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PANEL BOOK
UK’s Largest Youth
Research Panel
150,000+ Millennials
and Gen Z
A Comprehensive Summary of The OpinionPanel Community
2 Youthsight Panel Book
Products & Services Meet the Team
Tatenda Musesengwa Client Services Director [email protected]
Emma Quinn Account Executive [email protected]
Hayley Adonis Senior Project Manager [email protected]
Charlie Pierce Junior Project Manager & Account Executive [email protected]
Michael Virks Operations Director [email protected]
Youthsight Panel Book 1
Panel Services at YouthSight
Unrivalled Youth AccessYouthSight own and manage The OpinionPanel Community (OPC): an unsurpassed research panel of over 150,000 Millennials & Gen Z, and the UK’s largest and highest quality youth, student and young professionals research resource. With over 75% of our members unique to the OPC, you won’t find as many real 16-30-year old research participants in one place anywhere else in the UK.
Service with a Human Touch From the start of a project through to the very end, our UK-based Panel Services team are committed to affordable, fast and high-quality processes that ensure you get the best results. Our experienced and dedicated project managers support the UK’s largest research and marketing services agencies with their research needs, setting up projects in less than an hour and often completing fieldwork the very same day.
2 Youthsight Panel Book
Products & Services
We’re here to help. With our ever-growing suite of products and services & our unrivalled access to over 150,000 research participants across the UK, we rarely struggle with even the most niche of youth insight objectives.
Hassle-Free Sampling & FieldworkWhether you’re looking for sample-only or need support with survey hosting and data provision, we’re here to help.
Using our award-winning ‘mobile-first’ survey template, our own in-house Operations team challenge themselves to find new ways to boost engagement with young respondents and make sure it’s easier than ever for Millennials and Gen Z to answer your questions.
We can help with….TrackersPollingAdvanced AnalyticsCreative Testing (Video, Audio & Image)Complex ProgrammingConjointMaxDiff Behavioural Data
Here’s some of the ways we can help:
Sample Provision
Recruitment for Qualitative Research
Omnibus Surveys
SnapMe Videos
Data Processing, Scripting & In-house Operations
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Qualitative Recruitment
Unlike other panel companies, we’re happy to use our panel to help with your qualitative research needs. Whether it’s recruitment for focus groups, UX testing projects, tele-depths or any other qualitative research requirement, our specialist – and MRS compliant - recruitment process means we’re able to recruit even the most niche groups in the youth population.
Here are just some of the things we can help with….F-2-F Focus Groups & WorkshopsOnline Groups & Bulletin BoardsIndividual DepthsUsability TestingEthnographyIn-house viewing
Our Three Stage Method
We double-check who they areAll our recruitment projects are double-opt in, so each pre-profiled participant is personally vetted over the phone by our dedicated project managers, ensuring your participants are animated, enthusiastic and reliable.
We ensure they turn upOn the day, all verified and vetted participants receive a series of text-message reminders. And in the event of last minute dropouts, we always keep extra participants on standby.
Stage 2 Stage 3Stage 1
We identify the right people
You tell us when and where and let us handle the rest. With 1000+ profiling demographics and customized screener surveys, we’ll identify the right participants for your research in less than a day.
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Colour & ContextOur vox-pop tool, SnapMe, lets 16-30-year-olds answer your questions on video via their smartphones, helping you to illustrate your research findings, test your creative concepts and bring vital colour to those all-important pitches.
SnapMe Videos Vox pops for the digital generation
Fast. Targeted. Authentic. You tell us who you’re targeting, choose your questions, then you let us – and our panellists – do the rest. SnapMe gives you access to our research panel of 150,000+ young people, helping you see and hear your target audience describe their issues, in their own words, in their own environment.
Fast Receive 20 fully-transcribed videos within just 48 hours.
Targeted Provide your own screening questions or use our 200+ data profiling points.
Authentic Raw, unfiltered and honest on-screen disclosures from 16-30yos across the UK.
SnapMe is…
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The OpinionPanel Community
We’ve always been more than just a panel With trending topics reaching over a quarter of a million reads, our engaged and vibrant community is brimming with bright, perceptive and opinionated young people.
We’ve devised the perfect platform for them to freely express their opinions on today’s issues; the panellist-generated Articles section has become the heart of our community, with thousands of personal, provocative & powerfully-expressed pieces published to date.
Real people deserve real rewardsWe pride ourselves on paying fair & decent incentives and treating panellists well; on average, we pay out over £40,000 in incentives every month. And because we treat our community members with respect, we have industry leading response rates and a Feefo Satisfaction Score of 4.7 out of 5.
We care who we recruitThroughout the year, our dedicated Community Team engage in extensive social media marketing all in the name of high-quality recruitment, and we partner with reliable, niche organisations to help attract the respondents most needed. And because we understand the importance of gaining real insights, we guard against multiple identities through a rigid, double-opt in screening process.
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Millennials and Generation Z 157,630 Current Status %
Prospective HE StudentsCurrent HE StudentsGraduatesOther
23511016
Gender %
MaleFemaleOther
3465
1
Age %
16 – 17 18 – 21 22 – 2526 – 2930 +
166211
65
Ethnicity %
WhiteBAMEOtherPrefer Not to Say
7324
21
Nationality %
UKEU (excluding UK)Non-EU
8695
Home Region %
East Midlands London Northern Ireland North East North West Scotland Eastern South East South West Wales West Midlands Yorkshire and HumbersideOutside the UK - in the EUOutside the UK - not in EU
815
34
1065
14848654
Parental / Own Social Grade %
A Professional / ManagerialB Senior AdministrationC1 Supervisor / Clerical / Skilled Non-ManualC2 Skilled Manual WorkerD Semi-skilled / Unskilled Manual WorkerE Receiving State BenefitsOtherPrefer Not to Say
152219
1310
498
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OPC Member Spotlight Female, 16
Post-Education Plans: Is not considering applying to university
Qualifications: 10 GCSEs A*- C grades
Current Academic Status: Further Education
Disability: Wheelchair User / Mobility Difficulties
Mobile Network and OS: Samsung phone on Vodaphone network
Home Region: Lives with siblings in the North East
Financial Products: Visa Debit
Bank Account: Barclays
Employment: Works part-time in retail
School Type: Fee-paying school
Games Consoles: Nintendo Wii and an iPad
Hobbies: Debating / Political Activities
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University Applicants 36,300GENDER %
MaleFemaleOther
3465
1
AGE %
16 – 17 18 – 19 20 – 2122 +
4148
47
ETHNICITY %
WhiteBAMEOtherPrefer Not to Say
7027
21
NATIONALITY %
UKEU (excluding UK)Non-EU
8410
6
SCHOOL TYPE %
State-Funded School / CollegeFee-Paying School / CollegeOther
7918
3
SUBJECT AREAS APPLIED FOR %
Medicine and Dentistry 8Subjects allied to Medicine 11Biological Sciences 14Veterinary Sciences, Agriculture & Related 2Physical Sciences 7Mathematics 5Engineering TechnologiesArchitecture, Building & Planning Social Studies LawBusiness & Administrative Studies Mass Communications & Documentation Linguistics, Classics and Related Subjects European Languages & Literature International Studies Historical and Philosophical Studies Creative Arts and Design Education Combined Degrees
932
127
1124416
115
13
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Qualifications: Currently studying A-level Drama, History & BTEC Music
UCAS Points: Predicted 100+ points
University Subject Area (Applied): Music Technology
Home Region: Lives with parents in London
University Living Arrangements: Intends to live away from home
University Applied: University of Sussex & Kingston University
School Type: State-funded school/college
Hobbies: Plays a musical instrument
Smoke or Vape: Vapes, but doesn’t smoke
Student Finance: Plans to take a student loan
Drinks Alcohol: Yes
OPC Member Spotlight Male, 18
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Higher Education Students 80,530 Gender %
MaleFemaleOther
3564
1
Age %
16 – 17 18 – 19 20 – 2122 +
2493217
Nationality %
UKEU (excluding UK) Non-EU
8410
6
Ethnicity %
White BAME Prefer Not to Say Other
7224
22
Student Population By University Group
%
Group 1 – RussellGroup 2 – Pre-1992Group 3 – Post-1992Group 4 – Specialist Institutions Group 5 – UCAS (non-affiliated)Group 6 – Not UCAS (non-affiliated)
272345
221
University Region %
South East LondonScotland North WestYorkshire & the Humber East MidlandsWest Midlands South West Eastern WalesNorth East Northern Ireland
1313
91110
910
76552
Undergraduate / Postgraduate %
Undergraduate Postgraduate
973
JACS Subject Group %
Medicine and Dentistry Life Sciences STEMHumanities and Social Sciences Business & Admin Creative Arts & Design Law Other
520182510
967
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Education: Full-time UG student at the University of Manchester
JACS Principal Subject: Physical Sciences
Drinks Alcohol: No
Qualifications: A*AA at A-level
Course Length: 3 years
University Living Arrangements: Lives in Halls of Residence
Home Region & Location: A village/hamlet in the South East
Student Finance: Took a student loan
Bank Account: Doesn’t have a student bank account
Mobile Network & OS: Has an iPhone on the EE network
Devices: Doesn’t own a tablet
Own a Car: Yes
OPC Member Spotlight Female, 20
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Young Professionals 16,515 GENDER %
MaleFemale
3466
AGE %
21 – 23 24 – 2627 – 2930 +
24332023
ETHNICITY %
WhiteBAMEOtherPrefer Not to Say
7918
12
NATIONALITY %
UKEU (excluding UK)Non-EU
8875
UG DEGREE CLASS %
Honours – First ClassHonours – Upper Second (2:1)Honours – Lower Second (2:2)Honours – Third ClassHonours – Pass
244313
21
GRADUATE REGION %
East Midlands London Northern Ireland North East North West Scotland Eastern South East South West Wales West Midlands Yorkshire and HumbersideOutside the UK - in the EUOutside the UK - not in EU
720
24973
15937734
GRADUATION YEAR %
2004 – 2011 201220132014201520162017
208
1112181714
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Year Graduated: Graduated in 2016
University: Studied at Cardiff University
Degree Classification & Subject Area: 2:1 in B.A. History
Postgraduate Qualification: PGCE
Postcode Area & Home Region: Newport in Wales
Graduate Region: London
Smoke or Vape: Both
Employment: Full-Time
Sector Currently Working In: Education
Hobbies: Takes part in team sports
Mobile OS: Android
Bank Account: Santander
OPC Member Spotlight Male, 24
We’re members of:
Contact us
YouthSight 6th Floor, Crystal Gate
28/30 Worship Street
London
EC2A 2AH
020 7374 0997
www.youthsight.com
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