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A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-1
Part XIHelpfulInformation
Rather not crank out informationall by yourself? Help is only a phonecall away!
CentennialHandbook
Part XI-2 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Region 1Susan SaulExternal Affairsphone 503/872 2728fax 503/231 2122
Region 2Julie Niemannphone 505/248 6822fax 505/248 6874
Region 3Chuck TraxlerExternal Affairsphone 612/713 5403fax 612/713 5183
Region 4Vicki McCoySpecial Assistant to RDphone 404/679 7288fax 404/679 7276
Region 5Kathy ZeamerExternal Affairsphone 413/253 8527fax 413/253 8468
Region 6Sheri FethermanRefuges Programphone 303/236 8145 x649fax 303/236 4792
Region 7Cathy Rezabeck,External Affairsphone 907/786 3351fax 907/786 3844
National WildlifeRefuge SystemOutreach Team
Refuge AdvisorsMike Hedrick, ManagerCharles M. Russell NWRphone 406/538 8706 x 221fax 406/538 7521
Jerome Ford, ManagerTensas NWRphone 318/574 2664fax 318/574 1624
Region 9 (W.O.)Jim Kurth, Deputy ChiefNational Wildlife Refuge Systemphone 703/358 1744fax 703/358 2248
Vacant, Division ChiefVisitor Services & Communicationsphone 703/358 2029fax 703/358 2248
Dennis PrichardCentennial Projects Coordinatorphone 703/358 2029fax 703/358 2248
Janet TennysonCommunication Team Leaderphone 703/358 2029fax 703/358 2248
Rachel LevinExternal Affairsphone 202/208 5631fax 202/219 9463
Julia HathawayCongressional Affairsphone 202/208 5403fax 202/208 7059
These team members, including onerepresentative from each region andseveral from Washington, DC, areyour contacts for the Refuge SystemCentennial. They will keep youinformed of Centennial activitiesand can work with your station.
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-3
National Outreach CoordinatorAnita Nogueraphone 202/219 1834
National Web ManagerCharlie Grymesphone 202/219 1822
Region 1Susan Saulphone 503/872 2728
Region 2Tom Bauerphone 505/766 3940
Region 3Joan Guilfoylephone 612/713 5630
Region 4Connie Dickardphone 334/441 5181
National OutreachTeam
The National Outreach Teamconsists of a representative fromeach Region plus the NationalOutreach Coordinator inWashington, D.C. This teamincorporates the Service’s messagesinto the various programs andproducts, such as the Service exhibitand the regional refuge brochures.Their work helps ensure that we allare reading from the same sheet ofpaper.
Region 5Marci Caplisphone 413/253 8321
Region 6Sharon Rosephone 303/236 7905
Region 7Karen Boylanphone 907/786 3309
Region 9Mary Marucaphone 703/358 2195
CA/NVPatricia Foulkphone 916/414 6464
Part XI-4 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Region 1phone 503/231 6120fax 503/231 2122
Region 2phone 505/248 6911fax 505/248 6915
Region 3phone 612/713 5360fax 612/713 5280
Region 4phone 404/679 7289fax 404/679 7286
Region 5phone 413/253 8328fax 413/253 8456
Region 6phone 303/236 7905fax 303/236 3815
Office of PublicAffairs
Need help writing a news release?Want to know how to invite themedia to an event? Contact yourRegional Public Affairs office forassistance. Get the “who, what,where, when, why, and how.”
Region 7phone 907/786 3309fax 907/786 3495
Region 9 (W.O.)phone 202/208 4131fax 219/208 2428
Region 9 (W.O.)Other ContactsAudio Visualphone 202/208 5611fax 202/208 7409
Media Servicesphone 202/208 5634fax 219/208 2428
Printingphone 202/208 4111fax 202/208 7661
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-5
VolunteerCoordinators
Region 1Linda Watters (acting)Steve MoorePhone 503/231 6177Fax 503/231 2364
Region 2VacantArt Needleman (acting)Phone 505/248 6822Fax 505/248 6874
Region 3VacantTom Worthington (acting)Phone 612/713 5444Fax 612/713 5287
Region 4Richard MattisonPhone 404/679 7178Fax 404/679 7285
Have a question or two aboutvolunteers or the Service’s volunteerprogram? Need a volunteerhandbook? Each region, along withthe Washington Office, has aVolunteer Coordinator who can helpwith questions you may have aboutvolunteers or volunteering.
Region 5Jennifer PalaiaPhone 413/253 8303Fax 413/253 8468
Region 6Tina ProctorPhone 303/236 8145 x 606Fax 303/236 4792
Region 7Bill KirkPhone 907/786 3391Fax 907/786 3976
Region 9 (W.O.)Tina DobrinskyPhone 703/358 2303Fax 703/358 1826
Part XI-6 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Region 1phone 503/231 6188fax 503/231 6259
Region 2phone 505/248 6794fax 505/248 6791
Region 3phone 612/713 5212fax 612/725 1717
Region 4phone 404/679 4053fax 404/679 4057
Contracting andGeneral Services
What can we pay for? How can wepay for it? What can we spendgovernment dollars on? What’s acost-share agreement and how do weset one up? The Office of Contractingcan provide guidance for all of thesequestions and more.
Region 5phone 413/253 8230fax 413/253 8450
Region 6phone 303/236 5412fax 303/236 4791
Region 7phone 907/786 3409fax 907/786 3923
Region 9 (W.O)phone 703/358 1901fax 703/358 2264 (contracts)
703/358 1875 (purchasing)
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-7
Region 1Vaughn RuppertPhone 503/872 2702Fax 503/231 2364
Region 2Art NeedlemanPhone 505/248 6822Fax 505/248 6874
Region 3VacantPhone 612/713 5444Fax 612/713 5287
Region 4Richard MattisonPhone 404/679 7178Fax 404/679 7285
Regional SignCoordinators
Which entrance sign do I use for myfield station? Can I use the bluegoose? Questions? These peoplecan help.
Region 5Sarah BevilacquaPhone 413/253 8515Fax 413/253 8480
Region 6Lorrie BeckPhone 303/236 8145 (x637)Fax 303/236 4792
Region 7Dave PattersonPhone 907/786 3389Fax 907/786 3976
Region 9 (W.O.)Rebecca HalbePhone 703/358 2365Fax 703/358 1826
Regional Sign CenterDuane GaulkeMandy KlineEd LegaceMatt MerchlewitzEd Petschow3 Kansas StreetWinona, MN 55897Phone 507/452 8487Fax 507/452 0860
Part XI-8 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
CongressionalAffairs
Region 1David Pattephone 503/231 6120fax 503/231 2122
Region 2Vacantphone 505/248 6931fax 505/248 6915
Region 3Jane Westphone 612/713 5314fax 612/713 5280
Region 4Ann Feltnerphone 404/679 7275fax 404/679 7286
Need help when it comes to workingwith Congress and their staff?These are the folks to contact.
Region 5Marci Caplisphone 413/253 8321fax 413/253 8456
Region 6Sharon Rosephone 303/236 7905fax 303/236 3815
Region 7Jen Kohoutphone 907/786 3687fax 907/786 3495
Region 9 (W.O.)Julia Hathawayphone 202/208 5403fax 202/208 7059
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-9
PublicationCoordinators
Region 1Matt Hastiphone 503/872 2701fax 503/231 2364
Region 2Art Needlemanphone 505/248 6822fax 505/248 6874
Region 3Chuck Traxlerphone 612/713 5313fax 612/713 5183
Region 4Ellen Marcusphone 404/679 7179fax 404/679 7286
What is the proper format for arefuge brochure? How about refugespecific fact sheets? Hosting aconference and need help withdesigning the agenda, not tomention graphics and 1,000 copies?Who do you turn to? YourPublication Coordinators can help.
Region 5Diana Weaverphone 413/253 8329fax 413/253 8456
Region 6Melvie Uhlandphone 303/236 8145 x 622fax 303/236 4792
Region 7Laura Whitehousephone 907/786 3373fax 907/786 3844
Region 9 (W.O.)Mark Newcastlephone 202/208 4111fax 202/208 7661
NCTCTroy Bunchphone 304/876 7656fax 304/876 7241
Part XI-10 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Special Events■ FWS Manual Chapter (042 FW1)■ Handbook for Dedications and
other Special Events (included inthis handbook)
Note: these can be found on the FWShome page
Paid Advertising■ Departmental Manual
(470DM1.1E)■ FWS Manual Chapter (115 FW
1.2 E.)■ sii.fws.gov/outreach/ advertising.htm
Congress■ sii.fws.gov/r9cla
Guidance, do’s and don’ts,and other tips on CongressionalOutreach
■ http://thomas.loc.gov/home/ thomas2.html
Legislative information
Media■ sii.fws.gov/ r9extaffmediaser.htm
Policy on working with the pressand other useful resources
■ http://refuges100.fws.govInformation most frequentlyrequested by reporters about theNational Wildlife Refuge System
Fundraising■ www.doi.gov/ethics/ethics4.html
Guidance on fundraising anddonation activities, including do’sand don’ts of partnerships
AdditionalResources
Partnerships■ http://www.friends.fws.gov■ http://www.volunteers.fws.gov
■ http://www.refugenet.orgNational Wildlife RefugeAssociation web site
■ www.nfwf.orgNational Fish and WildlifeFoundation web site
Note: Look for information aboutthe Refuge Support Group grantprogram. This program providesgrants ($1,000-$5,000) to creativeand innovative programs thatincrease the number andeffectiveness of organizationsinterested in assisting the RefugeSystem nationwide.
■ www.audubon.org/campaign/ refuge
National Audubon Society website
■ http://www.nwf.org/affiliatesNational Wildlife Federationchapters
Publications■ www.fws.gov/r9pdm/forms/3- 550.pdf
Except for internal documentsand general site brochures forrefuges and hatcheries, allService publications must becleared through the PublicationsApproval Request process (FWSForm 3-55) before design andprinting can start.
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-11
Theodore Roosevelt
26th President of the United States,noted conservationist, hunter andbirder, Teddy Roosevelt is creditedwith setting aside the first nationalwildlife refuge at Pelican Island,Florida, in 1903. Before leavingoffice in 1909, President Rooseveltcreated 55 more bird and mammalreservations throughtout the UnitedStates.
Part XI-12 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Jay Norwood “Ding” Darling
Nationally recognized for hisconservation-minded cartoons andtwo Pulitzer Prizes, “Ding” acceptedPresident Franklin D. Roosevelt’soffer to head the Bureau ofBiological Survey in 1934. Althoughhis tenure as Chief lasted only 18months, he brought new energy anddirection to the agency by creatingthe first Duck Stamp and acquiringmany new refuges.
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-13
J. Clark Salyer II
The tireless Chief of the Service’sWildlife Refuge Program for nearly30 years, Salyer was activelyinvolved in acquiring and expandingnumerous refuges across thecountry. “Ding” Darling noted that“Clark Salyer was the salvation ofthe Duck Restoration Program of1934-36. He did most of the work forwhich I was given credit andawarded medals.”
Part XI-14 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
Paul Kroegel
Paul Kroegel was the first managerand game warden of Pelican Islandbird reservation. Initially hired bythe Audubon Society at a salary of$1 per month, Warden Kroegelworked for the Bureau of BiologicalSurvey for nearly 20 years toprotect the bird rookeries on ourfirst refuge.
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-15
Rachel Carson
Hired as a junior aquatic biologist in1935, Carson remained with theFWS for 17 years before resigningfrom her position as the Service’sChief Editor to pursue a literarycareer. Her success as the author of“The Sea Round Us” and “SilentSpring” was based on researchperformed by FWS scientists in the1940s and ’50s documenting theeffects of pesticides on human andwildlife populations.
Part XI-16 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
National WildlifeRefuge SystemCentennial Interim Logo andCentennial Design Element(Celebrating a Century ofConservation)Guidelines for UsePurpose■ To promote awareness of the
National Wildlife RefugeSystem’s Centennial byconsistently using this approvedinterim Centennial logo andCentennial design element
Sample Uses■ fact sheets■ news releases■ refuge reports■ site brochures■ products, i.e., banners, stickers,
posters■ pins
Use with other logos■ Service logo must be used in all
circumstances, Department ofInterior logo is optional
Centennial logo use withaccompanying Cenetennial designelement■ set centered beneath the
Centennial logo or■ set flush-left to the right of the
Centennial logo■ no catchphrases, tag-lines, or
slogans will replace any elementsof the Centennial logo andCentennial design element
Color■ when printed, if only one ink is
used, the logo can be printed inBlack or PMS 2738 (blue)
■ when using four-color processprinting, the logo is a four-colorbuild of PMS 281C
■ when the logo is used as abackground on the printed page,a tint range of 20-50% isrecommended
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-17
6 pica (or 1" height)
FWS Graphic Standardfor publications size
4 pica (or 5/8" height)prints in black or PMS 2738
12 pica (or 2" height)
Part XI-18 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001
A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part XI-19
Special Events■ FWS Manual Chapter (042 FW1)■ Handbook for Dedications and
other Special Events (included inthis handbook)
Note: these can be found on the FWShome page
Paid Advertising■ Departmental Manual
(470DM1.1E)■ FWS Manual Chapter (115 FW
1.2 E.)■ sii.fws.gov/outreach/ advertising.htm
Congress■ sii.fws.gov/r9cla
Guidance, do’s and don’ts,and other tips on CongressionalOutreach
■ http://thomas.loc.gov/home/ thomas2.html
Legislative information
Media■ sii.fws.gov/ r9extaffmediaser.htm
Policy on working with the pressand other useful resources
■ http://refuges100.fws.govInformation most frequentlyrequested by reporters about theNational Wildlife Refuge System
Fundraising■ www.doi.gov/ethics/ethics4.html
Guidance on fundraising anddonation activities, including do’sand don’ts of partnerships
Partnerships■ http://www.friends.fws.gov■ http://www.volunteers.fws.gov
AdditionalResources
■ http://www.refugenet.orgNational Wildlife RefugeAssociation web site
■ www.nfwf.orgNational Fish and WildlifeFoundation web site
Note: Look for information aboutthe Refuge Support Group grantprogram. This program providesgrants ($1,000-$5,000) to creativeand innovative programs thatincrease the number andeffectiveness of organizationsinterested in assisting the RefugeSystem nationwide.
■ www.audubon.org/campaign/ refuge
National Audubon Society website
■ http://www.nwf.org/affiliatesNational Wildlife Federationchapters
Publications■ www.fws.gov/r9pdm/forms/3- 550.pdf
Except for internal documentsand general site brochures forrefuges and hatcheries, allService publications must becleared through the PublicationsApproval Request process (FWSForm 3-55) before design andprinting can start.