Papper Presentation Sony

8/8/2019 Papper Presentation Sony

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Neethu georgeDitto pj


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S ony Electronics Overview

For more than 40 years, North America hashad a love affair with the Sony brand.During that time, Sony has created numerousproducts and technologies that have helpedmake consumers' lives easier, more enjoyableand more productive.

At the same time, the company has earned asolid reputation for quality, reliability,innovation and stylish design


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The company is committed to maintaining a

leadership position in consumer electronics,broadcast and professional systems andinformation technology products.Sony is also committed to developing newtechnologies that reflect the networkedconvergence of audio, video and informationtechnology.


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Sony Electronics is the largest component of Sony Corporation of America, the U.S. holdingcompany for Sony's U.S.-based electronics andentertainment businesses.Sony's principal U.S. businesses include: Sony

Electronics Inc., Sony BMG MusicEntertainment Inc.; Sony PicturesEntertainment; Sony Broadband

Entertainment; Sony Computer EntertainmentAmerica and Sony Wonder Technology Lab.


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Sony Electronics Inc is headquartered in SanDiego, Calif. and is a leading provider of audio/video electronics and informationtechnology products for the consumer andprofessional markets.Operations include research and

development, design, engineering,manufacturing, sales, marketing, distributionand customer service.


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SONY PRODUCTS

The company is noted for a wide range of consumer audio-visual products, such as theBRAVIA HD TVCyber-shot digital camera,Handycam camcorder,Walkman personal stereoMemory Stick flash media.Play station


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S ony s History -- Through The Eyes of theCompany s Leaders

Sony was founded in 1946 by Masaru Ibuka and AkioMorita. T he two complemented each other with aunique blend of product innovation and marketing

savvy, and formed a company that would eventuallygrow into a more than $60 billion globalorganization.In 1950, in post-war Japan, Ibuka and Morita createdSony s first hardware device, a tape player/recordercalled the G- T YPE recorder. Materials were in suchhigh demand that the first tapes were made of paperwith hand painted magnetic material applied bySony s first engineers.


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In 1953, the company earned licensing rightsto the transistor from Western Electric.Ibuka urged his engineers to improveproduction methods with the goal of creating

a consumer product, the transistor radio.In 1955, the TR-55, Japan s first transistorradio was launched.And, in 1957, Sony released the world s firstpocket transistor radio, establishing a marketleadership position for the company.


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S ony: The Leader in ProductInnovation

T he new millennium is here and Sony has plenty tocelebrate. T he company s approach doing whatothers don t has paid off, in the form of great

products that people covet.T hroughout its history, Sony has demonstrated anability to capture the imagination and enhancepeople s lives. T he company has been at the cuttingedge of technology for more than 50 years, positivelyimpacting the way we live.


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Further, few companies are as well positioned todrive the digital age into homes and businessesaround the world for the next 50 years andbeyond.Sony innovations have become part of mainstream culture, including: the first magnetictape and tape recorder in 1950; the transistorradio in 1955; the world s first all-transistor T V setin 1960; the world s first color video cassetterecorder in 1971; the Walkman personal stereo in1979; the Compact Disc (CD) in 1982; the first

8mm camcorder in 1985; the MiniDisc (MD)player in 1992; the PlayStation game system in1995; Digital Mavica camera in 1997; DigitalVersatile Disc (DVD) player in 1998; and theNetwork Walkman digital music player in 1999.


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Today, Sony continues to fuel industry growthwith the sales of innovative Sony products, aswell as with the company s convergence strategy.Examples include: VAIO notebooks that raise thebar in both form and function; digital camerasthat capture pictures on a floppy disk, CD-R orMemory Stick; a handheld device that lets youstore and view photos as well as moving photo;MiniDisc recorders with a digital PC Link to marryhigh quality digital audio with downloadablemusic; DVD/CD multi-disc changers that playbackboth audio and video; digital network recordersthat pause, rewind and fast-forward "live"television using a hard-disc drive; and Hi-Scan flatscreen T Vs that deliver near HD T V picture qualitythrough Digital Reality Creation (DRC) circuitry.


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But Sony is not just the market leader inconsumer electronics.

Through research and development, thecompany has made considerable inroads in theareas of professional broadcasting (with thecreation of the Betacam, DVCAM, HDCAM and

24P formats); mobile communications (withdigital phones and the CLIE handheld); PCs (withVAIO notebook and desktop computers); storageand media (with the invention of the floppy disk,AIT and D TF drives, and the Memory Stick) and,now, the Internet.


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Sony s future brand success will be determinedby how the company meets the challenges of change.

Sony has always led the market in terms of innovation. But in a digital networked world,products will no longer be developed with justhardware in mind.T he convergence of technologies consumerelectronics, computing and telecommunications is a reality, with new competitors forming andconsumer mindshare up for grabs.

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Papper Presentation Sony