Partners will be able to customize their collateral by selecting an image, logo, and modifying the content.


Customization will be displayed in real time in the preview window

Selecting an image


Click on “More” to display more images for selection

Finalize and Finish EmailPartners will view their final creation in a larger scale and can make additional changes, if necessary. If the partner is done with the customization, they can click the ‘finish’ button.


Partners will be able to copy and paste their customized assets.

Finalize and Finish Postcard

Partners will view their final creation in a larger scale and can make additional changes, if necessary. If the partner is done with the customization, they can click the ‘finish’ button.


Saving your Customized Asset


After selecting “finish”, the asset is ready for download.

Partners may return to the campaign, view their library of customized activities or select another option in the navigation bar.

Find past activities



Partner Marketing CentralEvent Center

Accessing the Event Center

orPartners may access campaigns by clicking on Events from the Home page or by clicking on Event Center in


or by clicking on Event Center in the navigation bar

FREE

Create an Event using Cisco’s Resources.

Features of the Event Center


Create your own Custom Event for a live or virtual event.Copy an Event by modifying a previously created event.What is more..it is easy to use.

Customizing Your Event

Select to create a live


Select to create a live or virtual event

Partners will identify their target audience, technology covered, and target verticals.

Customizing Your Event

Select to create a live


Select to create a live or virtual event

Partners will identify their target audience, technology covered, and target verticals.

Event Logistics


Partners will identify event title, time, date, time zone, language and description

Event Location Details

Partners will provide event location information.


Event Options

Partners will identify max


Partners will identify max number of attendees, target number of attendees and whether or not to hide the event from searches and/or hide driving directions.

Review Event Landing Page

Partners will review their event creation and have the option to edit if needed. Event logistics can be edited from the review page.


Partners may Save & Activate or Save and Activate Later

Event Confirmation

The partner will receive a confirmation screen and registration URL after activating their event.


Additional Campaign Resources will be offered if the event was a ready-to-present event.

End User Registration Page

The registration URL, generated by the tool, can to be sent to invitees. Invitees can view event details and easily register for the event thru this online site.


event thru this online site.

My Events


Partners may view and manage their events by clicking on “My Events” in the navigation bar

Event Detail

To view event details, edit, add/view registrants, cancel the event, or share via social media apps, Partners may expand the line item.


View your Registrants

When reviewing the registration list, Partners may export the list, add registrants or delete registrants.


Partners may obtain auto-generated graphs based on their target attendee count and current registration


Partner Marketing CentralSupport

1. Web - English ONLY (Launched 15th Feb)

Functionality SupportChannel Specialist Group • Australia and New Zealand • Hong Kong • India• Indonesia• Korea

Partner Marketing Central Support


Banner

Partner Central

Partners

CSG case• Korea• Malaysia • Singapore• Taiwan• Thailand• Vietnam

Channel Response Center•China

� Partners can create a case online via SupportNethttp://www.cisco.com/go/prt

• Partners can contact a GSTS agent• Asia Pacific - M-F 9:00 a.m. – 6:00 p.m. AEDT(Supported Languages: English, Korean & Mandarin)International Number from other countries: +61 2 8446 7466Australia: 1-800-612452

Support - APAC


Australia: 1-800-612452India: 000 800 440 1367Korea: 00798-14-800-7254New Zealand: 0800-449882

• Great China - M-F 9:00 a.m. – 6:00 p.m. AEDT(Supported Languages: English & Mandarin)China: 4006-680-680 或者 4008-100-100 转合作伙伴支持中心

• The case opened by the partner or the GSTS agent will be routed to Cisco IT if technical (ex: access issue) or the CSG team. If CSG cannot resolve the case they can escalate it to Averetek


Partner Marketing CentralCampaigns Available

� Collaboration Plays•Applications Advantage : Collaboration Applications •Advantage : Telepresence•Applications Advantage: Contact Center •UC: Contact Center •UC Competitive Advantage

• Virtualization Play

Campaigns Available - APAC


• Virtualization Play•Unified Fabric

• Borderless Networks•PIX to ASA•Next Generation Wireless•Secure Business Mobility •Borderless Networks: Transforming the Branch Experience

• SMB•Keep Your Business Connected•Street Fighter•Stimulate Your Business•DMR

Campaigns Available - APAC� Learning Partner Campaigns

•CCNA Concentration Security Assets for CLPs•CCNA Concentration Voice Assets for CLPs•CCNA Concentration Wireless Assets for CLPs•Cisco Learning Partner to Channel Campaign •Cisco Learning Partner to Customer Campaign •Master a Language That Connects the World


•Master a Language That Connects the World •Stand out from the Crowd with Cisco Certifications •Value of Certification

• Other Campaigns•Partner Space•Now, Select Certified•Gold Certification Program•Silver Certification Program•Premier Certification Program•Master Security•Master UC

� UC Knockout, PBX Displacement� UC Knockout Contact Center� Application advantage: Migration � Application advantage:Collaboration� Cisco Threat Defense System (Self-Defending Network� Cisco network platform ( Network Foundation) � Security Network Solutions (ISR Security and Voice Solution)

Campaigns Available - China


� Security Network Solutions (ISR Security and Voice Solution) � upgrade from PIX to ASA� Power of the Mobile workspace � Cisco Secure Wireless Solutions � Next Generation Wireless - Business in Motion � Next Generation Wireless - Education in Motion � Next Generation Wireless - Healthcare in Motion � Next Generation Wireless - Manufacturing in Motion � Next Generation Wireless - Retail in Motion � Next Generation Wireless - SIAB� Switch on the Cisco Experience

� Learning Partner Campaigns•CCNA Concentration Security Assets for CLPs•CCNA Concentration Voice Assets for CLPs•CCNA Concentration Wireless Assets for CLPs•Cisco Learning Partner to Channel Campaign •Cisco Learning Partner to Customer Campaign •Master a Language That Connects the World

Campaigns Available - China


•Master a Language That Connects the World •Stand out from the Crowd with Cisco Certifications •Value of Certification


Questions?


Documents

Partner Marketing Central - APAC Partner Introduction · Olivier Ranger, WW Partner Marketing Central, Program Manager, APAC Roshan Ganjei, WW Campaign Builder, PMC Program Manager