2015 Media Kit

SEPTEMBER 2014

FUN, FUN, FUN! SUPs, Family Weekend, Adult-Only DaysWhat Size Boat is Best?

BOAT WISELY Float Plans, Rising from the Bottom, After an IncidentWhy Boaters Boat+ Restaurant Reviews

PALM BEACH

PLACES TO GO + THINGS TO DO

BOATING DOGS

AVOIDING ACCIDENTS

ORGANIZING FAMILY OUTINGS

BETTER SLEEP = SAFER BOATING

ANNUALROUND-UP

ISSUE!

PLUSSEASIDE

DINING

BOAT-LIFE RULES

LIFE JACKETS 101

SWEET TREATS TO GO

SOLO BOATING

PALM BEACH

JUNE 2013

FREE

PLUSRESTAURANT

REVIEWS

CLEANER BOATING

SEPTEMBER READING

CLEAN YOUR CLOSET

PLUS

BOAT SHOW TIPS

A KAYAKER’S VIEW

BOATERS SAY WHAT?

PALM BEACH

WHAT DO BOATERS CRAVE?

SWIM FOR YOUR LIFE

HEALING ON THE WATER

PLUSSECURING YOUR BOAT

OLYMPIC SAIL TRAINING

RESTAURANT REVIEWS

DAY TRIPPERS» BOAT PARADES» SEALS BY THE SEA

GREAT GIFT

IDEAS!

DECEMBER 2013 PALM BEACH

BOOST BOATING FUNRaft Ups, Flexible Planning, Alertness

Storm ReadinessChecklists, Tips, Links

WATER WONDERSPerforming Plays,

Producing a Lighthouse Concert

Lazy Day Books+ Restaurant

Reviews

PALM BEACH

PALM BEACH

Boating Times Palm Beach is a premiere publication that provides Palm Beach boaters with tips and articles about how to have fun on their boats.

The story behind the story:

Boating Times Palm Beach is the one resource to go to increase boating fun for the whole family.

Boating Times Palm Beach is written for and about Palm Beach County boaters. It’s as local as the waters of Palm Beach and the Intracoastal Waterway. That’s where we focus our stories, with reviews of anchorages and places to explore at many seaside attractions.

Our editorial is rounded out with feature articles on local destinations, reviews of water-accessible restaurants, safety tips, health and wellness advice, insights into issues and improvements to the local environment, style guidance, and much more.

No other publication covers the Palm Beach County boating community as extensively or as well as we do!

Boating Times Palm Beach is published twelve times per year and is direct-mailed to waterfront homes. It’s also available at retail stores, supermarkets, restaurants, drug stores, yacht clubs, marinas, and marine stores throughout Palm Beach County. Our freely-distributed, 4 color glossy magazine is also available on our text-based website.

DAY TRIPPER

Long Island waters attract seals in winter, and seals attract spectators!

A great way to view winter harbor seal populations is riding on the Captain Lou Fleet out of Freeport. A naturalist from The Riverhead Foundation for Marine Research and Preservation will be aboard to discuss the biology and behavior of seals and other marine life. The Riverhead Foundation’s primary mission is the rescue, rehabilitation, and release of sick and injured seal, dolphins, whales, porpoises, and sea turtles; it operates the New York State Marine Mammal and Sea Turtle Stranding Program.

The cruises take place on weekends through April 13, 2014 (depending on weather). Boarding time is 12:30 pm, with departures at 1:00 pm. For your comfort, there’s a heated cabin and a snack bar. The cost of the cruise is $26.00 per person; ages 65 and over and 3 through 12 pay $22.00 (there is no charge for children under age 3). Reservations are required; call 631-369-9840 or reserve online at riverheadfoundation.org.

Cruising for Seals

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Photo courtesy of Riverhead Foundation for Marine Research and Preservation

ith a name like Rocking the

Boat and an address like

812 Edgewater Road, you’d

be right to imagine a spunky

organization that spends a lot of

time on the water.

small boat. Now, they board sailboats

that they and their peers have built and

cruise along the Long Island Sound.

They take in the sights and test their

sailing mettle before camping on a

small island preserve off the shore of

Greenwich, Connecticut.

Rocking the Boat’s Executive Director,

Adam Green, founded the nonprofit

organization 15 years ago as a youth

development organization. He

explains, “That means we’re not just

here to stop kids from getting in

trouble. We want them to be real

successes, and to empower

them by giving them real

maritime, environmental,

and boatbuilding skills.”

Program participants—

many of whom had a hard

time even reading a ruler

when they first signed up—have

used sophisticated math and

science to build 41 boats to date.

Along with the Whitehalls, they

have put together traditional

designs including as a Cape Cod Oyster

skiff, a colonial river ferry, a pair of 19-

foot Connecticut River Drag Boats,

and a Melonseed skiff.

The group just completed its most

ambitious project to date, a 29-foot

Beetle whaleboat, one of 10 whaleboats

commissioned by Mystic Seaport

Museum from nine organizations

across seven states. The Rocking the

Boat vessel is the only one entirely built

by students, who have been inspired by

Green’s simple formula that kids don’t

just build boats— boats build kids.

By Jaye Pockriss

Then you’d be accurate picturing a

fleet of brightly painted 14- and 17-foot

Whitehall rowing boats with names

like Audacity, Phoenix, and Nereid.

What you might not expect is that all

of these boats were hand-built by local

high school students in the Hunts

Point section of the South Bronx,

one of the poorest, most underserved

neighborhoods in the nation.

Many of the students involved with

Rocking the Boat had never ventured

out of their neighborhoods before,

and none of them had ever been on a

The stress-free atmosphere will probably entice you to linger

over dessert. Choices include a spiced pumpkin dumpling,

served warm with crème anglaise, a molten lava chocolate

cake paired with vanilla bean ice cream and chocolate sauce,

Key Lime pie, cheesecake, and a heavenly chocolate biscotti

bread pudding.Omnivores, carnivores, pescatarians, and vegetarians who

take pleasure in a seaside meal will enjoy eating at Tres

Palms. However, if your boating party includes vegans,

boat on. Though a soothing sign in one of the dining rooms

proclaims, The Ocean Fixes Everything, that wasn’t the case

in the kitchen.

Check the restaurant’s website for specials and live music

performances. Lobster bakes are featured on Tuesday nights,

on Wednesdays burgers and tacos are highlighted, and

brunch is served every Sunday from 11:00 am through 3:00

pm. Any day you visit, you’ll find docking for boats up to 40

feet with an 18-foot beam (mid to high tide only; call first to

confirm availability).

RESTAURANT REVIEW

Tres Palms16 East Court | Babylon Village | 631-482-1465 www.trespalms.com

Tres Palms is a quaint waterfront restaurant in Babylon

Village that can’t conceal its love of the ocean, waves, and

surfing. The relaxing and stress-shedding decor makes

you feel like you could be in the Caribbean, rather than

overlooking the Great South Bay. The wait staff was equally tranquil. Nothing was rushed,

but everything was there when needed, from the beginning

to the end of the meal. The choice of starters include salads,

soup, tuna “Tar Tar,” Buffalo wings, fried calamari, a varying

choice of empanadas, and clams on the half shell. There are

a variety of “sandwiches and more,” including a beef burger,

fish and chips or fish tacos, a marinated chicken sandwich,

and a seared tuna BLT. If you have children in your party,

choices include a cheeseburger, grilled cheese, chicken

fingers, and popcorn shrimp.Entrées include pan-roasted chicken, roasted monkfish,

Berkshire stuffed pork chop, pasta, marinated skirt steak,

New York strip, cedar-plank roasted salmon, and a pan-

roasted fish of the day. There is a nice selection of wines

available by the glass or bottle.

The premier US boat lift manufacturer for over 30 years.www.HI-TIDE.com 800-544-0735

Superior products and unparalleled customer serviceLifting capacities for 1,500 lb. PWLs to 180,000 lb. yachtsStandard and customized boat lifts designed and made to last

a

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STYLE

Before donning your hat, cut down

on the likelihood of static by lightly

rubbing your hair and the inside of

the hat with a chemical-free, reusable

dryer sheet such as Purecosheet. Tuck

the sheet in your purse, or take along

a travel-size hairspray, for tamping

down errant strands when you arrive

at your destination (spraying a bit of

frizz-taming hairspray on the bristles

of your brush and lightly going over

your hair will help, too).

When it comes to hats, natural, non-

fleecy fabrics generally produce less

friction than synthetics; if you have a

synthetic style you really like, try lining

it with satin or silk. Avoid hats that are

too tight or that tie flat against your

head, as well as closely ribbed hats.

Some looser options include a beret

or a cowl-type scarf that cradles your

head and also keeps your neck warm.

How to create a faux

bob

Hats are a great way to (partially)

protect yourself from whipping winds

and icy precipitation. However much

we welcome keeping warm and dry, we

know that there’s a downside to winter

hats that makes us loathe to take them

off when we come inside: hat hair!

Depending on the weather outside and

the conditions inside, yanking off a

knit cap may result in sweaty, tangled

locks or static-y flyaway tresses. While

there’s no way to completely hat-proof

your hair (you are somehow squishing

it into, under, or below material that

causes some friction) you can certainly

eliminate some of bundling up’s after-

effects with the right styles and products.

Healthy hair already has a head start

when it comes to looking good once

the cap comes off, so condition your

hair regularly and trim split ends

frequently. Add a volumizing product

such as mousse to your hair while

styling. Jackie Chan, a designer stylist,

educator, and blogger for Maximus Spa

& Salon of Carle Place, recommends

using a little serum on the ends after

blow-drying to smooth out the cuticle

and cut down on frizz. “A good one

is Kerastase Touche Finale,” she says.

Chan also finishes off pre-hat styling

with a moveable working hairspray

such as Aveda Air Control.

Whether you blow-dry or air-dry

your hair, be sure that it is completely

dry before heading out (that was good

advice from our mothers for avoiding

chills, and it’s also good for dodging

flattened or funky post-hat hair).

Pre-hat hairstyles shouldn’t be too

fussy or too perfect-looking. If you

expect every curl to be in place when

you arrive, or anticipate that your

hair will lay down stick-straight and

even, you’re setting yourself up for a

bad hair day. Instead, encourage your

hair’s natural tendencies — such as

loose waves — or tame its penchant for

funkiness by creating a low braid or

faux bob. If your hair is long enough,

create a top bun with bobby pins or a

static-repelling band, and then undo

it and shakeout your tresses as soon as

the hat comes off.

Hat-Proof Your Hair

Boating Times Palm Beach is affiliated with Boating Times Publications, available throughout the U.S. in these markets and more:

SAMPLE ISSUE

DAY TRIPPERVIRGINIA AIR & SPACE CENTER

WEATHER AWARENESSTYING UP TIPSPREVENT INJURIESBOAT MYSTERIES

+ Restaurant Review

CHESAPEAKE BAY

WINTER WATERFRONT

DINING GUIDE

We Make It Easy To Have Fun On Your Boat

DAY TRIPPERS SEAL SPOTTING

SURFING ON LIPATCHOGUE RIVER

BOAT PARADEFREEPORT

BOAT PARADE

LOCAL TREASURES South Fork Museum, Bug Lighthouse

Take Better PhotosTIDE CHARTS DON’T TELL ALLStop Boat/PWC TheftLOVING THE WATER Sail Racing, Polar Plunging, Scenic Paddling

Holiday Gift Guide+ Restaurant

Reviews

NOV – DEC 2014 MIAMI

We Make It Easy To Have Fun On Your Boat™

HAUNTED LIGHTHOUSESPADDLING SOLOGREENER AT THE MARINACOLD WEATHER BOATING

FALL FOLIAGEOYSTER BAY OYSTER FESTIVALSTONY BROOKCONNETQUOT RIVER

DAY TRIPPERS»»

»»

PLUS» » »»

WINTER PREPPUMPOUT LOCATIONSRESTAURANT REVIEWSFLOATING FAUX PAS

FREE

OCTOBER 2012

BOOST BOATING FUNRaft Ups, Flexible Planning, Alertness

Storm ReadinessChecklists, Tips, Links

WATER WONDERSPerforming Plays,

Producing a Lighthouse Concert

Lazy Day Books+ Restaurant

Reviews

By Matt Howard

Those of us who have been around boats for a while regard safety precautions and smart maneuverability as second nature. However, our non-boating friends and family don’t always possess the same instincts that we do, which can lead to accidents at the dock and on the water.

One of the top boat insurance claims (in dollar amounts) reported recently by BoatUs involved “inexperienced guests” encountering “wakes, waves,

slippery surfaces, and other hazards.” As we neither want our visitors to slip and fall nor have a day cut short because of avoidable harm, boaters should make it part of their pre-departure safety routines to familiarize newbies with boating basics. Imagine things from your visitors’ perspectives. They don’t know what they don’t know — and they don’t speak our language — so it’s your responsibility to talk and walk them through what they’ll encounter.

You may want to begin the dialogue with new boaters even before they arrive dockside. When making plans, remind your friends to apply sunscreen before arrival and bring appropriate clothing to shade themselves from the sun. (While you’re on the subject of clothes, request that they wear non-marking shoes!) Good sunglasses are also a must — those who haven’t been on a boat may underestimate the power of the sun’s rays as reflected off the water and fiberglass.

After everyone’s aboard, have them stow what they’ve brought to avoid anything flying around the cabin or off the deck. Point out where the readily-accessible life jackets are and explain how to wear them. Find out who cannot swim, explain what the law says about wearing life jackets (for instance, New York State law requires those under age 12 to wear one unless in an enclosed cabin), and explain your vessel’s additional rules (if you insist on “all times,” be clear).

Show everyone where the first aid kit is kept and acquaint them with its

Introducing Friends to

Safe BoatingBy Michael Griffin

Boating season is underway, and it seems like everyone wants to enjoy the waves, the sunshine, and the breezes. However, there is one group that can’t just head out on

a power or sail boat with abandon. Pregnant women must first pause to consider whether they should be boating this summer, and if they are game, they need to head to the doctor before leaving the shore.

As my gender prohibits me from having first-hand knowledge, I consult with Dr. Jessica Shepherd, an obstetrician and gynecologist who practices at the University of Illinois and contributes frequently to the Dr. Oz Show and Up To The Minute on CBS.

We start with the core question: Is it safe for a pregnant woman to be on a boat? “Boating and swimming are acceptable in pregnancy,” Dr. Shepherd says. “However, in the third trimester, which is after 28 weeks, it is recommended that women do not participate in water sports.” She adds that swimming is acceptable up until the third trimester, but

cautions pregnant women to avoid diving and cease water skiing, jet skiing, and knee boarding in the later part of the second trimester. Pregnant women may snorkel but should not scuba dive during pregnancy, warns Dr. Shepherd, advising that scuba diving is absolutely contraindicated in all trimesters of pregnancy.

Safety always comes first, with the doctor urging women to wear their life jackets at all times (as pregnancy changes a body’s shape again and again, be sure to check that the life jacket fits properly before boarding the boat). It’s also important for pregnant women to wear shoes while on the boat to prevent slipping and falling; to reduce the risk further, the skipper should maintain a slow and steady speed. “Boating that causes jerking and/or pounding movements can cause abdominal trauma and should be avoided,” says Dr. Shepherd. If a mother-to-be wants to get off the boat and explore shallow waters or rocky shores, she should do so cautiously, as rough or rocky surfaces may cut or bruise the feet, or increase the risks of falling.

BLUE WATER GREEN BOAT

Though we know our landscapes will be brown (and possibly

white) before too long, there’s no reason we can’t keep things

green while we prepare our vessels for the winter.

Products commonly found on boats or used to winterize

them may be classified as toxic to the environment, including

antifreeze, paints, motor oil, coolant, cleaning products,

thinners, strippers, batteries, acids, heavy metals from

obsolete marine electronics, and the radioactive components

of removed radar equipment. Many of these items are also

dangerous to handle; the threat is not just to the boater who

therefore knowingly and carefully dons gloves, but also to

the sanitation worker unwittingly tossing or transferring

something toxic. Keep that in mind also when disposing of

outdated flares. Though they may have technically expired,

they can still ignite while in the trash can, jeopardizing lives

and property.

Boaters should view all the products and solvents they use

and dispose of from the boat from the perspective of

safety and environmental protection, and strive

to dispose of everything properly. To prevent

cross-contamination and increase acceptance

at recycling centers, keep all items and fluids

separated from your other trash and from

each other. Place each back in the original

packaging whenever possible.

The New York State Rechargeable Battery

Recycling Act charges manufacturers

of covered rechargeable batteries —

which contain toxic metals that can

seep out and pose a threat to water and

wildlife — with collecting and recycling

them at no cost to consumers. When

it comes to e-waste such as computers,

computer peripherals, televisions, and

other electronics, the state’s Electronic

Equipment Recycling and Reuse Act requires

manufacturers to provide free and convenient

recycling of electronic waste to most consumers

in the state. Consult the New York State Department

of Environmental Conservation website www.dec.

ny.gov for recycling and disposal tips, as well as enviro-

friendly alternatives to noxious or poisonous products. When

it comes to proper disposal, your town or county may have

stricter regulations and/or designated sites; please check local

recycling and collection requirements first.

To keep items out of landfills, consider selling electronics

you’ve replaced, or offer to donate working items to non-

profit boating organizations and teaching facilities. Also, ask

your marina or boatyard manager about programs on-site.

As you casually discard the summer’s frayed lines and broken

deck chairs, take a look at all that you’ve designated for

consignment. Even if it’s not on any list of toxic or harmful

items and fluids, if it can seep, leach, contaminate, pollute,

or be otherwise harmful, please treat it in a green and eco-

conservative way. D

The Brass Tacks of Boat Shows

B oat shows are lots of fun. They bring together shiny new

vessels, intriguing gadgets you didn’t know you needed

until you walked in the door (plus plenty of things you

know you need), and lots of knowledgeable professionals

ready to talk boating and sell you their goods and services.If you’re just attending a show to see what’s new and perhaps

check a few things off of your shopping list, you’ll have your

expectations fulfilled at any boat show. However, if you’re

in the market to make a big-ticket purchase, you’ll be better

prepared if you are informed before you start ambling up and

down the show aisles.Matt Howard, a yacht broker with United Yacht Sales, is a boat

show pro with lots of tips for boaters (or looking-to-be boaters)

to smoothly and effectively navigate a show. He doesn’t advocate for impulse buying; rather, he urges attendees to first do some pre-planning. “Study the boat show layout before you go. Map out the boats and brands you

want to see, and mark up the map so you know where to go,”

says Howard. “If you just wander the docks, you will become

overwhelmed and unfocused.” 

Pick up brochures for all the boats you’re interested in (and

yes, that dream boat as well). Also snap a few photos of your

own of the boats’ features you like best, as they may not be

highlighted in the written material. Howard says that this is

also the time to “become educated by asking the dealer rep

lots of questions.” Your questions should demonstrate your

interest and thirst for the best deal. Howard suggests questions

such as, “Why should I buy your brand instead of Brand X?

How does your warranty stack up against Brand X? Brand X is

offering a 20% discount on show sales, what are you offering?

I’m a new boater. Do you offer free training and education as

a part of the sale, and if so, for how long?” If applicable, hone

in on something you think might be a sticking point, suggests

Howard, such as asking, “I read in a forum that this boat is

known for having difficult access to some of the machinery

service points. Can you show me?’Don’t feel as if you’re wasting the salesperson’s time; this back-

and-forth should be an expected part of the buying process. In

fact, says Howard, “Be relentless and make that rep work for

the sale.” As you conclude your conversation, ask for the rep

or broker’s business card. Don’t just drop the card into your

overflowing shopping bag, however. Take Howard’s advice

and write a note on the back. The note should let you recall

the conversation later; he says they might be as descriptive

as, “Showed me Sea Ray 340 — nice boat; high pressure; didn’t

know much about the boat;” or, “Wow, Matt was awesome.”

Your questions should demonstrate your interest and thirst for the best deal.

HISTORICAL AND TYPICALDEMOGRAPHICS

Our readers are active boaters.

Our average demographic:

• 50% male and 50% female

• College educated

• Between 30-55 years old

• Have children at home

• Earn above average household income

• Self-employed more than the average

• 75% prefer reading the print magazine vs. on-line

• Our readers reside equally throughout Palm Beach County

• Our readership is consistent and year-round

• Our readers are health conscience and exercise regularly

• Our magazines are evergreen — readers keep each issue for future reference

• Typical Boat size is 28’- 48’ with values between $35,000 and $375,000

ADVERTISING RATES

PRINT (Rates are per issue)

Back CoverPremium Full Page Full Page Half Third Quarter Fifth Biz Card

1X $2,700 $2,350 $1,900 $1,550 $1,235 $1,000 $655 $3004X $2,565 $2,233 $1,805 $1,473 $1,173 $950 $6228X $2,437 $2,121 $1715 $1,399 $1,115 $903 $59110X $2,315 $2,015 $1629 $1,329 $1,059 $857 $56212X $2,199 $1,914 $1548 $1,262 $1,006 $815 $534

Looking to reach boaters in other states? Ask us about our national programs.

All ad reservations are due by the 13th of the month prior to publication. Artwork is due by the 15th of the month.

Ads will be accepted as press-ready PDF, TIF, and JPG formats. Files should be CMYK and a minimum of 300 dpi.

If you don’t have final art, we can provide creative services. Creative charges run as low as $85 for a 1/8 page, up to $175 for a full page ad. Price includes two rounds of revisions, and is based on the client providing all

elements to be used in the layout (logos, high resolution photos, and copy).

RESERVATIONS AND AD REQUIREMENTS

Contact Boating Times Palm Beach at 561-253-2727 or advertising@boatingtimessouthflorida.com.

ONLINE (Rates are per issue) Intuitive placement on our website related to your business category

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Fixed positioning available at 10% additional.

Interested in reaching boaters in additional Florida markets? Ask us about about our package deals.

AD SPECSInside/Outside Covers with Bleed and

Full Page with Bleed: Trim: 7.75”w x 10.75”h; Bleed: 8.25”w x 11.25”h

Inside/Outside Covers without Bleed and Full Page without Bleed: 7.25”w x 10.125”h

Half Page Horizontal: 7.25”w x 5”h

Half Page Vertical: 3.5”w x 10.125”h

Third Page: 2.5”w x 10.125”h

Quarter Page: 3.5”w x 5”h

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Business Card: 3.5”w x 2”h

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