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As part of the course called “Participatory Innovation”, a group of students from the programmes IT Product Design and Innovation & Business from the University of Southern of Denmark are working on a project that aims to IMPROVE NEWCOMERS EXPERIENCE IN SØNDERBORG. The project has around 8 weeks of duration and uses techniques as “Cultural Probes” (borrowed from the Etnography field of study) to avoid “taked-for-granted” assumptions and truly understand the dificulties that newcomers need to face when they come to Sønderborg. It also considers that there is no better way of developing meaningful solutions without inviting the “users” to think and brainstorm together.
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MARCH, 2013.
Ana Maria Cifuentes, Alexandra Papadimitriou, Elisabete Ezeiza, Konstantia Koulidou, Moira Mastrone (guest member), Patrícia Lima, Youran You.
CO-CREATION workshop
Setting upexpectations
What do we expect from this workshop?
Keyquestions
What is this project about?
What has been done so far?
Why does it need to be filmed?
Why I was invited?
And what is going to happen with what we create today?
Participatory Design
New comers experience in Sønderbrog
cultural probes
share experiences and co-create solutions
WorkshopAGENDA
Introduction (expectations setting up + videos presentation)
Idea generation (personas + customer journey map)
Short presentation
Closing up
Videopresentation
VIDEO 1“NEW COMERS’ CHALLENGES”
Videopresentation
VIDEO 2“EXAMPLE OF SIMPLE SOLUTIONS”
Ideageneration
We arePer nasso
The personas are archetypes built after a preceding observation of the potential users.
Each persona is based on a fictional character whose profile gathers up the features of an existing social group. In this way the personas assume the attributes of the groups they represent: from their social and demographic characteristics, to their own needs, desires, habits and cultural backgrounds.
Ideageneration
CUSTOMER JOURNEY MAPThe customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints of the whole user experience.
CO-CRIATION workshop
We expect you to have fun during the workshop and be always open to help all kinds of newcomers!
ENJOY! ;)
