Partner AdvisorsCapabilities OverviewFebruary 2013

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Payment S t ra tegy ∙ Cont rac t Negot i a t i on ∙ Program Marke t i ngRe v e n u e O p t i m i z a t i o n ∙ P r o d u c t D e v e l o p m e n t

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Founded in 2002, with offices in Wellesley, Massachusetts. PA has over 50 program partners across the cobrand, financial institution, college/university and

membership marketplace. Our partner base represents 3 million credit card holders with $15B in annual spend; 1.2 million deposit

accounts with deposit balances of $6.5B; over $100 million of mortgage and other secured loans; and over $325 million in annual partner compensation and rewards funding. In aggregate, PA clients represent a marketing universe of over 140 million individuals.

All PA personnel come from the financial services industry and have been involved in hundreds of partnership programs. We now apply our experience, insight and know-how to provide value to our partners and their programs.

Areas of expertise:

Advisory Background

Cobranded and Affinity Payment Products• Cobrand Credit & Charge Cards• Small Business Credit & Charge Cards• Traditional Debit & Decoupled Debit• Reloadable/Open Loop Prepaid Cards

Banking & Wealth Management• Demand Deposit/Checking Accounts• CD & Money Market Programs • Goal-based Savings & Investment Programs• Wealth Management Services • Mortgage and Lending Programs

Rewards Programs• Reward Program Strategy & Development• Value Proposition Strategy• Merchant Funded Rewards Networks• Discount Programs

Insurance & Fee-Based Services• Insurance (Auto, Home, Term Life) • ID Protection Programs• Other Specialized Products

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Partnership Clients

corporate

membershipcolleges &universities

United States Naval Academy

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Our Advisory Process

Our approach to constructing and managing partnership programs is: Unique in the industry Enables the program partner to achieve its own strategic and financial goals Focuses on the end-customer experience and value Drives program growth throughout the partnership life cycle

1. Define a financial services program strategy with unique solution packages for various segments within a consumer base and leveraging key marketing channels;

2. Source best-in-class providers to offer the most comprehensive and well-suited products per target market;

3. Structure the deal terms to align with overall partnership goals, and;

4. Optimize program performance on an ongoing basis, develop and source new marketing channels, and continuously investigate new products.

Define

Source

Structure

Optimize

We manage sponsored financial service programs through an ongoing process:

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Partner Advisors Added Value

In addition to our process, there are other services that we provide to support our partner’s program needs:

Product Development

Product and rewards strategy Loyalty program development Program benchmarking Financial modeling

Partner Benefits

Significant increases in program compensation and annual program earnings

Cost reduction Reduced exposure to risks and costs

associated with programs

More effective use of “owned” partner marketing channels

Product cross sell training and integration into new customer experience

More effective use of purchasing behavior information

Increased penetration and persistency Program differentiation Increased engagement Drive brand awareness and “front of

wallet” usage

Compensation & Deal Development

Opportunity assessment Contract negotiation Counsel support Portfolio valuation and sale Industry intelligence

Marketing & Loyalty

Program marketing plans Digital & social media management Cross sell assessment and strategy Marketplace research Channel optimization & training

programs

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Financial Product Provider Network

Our clients benefit from Partner Advisors’ unconflicted relationships with product providers.

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2013 Endorsements

• 4,500 Stores• $3.5 billion in revenue (corporate)• 20 million ACE Rewards members• PA designed, structured, and have grown the new ACE

Rewards VISA card since its 2008 launch (US Bank)

“Partner Advisors has remained a key member of the Ace Rewards team after the launch of the VISA cobrand program. They provide critical program and product development leadership that we wouldn’t have had without them.

By combining their industry knowledge, understanding of Ace customers, Ace stores, and the industry we are in a better position than if we managed the program by ourselves.”

Jody Allen, 1:1 Marketing Channels, Ace Hardware, January 2013

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2013 Endorsements

• 122 Stores• $1.8 billion in revenue• 4.7 million REI Cooperative members• PA led restructuring with US Bank via program redefinition

and a comprehensive RFP process• PA continues to help REI restructure its core loyalty program

“Partner Advisors (PA) proved to be a valuable partner for REI as we sought to understand the value of our co-brand portfolio. It was really important for us to gain a market perspective of the co-brand landscape and how the REI portfolio benchmarked within that space.

The PA team demonstrated a broad knowledge base of the payments industry and their approach was unique because they were very involved but they maintained their objectivity so that decisions were grounded in analytics and made without emotion.

PA demonstrated competency in every area of the valuation process from financial modeling and legal compliance to portfolio management and strategic planning.”

Alisa Jackson, Loyalty Marketing, REI, January 2013

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2013 Endorsements

• 52 Properties• $8.8 billion in revenue• 8.6 million active Total Rewards members (46 million total)• PA redesigned card program within industry leading loyalty

“Total Rewards” program• PA moved program to a new issuer with 2013 launch date

“Partner Advisors did an extraordinary job helping Caesars find the right partner and deal structure for the new Total Rewards co-brand credit card.

Their insight, professionalism and dedication to our strategic objectives have surpassed my already-high expectations.

I would be happy to speak with anyone considering Partner Advisors.”

Joshua Kanter, SVP Revenue Acceleration, Caesars Entertainment, January 2013

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Broad Financial Services Experience

PA clients offer insurance, high yield deposits, merchant processing, insurance, and other financial services. PA provides directly relevant expertise to drive much more value from these programs.

Co-brand Debit and Prepaid Programs• Multiple projects including largest prepaid strategy and RFP in 2012• “Green Banking” Offer and Gift Card Expansion• Debit 2.0 (multiple projects)

Banking and Deposit Programs• PA structured the largest third party CD/MM program• Comprehensive direct banking and mortgage strategy, product design, and implementation• Self issuance and bank charter evaluation

Insurance (P&C and Life)• Single endorsement program structuring and RFPs• Multi-carrier marketplace and quote engine developmentComprehensive Financial Services Marketplaces• Multiple client projects to evaluate customer engagement and financials• Proprietary development effort (Cinch Financial) for white label implementation