Edited by Kara Chan Professor, School of Communication

Hong Kong Baptist University

Dong Dong Research Assistant ProfessorThe Jockey Club School of Public Health and Primary Care Faculty of Medicine, The Chinese University of Hong Kong

978-962-937-379-5 | March 2019

152 × 229 mm | paperback | 232 pages

List price: $238

Special price: $190

Chinese medicine has a rich history that has only been made

more complex by its integration with “Western” biomedicine.

Legitimization of Chinese medicine in biomedicine-dominated

health systems, such as that in Hong Kong, has posed

signi�cant issues. This anthology of articles explores relevant

social issues related to various Chinese medicine treatments,

including acupuncture and medicinal oils, as well as insight

into practitioner licensing and public perception. Each chapter

tackles a topic related to the complicated process of

legitimizing knowledge and power within a speci�c social and

historical context.

Written by professors and researchers with extensive

knowledge of Chinese medicine, government regulation, and

sociology, this collection provides an overview of the

challenges and current social context of Chinese medicine that

affect students and practitioners of Chinese medicine, health

and para-health biomedical professionals, and patients alike.

“This well-researched book provides deep insight into the landscape of traditional Chinese Medicine (CM), focusing on ethnic and esoteric interpretations of “Chinese” and “Western” medicine. The discussion of legitimation and perception, acupuncture, and hybridization and integration of CM provides a unique contribution into the domain. CM academics, enthusiasts, and practitioners will certainly find this book insightful, compelling, and intriguing.”

– Prof Ian Phau, School of Marketing, Curtin Business School

PAYMENT METHOD

£ By cheque, number: Total amount (HK $): (Payable to “City University of Hong Kong”) Mailing Address: City University of Hong Kong Press, Tat Chee Avenue, Kowloon, Hong Kong.

£ By Visa / Mastercard; cardholder’s name:

Visa / Mastercard number: Expiry date: (MM) (YY) Total Amount: Signature:

BOOK TITLEISBN LIST PRICESPECIAL

PRICE

POSTAGE(Local Mail)

(until 31 July 2019)QUANTITY AMOUNT

978-962-937-379-5 HK$238 HK$22 HK$190

TOTAL HK$

ORDER FORMSubmit to City University of Hong Kong Press Fax: 2779 3071 | Email: upress@cityu.edu.hk | Enquiries: 3442 6818

Last Name: Given Name:

Job Title / Department: Organization:

Delivery Address:

Telephone: Fax: Email:

City University of Hong Kong intends to use the personal data (i.e. your name, address, telephone number, fax number and email address) you

* For overseas orders, please email us at upress@cityu.edu.hk for a shipping quote.

provided for the purpose of sending you promotional materials of City University of Hong Kong but we will not so use the data unless we have received your consent.£ Please tick the box if you do not agree to receive promotional materials from City University of Hong Kong by mail or email

TABLE OF CONTENTS

Personal Information Collection StatementAll personal data provided by you to City University of Hong Kong in this form will be used for the purpose of handling your order or a directly related purpose. The personal data so provided may be transferred to our agents or contractors in the course of handling your order. You have the right to request access to and correction of your personal data held by City University of Hong Kong. Request for access to or correction of personal data should be made in writing to Sales and Marketing Assistant at City University of Hong Kong Press, Tat Chee Avenue, Kowloon, Hong Kong.

Tel: (852) 3442 6818 Fax: (852) 2779 3071 Email: upress@cityu.edu.hk Website: www.cityu.edu.hk/upress

Traditional Chinese Medicine— Professionalization and Integration in Hong Kong

Part I Legitimation and Perception 1. Development and Regulation of Traditional Chinese Medicine Practitioners in Hong Kong 2. Australia and Hong Kong: Comparing Regional Influences on Chinese Medicine Education 3. Public Perception of Traditional Chinese Medicine in Hong KongPart II Acupuncture as a Focus 4. How People Perceive Acupuncture: A Qualitative Study 5. How People Perceive Acupuncture: A Quantitative Study 6. Authorization, Rationalization, and Moral Evaluation of Acupuncture by Hong Kong’s NewspapersPart III Hybridization and Integration 7. Medical Hybridization of Chinese Wind/Rheumatism Oils 8. Expert Opinions Concerning Integrated Chinese-Western Medicine 9. Conclusion and Future Perspectives