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PAM GERASSIMIDES NASWA
•Asst. Executive Director and NLX Director
Tuesday, January 15, 2013
A private, non-profit association,
representing state workforce agencies.
“The Association is the national
organization of state administrators of
unemployment insurance laws, employment
services, training programs, employment
statistics and labor market information
programs, and other programs made
available through the publicly-funded state
workforce systems.”
Who is NASWA?
Numbers of Participants through June 30, 2012
A partnership between NASWA & DirectEmployers formed in March 2007.
It aims to create a cost-effective system that:
1. allows full transparency of the labor
exchange;
2. improves labor market efficiency; and,
3. reflects our nation's diverse workforce.
National Labor Exchange
An automated collection of job openings exclusively found on corporate career websites and state job banks.
Jobs appear on a network of trusted sites.
Unduplicated, current jobs from vetted employers.
Only NASWA-endorsed national labor exchange tool.
How it Works
Applicant Tracking System
Non-member Career Sites
indexed/scraped/wrapped every 24 hours
Member Career Sites
indexed/scraped/wrapped every 24 hours
Feed of job listings provided to/from participating state job banks
Not for OFCCP 4212 Compliance
Job listings emailed to Wagner-Peyser funded One-Stop
Career Centers in all 50 states, DC, Puerto Rico & Guam
For OFCCP 4212 Compliance
Feed of job listings provided to Syndication Partners
Not for OFCCP 4212 Compliance
OFCCP 4212 COMPLIANCE REPORTING
All 50 states, Puerto Rico, DC and Guam have formal participation agreements!
Approximately 1.1 million jobs on average daily;
Uploads/Downloads of job openings to state job banks
Automated emails to all appropriate local centers
Improvements in OFCCP relationship;
Educational Outreach: federal and state staff, employer community;
Points of Note
American Job Center; other USDOL sites
Facebook – SJP;
WAPES;
Disability Initiative;
NLX Ops Committee
Hosted Sites;
Indexing;
Microsites;
Other Information
NLX helps to effectively facilitate the labor exchange and speeding the connections between employers and jobseekers.
A unique public private partnership – it combines the best features of public sector (trusted source and honest broker) and the private sector (nimbleness and innovation).
Looking forward to working with all of you in providing 21st century employment services!
Conclusion
We Are Military Serving Military™
CASY & MSCCN’s mission is straightforward: we
provide military service members, veterans,
transitioning military, Guard and Reserves, military
spouses and caregivers of war wounded with no-cost
employment readiness and job placement solutions.
Our team is comprised of military veterans and military
spouses who have HR/recruitment backgrounds and
understand what employers need.
We do this by offering high-touch employment and
training services that prepare the individual for
employment through resume assistance, translating skills
and experience, identifying gap skills solutions, offering
training on networking, social media, interview
preparedness, and other topics that aid them in the job
search process. Our job seekers are pre-screened and
matched to employment opportunities that are a good fit
for their skills and qualifications.
We then connect qualified and prepped military-affiliated
applicants directly to corporate and small business hiring
recruiters for direct job placements.
Results Driven 8 Years of Proven & Tracked Success Benefit to Our Military Job
Seekers
• High touch program. Credentialed staff assisting
them with their employment readiness needs.
• We assess job seekers so that they understand their
qualifications and what they are capable of doing.
Translator tools are great but they cannot do the
interview for them.
• Job-Ready Applicants are assigned to our "Applicant
~ Recruiter Direct-Connect Program” for placement
with a position that is a match for their qualifications.
• For those who need further assistance we provide
mobile training, on-the-job training, and other
opportunities that provide gap skills needs required for
employment – all programs are employer back so
they finish and they are hire.
• We help service members and veterans meet short
term and long term financial needs! Job placement
meets short term; professional development and
financial health meet long term.
Benefits to Recruiter/Employers We Deliver Qualified, Pre-screened, Military and
Veteran Candidates – FAST
• Our highly credentialed team administers our industry-
leading “Applicant ~ Recruiter Connect Program” and
our military employment placement campaigns.
• We DRIVE qualified, thoroughly screened, military-
affiliated applicants who are employment ready to the
DESKTOPS of hiring managers.
• We provide fully accountable job placement numbers
to our companies by utilizing a hybrid Applicant
Tracking and Case Management Technology provided
by Kenexa-IBM.
• We conduct virtual employment readiness training
seminars in order to prepare and educate job seekers,
and to ensure job readiness and job expectations.
• We help companies meet compliance requirements.
• We provide education and training to recruitment
teams regarding military and veteran hiring.
What Makes Us Different 1. We are not a job board! We are a results driven job seeker preparation and
placement program. We are adept at identifying and solving hiring obstacles
through our programs. We work and support military employment programs. And
we provide a viable recruitment solution for our recruiters by offering a quality talent
pool, education, training and support.
2. Boots to the ground! We are high touch with our job seekers and we are a part of
the community we serve. We have Memorandums of Understanding (MOUs) to
work with all branches all over the world.
3. We are inclusive rather than exclusive. We work with and support our military
employment programs with each branch and train military employment counselors
on best practices in employment. Our mission is great and no one group can help
everyone. It takes a village or, in this case, a nation to make it happen.
4. We are experts in our field. Our team is made up of military veterans and military
spouses who are experts in employment.
5. We direct connect with recruiters. Yes, we focus on the 85% of work that no one
wants to do (which is employment readiness), but we also work with Recruiters on
the last 15% — which is to talent match our job seekers to the jobs, pre-screen all
qualifications, and communicate with the recruiter on placement.
6. We provide real metrics from a technology built by experts in employment. Case
management has become a common term in Washington as everyone wants
metrics, however few really understand what this means. CASY & MSCCN use a
hybrid applicant tracking and case management system with assessments and
tracking capabilities. This system was built by CASY-MSCCN and Kenexa-IBM to
support military employment counselors, giving us a place where we can work with
our military job seekers to prepare them for employment (resumes, translating
military to civilian employment, etc.), provide gap skills training, assess and talent
match these individuals to jobs, and direct them to our recruiters to apply for the position.
What Makes Us Different (continued)
For more information contact Stacy Bayton at [email protected]
View our information page and gap analysis that compares our programs with others at
http://casy.msccn.org/WhoWeAre/PDFs/Information_Pack_12-04-12.pdf
Duty Called ~ They Delivered ~ They Deserve A Job™
Leveraging Social Media to Execute Effective Outreach Campaigns for Transitioning Veterans, Military Personnel and their Families
James Hwang Chief Operating Officer – HonorGuard Network United States Military Academy – West Point Class of 1994
No Limits, No Boundaries™ www.HonorGuardNetwork.org
HonorGuard Network: About Us
• One-stop destination portal to serve veterans and military servicemen and women transitioning back into civilian life
• Built to leverage social media to uniquely connect employers and service providers directly to transitionees
• Founded in 2011 – Privately funded with no grants, governmental assistance or charity based funding
• Executive Team – Includes founding members from Jobtrak, graduate of U.S. Military Academy – West Point, a Special Operations Member of the Marines and a Submarine Warfare Specialist from the Navy.
• Advisory Team – Includes executives from former Fortune 500 companies, military officers, and enlisted personnel from the U.S. Navy, U.S. Army and the U.S. Marines
21
Veterans Outreach: Current Situation
Personal
1 in 3 Veterans Suffered from Post Traumatic Stress (PTS)
Veteran Unemployment Rate 12.1%
100% Jump in Unemployed Military Members from 2008 - 2011
Family Spouse
Quality of Life
2011 PEW Research Center Bureau of Labor Statistics, March 2012
Department of Labor 2008: $457mm $944mm
21.6M Veterans Total
2.4M Gulf War Veterans
29.1% Unemployed Veterans from Gulf War Era
Company
Veterans Retraining Assistance Program (VRAP)
Work Opportunity Tax Credit (WOTC)
The Veterans Opportunity to Work, VOWto Hire Heroes Act of 2011
22
Traditional Job Search
23
Pros:
• Identifies Jobs Available
• Submit Resume Online
Cons:
• Membership Based
• Middle-man Mentality
• No Direct Connection
• Resume Building Service
• Lacks Skillset Translation
Pros:
• Aggregate Views
• Select Recruiters for the Select Skillsets
Cons:
• Membership Driven
• Minimal Transition Information
• Generic Sites for Generic Users– One-size-fits-all
• Outreach limited to job fairs, officers and personnel only
• Deployed personnel and families cannot mutually benefit from hiring venues
Pros:
• Job Listing Service
• Select Military Carve Out Recognition
Cons:
• Job Listing Service
• Broad outreach and non-specific.
• Lacks Military Recruiting Strategy
• Lacks Military Recognition
• Legislation Awareness
• Hard to Justify Value for HR
HonorGuard Network Solution
Step by Step - Benefits:
• Outreach via Prescriptive Social Media
• Direct connection to existing ATS for candidates
• PartnerWindow™ allows corporations to direct internet traffic
• Supports 4212 compliance destinations and integrates with DE veteran crosswalk offerings
24
PartnerWindow™ Directed User Experience
25
Step By Step Transition Guidance
26
Our Partners
27
Corporate Partners
Collaboration Partners
Working with HonorGuard Network
1. Contact James Hwang – 972.468.9844 or 972.418.9999 x 442 [email protected] Contact Jeff Wohlwend – 972.468.9838 or 972.418.9999 x 444 [email protected]
2. 2 Min Test Drive PartnerWindow™ for custom end-user experience tailored to the Corporate Partner requirements.
3. Integrate into existing Crosswalk and/or Veteran employment destinations
4. Target audience based on MOC, Geographical, Branch of Service and/or Interest
28
29
Director
Jobs Assistance Program
Reduce the impact of
joblessness among OIF/OEF
Veterans by providing: Financial grant assistance
Employment
Training
Referral and/or facilitation
Priority is given to: Combat Injured
Guard/Reserve
Underemployed
Supported by grant funding
& private corporate donations
Provide financial grant
assistance: Fuel to travel to/from interviews
Car repairs
Relocation
Rent and utilities
Spouse or honorably
discharged veteran
Spouse of: Active Duty Service Member
National Guardsman
Reservist
Must have secured new
employment
Must show a demonstrated
need
326 Hired
1,921 Veterans
Payments: 685
Average: $436.27
To date: $298,845
Rent & Mortgage: $128.5K
Food & Fuel: $32K
Relocation: $23K
Tools: $10K
Equality Magazines
We create online
solutions designed to
optimize the visibility
of your corporate
brand, targeted
recruitment and compliance needs.
Candidates use search engines to find jobs.
Ask about EqualityMagazines.com Online Solutions
But will they find your jobs?
A featured diversity partner of
Who is EqualityMagazines.com?
• Specializing in niche demographics
• Build meaningful, attractive
online communities
• We are NOT Monster, Indeed,
or CareerBuilder
• Users find us by looking for diversity,
not by Superbowl ads
The Veterans Enterprise…
• Is online-accessible and free of charge to viewers nationwide.
• Specifically reaches veterans and directs them straight to a company’s career page
• Helps in “good faith efforts” towards
satisfying D.O.L., Employment
Standards Administration, OFFCP,
and EEOC requirements
What are “Good Faith Efforts?”
• Visibility
– Who sees you, and where?
• Targeting
– Are you reaching who you should?
• Compliance by association
– Beware, not good enough to comply!
• Direct fiduciary relationship
– What you must have to help satisfy
official requirements
• Don’t be just another
line of text
• Image brands are
instantly recognized
• Delivers quality
exposure at a low
price
Be seen!
Home Page
Banners
• 468 x 60 px banners
provide maximum
diversity branding
exposure
• Links to your
website’s career
section
• All banners can be
animated Banner drawn to scale.
Home and Career Gallery Links
• 120 x 60 px
• Branded with your
company’s logo
• Links directly to
your home or
career page
• All links can be
animated
Banner drawn to scale.
Digital Interactive e-Zines
• Content and ads specifically
targeting veterans
• All ads hyperlinked to company
career pages
• Visually pleasing online reader
• Downloadable to PDF
• Read on desktops and mobile
• Completely free
• Transitioning from military to civilian
life
• Applying military training to the
workplace
• Benefits & support programs
• Organizational events
• Federal resources
• Closing Date: 10/15
• Publication: 11/15
Target Audience: Veterans
From a single search engine,
browse all our jobs…
and more!
• Can search by state, industry, or
keyword
• Taps into the National Labor
Exchange
• Includes our premium featured
jobs
• Company-specific banners brings
up your jobs in one-click!
Our Products: Career Search Engine
Career Search Network
Job Fair Calendar Submit your job fair or
career expo to our online
calendar
• Nationwide
• Configurable viewing
settings
• Printable
• Updated regularly
• FREE to submit!
Online Articles
• Informative
(Hot job trends,
aid programs)
• Inspiring
(Interviews, success
stories, etc.)
• Helpful
(Resume/Interview
tips & advice)
• And much more!
Resource Network Visual database of
helpful organizations
for veterans
• Includes federal,
non-profit, and
public groups
• “One-stop shop” for
helpful online
resources
• Establishes a
support network
Social Media Sharing
• Connected on
Facebook, Twitter,
and LinkedIn
• Harnesses the power
of viral marketing
• Daily announcements
and news
• Displays content
where people spend
their time most
Special Members-Only Offer
• Job listings get “Featured Listings” placement in our Career Search Engine
• Job postings integrated into the vast Career Site Network
• Unlimited amount of job postings (automatically indexed nightly)
• Career Gallery branding logo (120x60 px banner, links to company career page)
• Full-page advertisement in all four diversity publications
Existing members of DirectEmployers
can take advantage of our special exclusive offer!
$ 4 0 0 0 / 6 - m o n t h s or $ 7 0 0 0 / 1 2 – m o n t h s
Purchased individually, would total $17,000 / 6-months or $22,000 / 12-months
That’s nearly a 75% discount!
Mark Cohen Director of Business Development
(818) 304-0785
Visit the Veterans Enterprise today
http://www.veteransenterprise.com/
We create online solutions designed to optimize the visibility of your
corporate brand, targeted recruitment and compliance needs.
Candidates use search engines to find jobs.
Ask about EqualityMagazines.com Online Solutions.
But will they find your jobs?
Call or email me for questions and more information
I look forward to helping you maximize your diversity exposure and targeted recruiting!
Chief, Employer Outreach
WIFM
What’s an ESGR and How do I Get One?
Death by Acronym – ESGR/H2H/USERRA
Unable to associate ESGR with h2h.Jobs
No Perceived Employment Problems
No Perceived Value of ESGR Services
Statement of Support Program
Employer Awards
Briefing with the Boss
Bosslifts (Employer Orientations)
Military Liaison
ESGR National 800 Call Center
Ombudsman Services - USERRA
Direct Mail to Employer Associations
Statements of Support Challenges
National Conference Participation
Article placements in Publications
State Bosslift Candidate Referrals
Fortune 500 Statement of Supports
Local Business Organizations
State and Local Chambers of Commerce
Speak – EIP, EPAF ,USERRA
Exhibit – Trade Shows, Chambers, etc.
Bosslift – In state Refueling or visits
Media placements (TV, Print, Radio, Web)
Volunteer recruitment
Local point of contact on USERRA
DirectEmployers Association
Associated Builders and Contractors
Society for Human Resource Management
International Association of Fire Chiefs
International Association of Chiefs of Police
American Society for Healthcare Human Resource
American Trucking Association
Association of American Railroads
International Public Management Association for Human Resources
© 2011 DirectEmployers Association, a nonprofit
consortium of leading global employers
Tom Bullock
Phone: 571-372-0709
Our Mission
The Military Spouse Employment Partnership (MSEP) is part of the Department of Defense’s Spouse Education
Career Opportunities Initiative. MSEP is a targeted recruitment and employment solution for spouses and
companies that:
Partners Fortune 500 Plus companies with ALL Military Services
Provides human resource (HR) managers with recruitment solutions – military spouses
Prepares military spouses to become competitive, “job ready” applicants
Connects military spouses with employers seeking the essential 21st century workforce skills and attributes they
posses
MSEP currently has 96 partners, who have hired more than 10,000 military spouses.
To learn more about MSEP please visit: https://msepjobs.militaryonesource.mil/
