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GENERAL PARKING INFO. Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee. PARKING DECALS. Student Decal Type Dependant on credit hours Faculty Decal Type Dependant on affiliation 41,600 parking decals sold in 2011 Only 19,000 parking spots on campus. - PowerPoint PPT Presentation
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• Parking Hours• 7:30am-4:30pm, Monday-Friday
• Reitz Union Parking• Open to public for a fee
GENERAL PARKING INFO
• Student Decal Type• Dependant on credit hours
• Faculty Decal Type• Dependant on affiliation
• 41,600 parking decals sold in 2011• Only 19,000 parking spots on campus
PARKING DECALS
• Fines range from $10 to $250• Average citation is $30• Common citations issued• 73,800 issued in 2011• Average number of citations issued on college
campuses was 57,400 in 2011
CITATIONS
• Funds the Department of Transportation and Parking Services projects
• Discouraging to students
WHERE THE MONEY GOES
• We conducted a survey to analyze the parking situation on the University of Florida campus
• The following questions were asked:– Are you male or female?– What grade are you in?– Do you have a car or scooter on campus?– If you have a car or scooter on campus, how many parking tickets have
you received?– Do you see a problem with parking on campus?– If your answer was yes to the previous question, briefly describe the
problem. – Do you think a mobile parking application that could help you locate
available parking spots would be useful?– Would you buy this application for $.99?
SURVEY
• The survey was sent out to University of Florida students
• We received 122 responses • Even distribution of Male and Female from the
various grade levels • 66% of the students who took the survey have
cars or scooters on the University of Florida campus
SURVEY
• If you have a car or scooter on campus, how many parking tickets have you received?
• 0 (24%), 1 (16%), 2 (14%), 3 (8%), 4+ (38%)
SURVEY
If you have a car or scooter on campus, how many parking tickets have you received?
0123More than 3
• Do you see a problem with parking on campus?– 90% of the students who took the survey believe
there is a problem with parking on campus.
• If your answer was yes to the previous question, briefly describe the problem.– The most common responses were:
• “There is not enough parking on campus”• “Ticketing is horrible.”
SURVEY
• Do you think a mobile parking application that could help you locate available parking spots would be useful?– 85% of the sample believe an application like
SmartPark will be useful and can help the parking situation.
SURVEY
• Would you buy this application for $.99?– 77% of the sampled students would purchase this
application for $.99.
SURVEY
Would you buy this application for .99?
YesNo
APPLICATION DESIGN
• MAP• EVENTS• CARPOOL• BLOG• SETTINGS
APPLICATION DESIGN THE MAP• GPS tracking• Specific decal matching• Directions to nearest lot• Custom destinations
APPLICATION DESIGN
EVENTS• Game days• Nightly parking lifts• Construction• Special events
APPLICATION DESIGN
CARPOOL• Link with others heading to campus• Input when and where• Connects through Facebook• Sorts by mutual friends & interests• Encourages Gators Going Green!
APPLICATION DESIGN BLOG• Information about software updates• Future plans
SETTINGS• Customize the application• Select decal type• Carpool settings
APPLICATION DEVELOPMENT 4 STEPS TO MAKING AN APPLICATION
• Hire a graphic designer• Hire one or more programmers• Maintain and update the application• Market it
APPLICATION DEVELOPMENT GRAPHIC DESIGN• Designs the layout• Creates buttons• Decides overall look and feel of the app
APPLICATION DEVELOPMENT PROGRAMMING• Takes the images and turns it into an app• Decides functionality• Will pick based on price and portfolio
APPLICATION DEVELOPMENT MAINTENANCE• Will keep programmer on staff• Fixes bugs• Creates software updates
MARKETING
• Flyers• Frat Tanks• Facebook• Public Relations
Marketing Costs Flyers $100
Apparel $600
Development Costs
Database Driven App $10,000
Graphic Design $500
Server Upfront $2,400
Maintenance Costs
Apple Fee $99/year + 30% sales
Server Monthly Upkeep $250/month
COSTS
Product Revenue $0.99/ download
Advertising Revenue $200/month for ad space (5 total)
REVENUE
Windows Marketplace
Palm App Catalog
Nokia Ovi Store
Google Android Market
BlackBerry App World
Apple App Store - IPhone
Apple App Store - IPad
$0.00 $5.00
$10.00 $15.00
Average Price Top 100 Grossing Applications
Average Price Top 100 Paid Appli-cations
Average Price All Paid Applications
• 77% of students said they would buy SmartPark
• 40% conservative estimate
15,835 x $.99= $15,676 Product Revenue12 x $1000= $12,000 Ad Revenue= $27,676 Total Annual Revenue
PROJECTED PROFIT
$700 + $12,900 +$3099 = $16,699 Annual Costs30% x $15,676 = $4702 Apple Fee= $21, 402 Total Annual Cost
$27,676 Revenue-21,402 Costs------------$6,274 Gross Profit
WHERE THE MONEY GOES