Paolo Roa Designs 2014 b

8/11/2019 Paolo Roa Designs 2014 b

1/17

A R T D I R E C T O R

W W W . P A O L O R O A . C O M


2/17

RECENT

CLIENTS//

PRINT

DESIGN//

Summer ad campaign for mercedes benz print materials.

MERCEDES

BENZ SUMMER

AD CAMPAIGN

WWW.

PAOLOROA

.COM

Paolo Roa is a Philippine-based Art Director / Graphic Designer. I have been passionate

in my respective field for more than a decade. Winning Awards and Recognition is just

secondary, Creating high quality and unique designs for Web, Corporate Branding and

Print design is my primary mission. Collaborated with clients from Local to New York,

New Jersey, Middle East, Australia, New Zealand, Brunei, Chicago, Georgia, Thailand, Los

Angeles and a lot more.

NIKE/ MERCEDES BENZ / GLOBE TELECOMS / LAND ROVER / ASSIA IN WOK / BOU CAFE /

CONCEPCION-CONDURA/ CARRIER/ GREENWICH / JOLLIBEE/ SOLAIRE RESORTS MANILA/

SILVERWORKS / CATHY VALENCIA/ AMANPULO/ OCTOARTS FILMS / LOMOGRAPHY EMBASSY

MANILA/ UNILIVER FOOD SOLUTIONS / BIOESSENCE/ REPUBLIQ / AMSTEEL/ UNILIVER FOOD

SOLUTIONS / HAUTE LIFESTYLE / RANDOM MINDS PRODUCTIONS / CASH CASH PINOY / DISTRICT

TREE / THRIFT MARKET / NATIONAL HISTORICAL COMMISION / RAVE NATURE PARK / PASIG CITY /

ADVANCE NOTEBOOK / ELITE MANILA / BUHAY RIZAL / WHISTLESTOP / MANILA DESIGN WEEK /

CUT & PASTE / TOWER OF DOOM AND +++ INTERNATIONAL WEBDESIGN PROJECTS


3/17

PACKAGING

DESIGN//

In respond to Globe Tattoos need for a new image that will appeal to the youth, I was assigned by

Teammanila to create collaterals that will give the brands image a more relatable and contemporary feel.

This campaign gives the idea of individuality even while belonging to the Globe tribe.

Globe is one of the largest telecommunications company in the Philippines.

GLOBE

TELECOMS

WWW.

PAOLOROA

.COM


4/17

COLLABORATION // Together with Nike, a limited edition of Nike Lebron 10 sneakers was designed commemorate

a world-renowned basketball player, Lebron James. TeamManila assigned me to lead this project.

The design for this project highlights the many facets that are close to Lebron James heart.

His family and his achievements are translated in phrases Witness History and Echoes in Eternity

along with the contrasting colors that symbolize the athlete. This project won several design awards

and recognitions in the international scene.

NIKE

PHILIPPINES

WWW.

PAOLOROA

.COM


5/17

REBRANDING // Bioessence is one of the key player in the skin care industry in the Philippines. They commissioned

me to rebrand their current look and have a new face of luxury, organic and professionalism.

I created Bioessence an icon that can stand on its own and leave a mark.

BIOESSENCE

WWW.

PAOLOROA

.COM

OLD LOGO

NEW LOGO ICON


6/17

LOGO /

BRANDING/

IDENTITY

The Century Resort Hotel Logo connotes a company that is built on a solid family reputation and is held fast

by its open and approachable leadership style. This stronghold makes for its passionate and inspired

handiwork reflected in every aspect of the business, making clear the paths to profitability.

Such dedication can only be mirrored by excellence in the food, hospitality, and leasing industries,

which have become the companys strong suit over the past 15 years.

ADOBO

DESIGN

AWARDS

WWW.

PAOLOROA

.COM


7/17

LOGO/

IDENTITY

The Century Resort Hotel Logo connotes a company that is built on a solid family reputation and is held fast

by its open and approachable leadership style. This stronghold makes for its passionate and inspired

handiwork reflected in every aspect of the business, making clear the paths to profitability.

Such dedication can only be mirrored by excellence in the food, hospitality, and leasing industries,

which have become the companys strong suit over the past 15 years.

CENTURY

RESORT

HOTEL

WWW.

PAOLOROA

.COM


8/17

LOGO/

IDENTITY/

PACKAGING

KissBella provides modern and new flavors from the award winning artisan Chef Hazel Costa.

Her works comes from its love for sweets and making people smile thus what ehoes the

KissBella Brand Identity.

KISSBELLA

CHOCOLATES

WWW.

PAOLOROA

.COM


9/17

BRANDING

IDENTITY//

UK based denim company, Yellow Blue, Commissioned me on a project that will

give their products a fresh branding by means of designing the labels of their merchandise.

Inspired by the Japanese artisans street culture, lines and various typography styles were applied

into fabric and buttons while also putting a design effect into the brand colors. From the intricate detail

to the loud graphic visuals, I made sure that the designs will recall Yellow Blue as a fashionable and

reliable denim brand.

YELLOWBLUE

WWW.

PAOLOROA

.COM


10/17

OLD LOGO

NEW LOGO

LOGO/

IDENTITY/

Cathy Valencia Skin and Body Centre is one of the Philippines leading skin and aesthetic clinic,

and was established in 2002. They specialize on skin whitening, using exclusive, premium fruit acid based

solutions specifically designed for each clients skin type. Cathy Valencia commissioned me to redesign

their current logo and brand.

CATHY VALENCIA

WWW.

PAOLOROA

.COM


11/17

VARIOUS

LOGO/

Recent Logo Works.

WWW.

PAOLOROA

.COM


12/17

WEBDESIGNS // A collection of webdesigns and collaboration from local to international clients.

http://www.denizenrum.com / http://www.rumixology.comDENIZEN RUM

WWW.

PAOLOROA

.COM


13/17

WEBDESIGN // A collection of webdesigns and collaboration from local to international clients.

http://www.freelinedistribution.comDENIZEN RUM

WWW.

PAOLOROA

.COM


14/17

A collection of webdesigns and collaboration from local to international clients.WEBDESIGN //

http://www.atlantismgmt.comATLANTIS MGMT

WWW.

PAOLOROA

.COM


15/17

VENLEY by Youth Monument has successfully created a vertical integration operation that employs

600+ individuals over a 16 block radius in downtown Los Angeles. All of their threads are crafted with love

and the quality of their products reflects passion.

BRANDING //

VENLEY

LOS ANGELES

LAUDERDALE POINT

MARINA RESORT

WWW.

PAOLOROA

.COM

http://www.wearvenley.com


16/17

WEBDESIGN //

www.johnexleyonline.comJOHN EXLEY

NEW YORK

LAUDERDALE POINT

MARINA RESORT

WWW.

PAOLOROA

.COM


17/17

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Paolo Roa Designs 2014 b