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A short presentation of the consultancy PARK
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PARK introduction
advanced design management
We are
the leading European
design management
consultancy
that consults & coaches
on maximizing
the value of design
in companies.
PARK introduction
Our topic
design
PARK introduction
Our belief
design
introduction PARK
Our daily bread
We see that more and
more companies
consider design
as a key pillar of their
business and want to
leverage and harness
all aspects of its
potential value.
business
PARK introduction
PARK advanced design management
Our belief
This can only be
achieved when:
(1) design has a
substantial role in a
company
(2) and when it is
managed very well.
PARK introduction
Our company
We are
the leading European
design management
consultancy
that consults & coaches
on maximizing
the value of design
in companies.
PARK introduction
how?
PARK introduction
Our focus
Through excellent
design management
design organization
design strategy
design processes & tools
PARK introduction
strategic
operational
Our focus
Through excellent
design management
design organization
design strategy
design processes & tools
PARK introductionPARK introduction meeting at Barco - Tuesday 21 April
Our primary offer Our focus
We consult.
PARK DM audit
PARK DM consulting projects
PARK DM workshops
Through excellent
design management
design organization
design strategy
design processes & tools
PARK introduction
Our primary offer
We coach & train.
PARK DM coaching program
for design directors
PARK DM sparring program
for design managers
PARK in-company DM training
for design(ers) managers
Our secondary offer
We consult.
PARK DM audit
PARK DM consulting projects
PARK DM workshops
PARK introduction
Our experience
We consult, train & coach
design directors of
European manufacturing
companies
that value design.
PARK introduction
Our experience
projectsdesign organization
design strategy
design processes & tools
Roca Innovation Lab Set-up
Reckitt Benckiser Integrated Design Management
Johnson Controls Design Partner Selection
LEGO Innovation Mapping
Grundfos Global Design Style Strategy
LEGO Product Development Foundation
Reckitt Benckiser Design Management System
Roca Development Project Briefing
LEGO Design Function Organization
LEGO Concept Development Process
RB NTG Design Process & Toolbox
PANalytical Experience Brand Language
Reckitt Benckiser Design Awareness Training
Roca Design Leadership Program
Miele Design Process Definition
Vaillant Brand Design Development Process
Johnson Controls Design Resources Selection
Hyundai B-segment Design Strategy
AM Vision-based Concept Development
Grundfos Product Experience Approach
Reckitt Benckiser Design Agency Selection
bugaboo Innovation Organization
BMW Design & Emotion Tool
bugaboo Concept Development Foundation
StorageTek Internal Design Promotion
StorageTek Visual Brand Language
WDR Design Presentation Training
PARK introduction
Our experience
place in company
level of integration
competencies
leadership roles
designorganization
PARK introduction
Our experience
How to clarify role of design
department?
How to manage external design
resources?
How to build the best structure of
(local/global) design organizations?
How to build a front-end team next to a
regular design team?
How to set design objectives (KPI) to an
design organization?
How to align different design discipline
working on one customer experience?
How to integrate design with other
functions?
How to recruit the right internal
designers and design managers?
designorganization
PARK introduction
Our experience
visions & roadmaps
relation to business strategies
communication & application
design languages
design strategy
PARK introduction
How to build & communicate design
visions?
How to define & communicate design
strategies?
How to translate design strategies into
design roadmaps?
How to define clear design objectives?
How to derive design strategy from
business/branding/innovation
strategies?
How to manage design influence on all
customer touch points?
How to build design languages and DN
profiles?
How to translate design principles to
design guidelines?
Our experience
design strategy
PARK introduction
Our experience
relation to business processes
facilitation design process
practice workshops
designprocesses & tools
PARK introduction
How to build objective setting into a
design process?
How to measure design projects results
How to asses (final) design work?
How to build stable design processes?
How to connect design processes to
regular innovation/branding processes
How to introduce stage gates to design
processes?
How to get the right design deliverable
at the right moments?
How to integrate and communicate
design processes in an organization?
How to improve design briefings?
How to build, use and maintain
personas in the design process?
Our experience
designprocesses & tools
PARK introduction
Our strengths
Long track-record with top
design departments
Dedicated but challenging &
persistent consultants & coaches
Leading-edge thinking but
applied pragmatically
Expert focus on profession of
design management
Solid business understanding in
design perspective
We are
the leading European
design management
consultancy
that consults & coaches
on maximizing
the value of design
in companies.
PARK introduction
advanced design management
Thanks for your attention!
Additional information on www.park.bz
