8/14/2019 Part 2- Audi.docx

1/3

Role of celebrities

Global stars such as Justin Timberlake, Lady Gaga, Gisele, Ben Affleck, Jessica Biel, Zoe Saldana,Miley Cyrus and Justin Bieber, who have the pick of any car on earth, are all proud Audi drivers.

According to Adam Stewart, chief executive of ATL Automotive: "Audi represents the world'sbest in engineering, technology, design as well as performance. The fact that Steve Jobs, one ofthe greatest, coolest inventors in history, chose Audi says it all."

A new campaign from Audi in the U.K. has the advertising world buzzing. The ad featuresChristopher Reeve dressed as Clark Kent alongside a tagline of "Power from a less obviousplace."

Emmy award winner Claire Danes features in Audi A6 TDI TV ad.

Audi has been putting its models in roles in movies such as Ironman, Transporter Series, SmartPeople, Date Night (2010), From Paris with Love (2010), I, Robot (2004), Ronin (1998).

Sports and Culture

Audi regards itself as a pacesetter of advanced technology. Which is why Audi also adopts anew approach to sponsorship. The objective is to help excellence come to the fore, with somecarefully targeted assistance.

Football:

Audi's involvement in top international sport enables strong partnerships to come about. Topinternational teams and numerous stars from Bayern Munich, TSG 1899 Hoffenheim, Hamburg

SV, FC Barcelona, FC Chelsea London and AC Milan also demonstrate their philosophy of topperformance when not in action on the pitch, by driving an Audi.

AUDI AG is supporting its partner FC Ingolstadt 04 by helping to set up the "Audi SchanzerFootball Academy". Also sponsored Audi Cup 2013 .

Winter Sports:

Common values such as technical expertise, dynamism and fascination provide a link betweenwinter sports and the Audi brand. For that reason Audi is the title sponsor of the FIS Ski WorldCup and main sponsor of 15 National Alpine Ski Teams.

Olympic Partner Germany:

Audi will partner the German Olympic Sports Confederation and National Promoter of theGerman National Paralympics Committee.

8/14/2019 Part 2- Audi.docx

2/3

Sailing:

Sponsoring the German-F rench TP52 Team Audi Sailing Team powered by ALL4ONE, helmedby Jochen Sch mann, promo ing and uppor ing he na ional ailing eam, nown a AudiSailing Team Germany and a premium par ner hip wi h Kiel Wee /Kieler Woche, Audi AG

offers an exciting platform for fans and sailors in equal measure, to combine spectacular elitesports on the water with pulsating shore events.

Golf:

Audi has been successfully involved in golf for two decades. Golf is an element in theprogramme of AUDI AG with a tradition that is as long as it is successful.

Audi has a tradition of cultural commitment. Whether as a sponsor of prestigious festivals, anorganizer of its own concerts, a promoter of young artists, or the backer of its own employeeorchestra, the brand with the four rings has been a reliable partner of culture for years.

Though its commitment is centered round classical music, it also embraces many othergenres; from jazz to theater to the visual art.

Classical Music:

Salzburg Festival, Bayreuth Festival, Salzburg Easter Festival, The Bavarian State Opera, AudiSummer Concerts, Audi Young Persons Choral Academy, Georgian Chamber Orchestra.

Jazz Music:

The Audi Design grand piano is further evidence of how perfectly Audi and jazz belong together. Famous names are also to be found in the Ingolstadt Jazz Days programme which Audi supportsas main sponsor.

Rock n Pop Music:

The Audi Rock-Pop Festival is held in parallel on a single weekend at two Audi productionlocations, in Neckarsulm and Ingolstadt. The automobile manufacturer is also main sponsor and joint organiser of the New Pop Festival in Baden- Baden, aged by Sou hwe German Radioprogramme.

Theatre and Film:

The company operates its own repertory cinema in the Ingolstadt Audi Forum as well as theregular programme, he cinema ha ho ed a hor film fe ival nown a 20 min|max ince2007. Audi also supports the film festival in the town of Hof as a sponsor.

In the drama area, the company cooperates with the City Theatre in Ingolstadt. The keyelemen in hi coopera ion i he erie of even nown a Solo for S ar , in which leadingGerman actors appear.

8/14/2019 Part 2- Audi.docx

3/3

Visual Arts:

Concrete Art is closely linked with questions of design a core Audi brand competence. Audi istherefore active in the Ingolstadt-based Concrete Art and Design Foundation.

Since 2010 the company has also cooperated with the Bavarian State Art Collections. Tocelebrate the start of this cooperation, Audi used the unique ambience provided by the ModernArt pinakothek in Munich for the world premiere of its Audi A7 Sportback.

Philanthropy

Driving Away the Cold is a philanthropic program started in January of 2008 by the AutoDealers CARing for Kids Foundation , of which Audi is a member. The program has one simplebut very important mission, to provide new winter coats to underprivileged children living inthe five-county region of Philadelphia.

Audi AG in October 2009 endowed the new Audi Environmental Foundation, an organizationdesigned by the company to focus exclusively on environmentally minded pursuits for thecommon good, with a $5 million kitty.

Audi provided support for victims of the environmental disaster in Hungary in October 2010.The carmaker is donating 500,000 Euros to promote aid measures.

Audi is associated with Best Buddies International, a nonprofit dedicated to creatingopportunities for friendship, employment and leadership training for people with intellectualand developmental disabilities (IDD).

The automaker Audi launched a program in June 2013 for its dealerships called the 'Veterans to

Technicians Program.' This program shows that Audi recognizes and appreciates the bravewomen and men who have been with the military serving out country. Audi of Americarecognized the opportunity to give skilled military technicians the opportunity to becomecertified auto technicians. It helps the Veterans find a good job and Audi auto servicecenters find reliable employees who can be trained and certified. Veterans who wish to takepart in this program can be trained and educated to become auto service professionals.

http://www.sunsetaudi.com/service/index.htmhttp://www.sunsetaudi.com/service/index.htmhttp://www.sunsetaudi.com/service/index.htmhttp://www.sunsetaudi.com/service/index.htmhttp://www.sunsetaudi.com/service/index.htmhttp://www.sunsetaudi.com/service/index.htm