www.paperworldME.com

Post Show Report 2014

The international success of the Paperworld brand is clearly visible in the record number of visitors who attended Paperworld Middle East 2014 from as many as 105 different countries. Between 4 and 6 March 2014, Dubai was again host to the leading trade show of its kind for the paper products and stationery industry, inaugurated by H.E. Abdul Rahman Saif Al Ghurair, Chairman of Dubai Chamber of Commerce & Industry.

Regional growth in the industry is attracting increasing interest from international manufacturers and suppliers of paper products and stationery. Paperworld Middle East continues to offer unrivalled access for exhibitors, both new and experienced, to an otherwise hard-to-reach market.

Regional growth, international success

Running alongside Playworld Middle EastThe toys and children’s lifestyle exhibition ran in conjunction with Paperworld Middle East to give visitors further variety and opportunity to make valuable contacts and find a wider range of products.

Visitor year-on-year show growth

70

60

50

40

30

20

10

2011 2012 2013 2014

5,5015,728

6,429

4,420

Exhibitor year-on-year show growth

40

35

30

25

20

15

10

2011 2012 2013 2014

239 240

271

203

“We have been here since the very beginning of Paperworld Middle East as you can meet the biggest names in this industry. The visitors are here for serious business - they are here for real deals.“

Rashed Al Kaitoob, Owner Dubai Library Distributors, UAE

Exhibitor overview

A

B

C

DE F G

A 36% East Asia B 31% Rest of the world (Europe, America, CIS)C 19% South Asia D 11% UAE E 1% Gulf Countries (excl. UAE)F 1% Rest of Middle East G 1% Africa

Regional breakdown of exhibitors

• China • Germany • Hong Kong • India • Italy • Malaysia • Pakistan • Taiwan

271 exhibitors from 37 countries. 8 country pavilions with diverse products and solutions.

“Paperworld Middle East is an excellent platform to meet the biggest brands and visitors are so focused and mostly are decision makers. They are here for real business.”

Ali Haider, Managing DirectorCapital Envelopes, UAE

Product categories on display (by sqm)(all figures in %)

Office supplies

School articles

Gift articles

Office paper

Wrapping

Printer, computers & multimedia

Re-manufactured printer consumables

Greeting cards/picture calendars

Household paper & transparency paper

0 10 20 30 40 50 60 70

69

52

16

11

7

7

5

3

3

88% exhibitors stated that they certainly or possibly will participate at the exhibition in the future (2013: 83%)

86% of all scheduled meetings took place at the show making the launch of the Business Matchmaking Program a success.

A 80% Extremely satisfied / Satisfied

B 20% Less satisfied / Dissatisfied

Meeting objectives for exhibiting

A

B

Exhibitors objectives for participating(all figures in % - multiple answers possible)

Initiating new business relations

Presenting innovations/new developments

Cultivating existing business relations

Showing/discussing product variants

Preparing sales deals

Obtaining an overall impression of the market situation

Attaining sales deals

Comparing competitors

Exchanging experience

Passing on specialist knowledge

0 10 20 30 40 50 60 70

69

47

41

29

25

22

19

12

12

4

“We are so glad to be here in Paperworld Middle East 2014 which is growing every year. It is a great show for us to meet both old and new customers and as you can see, our stand is full all the time.”

Farook A. Rahimtulla, PresidentFarook International Stationery, UAE

“This platform is so important for us to meet people from Africa and CIS. This is the hub where you can find serious business and we are very happy with both the quality and quantity of the visitors to our stand.”

Omar Al Saqqaf, General ManagerHoshan Pan Gulf / Clips Trading, UAE

Visitors’ nature of business(all figures in % - multiple answers possible)

Wholesaler

Distributor

Import / Export

Retailer

Manufacturer

Trade Agent

Service Provider

Printing house

Educational institute

Media / Press

Government

Other

0 5 10 15 20 25

4

4

6

11

12

14

18

21

3

2

2

2

Visitor overview6,429 trade visitors from 105 visiting countries

Top 10 visiting countries outside the United Arab Emirates1. Saudi Arabia 2. India 3. Iran 4. Kuwait 5. Oman

“This is the third time we have participated at Paperworld Middle East. As a Turkish company the show is an important platform for us to reach the African market and we were delighted to have met so many of our target audience.”

Burak Elmaci, Export Manager ADEL, Turkey

Regional breakdown of visiting countries

A

B

C

D

EF G

A 62% UAEB 11% Gulf Countries (excl. UAE)C 8% South AsiaD 7% Rest of Middle East E 6% AfricaF 4% Rest of the world (Europe, America, CIS)G 2% East Asia

6. Jordan 7. Pakistan 8. Qatar 9. Egypt

10. Bahrain

“Paperworld Middle East is an important business platform and offers an ideal opportunity to meet with existing customers in person and to present the innovations and actions planned for 2014. Schneider is already well-established as a brand in the Middle East. The presence of the company at Paperworld further strengthens its brand recognition in the region and also offers the opportunity to establish new, interesting contacts.”

Klaus Baumgärtner, Director Export Schneider, Germany

Visitors’ reasons for attending the show(all figures in % - multiple answers possible)

Purchase or source products

Collect market information

Meet new / potential business partners

Look for distribution / dealership opportunity

Meet an existing supplier / business partner

Other

0 5 10 15 20 25 30

2

14

18

17

21

28

Visitors’ main areas of interest at Paperworld Middle East(all figures in % - multiple answers possible)

Office Supplies

School Articles

Printers, Computers & Multimedia

Office Paper & Transparency Paper

Gift Articles

Wrapping

Greeting Cards / Picture Calendars / Licensed Articles

Remanexpo Middle East

Household Paper & Transparency Paper

Publishers, Associations

Miscellaneous

0 5 10 15 20 25 30

8

6

6

4

3

5

10

12

11

13

22

Purchasing authority of the visitors

A

B

C

D A 47% Decisive RoleB 21% Advisory RoleC 17% Contributing RoleD 15% Not involved

“We were pleasantly surprised by the number of visitors from Africa which we have come to this region to reach. We appreciate the German pavilion idea and we are very happy with our participation this year.”

Stefan Uitterhoeve, International Area Manager UHU, Germany

“Every year we are achieving better results from Paperworld Middle East. This is the fourth year we have participated as it is so important for us to be in this region and this is the best way to demonstrate our presence here.”

Manuel Mexia, Export ManagerBi–silque, Portugal

Show highlights

Kids Retail ForumCo-located Playworld Middle East 2014 presented regional trade buyers with the world of kids’ toys, games and children’s lifestyle products. The inaugural Kids Retail Forum made a considerable impact, receiving wide interest from the children’s products industry.

A range of experts explained the processes and regulations that govern the children’s products industry in the region. Topics that attracted most interest at the forum were G-Mark certification for toy safety and a presentation on processes that regulate the children’s and lifestyle product industry by the Gulf Standards Organisation.

Wrap StarThe popular Gift Wrapping Competition, organised alongside Paperworld Middle East, witnessed intense competition for the title of Wrap Star from among some of the leading retail chains in the region. Coming away with the honours was winner Jeoffrey Gerolia of Dubai Duty Free, second-placed Renan Hernandez from Hallmark, and last year’s winner Abigail Jimenez from The Change Initiative who finished in third place.

Watch the Wrap Star 2014 competition video at: www.paperworldme.com/competition

Watch the Paperworld Middle East 2014 video at: www.paperworldme.com/video

Green Office AreaDue to the marked increase of interest in adopting green business practices among businesses in the Middle East region, Paperworld Middle East’s dedicated Green Office Area attracted a lot of attention. The Green Office Area features exhibitor products which are sustainably produced, recyclable and environmentally friendly. This serves as the ideal guide for visitors sourcing green stationery.

2014 Participants:

A special thanks to our partners!We would like to thank the following partners for supporting Paperworld Middle East and making this show a big success.

Launch Partners:

Industry Partners:

Arts & Crafts Partner: Envelope Sponsor: Knowledge Partner:

Government Support:

Germany

Media Partners:

Company profileMesse Frankfurt is one of the world’s leading trade show organisers with around 543* million euros in sales and 2,026* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

The portfolio of events for Epoc Messe Frankfurt in Dubai includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Paperworld Middle East and Playworld Middle East. The subsidiary also organises a series of conferences and seminars including the Global Network of Emergency Medicine and the Pediatric Orthopaedic Surgery Conference.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.paperworldME.com or contact us directly at paperworld@uae.messefrankfurt.com

Paperworld Middle East is organised by:

Epoc Messe Frankfurt GmbHP.O. Box 26761Dubai, United Arab EmiratesTel: +971 4 38 94 500 Fax: +971 4 35 85 522 paperworld@uae.messefrankfurt.comwww.paperworldME.com

We look forward to welcoming you next year