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27 October 2011
The 5th UNWTO / PATA Forum on
Tourism Trends and Outlook
Panel Session:
Innovation and Diversification
in Tourism
Presented by:
João Manuel Costa Antunes,
Director of Macau Government Tourist Office
1
Arrivals of Total Visitor & Mainland Visitors 1999-2010
1.6 2.7 3.04.2
5.7
9.5 10.511.9
14.8
11.6 10.913.2
7.49.1
10.211.5 11.8
16.618.7
21.9
26.9
22.9
21.7
24.9
0
5
10
15
20
25
30
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Mainland Total
million
1999
22.1%
2000
24.8%
2001
29.2%
2002
36.8%
2003
48.3%
2004
57.2%
2005
55.9%
2006
54.5%
2007
55.1%
2008
50.6%
2009
50.5%
2010
53.0%
% of Mainland Visitor vs. Total Visitor
Macau SAR
established on
20 Dec.1999
Liberalization
of Gaming
Individual Visit
Scheme
Inscribed on UNESCO World Heritage List on
15 July 2005
New system of
visitor arrivals
figures in 2008
4
5
24,965,411 20,662,153 11.2%
11,925,871
(47.8%)
9,590,148
(46.4%) 7.5%
7,755,214
(65.0%)
5,593,738 (Jan-Aug)
(65.3%) 8.6%
189.8
185.3 (2Q)
3.2%
Visitor Arrivals
Overnight Stay
% of total VA
Hotel Overnight Guests
% of total OS
Per-capita Spending (US$)
2010 2011
Jan-Sep % change
Hong Kong, China
Taiwan, China
Japan
South Korea
Philippines
U.S.A.
Singapore
Malaysia
Thailand
南美
北美
中美
Visitor arrivals by top 10 major source markets in 2011 Jan – Sep
Mainland China
Indonesia
6
Total
2010 Sep 93 20,963
2011 Sep 96 22,383
% change 10/11 3.2% 6.8% 7 As of Sep 2011 Macau Government Tourist Office
Category hotels rooms
deluxe 8 3,679
18 9,967
13 4,530
14 2,830
12 801
Subtotal 65 21,807
Category Guest
house rooms
4 120
27 456
Subtotal 31 576
Hotel Guest
Houses
2011 Jan –Sep : 87.6%
Diff. 10/11: +4.0
3 to 5-stars Hotel Average Occupancy Rate 3 to 5-stars Hotel Average Room Rate
% US$
Source: Macau Hotel Association
2011 Jan - Sep: US$163.9
% change: +14.9%
Length of Stay (night) 2010:
1.54
2011 Jan-Aug :
1.51
Diff. 10/11:
-0.03
Total no. of occupied rooms*
*Estimated figures by MGTO based on statistics provided by DSEC
2010:
5,715,576
2011 Jan-Aug :
4,346,202
% change:
+16.1%
87
82
83 87
84 80
85
86 79 84 87
93 84
87 85 89 86
88
94 92
84
40
60
80
100
Jan Feb Mar Apr May Jun Ju l Aug Sep Oct Nov Dec
2010 2011
90
110
130
150
170
190
Jan FebMa rAprMayJun Jul Aug Sep Oc t NovDec2010 2011
8
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
2010 Jan-Jun
2011 Jan-Jun
9
Other Expense
2010
US$26.6 billion
(+48.2%)
Accommodation
Billion (US$)
2011 Jan-Jun
US$16.3 billion
(+32.5%)
Gaming
37.6%
US$14.4billion
Accommodation
10.5%
US$354.6 million
Others
2.8%
US$1.6 billion
Gaming Expense
Gaming Expense
9
Innovation in Tourism
“The tourism industry is in a crisis –
a crisis of change and uncertainty;
a crisis brought on by the rapidly changing
nature of the industry itself…
Source: Poon, A. (1993) Tourism, technology, and competitive strategies, p.3
11
13
Complementary development of old and new district
Area A is located at the east
of Macau Peninsula whereas
Area B is located at the south.
Area C, D and E lie
horizontally at the north of
Taipa.
Reclamation Area : 3.5 km2
B
E2
A
The Shizimen
Central
Business
District (CBD) C D
E1
Linking the Waterfront and greenbelt
Points of greenery
Continuous
waterfront
promenade and
greenbelt
Love’s road -
Zhuhai
14
To be in line with the future
development of greenbelt in the
southern part of Macau peninsula
and the renovation project in
Inner Harbour, the concept of
Macau New Town Waterfront has
been implemented.
The concept design of the Macau Waterfront
15 15
The Planning of the Ruins of St. Paul’s
Area of Ruins of
St. Paul’s
Camões area
Praça do Tap Seac
St. Lazarus
Church District
The Avenida Almeida
Ribeiro and Inner
Harbour district 16
Planning of Barra Surroundings
To stimulate the development of
cultural industry by strengthening
traditional catering and preserving
local culture within the district.
• To stimulate the development of
cultural industry by reutilizing
old buildings within the district.
17
Interactive
• MGTO website revamp - Trip planner
- 3D tour
- Apps
• Mobile version of MGTO
website
http://m.macautourism.gov.mo
20
“WiFi Go”
• Service hotspots in 83 locations – Museums
– Libraries
– Parks and Leisure Areas
– Squares
– Government Premises
– Tourism Information Counters
– Activity Centers
– Ports
– Health Centers
– Sport Locations
21
e-Guiding For 8~80 years old
• Grand Prix Museum
• Wine Museum
• 17 Macau Scenic Spots
MacauMap Macau Heritage
(ICM) Traffic Information Station
(DSAT) 22
In line with Macau SAR government’s objective to utilize
Macau’s high quality world cultural heritage tour as the
main tourism product, cross-departmental cooperation
will focus on the utilization and improvement of tourism
and cultural resources, so as to achieve a closer
integration and interaction between tourism and various
cultural elements.
35 35
Macau Temples and Churches Project
Jointly with the Cultural Affairs Bureau to develop a database of correct background and historical information of the Temples and Churches, plus:
Integrated Promotion on Macau’s religious events & traditional
festivities:
Creation of Ambassadors
Promotion and Advertisement
Printed Guidebook
36 36
Macau Tourism and Cultural Activities Center opens with new features
The Macau Tourism and Cultural
Activities Centre located next to the Ruins
of St. Paul's was opened on 27 Sept 2011.
The Center will provide a variety of
services to the Macau residents and
visitors to further enrich Macau's tourism
resources and will carry out a series of
activities for optimizing the usage and
development of the Cultural Tourism and
Creative Industry.
Secretary for Social Affairs and Culture Cheong
U presided over the opening ceremony of the
Macau Tourism and Cultural Activities Center
(CATC) 37
Macau Tourism and Cultural Activities Center
2/F : Macau Tea Story
• A Chinese Tea-Art Showroom display tea-art and provide tea tasting with Macau specialty snacks to show to tourists about Macau traditions. Promotion of Tea and events will be held in the venue, as well as, Tea and tea product, handicrafts and souvenirs sales.
• Opening hours: Daily from 10:00 to 19:00 (Close on Tuesday)
1/F : LUSITANUS Find Portugal in Macau
• Tourists can enjoy Portuguese style coffee with Portuguese egg tarts and other traditional delicacies, while enjoying traditional Portuguese performance, demonstration of Portuguese handicrafts. It also include a Gourmet shop and Handicraft and design shop.
• Opening hours: Daily from 10:00 to 19:00 Saturday from 10:00 to 23:00
G/F : Multi Service Floor
• The Ground Floor features: tourist information assistance, Tourist Related Service information plus a showcase and sales of the “Made-in-Macau” brand products.
• Opening hours: Made-in-Macau: Daily from 09:00 to 19:00 / Tourist Information: Daily from 09:00 to 18:00
B1 : Macau Creative Pavillion
• Macau Creative Pavilion is jointly operated by Cultural Affairs Bureau and Macau local creative entities, to display and sale Macau locally developed creative works.
• Opening hours: Daily from 09:00 to 20:00
B2: Virtual Macau Experience
Exhibit pictures of Macau World Heritage Sites, Macau latest developments and hospitality facilities.
Opening hours: Daily from 09:00 to 19:00 38
MGTO and Macau Pedicab Drivers Union ink agreement to
showcase cultural tourism resource on 7th Oct 2011
39
The agreement also includes revamp and face lift for 60 pedicabs, while members
of the Macau Pedicab Driver Union will wear uniforms provided by MGTO at work
and show hospitality to the passengers.
Every Thursday to Sunday from 10:30 am to 1:30 pm and from 2:30 pm to 4:30 pm
from October until the end of this year, pedicabs will be placed at Company of
Jesus Square in front of the Ruins of St Paul's, Barra Square in front of the A-Ma
Temple, Senado Square and Avenida da Praia in Taipa for visitors to take photos.
Macau Harbour Cruise
40
Working together with industry entities to develop
the sea touring product – “Macau Harbour Cruise”
Time: 1:00pm, 6:00pm, 8:00pm
Start point: Ponte No. 12 (Inner Harbour)/
Rua do Visconde Paco de Arcos
Admission: Mop398, 298, 120
Organizer: Macau Cruise Development Co. Ltd
The harbour cruise, sails from the historical inner harbour, along the famous
tourist attractions like A-Ma Temple, Macau Tower, Macau Taipa Bridge,
Maritime Museum, Kum Iam Ecumenical Centre etc, giving you a comfortable
and enjoyable sightseeing.