In the name of Allah

Almighty who is most

beneficent and most

merciful.

Project Prepared by:

K1F14MCOM0017

M.com (semester 1)

Panasonic Corporation

Contents:

Introduction

History

Vision & mission

Ad

Strategy of ad

Products of company

Departments

Recommendations

Introduction:

Panasonic Corporation, formerly known as

Matsushita Electric Industrial Co., Ltd., is a

Japanese multinational electronics corporation.

Type Public

Founded Osaka, Japan

(March 13, 1918)

Founders Konosuke Matsushita

Headquarters Osaka, Japan

History:

Old name Matsushita Electric Industrial Co.

1920’s First head office & factory, bicycle lamp, Super iron, co. objective.

1930’s Radio production, TV broadcastsTrading co., regulations issued.

1940’s War in the pacific, up from ashes.1950’s Sales and finance companies

New factories, Matsushita Electric Corporation in America.

History(Cont.):

1960’s Establishment of corporate special

equipment sales & Corporate

housing equipment.

1970’s New management team, 60th

anniversary marked1980’s Tanii becomes president, Joint

venture co. with Beijing, Deathof company founder

History(Cont.):

1990’s Communications systems

center, dissolves Partnership with

Philips, Digital Television.

2000’s Distribution system reformed

(2000-12) Company name changed

(2008), holding SANYO Electric

Co., Group vision announced,

Kazuhiro Tsuga becomes the

president (2012).

Vision:To be the leading Factory Automation

Solutions Provider in Asia Pacific, Middle East

and Africa.

Mission:To serve as a one-stop solutions

provider that achieves manufacturing

excellence through process and product

innovation, thus contributing to customer

value.

Ad of Panasonic Lumix

DMC-TS3

Marketing strategy of ad:

New product feature is being introduced.

New lumix version ….increasing depth.

To gain customers attention by creating

curiosity.

Differentiation

A tough competition is given for

competitors.

More for more.

No specific market segmentation.

Products of Panasonic:

Products of Panasonic(Cont.):

Departments

Finance department

Marketing department

HR department

Production department

Administrati-on

department.

Main departments of corporation:

Recommendations:

It can introduce products that offer low cost

to the consumers.

Corporation will design a market capturing

strategy through advertising locally in

Pakistan.

Company needs to focus on worse

economic conditions.