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DIGITAL MARKETING FOR LAW FIRM
“SOCIAL MEDIA AND EMAIL BLASTING
TECHNIQUE”
Presented by:
Catherine L Ary
Social media: catherineary
PARALEGAL TRAINING PROGRAM
P R I V A T E A N D C O N F I D E N T I A L
WHY Digital Marketing or Online Marketing?
P R I V A T E A N D C O N F I D E N T I A L
Not only because nowadays,
the World are connecting with
the Internet,
But…
Because most people find their
needs whether its products or
services using online system.
There is a big opportunity to create an online transaction
P R I V A T E A N D C O N F I D E N T I A L
“Today it's important to be present,
be relevant and add value."
WEBSITE & BLOG
P R I V A T E A N D C O N F I D E N T I A L
LAW FIRM WEBSITE SHOULD HAVE:
c. Basic Pages Need
- Home: try to get attention and
make a great first impression
- About: communicate your vision,
mission and values
- Bio/Profile: why, who and how
you help your clients specifically
- Services: you deliver and how
they benefit your clients.
- Contact: valid address, phone
number and email
d. Online & Offline Referral Traffic
- Online directories
- Social media connections
- Media online content
- Testimonial and Reviews
P R I V A T E A N D C O N F I D E N T I A L
LAW FIRM WEBSITE SHOULD HAVE:
e. Importance of Having a Blog
Blogging is an essential part of your
content marketing efforts, even as
a law firm. Blogs have been rated
as the 5th most trusted source for
accurate information, which is
critical to your clients. Businesses
that post daily get 5 times more
traffic than those who don’t. If that
isn’t enough, blogging results in
55% more website visitors to create
website traffic
1. Schedule time for
content creation
2. Recycle previous
content
3. Outsource content
creation
- E-books
- Videos Information
- Social media
- Email marketing
P R I V A T E A N D C O N F I D E N T I A L
LAW FIRM WEBSITE SHOULD BE FOCUSED ON:
User Interface Design
- Overall creativity of design
- Typography
- Conversion optimization / calls to action
Technical Performance
- Page load times
- Accessibility
- Cross browser / device compatibility
Content & SEO
- Keyword strategy
- Content marketing strategy
- Link building and site authority
TECHNICAL PART
P R I V A T E A N D C O N F I D E N T I A L
WEBSITE AND BLOG
• Website bagaikan toko display jualan produk atau jasa kita,
tempat utama audience yang ingin mengetahui lebih dalam, apa
saja yang kita jual dan tawarkan
• Sebaiknya berisi informasi comprehensive mengenai types of
services yang ditawarkan
• Menggunakan bahasa yang dapat digunakan dalam teknik
internet marketing. Bahasa Indonesia dan Bahasa Inggris
adalah yang termudah dipahami secara teknis
• Tentukan keyword (kata kunci) untuk setiap artikel dan tulisan
yang ada pada website. Ini untuk mempermudah melakukan
setup pada search engine optimization (SEO)
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA “The best marketing doesn't feel
like marketing.”
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
a. Always start with a plan, better with yearly plan
b. try and focus on how you do something, to
engage existing and prospective clients with your
firm’s exciting and unique ideas
c. don’t give legal advice directly, but encourage
users to contact you
d. create simple visual content that is easy to
understand
e. do not talking only about 1 topic that most
lawyers can do. Focus talk and write about your
expertise to your target clients
f. Create information based on solutions not only
profile selling
g. Do not judge or send comments and opinions.
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
Build it, and they will come,
only works in the movies.
Social Media is a “build it, nurture
it, engage them and they may
come and stay.”
– Seth Godin
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
Powerful LinkedIn
Technique for Law Firm
Marketing
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
1. Login as user (input person name)
2. Fill in all the person profile information
3. Use this user login as the admin of Company Page to
re-share any activities from Company Page
4. Create Page for the Company
5. Fill in all the company profile information
6. Insert company website address
7. Insert company high resolution logo
8. Insert company address
9. Insert office phone number
10.Notify your identic hashtag (#) use it in every post
11.Put positive comment to any profile that suitable with
your area of practice
12.Posting content minimal 1 post per 2 day
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
P R I V A T E A N D C O N F I D E N T I A L
SOCIAL MEDIA
https://www.youtube.com
/watch?v=99qhStsJQ6o&
list=PLtkigCEyd8_Yrygf2
FGgzLXpvGGKUuZRw
https://www.youtube.com/wa
tch?v=ruGWcKXgr2I
P R I V A T E A N D C O N F I D E N T I A L
“If your stories are all about your services, that’s not
storytelling. It’s a brochure.
Give yourself permission to make the story bigger.”
EMAIL BLASTING
P R I V A T E A N D C O N F I D E N T I A L
EMAIL BLASTING FOR LAWFIRM
Powerful MailChimp
Technique for Law Firm
Marketing
P R I V A T E A N D C O N F I D E N T I A L
EMAIL BLASTING FOR LAWFIRM
1. Login as user with company email
2. Fill in all the company profile information
3. Fill in all the company profile information
4. Insert company website address
5. Insert company high resolution logo
6. Insert company address
7. Insert office phone number
8. Insert database email client
9. Posting content minimal 1 post per 2 day
10.Posting contain image and text
11.Backlink most keyword from the article text to your
company website
12.Create fine template to use as an identity of your email
blasting
13.Use to send newsletter for all database email client
P R I V A T E A N D C O N F I D E N T I A L
“Make your marketing useful
so people would pay you for it.”
GOOGLE NETWORK
P R I V A T E A N D C O N F I D E N T I A L
GOOGLE NETWORK FOR LAW FIRM
Powerful Google
Platform Technique for
Law Firm Marketing
P R I V A T E A N D C O N F I D E N T I A L
GOOGLE NETWORK FOR LAW FIRM
1. Sign up for Google My Business. Use company
login with gmail account
2. Fill in all the company profile information
3. Create Website for the Company
4. Insert company high resolution logo
5. Insert company address using google maps and
request for confirmation
6. Insert office phone number
7. Insert company specific open-close office hours
8. Insert company types of service
9. Insert value information and experience
10.Posting content minimal 1 post per 2 day
specifically expertise proved.
P R I V A T E A N D C O N F I D E N T I A L
GOOGLE NETWORK FOR LAW FIRM
P R I V A T E A N D C O N F I D E N T I A L
Google AdWords
• Gunakan keywords
yang sesuai dengan
Law Firm.
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
P R I V A T E A N D C O N F I D E N T I A L
"Great Execution is the Ultimate Differentiator."
Build this all platform for your Digital Marketing
P R I V A T E A N D C O N F I D E N T I A L http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html
“Our job is to connect to people,
to interact with them in a way
that leaves them better than we found them,
more able to get where they would like to go.”
EXECUTION
P R I V A T E A N D C O N F I D E N T I A L
“Content builds relationships. Relationships are
built on trust. Trust drives revenue.”
P R I V A T E A N D C O N F I D E N T I A L
Make it simple,
Make it memorable,
Make it inviting to look at,
Make it fun to read
P R I V A T E A N D C O N F I D E N T I A L
• Prepare content that focus on helping not only selling.
• Buat planning penyusunan content, tentukan tema yang akan dibahas
setiap bulannya hingga periode minimal 6 (enam) bulan ke depan.
• Angkat mengenai value kepada target Klien.
Value apa yang diharapkan atau benefit apa yang bisa didapatkan oleh
klien. Jadi apa yang dimuat dalam blog, web, social media bukan
hanya mengenai service apa yang bisa diberikan, namun juga tentang
value preposition.
• Posting di social media memperhatikan citra positif apa yang ingin
diangkat dan disampaikan pada pembaca yang sesuai target
marketnya
• Content is king. Tidak cukup membuat content yang baik, namun harus
konsisten dalam membuatnya. Harus punya target jumlah content dan
tentukan jadwal posting pada setiap platform secara berkelanjutan.
http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html
P R I V A T E A N D C O N F I D E N T I A L
• Hindari membuat content dengan beragam design, model dan
bentuk.
• Persiapkan konten yang relevan antara gambar dan tulisan dengan
berita, informasi atau tips yang akan anda posting.
• Cantumkan logo dan alamat website pada setiap postingan content
khususnya content visual baik gambar maupun video.
• Buat artikel singkat, yang fokus pada solusi.
• Buat tulisan yang menceritakan tentang areas of practice anda
secara ringkas tanpa deskripsi yang terlalu panjang.
• Dalam menulis tentang areas of practice, ikuti planning yang telah
ditetapkan, cukup fokus pada 1 atau 2 areas sesuai planningnya.
• Berinteraksi dengan audiens anda dengan menulis beberapa tips,
tidak hanya berita dan informasi.
• Pastikan setiap content yang diposting pada semua platform, dapat
me-refer ke website anda.
http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html
P R I V A T E A N D C O N F I D E N T I A L
Powerful Content Creator tools
• https://www.canva.com/https://www.freepik.com/
• https://freedesignresources.net/
• https://pixabay.com/id/
• https://unsplash.com/
P R I V A T E A N D C O N F I D E N T I A L
Do this Digital Marketing Regularly It is a MUST
PT EasyHelps Multi Solusindo
Menara Prima, 7th Floor
Jl. Dr Ide Anak Agung Gde Agung Blok 6.2
Jakarta Selatan
P R I V A T E A N D C O N F I D E N T I A L
Marketing’s job is never done.
It’s about perpetual motion.
We must continue to innovate every day
