Intellectual Property Part Two

Intellectual Property refers to◦ A. The property you know you own◦ B. The property you think you own◦ C. A creations of the mind that gives you

exclusive rights to own it◦ D. none of the above

Answer is…..

C: a creation of the mind that gives you exclusive rights to own it

Review from last time

1. your home 2. your 2008 Ford Mustang 3. a T.V. show or movie you bought at the

store 4. a music CD that you bought at the store

Are these examples of Intellectual Property?

1. NO2. NO3. NO4. NO

But why??

You didn’t not create these yourself . You did not invent or write these as a product from your mind.

The lyrics and/or music to a song The script of a TV show or movie

The book an author writes, An invention a person invents.

Examples of Intellectual Property or ‘IP’

I.P. Important terms to know…

copyrighttrademark

Patent http://www.ehow.com/video_4467949_learn-between-copyrights_-patents-trademarks.html

Copyright Definition: a legal protection for original

works of authorship

This could be artwork, lyrics, music, scripts, books, articles, etc

Definition: a legal protection for inventions or discoveries

◦ An invention is an original, new item that is placed into our society.

◦ A discovery is finding a new use (discovering a new use) for something that already exists in our society

Patent

TrademarksDefinition: legal protection for famous words, phrases, symbols or designs

The name Coca-Cola is a combination of the names of two ingredients, the coca leaf (from South America) and the kola nut (from Africa). The name was suggested by Pemberton’s bookkeeper, Frank Robinson, who also penned the fancy script logo in 1887. Building designs can also serve as trademarks or service marks. For example, there are two designs that are registered to McDonald’s Corporation for restaurant services.

“Have it your way” for BurgerKing Kentucky Fried

Chicken “It’s finger licking good”

Copyright: As a general rule, for works created after January 1, 1978, copyright protection lasts for the life of the author plus an additional 70 years.

Trademark: trademark rights can last indefinitely as long as the owner continues to use the mark to identify its goods or services. It must be renewed every 10 years.

Patent: usually ends 20 years from the date you first applied for the patent subject to the payment of appropriate maintenance fees..

How long do they last?

As a student, you must cite the sources of the information you use.

As a consumer, you may pay higher prices for a product because competition is limited.

As an inventor, you must be aware of patents in your field of work so that you do not violate someone else's patent with your work.

As a musician or a writer you must ensure that you do not copy another song or book by its words or by its sound.

Why does this matter to me?

http://99designs.com/designer-blog/2013/04/19/5-famous-copyright-infringement-cases/

http://listverse.com/2010/08/23/top-10-popular-music-rip-offs/

Example of Copyright Lawsuit