PARKER STORE Retail Program Checklist - Asia Pacific

7/30/2019 PARKER STORE Retail Program Checklist - Asia Pacific

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Retail Program Checklist

ITEM EXPLANATION or

Exterior Sign

YES

ParkerStore Exterior Signage must exist, and it must be appropriate for the

host country. In all situations, signage standards must follow corporate

produced standards.

Merchandised

YES

A ParkerStore will be branded on the interior, contain shelved Product, and

contain lighting to appropriate standards for the location. Interior standards

must follow corporate produced standards.

Formal Agreement

YES

A signed 'License' Agreement with content relevant to the country of operation

must exist between Parker Hannifin and every ParkerStore. Multiple

ParkerStores may be linked to each agreement provided they are businessextensions of the same Parent ParkerStore business. I.e., A license agreement

must exist for each business entity operating a ParkerStore. The content of

the agreement will address all points of this qualifying criteria.

Agreed InventoryYES

A ParkerStore will carry inventory at a level that is agreed to by Parker Hannifin

to provide a reasonable service and support retail trade.

Loyalty - No Competitor Product/Service

YES

No competitive products or services will be advertised, sold or supported as

part of the ParkerStore brand. If a need exists for competing products and

services, it must be performed in an environment outside of the ParkerStore.

Corporate Customer Number

YES

Worldwide Locators are dependant of a 6-digit customer numbers within the

Corporate Siebel customer management system. These must be assigned for

every new ParkerStore and Independent HOSE DOCTOR, however each

country may decide the requirements for 'SPOKE' customer numbers locally.

Phone/Fax/EmailYES

A ParkerStore must have location address and be contactable during normal

business hours.Full Time Staffed

YES

The ParkerStore must be staffed during the set hours of operation, where

staffed is defined as a dedicated, full time, physical presence. The staffed

member should meet the minimum recommended skills for a ParkerStore

Counter Manager.

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ITEM EXPLANATION or

Published Hours of Operation

YES

The ParkerStore must have set hours of operation that fit within regionally

established standards, however a ParkerStore will be open to the public for a

minimum of four (4) hours per day for five (5) days each week. Country

standard public holidays are an exception to these minimums.

Open to PublicYES

Open to the public is defined as: An area that is accessible to any person

seeking ParkerStore Products and Services

Product CompetenciesYES

Minimum 2-wire, 1 Hose Making capabilities are required within a

ParkerStore.Trained/Competency Check

YES

A minimum of one trained operator must be present in the ParkerStore. The

trained operator must be trained to Parker Hannifins minimum capability

standards in the use of all applicable equipment, and supporting all products

within the ParkerStore.

Approved Equipment/Tooling

YES

Only equipment approved by Parker Hannifin may be used within a

ParkerStore. Equipment requirements are relative to country of operation and

product range being sold.

Financially Sound

YES

The ParkerStore business entity and its directors must be financially stable and

able to meet all of the host countries regulatory requirements, and support

ParkerStore ''SPOKE's' as necessary.

Supported by 'HUB'YES

ParkerStore 'SPOKE's' and Mobile Services must be supported by a

ParkerStore 'HUB'.

Safe EnvironmentYES

All Parker retail environments must be safe to the operational standards for the

country.

Product Range Product mix should always match the product required by the market and

industry surrounding the a ParkerStore. Although a focal product dominance(E.g., Fluid Connector products) is allowable, adequate peer or support

networks must be established to refer or service customers seeking non-focal

products from the ParkerStore. Focal products should be established based

on the ParkerStore staffs skills or ability to appropriately service customers

with that product.

Local or regional adaptations and flexible areas are listed below

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ITEM EXPLANATION or

Size/Structure The size of the store is flexible to the extent of the local cultures available

facilities and economic reality. If for example it is common to conduct

business from a 20ft shipping container, and the container meets the

ParkerStore minimum requirements, then the Store is an appropriate

ParkerStore for the region. Co lour should be consistent within each country

and unless culturally inappropriate meet the standards published or approved

by GRO.

Construction Materials Materials used in the construction and decoration of the ParkerStore may be

adjusted to meet cultural expectations, provided the Corporate Identity of theParkerStore Brand is maintained and floor plans have been approved by

Parker.

Value Added Services Value added Services are adaptable in each country and within each region

within those countries, provided the services do not compete with another part

of Parkers Direct or Distribution business. An example of a Valued Added

Service might be consignment stock or on-site maintained workshop facilities,

etc

Sub-Distribution If a sub-distributor meets all of the ParkerStore minimum requirements, the

sub-distribution will be considered a ParkerStore, and the Parent ParkerStore

will be considered a HUB. In all situations the new ParkerStore must meet

these requirements.

Store within a Store A store may exist within a store provided a floor plan has been approved and

deemed appropriate for the business type. A ParkerStore may not exist within

a store that displays or promotes any competitive product (Form/Fit/Function)

to Parker Hannifin. In this scenario exterior signage requirements are not

mandatory on the exterior building, however must be displayed at the location

(within the larger store) of the ParkerStore.

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Documents

PARKER STORE Retail Program Checklist - Asia Pacific