Embed Size (px)
DESCRIPTION
About Parivadini
Citation preview
Parivadini24x7 -Classical Music, Arts & Culture
S.VenkataraghavanCo Founder – [email protected]
[email protected] Ph: +918754464737/7299073818
What does Parivadini Do ?• Simulcasts Classical Music Concerts LIVE on
multiple digital platforms through out the year from multiple ‘sabhas’ & concert venues.– Organizes it’s concert series for both senior and junior
artists during the December Music Season.
• Produces researched based content in Art, History & Culture for digital consumption.
• Manages Digital Assets of Classical Music artists on various digital platforms
• Archives and collects data for multiple applications with analytics.
Strategy : Give high quality webcast for Free and acquire a customer base. Try to upsell Freemium and also look at analytics based targeted advertisement.Try to cross sell on other digital platforms including Internet Radio.
The Founding TeamVenkat• Prior to co founding Parivadini
Venkat was with “ Neengalum Vellalam Oru Kodi”(South Indian Version of ‘Who Wants to be a Millionaire’) team as a content head.
• Prior experience in Derivatives, Private Equity & For profit Education.
• Chemical Engineering from CECRI Karaikudi
• MBA From Johann Wolfgang Universitat Frankfurt am Main & Tongji University China.
Lalitha Ram• Lalitha Ram, a young writer, is a
regular contributor to various magazines on topics related to Music and History. He is the author of the popular biography on GNB titled Isai Ulaga Ilavarasar - GNB published by Ananda Vikatan. He is also among the founder-editors of the e-zine,http://varalaaru.com/ .
• Prior with Airbus as Design Engineer
• B.E Sastra University & MS University of Washington,Seattle.
About us : An Interview with the Founders
Team of Advisors
Subject Matter Experts• Dr.B.M.Sundaram• Kamala Kannan• SAK Durga• Trivandrum Balaji • Sairam Mahadevan• Sivakumar• A Bunch of Rasikas
whom we cant name now!
Technology & Business• Karthik Krishnaraj CEO
Ogive Technologies• Chandrashekar – CEO
Meenakshi Mouldings• BVS Maruthi General
Manager Everready Batteries.
Monetization• Currently -
– Advertisement on YouTube Channel – Asset Management fees from artists to whom Digital
Asset Management services are provided(ADAMS)• Future
– Search & IP Assets(both prop & clients) monetization.• Hi Q |Hi Fi|HD – Curate Content - Monetization
– In Brand placement on its 24x7 Channel’s & MCN– Monetize content on other Platforms like Internet radio– Sale of tickets on Video on Demand – Affiliate networks and syndications
Disruptive Innovation-The flipped royalty modelParivadini is a mission to empower artists and take them directly to the audience
In the incumbent music distribution model labels acquired rights from artist's and then passed on royalties to the artists.
With Parivadini's ADAMS(Artists Digital Assets Management Services) Parivadini assists the artists to directly get onto various digital Stores (*) and enable them to accrue the proceeds of their sales directly into their account.
Parivadini is paid a Digital asset management fee for the same.
(*)
Our Releases
Some NumbersNo of concerts webcast (30.06.2014) 331
Unit Cost per webcast Rs. 660( 12$)
No of concerts Live Radio Broadcast 52
No of subscribers YouTube 1600Facebook 3600
No of Unique Views 167000
No of Minutes watched on channel 1.2 Million minutes
Number of Impressions Facebook Page (May)
982381
Number of Clicks on Facebook Page (May)
8400
Number of Artist signups for Album Release
11
Number of Albums Released 3
Planned activities 2014…..• Angel Round Capital Raising
– Mail [email protected] if interested.• Setting up a classical music Radio Station.
– Project and Consulting Fee– License Fee for DOT
• Upgrade Hardware and Infrastructure.– Playouts Server – Cellular Bonding Routers– Workflow Software
• Signup 100 Classical Music Artist’s to manage their Digital Assets.• Content acquisition for History,Art & Culture• Monetize in increasing step functions. • Webcast Multiple Classical Music Festivals from
– Bengaluru/Jaipur/Benares/Kolkatta/Hyderabad/ Trivandrum/San Jose/Tampa/Dallas/New Jersey/ Sydney/Singapore/London/Frankfurt am Main/Chicago
BACKUP SLIDES
The Indian Music Industry
Competition Streaming Service Providers
YouTube Channel’s
Network No of Video Uploaded
Views(Mn) Subscribers(Mn)
Number of minutes watched (Mn)
Channel in the network
T-Series 49,734 2,382 5.2 13
YRF 4,102 1,065 2.5 38
Sony Music India
1,118 266 1 3
Coke Studio @ MTV
4735 111 0.7 2
Sanskriti Series
677 3.6 .09 2
Carnatic World
72 0.01 0.001 1
Parivadini 713 0.2 .02 1.56 1
FICCI –South India Media Entertaintment Report
TAM (Music)• Streaming is a new avenue for this market and is
expected to grow exponentially in the context of India.
• With effective curb on piracy, by leveraging technology considerable slippage can be avoided.
2014 IFPI Report (*)
TAM (Television)
IPR• The Parivadini Classical Music Search Engine(Proprietary)• The Parivadini Stegnograph Technology based on Audio
Finger printing.– Music/Raga Identifier– Piracy-Curber
• ADAMS – Artist’s Digital Asset Management Services• The Parivadini LIVE simulcast process(Note we have decided
to give this away for free to the public to consume since we strongly believe that copyrights & patents stifle innovation)
• The Parivadini Streamer Device
Testi-Money!
The ‘Parlandu Award’
Typical Fixed Point Chart(FPC) on Parivadini
Time Slot Programming Content Content Acquisition
05:00-06:00 Nadaswaram Neram
06:00-07:00 Devotional Music Partners
07:00-09:00 Concert -Yester year Greats Externally Acquired,Internally curated
09:00-10:00 Indie Movies Externally Acquired,Internally curated
10:00- 11:00 Film Based Classical Music Externally Acquired,Internally curated
11:00- 12:00 Temples & Architecture
12:00- 14:00 Concert Series (Instrumental/Others/Hindustani)
14:00- 16:00 History Content
16:00- 18:00 Chat Shows/Neyar Virupam/Culture
18:00 – 21:00 Concert Series
21:00-22:00 Prime Time Programming- Spls
22:00 – 05:00 Music All round
Device – Proto-type
Parivadini Stegnograph/Search Architecture
The Back End for the Carnatic Search Engine
Indian Classical Music
• Indian classical music is both elaborate and expressive. Like Western classical music, it divides the octave into 12 semitones of which the 8 basic notes are, in ascending tonal order, Sa Re Ga Ma Pa Dha Ni Sa for Hindustani music and Sa Ri Ga Ma Pa Da Ni Sa for Carnatic music, similar to Western music's Do Re Mi Fa Sol La Ti Do.
• However, Indian music uses just-intonation tuning, unlike most modern Western classical music, which uses the equal-temperament tuning system. Also, unlike modern Western classical music, Indian classical music places great emphasis on improvisation.
What is a Sabha ? • A Sabha in South India, particularly in Tamil Nadu,
popularly refers to a body or organization involved in the promotion of fine arts such as Saastriya Sangeetham, Bharathanatyam, Drama among numerous other arts. These Sabhas are concentrated at a place called as [Mylapore] in Chennai and are instrumental in ensuring the connoisseurs (known as Rasikaas) from all parts of the world treated with variety during the Music and Dance Season of Maargazhi (December / January mostly).
• Popular Sabhas include Madras Music Academy, Parthasarathy Sabha, Rasika Ranjani Sabha, Krishnagana Sabha, Ganamukundhapriya Sabha
The Madras Music Season
• Madras Music Season is a Classical Music Festival series hosted every December–January in the present-day south Indian metropol of Chennai. Spanning some six weeks, a number of large and small kutcheris (Carnatic music concerts) are performed by highly competent musicians.
• The traditional role of the Music Season is to allow aficionados of Carnatic music to appreciate performances by renowned artists, and to allow promising young artists to display their talent and skill. Audiences and artists come from across India and from the international Indian diaspora to be part of the event.
ParivadiniParivadini just happened,2 enthusiasts who at a coffee shop
decided to leverage the virtual world to spread classical music, spot and promote talent and share great classical music with rest of the world.
Parivadini was started for Fun, so that we would not miss good concerts during the Madras Music Season, With a MVP(Minimum Viable Product) Model we went about doing LIVE simulcasts during the music season and learnt on the job!
The response and the analytics was encouraging hence …a business case!
Parivadini intends to position itself as the first of its kind 24x7 Classical Music, Art & Culture channel on multiple digital and social media platforms.
Risk Disclosure : Start up Investments
1.They are speculative and involve a high degree of risk;2. Investors could lose all or a substantial amount of their investment;3. Interests may be illiquid and there may be significant restrictions in transfer.
Questions ?
