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8/6/2019 Parle Products Pvt Ltd
http://slidepdf.com/reader/full/parle-products-pvt-ltd 1/11
Parle Products Pvt Ltd based in Mumbai, India has
been India's largest manufacturer of biscuits and
confectionery, for almost 80 years. Makers of the
world's largest selling biscuit,Parle-G, and a host of other very popular brands. Its reach spans even to the
remotest villages ofIndia. Many of the Parle products -
biscuits or confectioneries, are market leaders in
theircategory and have won acclaim at the Monde
Selection, since 1971. With a 40% share of thetotal
biscuit market and a 15% share of the total
confectionery market in India, Parle has grownto become a multi-million dollar company.Parle Agro is a
food and beverage company based inMumbai, India.
Parle Agro - a trusted name in the beverage industry
for agro based drinks. Parle Agro isaleading Indian
Beverage Company, the only Indian transnational giant
with the past experienceof having successfully launched
leading soft drink brands like'Frooti, Appy
Classic,Appy-Fizz,Bailley Packaged Drinking Water &
Confectionery brands like Mintrox and Buttercup'.
ParleAgro strength is our people who have worked
towards making our presence felt throughout thecountry
and all over the world through a strong franchisee
network and well-developed stronginfrastructure. Parle
Agro has its factories located in Silvassa, Patalganga,
Bhopal, Chennai,Ghaziabad and Hyderabad. At Parle
Agro, success is a habit; where greater heights are
achievedthrough consumer insight, sound business
practices, marketing and sales innovation, with thefocus
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on the consumer.'Thinking consumer, Tasting success,
Always' - that is what Parle Agro isall about.
3
NATURE OF ORGANIZATION
"PARLE AGRO is a trusted name in the Indian
beverage industry and has been refreshing India
since more than two decades with leading brandslikeFrooti, Apply Classic, ApplyFizz, Bailley,Saint
Juice, LMN & recently launched GrappoFizz. Parle
Agro Pvt., Ltd. manufactures,distributes, sells, and
exports fruit drinks in India and internationally. The
company offers fruitand milk drinks, packaged water,
and apple and mango drinks in polyethylene terepthalate
(PET)bottles and containers, and tetra packs. The
company also operates a health and fitness studio
forwoman. The company distributes its products through
franchisees. Parle Agro Pvt., Ltd. wasfounded in 1985
and is based in Mumbai, India.
Parle Agro has been a trusted name in the beverage
industry providing wholesome and healthy
agro-based drink brands. It has successfully launched
some of India's leading beverages like
Frooti, Appy and N-Joi,
And packaged drinking water, Bailey, over thelasttwo
decades.In a country where healthconsciousness is
growing at a rapid pace, Parle Agro, with its numerous
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fruit-based drinks, hasstruck a chord with the masses. It
brings to the consumers the magic of premium quality
freshfruit drinks conveniently packed and available all
through the year.Fruit beverages arewholesome, easy todigest, highly refreshing with natural nutritional values
as compared tosynthetic and aerated drinks. Parle
Agro'sFrooti is India's first national mango drink. The
mangosegment is 95% of the Indian fruit drink market
andFrooti has 85% market share in the tetrapack
segment. Made from fresh and premium Indian
mangoes,Frooti has grown to be one ofIndia's top 50most trusted brands. When Parle Agro launched N-Joi
with real fruits and freshmilk, it not only launched a
new healthy beverage, but also created a whole new
category inIndia. The milk shake claims to contain no
preservatives and is full of nutritional goodness. It's
adelicious filler and an apt quick refreshing
nourishment for today's hectic stressful life.
TYPE OF INDUSTRY AND BUSINESS :-
Food ,Beverages and Fast Moving Consumer Goods
(FMCG)
4
VISION:-
To be the leaders in our business. We will stand apart
from the competition by being the first inthe market to innovate.
MISSION:-
³We will be the leaders in our business by ±
maintaining high quality, introducing new
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andinnovative products, reaching every part of India,
remaining customer-centric, constantlyupgrading our
knowledge and skills.´.
³To provide consumers superior, wholesome agro basedfood and drink brands through which
parle can build a profitable; growth oriented
organization´.
Parle is a leading IndianFood and Beverage Company,
the only Indian transnational gaint withthe past
exp[erience of having successfully launched leading
soft drinks like ³Frooti, Appy, N-Joi and Bailley´.Toady its brand portfolio consists of No.1 brands like
froti along with Appy, N-Joi and Bailley.
FUNCTIONAL AREA :-
Administration, Market, Purchasing, Production and
Quality Department.
SIZE OF THE ORGANIZATION:-
MANPOWER :-
Parle group has a manpower strength of over
2500employees, including over 400 professionals.
TURNOVER :-
The Parle Group turnover is over 950 crore in 200
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5
MARKET SHARE :-
Frooti has 85% market share in the tetra pack
segment. With a 40% share of the total biscuit marketand a 15% share of the total confectionery market in
India.
Frooti 85%Other Brands15%Frooti Market Share
FrootiOther BrandsBiscuits40%Other Brands 60%Biscuits Market ShareBiscuitsOther Brands