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Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head of Department for Legal Information European Audiovisual Observatory

Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Page 1: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

Panel 3: Audiovisual Archives

Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010

Dr. Susanne Nikoltchev

Head of Department for Legal Information

European Audiovisual Observatory

Page 2: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Audiovisual Archives

Dr. Susanne Nikoltchev, 13. December 2010

Latest IRIS Special

December 2010

available also in French and German

Page 3: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Audiovisual Archives

What archives?

Dr. Susanne Nikoltchev, 13. December 2010

Collections of cinematographic and other audiovisual worksin the possession of heritage institutions, broadcasters, etc.

What works?

Works old enough to make it difficult to identify holders of digital rights Works of unknown rightsholders (orphan works)

What uses?

Digital use across border

Page 4: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Audiovisual Archives

To be distinguished:

Dr. Susanne Nikoltchev, 13. December 2010

Heritage institutions Broadcasters

Archives result from legal deposit requirements and/or special mandate to preserve cultural heritage

Archives result from collection of own productions

Usually don’t own copy-rights/related rights

Hold copyrights/related rights

Altruistic mandate Business interests

Page 5: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Broadcasters‘ Audiovisual Archives

Dr. Susanne Nikoltchev, 13. December 2010

DIGITISATION ONLINE EXPLOITATION

Focus: preservation of works

Focus: economic potential

High investment needed Return on investment

Reproduction Reproduction/making available

Page 6: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Broadcasters‘ Audiovisual Archives

Double copyright clearance (reproduction + communication to the public)

1. Copyright/related rights status of each component element in each item of the audiovisual work

2. Identification of relevant rightsholders

3. Obtaining licences for each item involved as regards each country concerned

4. Ensuring conformity to requirements of observing moral rights

Dr. Susanne Nikoltchev, 13. December 2010

Page 7: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Broadcasters‘ Audiovisual Archives

How to find solutions that simplify digital rights clearance?

Key issue: the level of state intervention

1. Type of archive and use in question

2. The “right” balance between interests

… and

Dr. Susanne Nikoltchev, 13. December 2010

Page 8: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Broadcasters‘ Audiovisual Archives

… Type of problem with regard to rights clearance

Orphan works

• Definition

• Guessing the interest of the unknown rightsholder?

• Finding the right guardian

Cross border services

• What is the actual and potential demand for cross border services?

• How would further Europeanization of copyright influence financing systems, business models, market power?

Dr. Susanne Nikoltchev, 13. December 2010

Page 9: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

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Broadcasters‘ Audiovisual Archives

Conclusion:

Copyright in its current form is only one of many open issues to be addressed!

The differences between archives, envisaged uses, interests and underlying constellations matter!

Dr. Susanne Nikoltchev, 13. December 2010

Page 10: Panel 3: Audiovisual Archives Audiovisual Production in the EU: Opportunities and Challenges Public Hearing: 13 December 2010 Dr. Susanne Nikoltchev Head

Contact :

Susanne Nikoltchev

Head of Department for Legal Information

[email protected]

For more information:

www.obs.coe.int