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MASTERMIND KNOW WHAT YOU’RE FOR
- 2 -© 2021
MASTERMIND OUTLINE Get ready to discover what you and your
organization stand FOR. Over the next number of weeks we are going
to journey through Jeff Henderson’s book – Know What You’re FOR: A
Growth Strategy for Work, An Even Better Strategy for Life.. As
Jeff states, “instead of trying to convince customers to become
fans of the business, thriving businesses of the future will become
fans of their customers. Because endearing actions create enduring
companies.”
This study will help you uncover simple yet powerful growth
strategies for business leaders, change advocates, and movement
makers, because when we change the way our work grows, we can
change the world.
SESSIONS DATE
SECTION 1 – For the Customer
1 Chapter 1 – If a Business was a Person Chapter 2 – Two Questions
That Cause a Business to Grow
2 Chapter 3 – Keep the Main Thing the Main Thing Chapter 4 – Become
a Fan
3 Chapter 5 – Customer Engagement Is the New Customer Service
Chapter 6 – Small Is the New Big
4 Chapter 7 – The Social Loop
SECTION 2 – For the Team
Chapter 8 – In Favor Of
5 Chapter 9 – Designing a FOR Culture Chapter 10 – Where Innovation
Lives … or Dies
6 Chapter 11 – How to Create a Positive Team Culture Chapter 12 –
How to have Better Meetings
7 Chapter 13 – Where the Best Ideas are Hiding Chapter 14 – A
Vision Worth Working FOR
SECTION 3 – For the Community
8 Chapter 15 – Good for Goodness’ Sake Chapter 16 – The Pathway to
Brand Loyalty
9 Chapter 17 – How to Design a Digital Community
SECTION 4 – For You
Chapter 18 – Remain Inspired
MASTERMIND KNOW WHAT YOU’RE FOR
- 3 -© 2021
PARTICIPANT VALUES:
• BE Committed to the Group • BE Ready to Add Value to Each Member
• BE On Time • BE Free of Your Cell Phone • BE Encouraging • BE
Willing to Learn from Other Members
EXPECTATIONS: This will be a life changing Mastermind if I...
MY MASTERMIND MEMBERS Name Phone Email
“Have the humility to learn from those around you.” – John C.
Maxwell
MASTERMIND KNOW WHAT YOU’RE FOR
- 4 -© 2021
PROLOGUE Jeff writes:
Truett was more interested in the business of growing people than
he was in people growing the business. And that is exactly how his
business grew.
How is this approach different than most businesses today?
What is your business really for?
How does he propose you can make a profit and improve the
world?
You do this by being FOR people. You do this by helping people move
closer to their potential. To be more FOR them than you are FOR
yourself.
Do an assessment: (Scale 1 lowest – 5 highest) How would you rate
yourself:
FOR the Customer 1 – 2 – 3 – 4 – 5 FOR the Team 1 – 2 – 3 – 4 – 5
FOR the Community 1 – 2 – 3 – 4 – 5 FOR You 1 – 2 – 3 – 4 – 5
MASTERMIND KNOW WHAT YOU’RE FOR
- 5 -© 2021
SECTION 1 | FOR THE CUSTOMER Chapter 1 | IF A BUSINESS WAS A PERSON
Is your business focused on itself or your customers?
How are you trying to win the heart of your customer?
A QUESTION YOUR CUSTOMER IS ASKING ABOUT YOU Ritz-Carlton: Horst
Schulze
What was the one question that created a first-class
organization?
How did the employees tackle the question “how do we get their
names within 30 seconds of their arrival?”
When you have received this kind of treatment, how did you feel?
And respond?
MASTERMIND KNOW WHAT YOU’RE FOR
- 6 -© 2021
WHAT CAUSES A BUSINESS TO GROW? We must learn to care more for the
customer than we care for the business.
Justin Bieber & Mama Jan
Three Causes for Growth:
1. When our ________ _____ is on growing ________ ______ , people
grow the ________ ________.
2. When we think more about how the business can ________ __ and
________ _____ people. The more ________ ___________ we will
eventually help and serve.
3. When we think more about the ________ _________ than we do the
________ ______ , it is the best way we can think about the
business.
Is the most important story in your business about you or your
customer?
MASTERMIND KNOW WHAT YOU’RE FOR
- 7 -© 2021
Chapter 2 | TWO QUESTIONS THAT CAUSE A BUSINESS TO GROW What are
the questions most often asked about how to grow a business?
TWO KEY QUESTIONS TO ASK 1. What do you _______ __ to be known FOR?
Your purpose
2. What _______ __ we known FOR? Their experience
The Gap: When these two questions don’t _______ ____________
.
The Goal: _______ ________________________ shrink the gap
Are you clear about what you want to be known for?
Purpose infuses their culture in a way that product, price, place
and promotion never could.
MASTERMIND KNOW WHAT YOU’RE FOR
- 8 -© 2021
WHAT DO YOU WANT TO BE KNOWN FOR? Discuss how the stories of the
Gwinnett Church and Zappos focused on their why.
How can you apply this to your life/business?
• When the _______ _______ lives in the organization, the ______
____________ lives in purpose.
WHAT ARE YOU KNOWN FOR? What do you want to be known for? Is the
_______ ____________ promise.
What are we known for?
This reveals how you are _______ ____________ on that
promise.
MASTERMIND KNOW WHAT YOU’RE FOR
- 9 -© 2021
APPLICATION: Closing The Gap What steps will you take to find
out:
Is your purpose clear with your team?
Is your performance with your customers match your promise?
Read Chapters 3 & 4 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 10 -© 2021
Chapter 3 | KEEP THE MAIN THING – THE MAIN THING What are you (your
company) known for?
Where did IHOP go wrong in their approach?
When you are known for _______ __ thing but talk about being known
for something else, you lose an important value to your brand:
_______ ____________
Thinking back, can you share an example where you could have or did
lose credibility with your market/clients?
What have you done that gained you credibility with your
market/clients?
“INSIDER-ITIS is a malady afflicting the vision of organizations by
focusing on
_______ ____________ issues over _______ __________ issues.”
How do you think your organization is currently suffering from
insider-itis in anyway? Explain your answer.
MASTERMIND KNOW WHAT YOU’RE FOR
- 11 -© 2021
When is the last time you’ve taken a look at your business, systems
and processes from the customers perspective?
What did you discover?
“What makes Pixar special is that we acknowledge we will always
have problems, many of them hidden from our view, that we work hard
to uncover these problems,
even if doing so means making ourselves uncomfortable; and that,
when we come across a problem, we marshal all of our energies to
solve it.”
- Ed Catmull – President of Pixar and Disney Animation
FOUR STRATEGIES FOR THE MAIN THING 1. What You ______ _____
Visually showing the vision and creating a literal touchpoint is a
powerful way to keep the main thing the main thing.
What are you doing in your organization to “keep the vision
visible?”
2. What You ______ ________________
Thinking back on the Chick-fil-A story and the highest percentage
giver stories, how did this challenge you?
MASTERMIND KNOW WHAT YOU’RE FOR
- 12 -© 2021
What are the stories you can tell?
3. Where You ______ _____
When was the last time you got out of the office to be “up close
and personal” enough with your clients to see and hear real-time
problems?
4. What You ______ _____
In your meetings, talk as much about the ______ ______________ as
you talk about the ______ ___________________.
Are you doing what you need to do to effectively help the person
you are trying to serve? Explain?
MASTERMIND KNOW WHAT YOU’RE FOR
- 13 -© 2021
Chapter 4 | BECOME A FAN From Chick-fil-A’s perspective, a raving
fan is someone who does three things:
• Pays Full _______ ____________ • Visits More _______ ____________
• Tells Others About The _______ ____________
Winning organizations of tomorrow will be more concerned with
becoming fans of their customers instead of convincing customers to
become fans of the organization.
APPLICATION How can you and your organization adopt this new way to
view your business and start becoming fans of your
clients/customers?
Are there one or two clear gaps you can close immediately?
Be prepared to share with the group in our next session.
(Possible secondary application exercise - page 61-62 – team
meeting)
Read Chapters 5 & 6 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 14 -© 2021
Chapter 5 | CUSTOMER ENGAGEMENT IS THE NEW CUSTOMER SERVICE What
are you currently doing with social media?
Realize:
Customer service is _______ ____________ .
Customer engagement is _______ ____________ .
THE LAND OF CUSTOMER ENGAGEMENT What has to change for you to
increase customer engagement?
How can you move through the “Invisible barrier” with your
customer?
The invisible barrier is when companies stay exclusively on their
own social media platforms, never venturing onto the platforms of
their customers.
What can you learn from the Home Depot story?
SMALL AND SCRAPPY How does Jeff define being small and
scrappy?
MASTERMIND KNOW WHAT YOU’RE FOR
- 15 -© 2021
Discuss Eryn Eddy’s evolution of So Worth Loving for building a
community before she built her business.
How was her approach different from other start up
businesses?
SCALING MEANINGFUL How are you creating meaningful connections with
your business community?
At the core of the four strategy is a theory suggesting that brands
and organizations, churches included, need to stop talking about
themselves so much. Instead, they need to
start talking more about the customers and the community. Shift the
focus from the business to the customer.
The question your customer is asking isn’t, “Is this a _______
______________________?”
The question they are asking is, “Does this brand _______ ____
about us and me?”
Customer engagement proactively says: • We _______ ________ you. •
We _______ ________ you. • We are _______ ________ for you.
If you were to call five of your customers, would they indicate
this is their experience doing business with you?
MASTERMIND KNOW WHAT YOU’RE FOR
- 16 -© 2021
Chapter 6 | SMALL IS THE NEW BIG How do you know if someone needs
encouragement?
What is Truett Cathy’s signal to know someone needs
encouragement?
What can you do for your customers that would encourage them?
Too many companies compete on price, while encouragement is
priceless.
The key truth about encouragement: encouragement is never _______
______ when you’re on the _______ _________ end of it.
What could change in your company if everyone was intentional about
encouraging your customers?
MASTERMIND KNOW WHAT YOU’RE FOR
- 17 -© 2021
GROWING SMALL Why is it when a small company that becomes a large
company loses the personal touch with their customers?
How does Dan Cathy intentionally connect with customers when a new
store is opened?
What did this communicate to the customers?
Do for one what you wish you could do for everyone. – Andy
Stanley
What is the power of one when you make a difference in one
life?
Thriving businesses of the _______ _____ will start seeing
customers as _______ ________ .
What can you be doing this week to help move from just having
customers to having friends?
MASTERMIND KNOW WHAT YOU’RE FOR
- 18 -© 2021
APPLICATION: • Write this on a 3 by 5 card • Recite it every day to
yourself • Encourage your team do it with you:
Personable leads to remarkable. Remarkable leads to
memorable.
Read Chapters 7 & 8 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 19 -© 2021
Chapter 7 | THE SOCIAL LOOP What can you learn and apply in your
organization from Johnnyswim?
The _______ ____________ to creating fans is _______ ______________
a fan.
Thinking back on how you’ve done busines in the past – have you
been successful at creating fans? Have you become a fan?
CHECKING THE OTHER BOX We all know ______ _______________
advertising is the greatest form of advertising.
How successfully have you leveraged this in your
organization?
Can you share a success story with the group?
The Social Loop • The organization posts. • A follower responds. •
The organization does nothing.
Have you fallen into the “social loop” in your personal
experiences? Share an example.
What has this done for your impression of that organization?
MASTERMIND KNOW WHAT YOU’RE FOR
- 20 -© 2021
Mistake #1: Treating Social Media as a ______ __________ and not a
______ __________
How have you been creating real connections with your
customers?
Mistake #2: ______ __________ That Content Management > Customer
Engagement
What kind of “game plan” have you put in place within your
organization to ensure you are personally engaging your
audience?
Mistake #3: Valuing Social Media over ______ __________
Pull up the last email your organization sent – did it add value or
just provide information?
Mistake #4: ______ __________ Visiting Customers’ Social Media
Platforms and Interacting with Them There
Ask These Questions: • When’s the last time your organization liked
a post from one of your followers? • When’s the last time your
organization commented on a customer’s social media platform? •
What is an example of your organization reaching beyond its social
media platform and engaging with a customer? • What systems do you
have in place to ensure that your organization interacts with
customers on their social media platforms?
MASTERMIND KNOW WHAT YOU’RE FOR
- 21 -© 2021
Strategy #1: Follow Your ______ _____________
Which customer do you need to follow on your social media
platform?
Strategy #2: More Dialogue, ______ _________ Monologue
When will you create a system to leverage your customer feedback
and interaction?
I believe if you aren’t going to dialogue with customers on social
media, you should probably just stop posting.
Strategy #3: More Likes, ______ _____________ Posts
Review your customer’s social media posts and like them.
Strategy #4: Talk More about the ______ _____________, Less about
the ______ _____________
When will you create a system to leverage your customer feedback
and interaction?
“To be FOR your customer, we’re going to have to become a lot less
corporate and a lot more personable.”
MASTERMIND KNOW WHAT YOU’RE FOR
- 22 -© 2021
SECTION 2 | FOR THE TEAM Chapter 8 | IN FAVOR OF “My favorite
definition of the word FOR is “to be in favor of”
• When you are in favor of, your ______ _____________ rise. • When
you are in favor of, you ______ _____________ more. • When you are
in favor of, you are ______ ________________ .
What are your thoughts on the statement; “how the team is treated
is eventually how the customer is treated.” Explain your
answer.
APPLICATION: It’s time to create your game plan to comment and
interact more with your audience.
Come back next week with some ideas and suggestions.
Read Chapters 9 & 10 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 23 -© 2021
Chapter 9 | DESIGNING A FOR CULTURE How would your employees answer
the question: What does it feel like to work here?
How would your customers answer the question: What does it feel
like to do business with your company?
Your culture is created by _____ _____________ or by _____
_____________ .
If an outsider would walk through your company’s hallways and
listen to your employees, what would they discover about your
culture?
THE FOR FIVE STEP PROCESS (to be discussed in the next 5
chapters)
1. _____ _____________ abundantly
2. _____ _____________ Consistently
3. _____ _____________ Intentionally
4. _____ _____________ Actively
5. _____ _____________ Repeatedly
- 24 -© 2021
Chapter 10 | WHERE INNOVATION LIVES…OR DIES Reflect on a coach or
teacher during your early years who had a significant impact on
your life. What was it about them that created this?
Chances are they said these words: “I __ _____________ in
you!”
How would you respond to the words of David Farmer if you were an
employee of Chick- fil-A?
How did this set up an employee for success?
INNOVATION
• Believing abundantly fights off ____ _____________ .
MASTERMIND KNOW WHAT YOU’RE FOR
- 25 -© 2021
APPLICATION: When was the last time you sat down with an employee
and said: “I believe in you?”
What can you do this week to raise the level of belief in your
team?
What can you do to consistently to add belief in them?
Read Chapters 11 & 12 for the next meeting.
Chapter 11 | HOW TO CREATE A POSITIVE TEAM CULTURE How would you
describe your current team culture? Explain your answer.
“Unexpressed gratitude, communicates ingratitude.” -Andy
Stanley
How can you create a culture of gratitude in your
organization?
MASTERMIND KNOW WHAT YOU’RE FOR
- 26 -© 2021
THE POWER OF THE HANDWRITTEN NOTE When Frank Blake took over
leadership at Home Depot he realized that the company had a ____
_____________ issue, not a ____ _____________ issue. How does this
story impact you?
The reality is that a handwritten note will have a long-lasting
impact on the ____ _____________ and the ____ _____________ .
“When you exceed expectations of the team, they exceed the
expectations of the customer.” -Howard Schultz
FRANK BLAKE’S HANDWRITTEN NOTE SYSTEM 1. ____ _________________ a
System That Delivers Stories
Do you have a system in place to collect stories about what is
happening in your organization?
2. Put it on Your ___ _________________
3. Determine Your ___ _________________
• Set yourself up for success • The more specific the better •
Highlight who they are, not just what they did
MASTERMIND KNOW WHAT YOU’RE FOR
- 27 -© 2021
Chapter 12 | HOW TO HAVE BETTER MEETINGS Jeff states the meetings
are one of the largest, often hidden ___ _________________ of any
organization. What are some ways to ensure your organization can
become better at meetings?
In reflecting on past meetings within your organization, have they
been informational or inspirational?
“It would be impossible to have a thriving organization without
some sort of gathering for com- munication, vision casting, and
clarity.”
How can you ensure in the future, you are being more
inspirational?
THE BIG L LEADER ___ _________________ Leadership
• How can we see and ___ _________________ the future?
___ _________________ Leadership
___ _________________ Leadership
• How can we be more ___ _________________ and ___
_________________ at the same time?
MASTERMIND KNOW WHAT YOU’RE FOR
- 28 -© 2021
How is your organization currently doing in each area? Be open with
your fellow group members. Where are you struggling – how can the
group help?
What “one” can you choose today to do better on?
Will you commit to ensure this happens at your next team
meeting?
APPLICATION: Take some time this week to write and send 3-5
handwritten notes.
• How did this make you feel?
• What kind of feedback did you receive?
Hold a staff meeting using the discussed method of Thought, People
& Project.
Take note of how effective it was.
What kind of feedback did you get from your team?
Read Chapters 13 & 14 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 29 -© 2021
Chapter 13 | WHERE THE BEST IDEAS HIDE How easily does your team
provide feedback to you?
When the team knows _ ________ are FOR them, they will feel
emboldened to ___ ______________ and provide ___ _________________
.
TRUTH: Innovation often hides ___ _________________ the
organization.
CHERYL BACHELDER, POPEYES Explain how the “tell me more” strategy
provided feedback to turn the company around.
What was the powerful lesson Cheryl discovered on her listening
tour?
How to Actively Listen:
• Ask great ___ _______________ • Listen for ___ _______________ •
___ _______________ of what you hear
What is at the heart of actively listening to your team?
MASTERMIND KNOW WHAT YOU’RE FOR
- 30 -© 2021
How could you adopt this active listening into your
organization?
Chapter 14 | A VISION WORTH WORKING FOR How does the story of
Boosterthon defy the stigma associated with Millennials?
What was the key to their success?
Chris is connected a ___ _______________ and helpful mission
(helping schools raise money) with a ___
______________________________ (CTW).
Most organizations have a vision statement, so what makes Chris’s
approach so unique and powerful?
The power of ___ _________.
“Do you want to become a part of us, because we need you?”
MASTERMIND KNOW WHAT YOU’RE FOR
- 31 -© 2021
Would your present vision or purpose for your organization draw
people to it like Boosterthon?
If not why not?
MY PLEASURE Great Ideas:
• Great ideas elevate the __ _____________________. • Great ideas
elevate the __ _____________________. • Great ideas elevate __
_____________________________________________. • Great ideas
elevate the people on the __ _____________________.
Repeating the vision gives a gift to your team – the gift of __
_____________________.
THE VISION QUESTION Ask daily:
• What did you do today to __ _________________ your
business?
• What did you do today to __ ____________ the vision for your
organization?
When the team answers these questions repeatedly, the vision lives
repeatedly.
MASTERMIND KNOW WHAT YOU’RE FOR
- 32 -© 2021
APPLICATION: How your team is __ ____________ is eventually how
your __ ____________________ are treated.
Evaluate how you treat your team and discuss ways to improve
it.
Culture is created by default or by design.
Road Map for a FOR Culture: Rate (5 highest)
• Believe abundantly 1 – 2 – 3 – 4 – 5 • Appreciate consistently 1
– 2 – 3 – 4 – 5 • Develop intentionally 1 – 2 – 3 – 4 – 5 • Listen
actively 1 – 2 – 3 – 4 – 5 • Live repeatedly 1 – 2 – 3 – 4 –
5
What are the two areas you need to improve?
When are you going to do this by?
Read Chapters 15 & 16 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 33 -© 2021
SECTION 3 | FOR THE COMMUNITY Chapter 15 | GOOD FOR GOODNESS SAKE
One of Jeff’s opening statements in this chapter is:
The problem with many churches, nonprofits, and businesses is that
if they closed down tomor- row, the community around them wouldn’t
know it.
What are your thoughts on this statement?
How do you know if your organization’s purpose is flowing beyond
your four walls?
Do pricing and a great product matter? Absolutely, but so does __
____________ .
How did Dominos with its pothole intuitive show the communities
that they were FOR them?
Share some examples of how your organization has been FOR your
community?
MASTERMIND KNOW WHAT YOU’RE FOR
- 34 -© 2021
EXPANDING ORGANIZATIONAL IMPACT BEYOND THE CUSTOMER BASE When you
widen the circle of impact, it leads to a priceless, tangible
result every organization is secretly striving for – _
________________________________.
Loyalty is how your organization makes people feel – giving them a
sense of _ _______________ , _ __ ______________________ and
gratitude.
What is your organization doing that is noteworthy and good that
even noncustomers are talking about it?
If you can’t think of something, how can you enlist your team to
come up with a community FOR project?
When there is no _ ______________________ purpose, the team hits
the _ __________________ button more often.
Brainstorm some ideas with the group to help get your team more
engaged.
We aren’t here to just sell stuff; we’re here to make a _
___________________________.
How can you move beyond transactional relationships with your
community and build loyal relationships?
MASTERMIND KNOW WHAT YOU’RE FOR
- 35 -© 2021
Chapter 16 | THE PATHWAY TO BRAND LOYALTY The pathway to brand
loyalty leads through four mileposts:
1. _ ____________________ leads to buying
2. _ ____________________ in the purchase
3. _ ____________________ beyond the business
4. _ ____________________ from the business
How is your company implementing these mileposts?
FOR: THE COMMUNITY If there isn’t a purpose bigger than the
business, the business won’t get any bigger.”
How is this counterintuitive to previous business models?
BELONGING LEADS TO BUYING Belonging is a fundamental
_________________ need that is often overlooked and untapped by
most organizations.
Creating a sense of _________________ > getting someone to buy
something.
______________________ doesn’t grow margins like _________________
does.
MASTERMIND KNOW WHAT YOU’RE FOR
- 36 -© 2021
Questions for you and the organization to think through:
• What PROBLEM is our organization trying to solve for the
community. • How are we making the COMMUNITY better? • Why should
the community care if our organization starts to STRUGGLE? • What
larger PURPOSE do customers or participants belong to when they
support our
organization? • What would we like to be KNOWN FOR in the
community? • What are we known FOR in the community? • Where are we
doing GOOD for goodness’ sake, no strings attached?
Pick one or two of the above to think into over the next week –
seek input from your team or co-workers.
Take notes and report your new awareness’s next week.
SEARCHING FOR A COMMUNITY TO BELONG What are some things you could
do this week to find out what your community leaders need help
with?
The _____________ you draw your circle of influence, the wider your
potential impact spreads.
How effectively are you communicating the purpose of your
organization to your team?
What are some ways you can work to re-engage or increase the
engagement of your team or co-workers to start living out not only
their purpose, but the organizations purpose?
MASTERMIND KNOW WHAT YOU’RE FOR
- 37 -© 2021
__________________ that can offer meaningful experiences of
belonging and becoming are going to keep
__________________________.
A BASIC FEAR FOMO – the fear of missing out. Does our organization
have something to offer that’s worth belonging to?
______________________ organizations understand how to transition
people from benefiting from the mission to
_____________________________________ in the mission.
If you had to evaluate your organization – are you thriving?
A customer base can be ________________; a community of believers
is ________________.
Discuss the above statement – do you believe this to be true? Why
or why not?
Where do you see your customer base? Why?
MASTERMIND KNOW WHAT YOU’RE FOR
- 38 -© 2021
PURPOSE IN THE PURCHASE • ___________________
Discuss the Harley Davidson’s statement “We fulfill dreams of
personal freedom.”
How does this statement speak to you?
• ___________________
• ___________________
What is the deeper sense of belonging your company could
address?
This appeals to a ___________________ sense of belonging, humanizes
the business, and creates a ___________________ that competitive
pricing can’t touch.
MASTERMIND KNOW WHAT YOU’RE FOR
- 39 -© 2021
APPLICATION Go back to your team and get their thoughts on how your
organization is leveraging the before, during, and after movements
of the purchase?
If you’re a nonprofit leader, how can people belong before they
believe or before they donate?
Report back to the group next week.
Read Chapters 17, 18 for next week
MASTERMIND KNOW WHAT YOU’RE FOR
- 40 -© 2021
Chapter 17 | HOW TO DESIGN A DIGITAL COMMUNITY What is the biggest
challenge you are facing with e-commerce?
What is the “Amazon Effect?”
How are you building a digital community for your
organization?
Key Question: How can you add value to a larger digital community,
including but not exclusive to our customers?
BUILDING A DIGITAL COMMUNITY 1. ___________________ to the
community
What do you know about the community you are living or working
in?
The better you know your community, the better you can serve your
community.
MASTERMIND KNOW WHAT YOU’RE FOR
- 41 -© 2021
2. ___________________ with the community
Review the list of questions on page 194, what are some questions
you could be asking of your community?
The key point of these questions is they have ___________________
to do with your ___________________ .
You need to see the community as __________________ first and
___________________ customers second.
3. ___________________ the community
Winning brands of the future will be more concerned with becoming
fans of the customer in- stead of getting the customer to become
fans of the brand.
Weekly Social Media Guide – download with your team and put a plan
in place to celebrate your community.
INFLUENCE BEYOND YOUR BUSINESS Create a sense of
____________________
How did Zim create this sense of belonging?
MASTERMIND KNOW WHAT YOU’RE FOR
- 42 -© 2021
• Credibility leads to ____________________.
• Influence leads to ____________________.
• Community leads to ____________________.
• Belonging leads to FOMO.
IMPACT FROM YOUR BUSINESS How did Chick-fil-A & Gwinnett Church
answer the question: How can we help?
Why is asking “How can we help?” a potential game changer for you
or your organization?
Bottom line: comes back to adding value to the world around
you.
To attract quality people, the mission of the business must be
bigger than the business itself.
Does your brand create something that makes life better?
MASTERMIND KNOW WHAT YOU’RE FOR
- 43 -© 2021
SECTION 4 | FOR YOU Chapter 18 | REMAIN INSPIRED What are the
possible reasons your team is not inspired?
Everyday life is ______________ on inspiration.
Describe a time when you were inspired but life got in the
way.
Your company ______________ an inspired ______________.
Personal Brand Assessment – take the time to do the
assessment
YOU, INC. • What do you want to be known FOR? • What are you known
FOR?
Is there a disconnect between these two questions in your
life?
MASTERMIND KNOW WHAT YOU’RE FOR
- 44 -© 2021
Discuss the impact of Truett Cathy’s answer to the second
question.
APPLICATION: How can you remain inspired this week?
How can you improve your “good name?”
Read Chapter 19 for the next meeting.
MASTERMIND KNOW WHAT YOU’RE FOR
- 45 -© 2021
Chapter 19 | SEVEN WAYS TO IMPROVE YOU, INC What are 3 key
takeaways from the book so far?
How has this chapter impacted your life?
1. Your Life Moves to a Better ______________ When You Move at a
Sustainable ______________
3 Ways to a Better Pace: • Each Day: One extra hour of sleep • Each
Week: Fasting • Each Quarter: Quarterly recharge
Which one are you going to implement now?
2. Think _______
3. A Great Day Begins the Night ______________
How could you find time to record 3 simple wins tonight?
MASTERMIND KNOW WHAT YOU’RE FOR
- 46 -© 2021
4. How To Find a ______________ _____
Who is mentoring you now?
One of the best ways to find a mentor is to be clear on who you are
looking for, and this goes back to being clear about who you are
wanting to become.
5. Ask __________
Key point: My responsibility is not the ______________ ___; my
responsibility is the __________.
How could this truth alter your asks in the future?
What is the big ask you’re not asking today?
6. Find Your ______________ _____
Is your primary voice – a teacher, a motivator, a storyteller, or a
visionary?
7. Be Humble or Be Humbled
Reflect on the story of Jeff and Bubba Cathey. What would you have
done?
How did Bubba’s choice challenge you in your role?
MASTERMIND KNOW WHAT YOU’RE FOR
- 47 -© 2021
APPLICATION: If you have not answered these two questions, please
take the time to do it.
• What do you want to be known FOR? • What are you known FOR?
What are you waiting FOR?