‘’PANCIT PINOY’’

A Feasibility Study

Presented to the Faculty of

College of Business and Entrepreneurial Technology

Rizal Technological University

In partial Fulfilment of the Requirements for the Degree

Bachelor of Science in Business Administration

Major in Marketing

By

Margueritte T. Bitare

Kristine Mae R. Coronado

Analyn M. Datu

Jessie T. Nabor

Cherylyn Olivar

2016

APPROVAL SHEET

In partial fulfilment of the requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING, this feasibility entitled ‘’PANCIT PINOY’’ has been prepared and submitted by MARGUERITTE T. BITARE, KRISTINE MAE R. CORONADO, ANALYN M. DATU, JESSIE T. NABOR AND CHERYLYN OLIVAR, who are hereby recommended for an oral examination.

_____________________ Dr. Ronald Majul

Date Thesis Adviser

Approved as partial fulfilment of the requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing with the grade of _________

___________________

Chairman

______________________ ______________________

Member Member

Approved as partial fulfilment of the requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing, Rizal Technological University, Maybunga, Pasig City.

_____________________ Prof. Amelia M. Arganda

Date Dean

ACKNOWLEDGEMENT

We wish to acknowledge with profound gratitude and sincere appreciation to the following that have help us in the preparation and completion of this feasibility study

To our almighty God who gave us strength and knowledge to finish this study

To our families especially to our dearest parents who gave us their inexhaustible financial and moral support.

To our friends and classmate who gave us ideas and inspiration

To our thesis adviser who guided us and whom we are very thankful for making this thesis possible.

M.T.B.

K.R.C.

A.M.D

J.T.N

C.M.O.

DEDICATION

The researcher would like to dedicate this study to the almighty God, to their

beloved families and friends, to their Alma Mater- the Rizal Technological University, to

their classmates, instructors and to the adviser of this thesis Dr. Ronald Majul

The researchers would also like to dedicate this study to their fellow Marketing

students; they knew that it will serve as information to them.

M.T.B.

K.R.C.

A.M.D

J.T.N

C.M.O.

Chapter 1

Summary of the Project

A. Name of Enterprise

Every title of an institution, program and the business, embodies the entire

concept of the products and services within its offerings to the market. It is the

very first factor that creates an idea to the customers mind of what the business

is all about to put up for sale.

The proponents decided to name its business as “Pancit Pinoy”, carrying its

tagline “It’s all about Pancit”. This title aims to emphasize the different kinds of

pancit that we offer.

B. Location

Our business will be located at Bonifacio Avenue, Barangay San Roque,

Parola Cainta, Rizal. This site was chosen for its being highly commercialized

which promotes organized, well – conducted and peaceful environment that both

benefit the customers and the owners. Plus, it promises certain demand of

people coming from different group, such as jeepney drivers, tricycle drivers,

employees, residents around the area and the passers-by.

Chapter II

Marketing Study

Marketing Study

Marketing is a total system of business activity designed to price, promote

and distribute want-satisfying products to the target market to achieve

organizational objectives. It is a societal process that is needed to discern

consumer wants and mould the consumer toward the products and services.

Marketing teams is tasked to create consumer awareness of the product and

services through marketing techniques and strategies.

Marketing tends to be seen as a creative industry, which includes

advertising, distribution and selling. It also includes the demand of the customers

or the target market. The supplies of the product, nature and growth of total

demand should also be considered as well as the core product.

Before the operation of the business, we must look first for our direct and

indirect competitors who, where and what type of competition exist should be

identified. We should consider the effects, strengths and weaknesses of the

business operation. It is important to be able to systemize and organize

marketing strategy as well as the product quantity and quality, pricing, process of

distribution and promotional activities that may develop more possible outcomes.

Chapter III

Management Study

Management Study

One of the most important human activities is managing. Ever since people

began forming groups to accomplish objectives that could not be achieved on

their own. As society has come to rely increasingly on group effort and numerous

organized groups have larger, the need of good managerial system has been

increasingly important. Management thus applies in small and large scale, profit

and non – profit organization. Organization has to design and maintain a sound

internal environment in which people working together in groups can perform

effectively and efficiently as well for the attainment of the organization’s goals.

Management is viewed more broadly as the direction and coordination of

human and non – human resources of an organization to achieve outputs and

results which will meet the needs of external customers. This includes the basic

consideration in setting – up the proposed business. This includes the basic

consideration in forming the business, form of ownership to be utilized and

organizational chart as well as the officers and key personnel.

Chapter IV

Technical Study

Technical Study

This study identifies the products to be produces at the highest quality level

with minimal cost possible. The main consideration of this study is to confer how

the service process is done, the tools and equipment needed in the production,

sources of the latter, store location and its lay-out, store structure and

specification, waste disposal method and labour needed in this kind

establishment.

The indispensability of a technical aspect in formulation of a plan because

of its importance in establishing a business.

Chapter V

Financial Study

Financial Study

In this study, it discusses the financial condition of the project. It provides

assessment of future profitability and the financial position of the business in the

succeeding years. This chapter will show the major assumptions, source of

financing, initial capital, total project cost, financial statement, cash flow and

financial analysis of the project.

Major Assumptions:

1. The projected sales is expected to increase by 5% annually

2. Purchases of raw materials is expected by 5% annually

3. Store and office supplies will increase by 2% annually.

4. Utility expenses will increase by 2% annually.

5. Salaries and wages will increase by 3% every 3 years.

6. Transportation expense will increase by 2% annually.

Chapter VI

Socio – Economic Study

In dealing with this area, “Pancit Pinoy” will be aware of its

responsibilities and commitments to the society and government sector in order

to attain good reputation

The business will be established not only for the profit but also to

contribute to the economic situation of the society.

Objectives of the Study

1. To determine the possible contribution of the business to the development of

the economy as well as to the community.

2. To know the responsibilities of the business to the customers, government and

community.

3. To provide employment in the community and paying proper amount of taxes

to the government.

A. Social Implication

The business gives benefit to individuals in terms of giving employment. The

business will assist in decreasing the number of jobless individuals. The

proponent will not be specific in the educational background of their employees

but rather to give attention to their experience and productiveness.

TABLE OF CONTENTS

Chapter 1: Summary of the Project 1

A. Name of the Enterprise 1

B. Location 1

C. Descriptive Definition of the Project 2

D. Project Long-Range Objectives 2

E. Feasibility Criteria 2

F. Highlight of the Project 3

1. History

2. Project Time Table and Status

3. Nature of the Industry

4. Mode of Financing

G. Market Feasibility 7

H. Management Feasibility 7

I. Technical Feasibility 7

J. Financial Feasibility 8

K. Socio-Economic Feasibility 8

Chapter II: Marketing Study 9

A. Market Description 10

B. Product Description 10

Product Photos 11

C. Place and Channel of Distribution 12

D. Promotional Strategy 13

E. Pricing Strategy 13

F. Competition Analysis 14

G. Demand and Supply Analysis 14

Chapter III: Management Study 15

A. Basic Consideration in forming a business 16

1. Capital

2. Store Location

3. Target Market

4. Profitability of the business

B. Business Objectives 17

C. The Form of Organization/Ownership 17

D. Project Proponent 18

E. Advantages of Partnership 18

F. Organizational Chart 18

G. Officers and Key Personnel 19

H. Schedule of work 19

I. Salaries and Wages 20

J. Legal Procedures for Securing Permits and Licences 20

Chapter IV: Technical Study 21

A. Flowchart of Product and Selling Process 22

B. Product Procedures 23

C. Machinery / Tools / Furniture 29

D. Source of Machinery and Equipment 32

E. Store Location 32

F. Store lay-out 33

Chapter V: Financial Study 34

Investment Cost 35

Projected Comprehensive Income 49

Projected Statement of Cash Flow 49

Projected Financial Position 50

Projected Statement of Changes in Equity 50

Schedule of work 51

Chapter VI: Socio-Economic Study 63

A. Social Implication 63

B. Economic Implication 64

C. Environmental Implication 64