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7/26/2019 Parking Industry Research
1/13
Indian Parking
Industry
OrganizedParking Space
(10%)
UnorganizedParking Space
(90%)
10% Organized Parking space Rate is bound to grow in tisdecade! in sync wit te Indian In"rastructure growt rate#
Second$y! Unorganized Parking Space onstitutes 90% !as in&ier'II III cities! in"rastructure dee$op*ent is sti$$ in initia$
pases# onsidering popu$ation rise and uni"or* *igration rates
"ro* oter cities into &ier I cities! tere as been rapidin"rastructure dee$op*ent#
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Unorganized Parking Space
Parking near +i$$as,-ousing
Scoo$s o$$eges
.$$ unused rea$ estate nearby co*p$e/es
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1# .irport
# etro Stations
2# -ospita$s
3# O4ce o*p$e/es
5# a$$s Sopping enters
6# Priate arket o*p$e/es
7# Parks u$tura$ estab$is*ents $ike *onu*ents
8# Stadiu*s,ot .pproed Parking area near stadiu*s
9# Priate Uniersities!-ote$s
Organized ParkingSpace(OPS)
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Indian Parking Industry
Out$ookarket Size : Rs# 82 r(.ppro/)
rowing at an aerage growt rate o" 11#02%
;ey assu*ptions:
1# arket Size is considered based on te organized Parking Space*arket#
# ears! .erage =i"e O" '?ee$er: 5 >ears
3# .nnua$ @reAuency o" Parking +eic$e in Organized Space: 35# 70% O" +eic$es are parked in organized spaces "or 0' -ours#
(Rest 20% ' Bours)
P$ease re"er to e/ce$ C$e seet1
.$$ Data taken "ro* SI.'Society O" Indian .uto*obi$e anu"acturers
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Parking Space
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Solutions to possible pain points in terms of parking
So$ution to unre$iab$e Parking Syste* inc$uding eAuip*ent andso"tware
So$ution to auto*ate Energy Saing troug usage o" $ess e$ectricity
$eading to $esser costs! and $eeraging tecno$ogy to oerco*eariab$e costs o" parking personne$#
Using ig$y growing *obi$e app ticket booking industry! as abenc*ark to conersion in "oot"a$$ -iger "oot"a$$s! ence igerparking reenue
. *ore tecno$ogica$$y e4cient way to keep a$$ parking spaces sa"eand "ree "ro* tra4c and congestion! $eading to trust,co*"ortence! iger "oot"a$$
?at are we se$$ing F
&is app$ies pri*ari$y "or co**ercia$ rea$ estate suc as *a$$s!priate *arket co*p$e/es! stadiu*s,te*e parks
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?o is te targetaudienceF
o**ercia$ Rea$ Estate
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?at nu*bers do weneedF
o*petitor Pricing .nd Pricing P$ans : Pricing o" parking guidancesyste* based products oHered by do*estic co*petitors sucO*nitec! Secure Parking! .utoPass India and *aor internationa$co*petitors suc as DS ?or$dwide and inese co*petitors sucas Senzen &enet &ecno$ogy o =td! InPeg +ision! uangdong.;E &ecno$ogy#
eneric cost o" Dissi*i$ar Parking uidance Syste*: Suc as ar$oaazzi Parking Syste* etc#
urrent Operating ost: .erage Operating ost o" Parking Spaces
inc$uding *a$$s sopping centers! priate *arket co*p$e/es# &iscost wi$$ again inc$ude a$$ te typica$ costs#
On$ine oie &icket
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Type ofCost
ParkingCost
@i/ed =igting =igts re*ain on in unused parking spaces!tere is no energy saing and tere is si*i$arconsu*ption o" energy! oer te course o" ti*e
+ariab$e ParkingPersonne$
On an aerage! eac parking space as around10'1 parking personne$
@i/edB+ariab$e
ParkingSyste*
Parking eAuip*ent B contro$ syste*Bca*eras,surei$$ance cost inc$udes a C/ed
purcasing cost and te ariab$e*aintenance,repair cost#
+ariab$e aintenanceost
Suc as c$eaning and renoation actiities
&ypica$ osts ino$ed wit parkingspaces
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o*petition Pricing P$ans
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-ow &o Reac &o &arget
.udienceOU&
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o G &o arket Strategy: P$an I ' &e
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o' o ar e ra egy:P$an II Strategic
Partnersips
.$$iance ?it Oter Parking EAuip*ent Supp$iers
.$$iance ?it Parking Design and onsu$tancySerices o*pany
.$$iance ?it E/isting Parking uidance Syste*o*panies! as a supp$ier o" particu$ar
product,process#