Presentation

Group C

ParentWatchProviding Comfort to Working

Parents

www.parentwatch.com

Boom on Economy

Two-Income Households…

Problem Arise!!!!

?

To check their FUSSY CHILD

I’m not

FUSSY!!!

When they leave them at

childcare centers that are

taking $25 a month

..

• Parentwatch was founded by

Adam Aronson in 1988

• Not a father himself

• Had been a trader at credit Suisse

first Boston & money manager at AC

Capital Management in

Greenwich, Connecticut

• Headquarter in New York City

• Adam’s friends talking about their

child & they would readily pay for a

monitoring device that allow them to

see their children

Adam

identify

OPPORTUNITY!!!

• For parents worrying about their

child, watch their child through

internet and webcam

• Make small video cameras

• It is a community site

• Free to child care centre as are

cameras, internet access &

customized website.

• Tailored to each centre, used to

post announcements, upcoming

events, lunch menus & other items

• Main source of revenue is subscription fee,

discounts are available

• Not pioneer but early entrant, now stronger

industry participant.

• In beginning it is difficult to get day care

centers to sign on

• Privacy & security concern & parents

interruption

• Call ParentWatch a “keeping families

connected tool” rather “watch your kid”

• US, Taiwan, Venezuela, Russia by Military

Personnel Overseas

• Every classroom has 2 webcams

• No webcam in Private Rooms

(Washrooms, Bathrooms, Changing rooms)

• Provide live streaming to parents

• Successful because it helps parents to

connect their children & give them a sense

of security

• It receives 10 million in venture capital in

2000 from Oak street investment

• 100,000 childcare centers having this feature

of webcam service

Benefits

Increase Enrollment Number of Childcare centers

Cost Saving Defer Costs

Insurance Premium Saving By live checking

Enhanced Parental Trust Participating Center is open and transparent, Live watch

With ParentWatch everyone

Wins– the company, the parents,

the investors, and the day care

centers

Question 1

What environmental trends contribute to creating the

opportunity for Parentwatch? Which trend do you believe

was most significant? Why?

Answer

The most significant trends that contributes

in creating the opportunity of Parentwatch

is Economic & Social trend. Because the

two-income households have no time to

keep an eye on their children. So Adam

Aronson helps the parent by introducing the

Parentwatch. (Page #. 32)

Question 2

In the chapter, an opportunity is defined as having the qualities of

being (1) attractive, (2) durable, (3) timely, and (4) anchored in a

product or service that creates value for its buyer or end consumer.

To what extent does Parentwatch meet of these tests of an

opportunity? Rank the extent to which Parentwatch meets the tests as

excellent, good, fair and poor.

Opportunity Tests Reason Rank

Parentwatch Attractive A new invention in

childcare

Excellent

Parentwatch Durable Anytime live check

of parents on child

Excellent

Parentwatch Timely, A need of two-

income households

(Boom on Economy)

Excellent

Parentwatch Value for its buyer Create trust &

Confidence

Good

Question 3

Does Adam Aronson seem like a likely founder or an unlikely founder of for a

company like Parentwatch? What personal characteristics does Mr. Aronson

have that most likely assisted him in recognizing the opportunity for

Parentwatch?

Answer

By means of profession Mr. Adam Aronson was trader and money manager.

He does not have any concern with childcare. He was not father of any child.

He unlikely heard by his friends about parents problem and recognizes an

opportunity. By means of personal characteristics Mr. Adam Aronson have

following characteristics.

Opportunity recognition

Social Relationships

Creativity

Question 4

Can you think of any other ways that technology could help link

children to their parents when they are physically apart?

Answer

No!

There is not any way that technology could help

the parent to keep an eye when they are physically

apart from their children.