PARIS

Kathryn Brooks // What is good? //OUGD505 Design boards / Logo development

Logo design:

This is the logo for the hotel, the hotel name translated in english is ‘the heart of Paris.’ I thought this would be fitting as the whole concept behind the hotel is getting the Parisian experience, where better to capture the tradition and culture combined with modern trend than in the heart of the city, the heart of Paris.

In terms of imagery and symbolism for the hotel branding I wanted it to be based on my theme travelling rather than a heavy focus on Paris itself as I feel Paris symbolism e.g eiffel tower has been used a lot before. The hotels name has been distorted due to the paper plane flying through it and leaving a trail with the paper plane placed in the top left hand corner of the logo.

Associating paper planes with flying/travelling, a light hearted style rather than an actual plane. The dashed trail the paper plane leaves behind will also be applied to other branded products as a consistent link between the range. I have also included three symbols that represent travel, the hotel logo, being the paper plane,the globe and a suitcase.

Kathryn Brooks // What is good? //OUGD505 Design boards / Digital branding

Branded products, digital:

This is the range of branded products for the hotel. The collection consists of travel symbol stickers, a letter head, set of business cards, a post card and two menus, a drinks and a food menu.

Products:There are two copies of the letter head, one in English and one in French. The menus are written in French for a true feel of Paris with an english translation underneath.

The cocktails are named after famous french poets and writers adding some cultural context to the branding.

Bonjour Monsieur et Madame,Bienvenue au coeur de Paris!

Merci de réservation avec nous, nous espérons que vous apprécierez votre séjour.

cœur de Paris va vous emmener dans un voyage, un avant-goût de la vraie culture parisienne à travers cusine, atmosphère et de l'expérience, avec la ville à votre porte.

L'hôtel offre une expérience culinaire vraiment classique. Un authentique restaurant traditionnel servant une cuisine française classique avec un décor contemporain et élégant et une belle vue sur les toits de Paris. Le bar propose une Seclection de cocktails et un large éventail d'autres boissons à déguster sur le balcon ou dans le cadre de bar décontracté confortable.

Choisissez parmi une sélection de chambres, chacune spécifiquement thématiques pour vous informer sur les arts et les cultures Frances.

Nous sommes impatients de vous rencontrer, s'il vous plaît laissez-nous savoir à l'avance si vous avez besoin quelque chose de spécifique tout en restant au cœur de Paris, nous serons heureux d'organiser pour vous.

Cordialement,coeur de Paris

Couer de Paris23 Avenue Junot

75018 ParisFrance

+33 1 53 41 81 41

Couer de Paris - 23 Avenue Junot - 75018 P

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CARTE DE COCKTAILS

Jean-Paul Sartre €5.95 Vodka Russian Standard, le rhum Bacardi, le Cointreau et le gin Bombay Sapphire, avec le jus de citron et le sirop de sucre en tête avec Coca Cola.Russian Standard vodka, Bacardi rum, Cointreau and Bombay Sapphire gin, with lemon juice and sugar syrup topped with Coca Cola.

Marcel Proust €6.95 Une belle combinaison de tequila, liqueur de pêche, jus de lime et le sirop de sucre, surmonté d'une mousse de pêche légère et mousseuse.A beautiful combination of tequila, peach liqueur, lime juice and sugar syrup, topped off with a light and fluffy peach foam.

Charles Baudelaire €6.95 Une belle combinaison de tequila, liqueur de pêche, jus de lime et le sirop de sucre, surmonté d'une mousse de pêche légère et mousseuse.Hayman’s Old Tom gin stirred softly with lemonbitters, lemon zest and Gancia Bianco Vermouth.

Simone de Beauvoir €6.50 Russian Standard Vodka, Chambord, le jus de canneberge, de la mousse d'ananas et de poussière de framboise.Russian Standard vodka, Chambord, cranberry juice, pineapple foam and raspberry dust.

George Sand €7.50 Bacardi Superior rhum, KoKo Kanu, ananas frais, crème de coco et le jus de lime frais tous mélangés ensemble.Bacardi Superior rum, KoKo Kanu, fresh pineapple, coconut cream and fresh lime juice all blended together.

Émile Zola €5.95 Passoa liqueur de litchi, jus de citron et le jus de lime garnie de mousse meringue et flambé.Passoã, lychee liqueur, lemon juice and lime juice topped with meringue foam and flamed.

Honoré de Balzac €5.95 Vodka, St Germain, Cointreau, citron, jus de pomme et gomme servi gazeuse à partir d'un siphon avec un éclat d'or étonnant à cela? Rafraîchissant et facile à boire.Vodka, St Germain, Cointreau, citrus, apple juice and gomme served carbonated from a soda syphon with a surprising gold shine to it? Refreshing and easy drinking.

CARTE DES VINS

FINCA VALERO €14.50 (750 ml)TEMPRANILLO/GARNACHAUn rouge potable lisse et facile avec alléchantes saveurs de fruits noirs et un soupçon d'épices.A smooth and easy drinking red with mouth-watering black fruit flavours and a hint of spice.

VILLA D EI FIORI €18.95 (750 ml)Montepulciano D 'ABR UzzoMûr et rustique, cette italienne propose griottes et d'olives noires.Ripe and rustic, this Italian offers Morello cherries and black olive.

vin rouge

DAMANA 5 RIBERA €28.00 (750 ml)DEL DUEROSi vous aimez Rioja, vous serez furieux quand vous avez réalisé que vous avez manqué à ce sujet.If you like Rioja, you’ll be furious when you realised you’ve been missing out on this.

vins blancs

CLIFFORD’S HILL €26.95 SAUVIGNON BLANCUn brillant Sauvignon main dans la mémoire de Clifford Hill - conteur, aventurier et amateur de vin.A brilliant Sauvignon handcrafted in memory of Clifford Hill - raconteur, adventurer and lover of wine.

FOUILLY FUME ‘LES €40.00 AFFAUBER-TIS’, ERIC LOUISTous les accidents siroter dans les vagues de croquant, vivifiant, minéral fruits.Every sip crashes in waves of crisp, invigorating, minerally

fruit.

VPERETTO GARGANEGA €19.50PINOT GRIGIO Enthousiaste et piquante avec jasmin et de chèvrefeuille saveurs.Cheerful and zesty with jasmine & honeysuckle flavours.


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23 Avenue Junot75018 Paris

France

+33 1 53 41 81 41

www.couerdeparis.com www.couerdeparis.com

www.couerdeparis.com www.couerdeparis.com


75018 Paris

France

Soup €4,50Saisonnier, soupe maisonSeasonal, home made soup

Calamari €5.95 Panés calamars sautés à l'ail, le citron, le persil et le beurre à la sauce tartare.Breadcrumbed squid sautéed in garlic, lemon, parsley and butter with tartare sauce.

Moules Marinières €5,95Moules cuites avec du vin blanc, l'ail, les échalotes, le persil et la crème fraîche.Mussels cooked with white wine, garlic, shallots, parsley and fresh cream.

Chicken Liver Parfait €5,95Pâté de foie de poulet briochée et épicé, chutney de pommes.Chicken liver pate with toasted brioche and spiced apple chutney.

Steak Tartare €6,75Boeuf cru finement haché mélangé avec les échalotes, les câpres, les cornichons, le jaune d'œuf et le cognac.Finely chopped raw beef mixed with shallots, capers, cornichons, egg yolk and cognac

Warm Roquefort Salad €5,25Endives, noix et croûtons salade avec une vinaigrette au fromage de Roquefort tiède.Endive, walnut and crouton salad with a warm Roquefort cheese dressing.

demarreurs

Roast Seabass €13,95Bar rôti de filet, fenouil braisé et un champagne beurre blanc à la ciboulette et concassé de tomates.Roast seabass fillet, braised fennel and a champagne beurre blanc with chives and tomato concasse.

Lamb Shank €13,50Jarret d'agneau braisé avec moutarde à l'ancienne purée et une sauce de veau et le romarin.Braised lamb shank with wholegrain mustard potato purée and a veal and rosemary sauce.

plats principaux

Linguine with Seafood €11,95Linguine pâtes avec crevettes tigrées, moules, palourdes et calamars sautés à l'ail, le piment, les échalotes, le vin blanc et les tomates cerises.Linguine pasta with tiger prawns, mussels, clams and squid sautéed in garlic, chilli, shallots, white wine and cherry tomatoes.

POULET ‘BRETON’Corn Fed poulet élevé en plein cœur de la Bretagne rurale dans l'ouest de la France, qui est réputé pour ses volailles.Corn fed chicken reared in the heart of rural Brittany in the west of France which is renowned for its poultry.

Half Chargrilled ‘Breton’ Chicken €9,95Served with frites

Choice of sauces:Garlic Butter €1,10Normandy butter with garlic, lemon and parsley

Provençale Sauce €1,50Cherry tomato, basil, garlic, caramelised onions and black olives

Wild Mushroom Sauce €2,25Wild mushroom, crème fraîche and chives.

plats principaux

Chocolate Fondant €4,95Fondant au chocolat chaud avec glace à la vanille. Warm chocolate fondant with vanilla ice-cream.

Tarte Fine aux Pommes €5,25 Pomme fine couche tarte avec glace à la vanille.Fine layered apple tart with vanilla ice-cream.

Crème Caramel €4,50Traditionnel ensemble gousse de vanille crème foncé avec caramel et crème.Traditional set vanilla pod custard with dark caramel and cream.

Crème Brûlée €5,25Classique crème à la vanille caramélisée.Classic caramelised vanilla custard.

desserts

Praline Crepe €5,25Chaud praliné noisette et crêpe au chocolat avec bananes caramélisées et crème chantilly.Warm hazelnut praline and chocolate crepe with caramelised bananas and chantilly cream.


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Kathryn Brooks // What is good? //OUGD505 Design boards / printed products

Postcards:A set of postcards using photographs that I have taken.

Kathryn Brooks // What is good? //OUGD505 Design boards / Website mock up

Website Mock up:

After looking at all my research and looking at what area

This is the website mocked up for the hotel, I wanted to use quite a lot of photography in this as I felt there was potential to make it look visually appealing through this form. The hotel name is placed at the top of the page each time apart from the homepage where it is placed diagonally down the middle, boldly and instantly visible.

Pages:

Pages include a homepage, a rooms page, a dining page and a gallery. The main logo is used consistently throughout. The idea behind the gallery page is the main photograph takes up the majority of the page until you click on another one in the centre and the image changes and closes up to complete the full image.

Dining Gallery


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WELCOMERooms ReservationsAbout

Rooms Reservations Dining Gallery


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About

ROOMSAt Couer De Paris we offer a range of rooms to choose from. All our stylish and unique suites offer luxury and comfort with a view over looking the city of light. Each room has its own individual theme based on French culture/art/history. Each coming with its private bathroom, balcony view, double bed and cosy sitting area.

Room options:

METROLine 1 - Line 2 - Line 3 - Line 4 - Line 5 - Line 6 - Line 7

Au Cœur De Paris, nous offrons une gamme de chambres à choisir. Toutes nos suites élégantes et uniques offrent le luxe et le confort avec une vue surplombant la ville lumière. Chaque chambre a son propre thème individuel basé sur la culture / art / histoire française. Chaque venir avec sa salle de bains privative, balcon avec vue, un lit double et un salon confortable.

Options de chambre:

METROligne 1 - ligne 2 - ligne 3 - ligne 4 - ligne 5 - line 6 - ligne 7

LINES ONE - TWO - THREE

Rooms Reservations Dining Gallery


75018 ParisFrance

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About

DINING

Here at Coeur de Paris we offer the finest french cuisine and a range of wines and cocktails, something for everyone. Choose from our breakfast menu, continental breakfast, sweet and savoury crepes, croissants and fresh juice served with a selection of teas and coffees.

Our dining menu offers the finest french dishes around with a special set menu every day and chefs recommendations.

Au Cœur De Paris, nous offrons une gamme Here at Coeur de Paris we offer the finest french cuisine and a range of wines and cocktails, something for everyone. Choose from our breakfast menu, continental breakfast, sweet and savoury crepes, croissants and fresh juice served with a selection of teas and coffees.

Our dining menu offers the finest french dishes around with a special set menu every day and chefs recommendations.

BREAKFAST - LUNCH - DINNERDOWNLOAD MENU HERE

Dining Gallery


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GALLERY Rooms ReservationsAbout

Kathryn Brooks // What is good? //OUGD505 Design boards / App mock up

App design:This app was created for customers of the hotel to download whilst staying in Paris, it is a light hearted informative guide about things to do in Paris. I found this was a good way of incorporating my initial research into my later stages of designing.

App features:The app covers six main areas:Cafe culture - cafe reviews and recommendationsMain attractionsLazy sundays - things to do on sundays, markets etc.Wine and dine - restaurants and barsand a Parisian etiquette and phrase guide.


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LIVE LIKE A PARISIAN

Explore the city.

Cafe Culture


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Main attractions

Lazy sundays

Wine and dine

Parisian etiquette

The French phrase guide

Cafe Culture

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The Café des 2 Moulins' claim to fame came in the form of Jean-Pierre Jeunet's instant classic film Amélie, which used it as the heroine's charmingly vintage place of employ. Ten years after the film's release, tourists still pop in on their pilgrimage tour of Amélie's Montmartre, but it has largely gone back to being a comfy neighbourhood café – minus the tobacco counter, which has been nixed in favour of more sitting room. The scatter of tables and bright red chairs on the sloping pavement is the perfect vantage point from which to observe the lively street market.

15 rue Lepic, 18th, +33 1 4254 9050. Métro: Blanche

CAFE DES 2 MOULINS

Wine and dine

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Established in 2006, we are a family run café in the heart of Carshalton Village offering you a wide selection of British and Italian cuisine, using both local produce and some specialities imported directly from Italy. We can cater for your business meetings, breakfast and lunch or just pop in to us and enjoy a cappuccino and a chat with friends in a pleasant atmosphere.Claudio prides himself on his little piece of Italy in the UK and offers his customers the best of Italian cuisine, whilst not ignoring their desire for more English styled food! As well as good coffee and great food, delicatessen items are sold from his shop. We look forward to seeing you...

GRAZIE MILLE


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Hours – French restaurants mostly follow the following schedule:Breakfast is not often eaten out in France (a quick coffee and croissant at the local café will do)Brunch is becoming more popular in Paris. Normal brunch hours are 11am-3pm.Lunch is 12-2pm with most Frenchies showing up at 1 (some restaurants serve till 3).Dinner is 8-10 pm. Some restaurants open at 7:30 and some serve until 11 pm or later.

DINING LIKE A LOCAL

Parisian etiquette


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Main attractions

Kathryn Brooks // What is good? //OUGD505 Design boards / printed products

Documents

PARIS