Parker Event Management Brochure

PLACING VISIONS IN VENUES

Event ManagementPARKER

DMCC

COMPLETE A-Z EVENT PRODUCTION

SUMMITSMEETINGS

EXHIBITIONSPRODUCT LAUNCHES

ROAD SHOWSINCENTIVES

PRIVATE CELEBRATIONSCATERING

AWARD CEREMONIESTEAM BUILDINGGALA DINNERS

WWW.PARKEREVENTS.AEPO BOX 392347 • DUBAI, UAE+971.50.454.1901 • [email protected]

ABOUT US

Parker Event Management DMCC

Keith Parker, Co-FounderSince 2007, Keith has led hundreds of projects in the UAE, primarily in senior Project

Management roles with Abu Dhabi government agencies dealing with events,

government initiatives and creative projects. He led over US$20 Million worth of

projects with Environment Agency - Abu Dhabi, the Abu Dhabi Systems & Information

Centre and as Director of Projects for the Abu Dhabi Chamber of Commerce MBA

program and training division, the UAE Academy. He played an integral role in the

Abu Dhabi Eye on Earth Summit, featuring Bill Clinton and Sha Zukang, as Project

and Stakeholder Manager after leading production of the renowned Environmental

Atlas of Abu Dhabi Emirate. He received his BSBA from the University of Southern

California with a minor in International Relations. Keith’s career has spanned 3

continents, with work in Alaska, Hawaii, California, Greece, Italy, Germany and the

United Arab Emirates. He is also an active skydiver, scuba diver and rock climber in

Dubai, UAE.

Cherise Parker, Co-FounderRecognized in Dubai as a leader in event production and management, Cherise is an

operational and creative powerhouse. With over 8 years of experience managing

hundreds of international events with some of the world’s most recognized brands,

her savvy in crafting creative approaches to events and delivering with exceptional

resourcefulness is unparalleled. Following her commencement from the International

Hotel School in Johannesburg, she joined the world-renowned Sun City Resort. She

quickly rose through the ranks before moving to Dubai in June 2011. Since then,

she has been a driving force behind the successful, remarkable execution of over

200 events in the UAE. With an incredibly innovative mind and sharp negotiating

tact, she consistently receives accolades for her accomplishments from the clients

she works with. Cherise comes from a family of hospitality industry leaders and has

an incredible talent and love for the field. She is an active rock climber and enjoys

camping in the UAE and Oman.

When our clients refer us to their peers, there is one aspect of

our service that receives a particularly high level of emphasis:

Event Responsibility. In fact, we’ve been tempted to rename

the company Parker Event Responsibility Agency to reflect the

pledge we make to our clients:

We commit ourselves completely to working and negotiating on our clients’ behalf towards delivering an unforgettable, goal-oriented experience at a far lower total cost than can be acheived by our clients themselves.

With a wealth of knowledge and experience in the field of event

management, certified project management expertise, creative

talent, proven ability to deliver events of any scale in the Middle

East market and impeccable ethics, we stand confident in

the value we bring to the market. Our successes provide the

evidence to back this claim up.

On behalf of our team, we thank you for the opportunity to

work with you and look forward to bringing another success to

your doorstep.

Keith and Cherise Parker

Founders, Parker Event Management DMCC

Event leadership active on your behalf

Trust, Professionalism and Custom SolutionsParker Event Management was founded by Keith and Cherise Parker, both veterans of the UAE’s

event management industry. We offer a level of personalized service, creative engagement

and process ownership that stands out amongst our competitors. Our vision is to leverage

these strengths to help clients fully realize their event goals and objective at a reasonable and

respectable price.

OUR DIFFERENCE

A Strategic Event Partner, Providing Direction and Protecting Your InterestsWe help our clients to align their events

with long term goals and to ensure that

outcomes are measurable and results-

oriented. As an events partner, with our

clients’ interests at heart, we provide

guidance and offering strategic advice

that will help create a more impactful

event at a lower cost.

Precision Project ManagementBy leveraging PMP Certified staff,

adhereing to effective and effiecient

event project management methodolgy

and maintianing exceptional levels

of communication, we enable our

clients to sleep well knowing that risks

are mitigated, work is appropriately

scheduled and allocated, and that they

are well informed of what is happening

with their events. That’s the comfort

you will receive with Parker Events.

Leveraging the Latest TechnologyBy leveraging the latest technological mediums and tools, we keep our

clients on the cutting edge of participant interaction and communication.

Our audio and visual productions are world-class, our stand-alone mobile

event applications are the most robust available today and our websites are

stunning. You can even accept our cloud-based event proposals digitally, in

compliance with UAE federal contract laws.

WHAT WE DO


What We DoWe provide fully-packaged event solutions. With one contract, we

can deliver a complete event package including accommodation,

flights, meeting space, dinners, entertainment, security,

airport pickups, fine dining, city tours, a wide range of creative

engagements, marketing, web presence, inspirational speakers,

registration, event space build-out and much more.

Brainstorming and Idea FormationWe can engage at as early a stage as our clients require. Our team

has experience in developing event and stakeholder engagement

concepts from the earliest stage, helping to meld concepts,

ideas and various party interests from multinational agencies,

governments, and organizations into succint event concepts and

plans.

Complete DeliveryWe deliver, plan, and execute every aspect of your events,

maintaining exceptional levels of communication so that our clients

know what is happening, what is on the horizon and what decisions

they need to make. Our clients understand the implications of each

of their decisions, are aware when they aren’t doing something that

they should be doing and are consistently thrilled with the results.

We EmphasizeTrustWe are focused on building long-term,

meaningful relationships with our clients.

To sustain our growth, we are adamantly

focused on fostering relationships of mutual

trust and respect.

ExperienceOur team has over a decade of experience

in the UAE, running multi-million dollar

events from corporate retreats to fashion

shows to global summits featuring the likes

of President Bill Clinton, HE Sha Zukang, Dr.

Jane Goodall, HE Majid Al Mansouri.

ReliabilityWe have a deep understanding of the

complications that can undermine even the

most well-planned events. Our team has

extensive experience in overcoming these

challenges and providing our clients with a

hassle-free experience. You can rely on us

to handle any situation.

CreativityFrom skydiving to desert safaris, to gala

dinner waiters and waitresses who break

out in song and dance, the options are

endless. We leverage an exciting creative

brainstorming process with a broad network

of creative professionals to induce awe

every time.

We convert goals and visions into creative, results-oriented events,then deliver these events with world-class precision.

AUDIENCE ENGAGEMENT

Summits, Conferences and Meetings on a Local or International ScaleFull-spectrum management including:

• Concept Design and Early Brainstorming

• Project Planning and Budgeting

• Stakeholder Engagement and Event Partnership

Development

• Speaker Recruitment

• Sponsor Solicitation

• Copywriting, Marketing & PR

• Conference Pack Authoring, Design & Printing

• Mobile App Development

• Web Design and Online Registration

• Venue Selection

• Accommodation

• Food & Beverage Catering

• Meet & Greet, Transporation

• Social Events, Welcome Receptions, Gala Dinners

• Entertainment, Tours, Cultural Events

• On-site Signage, Badges, Printing, Etc.

• Complete Audio & Visual and Staging Requirements

• Exhibitor Booth Development

• Live Event Translations

• Multi-camera Live and Recorded Video Production with

Live Broadcasting

• Post-event PR, Participant Follow-up and ReviewEngage Your Stakeholders

AWARENESS


Spreading AwarenessEvents can be one of the most powerful mediums for promoting a

product or service, whether through meetings, press conferences,

exhibitions or product launches. Our clients are confident that we

will leverage their awareness expenditures to provide maximum

return on investment through the events we manage.

ExhibitionsWorld-class exhibition stand design and fabrication is

only one of many services we provide to our clients.

To fully realize their investment, we create a complete

exhibition package to include pre-event stakeholder

engagement, robust onsite visitor immersion tools and

post-event follow-up to ensure that lasting relationships

are built. We pay attention to the details that often

go unseen but can make the difference between a

successful exhibition and an empty stand, including:

• Pre-Event PR and Marketing

• Pre-Event Engagement and Targeted Website

Design

• Impactful Marketing Material

• Production of In-Booth Demonstrations,

Giveaways, or Contests

• In-Booth Mobile App Engagement

• Helpful and Knowledgeable Exhibition Staff

• Post-event Follow-up with Visitors

Product LaunchesProduct launches mark an important milestone: when your

concept becomes a reality. Details are critical, including

positioning, inviting the right market, stretching your budget

for maximum impact and more. Our packages cover the

concept and design of your event in addition to all aspects

of planning, execution, promotion, travel arrangements,

catering, logisitcs and any other special requirements.

HOSTING AN AUDIENCE

Gala DinnersGala dinners offer hosts the opportunity to really impress their audience, deliver a message,

and catylize discussion amongst visitors. With a correctly managed event, audiences will

conclude their evening feeling confident, engaged with their community, informed, and

holding a deep level of respect for their host.

We deliver gala dinners of any size as a complete solution, inclusive of strategic pre-event

planning, full-cycle project management and post-event follow-up. With us, you can rest

well knowing that every detail has been taken care of and all required decisions have been

promptly brought to your attention.

Press ConferencesLeveraging extensive experience, expertise and

connections in media and PR, we deliver complete

management and logistics of your press conference,

including:

• PR Strategy Design

• Generating Interest and Buzz

• Social Media Engagement

• Participant Coaching

• Hotel Accommodation and Catering Arrangement

• Speech Copywriting

• Press Release Creation

• Audio & Visual

• Staging

• Venue Selection

• Video Production

• On Site Management

• Post-Event Follow-up

Networking EventsAs an organization representing the interest of several stakeholders, hosting a networking event can add an incredible

amount of value to your constituents if managed correctly. Engage our team to produce a networking event that

visitors will remember as fun, exciting and results-producing. With creative methods for facilitating interaction and

communication and by providing flawlessly-executed event logistics, we bring a new level of respect and apprectiaion

to our clients who elect to hold networking events.

Tailored Packages Include• Developing a Complete Show Strategy, Including:

• Show Vision

• PR and Marketing Plan

• Overall Look and Feel of Venue Build-Out and Staging

• Complete Event Logistics Planning and Delivery, Including:

• Securing the Venue

• Complete Audio & Visual and Staging

• Professional Video Production

• Event Staffing

• Gift Bag Design and Production

• Marketing and PR, Including:

• Marketing Campaigns

• Promotional Material by Email Web and/or Print

• Sponsorship Solicitiation

• Show Management, Including:

• Professional Choreography

• Model Castings and Fittings

• Seating Arrangements

• Managing front and back of house

Fashion ShowsWith extensive experience in producing fashion shows, our team can ensure that your event is flawlessly

executed, your show runs smoothly, and your audience associates your brand with exactly the feeling and

respect that you desire.

Road ShowsRoad shows are an excellent

opportunity to spread your message

directly to your target audience in a

face-to-face, trusted setting. We create

fully-packaged, local or multinational

road show solutions including targeted

marketing, PR, and invitations to suit

your specific needs. We can assist

with message definition, stakeholder

engagement, and road show delivery

through to post-event follow-though

with participants.

ENGAGE YOUR TEAM

Incentive ProgramsIncentive TripsEngaged individuals feel an intense connection to their

leadership team and have a genuine passion for delivering

results that will make their managers proud. We provide

complete incentive trips including:

• Custom Program Design and Delivery

• Accommodation, Insurance

• Air and Ground Travel, Visas

• An Incredible Range of Activities:

Average increase in profits for organizations with higher than average

levels of employee engagement, in addition to 50% higher sales, 50% higher customer loyalty levels, and 38% above-

average productivity.*

*Source: Fortune Magazine’s ‘100 Best Companies to Work For’

In the UAE• Skydiving

• Desert Safaris

• City Tours

• Luxury Spas

• Helicopter Tours

• Hot Air Ballooning

• Aston Martin GT4 Driving

Experience on the F1 Track

Outside of the UAE• Shark Cage Diving in South Africa

• Safaris in Kenya

• White Water Rafting in Nepal

• Trekking in Vietnam

• Relaxing in Thailand

• Caving in Hungary

• Big Five Hunting in South Africa

• Golfing in Scotland

27%

Team BuildingTeam building activities are a time-tested, effective, and entertaining

way to achieve higher employee motivation and productivity.

Activities are experience driven and goal oriented, each customized

to weave the objectives of the organization into the participants’

experiences. A wide range of options are available; clients can

improve their process and levels of service by running a chocolate

factory or improve the performance and leadership of their teams

through a real world desert navigational experience on Dubai’s

rolling dunes. Dozens of options are available, each fully packaged

in a venue near you and with a post-event report highlighting the

goals acheived by each program.


Private Celebrations and CateringLife is ripe with opportunity to celebrate. Leave the stress and

hassle of planning your private party or any kind of celebration

to us. Our team will take full responsibility for delivering your

event while giving you the opportunity to make key thematic

and creative decisions along the way. We arrange:

• Yacht Parties

• Engagement and Birthday Parties

• Private Celebrations

• Private Cocktail Poolside Evenings

• VIP Dinner Evenings

• Special Requests

W

REALIZE YOUREVENT POTENTIAL

WITH EXPERTMANAGEMENT

CONTACT OUR TEAM TODAY

WWW.PARKEREVENTS.AE • [email protected] BOX 392347 • DUBAI, UAE • +971.50.454.1901

“A GOAL WITHOUT A PLAN IS JUST A WISH”

- ALLEN SAUNDERS

Documents

Parker Event Management Brochure