Participated Brands - BEKRAF · Participated Brands at Braows Goods Djalin Indo Risakti ... She starts off the ... tally friendly products including basketry,

Participated Brands

at

Braows Goods

Djalin

Indo Risakti

Jamooga

Jenggala

Kayou

Maharani Craft

Sepiring Indonesia

bekraf.go.id HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017

The debut of Indonesia’s first ever collec-tion of alluring modern furniture, crafts and designs will truly turn heads at this year’s NY Now 2017 at New York, USA.

Inspired by the vigorous iconography and topography of its compelling landscapes, this curated project will be beautifully displayed on a modernized, symbolic terrain. It is a celebration of Indonesia’s identity, found it its natural scenery.

“ It portrays how the country’s character is always intertwined with its evolving and modern design”, said Joshua Simand-juntak, Deputy of Marketing at the Indonesian Agency for Creative Economy (BEKRAF). “It is designed with a dis-tinctive personality that breathes with the contemporary lifestyle”, Joshua added.

Celebrating Indonesia’s unique creative passions has been the primary mission of the Indonesian Agency for Creative Economy. The country’s manufacturing resources have long been enjoyed world-wide, yes its status as a creative hub may have been overlooked. This year, howev-er, the Indonesian Agency for Creative Economy proudly showcases Indonesian designers, bringing forward their deep aesthetic sensibility, strong visions and exceptional creativity to the international market.

Crafted to depict Indonesia’s stunning versatility, this exhibiton features concep-tual storytelling that will both enchant and delight, showing how design in Indo-nesia is deeply rooted in “every aspect our culture”, as the curator explains, “while embracing our future”. It will give audi-

ences a new and refreshing experience by bringing Indonesia into their daily lives.

“Rarely has a design exhibit created such excitement”, he said, “ and it’s safe to say that Indonesian design is on the verge of a truly exciting future”.

INTRO


CURRATORS’NOTES

This week in NY NOW , we celebrate Indonesia’s diversity. Our nation’s many cultures are its strenght and an inex-haustible source of inspiration. From the inception of the nation, our diversity has been a source of pride and unify-ing component: we do not need to all be the same to be one nation. In their exploration of contemporary Indonesian designs, artisans and designers delve into these cultures to create works that reflect the very many facets of modern Indonesia.

The cornerstone of this exhibition is to promote the different creative stories of our designers. Each have gone on a jour-ney of aesthetic discovery. Their designs are masterful reinterpretations of tradi-tional ideas and indigenous materials.


Triawan Munaf Joshua SimandjuntakChairman

of Indonesian Agency for Creative Economy (BEKRAF)

Deputy Chairman for Marketing

of Indonesian Agency for Creative Economy (BEKRAF)

Good design goes beyond aesthetics, it draws you into a new world. Indonesia is rich with the diversity of its many cultures and has an abudance of natural resources. This is greatly to our advantage in the context of global competition. With a solid mastery of their craft, our designers and artisans contin-ue to make advances in their explorations of Indonesian contemporary design.

This week we celebrate Identities at NY Now, USA. The Indonesian Agency for Creative Economy is honoured to collaborate with Indonesian designers and creative communities. Their work delves into the nation’s cultures, and showcases the artisty and skills of our mas-ter craftmen and artisans.

A design tell a story: it can be both a journey in aesthetic discovery or an exploration of new materials. Identities are the design stories and the journeys of designers from arround Indonesia at NY Now 2017, USA. For the Indonesian Agency for Cre-ative Economy, our journey is a collaboration with creative individuals and communities who believe, like us, in great design. It embraces innova-tion and aesthetics, but also

environmental values as well as the social human values.

Identities shows the new face of Indonesian design, an active participant in the global design community. Our ultimate purpose is to support a design environment that honors aesthetic values, and its ethical considerations. This week marks a milestone in our journey, and will open doors to more creative expan-sions of our talents.

THE WORDS

WAKTU INDONESIA BARAT (WIB) - GMT+7 WAKTU INDONESIA TENGAH (WITA) - GMT+8 WAKTU INDONESIA TIMUR (WIT) - GMT+9

CAPITAL

INDEPENDENCE

NATIONAL LANGUAGE

NATIONAL IDEOLOGY

LANGUAGE & DIALECTS

MOTTO

ETHNIC GROUP STATE AREA

NATIONAL ANTHEM

POPULATION CLIMATE

TYPE OF GOVERNMENT PRESIDENT VICE PRESIDENT

JAKARTA

17th AUG

1945

BAHASA

INDONESIA

PANCASILA

742

BHINNEKA

TUNGGAL IKA

(Unity In Diversity)

1340 1.904.568 km2

INDONESIA RAYA

263.510.000 humans TROPICAL

PRESIDENTIAL

REPUBLIC

JOKO WIDODO JUSUF KALLA

Indonesia

at

a Glance

T H E G O O D S

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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017

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Leather

-

www.braowgoods.com

Profile

Our timeless leather goods are handcraft-ed with the utmost care to last a lifetime, with local resources. We mostly use vegetable tanned leather that are naturally processed, because these will evolve according to usage, darkens through time and will take shape according to its contents.

All our products are cut, stitched, and constructed by hand to ensure artisan standards for the crafted goods.

BRAOW GOODS

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Imagine Delilah as, partly a business woman, a beautiful wife, and a mother of her own children. She starts off the day with organizing her business cards placed ready for every person she meets during her appointment. This was put in the first compartment. The next compartment, she puts in her driving license and her ID Cards, making sure to drive her children to school safely

before she starts to work. By the end of the day, grocery shopping for dinner is a must before picking up her children. Her debit, credit cards, and all her membership cards go on the last compartment. Ending the day with her daily carry all in one pouch.

Delilah PouchNatural Vegetable Tanned Leather

110mm x 80mm x 25mm

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Imagine Benjamin as a man with his tender-loving smile, a fine-handsome gentlemen. Benjamin feels incomplete without a leather wallet to accommodate his everyday needs such as, money and cards. One of the reason why we crafted this product is to achieve the longetivity in carrying whenever Benjamin needs

to travel to other countries. This wallet fulfills his needs to bring USD, EURO, HKD, SGD or any other big bank notes by far, he smiles without worry.

Our society has grown to a state where cards are more often used. Based on research, women tend to have a lot more cards comparing to men. Therefore we provide around 2 cards that can be filled in.

Through looking at how women use

their wallets, they like to put in their receipts after they purchased their items in a simple hassle-free way, without opening the wallet. This inspired us to add a backpocket to every long wallet we crafted.

Jane

Benjamin

Natural Vegetable Tanned Leather

200mm x 10mm x 20mm

Hand Dyed Royal Blue Technique on Natural Vegetable Tanned Leather

120mm x 90mm x 15mm

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Furniture

-

www.djalin.com

Profile

The word ‘Djalin’ was taken from Bahasa Indonesia old lexicon, ‘jalin’, which means interweaves. It reflects the meaning of a loom, that interconnect and can symbolize togetherness between users-brand and their surroundings.

Our Design refine and empowered a craftmanship that built into a work of art and fit right into your life, our col-

laboration between people behind Djalin by crafting modern handcrafted furniture with stong local heritage.

DJALIN

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The Djalin Bar Stool is inspired by the Enggang bird from Kalimantan, In-donesia. The Djalin Bar Stool is lean, clean, and distinctively prominent. A firm and strong frame comes exclusive-ly in two colour options: snow white and euro ash.

Djalin Bar StoolSolid Iron, Wicked Loom with Syntetic Iron

350mm x 910mm x 320mm

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Pandura Dinning Chair

Dulang Stool

Solid Iron, Wicked Loom with Syntetic Iron

500mm x 600mm x 830mm

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Furniture

-

www.indo-risakti.com

Profile

Indo Risakti specializes in environmen-tally friendly products including basketry, boxes, wall, mirrors and decoratives items.

We develop items from recycled materials such as old newspapaer/magazine, waste paper snack packs, pieces of left over cloth and any cast off materials including waterhyacinth, seagrass and natural straw.

With Indonesia being rich in cultural diversity, we continue to explore the traditional skill to create premium home

decorative handucraft that complement contemporary living.

We are experienced in volume production and international logistics (Europe and USA) with emphasis on quality, design and timely shipment. In addition, our participation in CBI Fair trade finest programme, we are in the process of becoming a fair trade certified company.

Our goal is to present eco friendly and

fair trade handmade products to the world.

INDO RISAKTI

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Round Basket Round Basket Recta BasketWaterhyacinth mix with rattan

508mm x 609mm x 508mm

Bannana, rattan, iron frame

419mm x 431mm x 419mm (large)

342mm x 381mm x 342mm (medium)

Waterhyacinth, rope

533mm x 431mm x 558mm

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Red & White OnionMahogany finished with Hand Painted

60mm x 150cm x 60xm (tall)

60mm x 90mm x 60mm (short)

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Education Toys & Home Decor

-

www.jamooga.com

Profile

Jamooga (tm) was born from our idea and desire to produce educational toys for children that are environmentally friendly and designed in forms that are inspired by traditional Indonesian cultures.

We understand, the roll of edu-toys play in stimulating children’s motoric and cognitive abilities. Thus, edu-toys have to be designed based on collaborative ideas among children development experts and artists, to create imaginative and artistic forms that have important roles to stimu-late children’s cognitive abilities and body

functions. Not the least, edu-toys have to meet the standard of child’s safety on materials and designed forms.

Jamooga has been conducting research and development activities to meet the standard of safety. At the begining we chose some materials i.e metal, clay, and wood for our samples. We tested those materials to check the structures, strength, and hazard possibilities to children.

We finally choose woods as our basic material since they are relatively light, easy

to create forms, long lasting, and soft enough in case a child bite the wooden toys. Adding to that we choose finishing materials that are natural and free-toxic i.e bees wax and vegetable oil.

Our decision in choosing woods as basic materials also allows us to participate in re-use and recycling programs. As known there are many wood cuts that merely treated as industrial waste. We think those wood cuts can be in better use if we give added values.

JAMOOGA

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Sumatera Ellephant TriceratopsMahogany with Bees Wax Finish

160mm x 120mm x 20mm

Mahogany with Bees Wax Finish

157mm x 70mm x 20mm

Educational Toys are made to stimulate children cognitive and motoric abilities. There are designer based on a collaboration between child development experts and artists, creating imaginative and artistic forms that will stimulate the children’s cognitive and motoric functions. Our products are pot-

tentially collectibles, and also can function as decorations for home, office or desktop.

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Sumatera Elephant Clock

Ewe Lamp

Mahogany with Bees Wax Finish


Mahogany and Suren with Teak Oil Finish


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Coffee CollectionCeramic with Various Colour Finish and Technique

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Ceramic

-

www.jenggala.com

Profile

Jenggala designs, manufacturers and retails stoneware ceramic tableware and homeware accessories. Estab-lished in 1976, in Bali, Jenggala is the foremost producer of quality hand-crafted ceramic ware in Indonesia.

Our mission is to make Jenggala the preferred shopping destination for our guests by delivering outstand-ing value and exceptional customer experience by continuing to provide

beautifully crafted home accessories of the highest quality, to ultimately enhance people’s lifestyle.

Jenggala has implemented the Quality Assurance system ISO-2009 since 2012 as well as our products periodically tested to meet the SNI (Standard National Indonesia) for strength, durability and food safe glazes.

JENGGALA

Bamboo DuckRoots of Bamboo and Ceramic with natural finish on

bamboo

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Sokasi

Modern Kendi

Ceramic with Various Glaze Finish

Various Size Candle Holder

Ceramic mix with Wood

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Furniture

-

www.kayou.co.id

Profile

When people think of craftsmen, usually image of a skilled artist comes to mind. But in 2015, five architects who have same passion about wood dedicated their selves to establish a new company specialized in wood furniture craftsman-ship called Kayou. The word of Kayou is originated from Bahasa Indonesia “kayu” or it means “wood” in English.

Kayou believes that every great design is a team effort. Fortunately, we have highly qualified and passionate wood craftsmen that have their own unique style and per-spective. This diversity helps us produce exceptional craftsmanship for all clients.

In terms of material, our products are made of high-quality solid wood. Only few can deny the fact that solid wood furniture looks beautiful in minimalist design. It brings not only a feel of classic but also quality décor to your space. That’s why Kayou deliberately designs minimalist products in order to highlight the beauty of solid wood.

Although our main specialty is crafting solid wood, it doesn’t mean we are not open with other materials. In the future, we are going to extend our range product by combining solid wood with leather, metal or even stone. This is going to allow us to bring you limited styles you can’t

find anywhere else.

Our company’s vision also goes beyond interior furnishing. We work hard to bring you beautiful craftsmanship because nothing can make us satisfied than see our product become a masterpiece that you can enjoy everyday.

So welcome to an experience like no other. Here at Kayou.co.id, you’ll discover extensive array of exclusive handcrafted series for your interior space. Please enjoy and make yourself at home.

KAYOU

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Anta Naka NaraTeak /sonokeling / mindi

560mm x 740mm x 570mm

Teak / sonokeling / mindi

580mm x 760mm x 570mm


580mm x 750mm x 580mm

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NataTeak / sonokeling / mindi

1510mm x 460mm x 400mm

Puru

Salya


660mm x 830mm x 680mm

Pocket made of vegetable tanned leather

Frame available in teak / sonokeling / mindi

590mm x 450mm x 300mm

Puru

Salya

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Furniture Accessories

-

www.maharanihandicraft.com

Profile

Back in 1981, Maharani was involved in the silver industry, offering all kinds of products to all sorts of consumers. Fast forward to the turn of the millennium, the market saturated with one-stop desti-nations. It was becoming more apparent that diverting attention to a niche was the wiser option.

In 2009, Bali-based Maharani established a sub-division that focuses on crafts. Within four years, under the direction of Irene Setiawati and by leveraging the

resources at hand, Maharani re-emerges as Maharani Crafts, a label that focuses on creating decorative interior elements from corals and semi-precious stones. They offer household accessories including door knobs, drawer pulls, and table top ornaments ranging from napkin rings to picture frames.

MAHARANI CRAFT

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KnobsVarious Gems Stone & Brass

Various Size

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home furniture & wearable goods

-

www.sepiringindonesia.com

Be Captivated,

we are capturing,

celebrating and

promoting Indonesia

to the world

Profile

Sepiring Indonesia was founded by two Indonesian women, Eridanie Zulviana and Jasmyne Oei, aiming to conserve what we already have. The history, the tales to be told, the unique characters of Indonesian people. There are so many interesting small details and cultures element that need to be captured and explored. From one exploration to another, series of patterns were created a witty, fresh and

vibrant celebration of the won-derfully multifaceted culture of Indonesia, Finding beauty in the most simple things of life.

SEPIRING INDONESIA

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Bird From Pura Batavia 1920 / Laundry

Ketut Roaster Yapong Dance Creme

Little Bird Janger Membesak Papua

Ceramic


Canvas Printing

500mm x 500mm x 100mm (A)

450mm x 450mm x 100mm (B)

Ceramic


Canvas Printing

500mm x 500mm x 100mm (A)

450mm x 450mm x 100mm (B)

Ceramic


Canvas Printing

500mm x 500mm x 100mm (A)

450mm x 450mm x 100mm (B)

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Flamboyant Tropical Forest250mm x 220mm x 80mm 320mm x 360mm x 75mm

Berlayar Di Kali Besar Honeymooner In Blue330mm x 320mm x 170mm 500mm x 340mm x 80mm (Large)

430mm x 260mm x 80m (Medium)

This publication accompanies the exhibition Identities for

the Indonesian Pavilion, at NY Now 2017, US.

Deputy Chairman of Marketing

Joshua Simandjuntak

Directorate of Foreign Market Development

Bonifasius Wahyu Pudjianto

Noviza Dwiarti Arsyad T

Agus Kristianto Djajusman

Bunga Regina Putri

M Rizqi Utama

Fitria Nur Hidayati

Syifa Pradini

Gunadi Aman Purba

Currators

Aloysius Baskoro

Diana Nazir

Layout and Design

Riyant Setiawan

Image Credits

Unless otherwise stated, all images are courtesy of,

respectively, all participated brands.

Printed in Indonesia.

©2017 by BEKRAF, Gedung Kementerian BUMN, floor

15th. Jalan Medan Merdeka Selatan No. 13, Jakarta

Pusat 10110, Indonesia.

All rights reserved. No part of this publication may be

reproduced in any manner without the prior written

permission of the publisher.

IDentities is the merger of Indonesia and Entities. We are both and we are one.

We embrace and celebrate the very many cultural facet of Indonesia, including

our diverse ethnic groups, religions, languages, culture, architecture, design

motifs and stories

bekraf.go.id

Documents

Participated Brands - BEKRAF · Participated Brands at Braows Goods Djalin Indo Risakti ... She starts off the ... tally friendly products including basketry,