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Promotional Issue 2009 Free / Gratis Bilingual Edition A Cultural Kaleidoscope! Promot ional Issue 2009

Palacio A Cultural Kaleidoscope

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Page 1: Palacio A Cultural Kaleidoscope

Promotional Issue 2009

Free / GratisBilingual Edition

A Cultural Kaleidoscope!

Promotional Issue2009

Page 2: Palacio A Cultural Kaleidoscope

2 | Promotional Issue 2009 Palacio Charleston

Your CommunityCCCllleeemmmsssooonnn IIInnnssstttiiitttuuuttteee fffooorrr EEEcccooonnnooommmiiiccc aaannnddd CCCooommmmmmuuunnniiitttyyy DDDeeevvveeelllooopppmmmeeennnttt (((CCCIIIEEECCCDDD)))

Our Mission To assist communities toward a livable, prosperous, and sustainable future by enhancing their capacity to control their own destiny. Our Vision

The Clemson Institute for Economic and Community Development is a nationally recognized agent for facilitating change and transformation in the way people think about themselves, their community and the world. GGGoooaaalllsss Develop and support capacity building and leadership development programs for communities that enable and empower wealth creation. Foster results-oriented collaborations for building the capacity for community and economic development. Provide cutting edge research-based information for community decision making. Provide critical conceptualization and visioning facilitation to communities utilizing innovative and cutting edge techniques and technology. Support environmental sustainability through training and information sharing with partners and communities. Establish a methodology for involving undergraduate and graduate students in CIECD and Sandhill programs as well as county extension offices. Provide primary and applied research to communities addressing issues related to growth. CIECD works with local Clemson University community development and other extension agents throughout South Carolina. Examples of our activities include local leadership training through Palmetto Leadership, FastTrac business training in cooperation with FastTracSC (FastTracSC.org), community strategic planning and visioning, support for local food systems (such as farmers markets) and applied research (such as economic impact studies). Please contact us at (803)788-5700 or www.clemson.edu/sandhill.

Page 3: Palacio A Cultural Kaleidoscope

Tu Communidad

4-H Youth DevelopmentSchool children and teens learn how to become better citizens, and learn about science, agricul-ture, and natural resources.

Food Safety and Nutrition Individuals and businesses learn how to prepare food safely and plan nutritious meals to prevent disease and improve health.

Forestry and Natural ResourcesLand managers learn the best ways to produce timber, provide wildlife habitat, and protect the environment.

Cooperative Extension Service259 Meeting Street

Charleston, SC 29401843-722-5940

www.clemson.edu/extension/

Science. Service. Solutions.Institute for Economic and Community Development

900 Clemson RoadColumbia, SC 29224

803-788-5700www.clemson.edu/sandhill/

Science-based informationto build economic development

Communities, families, farmers, and businesses all benefit from the publicservice programs at Clemson University. Scientists conduct research and

Extension agents take the science-based discoveries to people across the state.

HorticultureIndividuals and landscapeprofessionals learn the best waysto grow produce and garden plants, and protect the environment.

Livestock and Forages Individuals and farmers learn the best ways to raise livestock and poultry, and manage pastures to protect the environment.

Row CropsFarmers learn the best ways to manage row crops to improveproduction and protect theenvironment.

Economic and Community DevelopmentLocal residents, governments, entrepreneurs andindustries learn how to capitalize on existing conditionsto improve both their economic potential and theprogress of their communities.

Page 4: Palacio A Cultural Kaleidoscope

4 | Promotional Issue 2009 Palacio Charleston

Contents

editor and director of salesBrent Hawes | [email protected]

843.329.9629

advertising salesJose Villegas

843.270.9313

contributing Writerstiffany Jonas

Melissa gray

art directorCindy Jordan weinstein

cover iMagesuMMer splasH By aleC roBinson

senior at wando HigH sCHool

creditsCredits: to tHe ContriButors and adVertisers wHo ContriButed to tHis

proMotional launCH . . . all tHanks!

local office3304 Barkla aVenue, Mt. pleasant, soutH Carolina 29466 usa

843.329.9629

corPorate HeadQuarters1180 28th street, ogden, utah 84403 usaoffice: 801.392.2229 | fax: 801.528.3392

www.palacio.com

Inquiries: [email protected]: brent Hawes and Jose villegas

© copyright 2009. all rights reserved.

A Cultural Kaleidoscope!

contents5 Editor’sNote

community7 Column—All Things Green - “Green” Green

15 StaycationDestination —Last Splash

education9 MontessoriMethod

business | finance11 DebtWise

17 ConfidenceinaDownEconomy

marketing13 FiveWaystoSuccessfullyMarket toWomenOnline byTiffanyJonas

Advertising Space Available

Page 5: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 5

Editor’s Note

Palabras de la Editora

BienvenidosaPalacioCharleston,

EnsusmanosestáelnúmeropromocionaldelaRevistaPalacioCharleston. Si usted eligiera a Palacio Charleston como mediopara su publicidad o editorial, entonces, debe saber esto: LaEditorialseesforzaráportener20%omásdecontenidoencadaedición, concentrándonos en estudiar tópicos de interés local,comunitarios, familiares, de negocios, de salud, etc. El objetivode esta revista es crear la capacidad de comunicarnos desdeun punto de vista cultural, alcanzando al público (negocios ypersonas), quienes agrupan el caleidoscopio cultural específicodeCharleston.EsteplandemercadotecniamediáticaeseltemacentraldePalacioCharleston.

Mi proceso personal de descubrimiento e investigacióncontinua, incluyendo mí pasada experiencia en una de las500 empresas con mayores beneficios en EEUU, ubicada éstasistemáticamente entre las 125 empresas mejores calificadas enlosEEUU, meha llevadoadesarrollarunplanmediáticoparahombresymujeresdenegociosquedeseenelcrecimientodesusnegocios de manera exponencial, basado en una identificablenecesidaddelconsumidor.

Es laresponsabilidaddenegociosyorganizacionespúblicasyprivadas,eldesarrollar,planificarysostenercompetentesmercadosinterculturales con el público. Hoy más que nunca, el éxito delos negocios y sus ventas no dependen solo de un extensivoentrenamientoenequiposdeventasydelconocimientoenventasde productos y servicios. No es suficiente la identificación deporcentajesdefuturoscompradoresenmercadosóestadísticas.Conelfindepronosticarventasespeculativasygenerarnuevasventas; negocios y vendedores deben dominar la capacidad devender a las respectivas identidades culturales y su gente. Si unproductooservicioesubicadoyentregadoalaidentidadculturaldel cliente de esa manera, habrá menor disonancia cognitiva(remordimientodelcomprador)yunamayoraclimataciónenlaaceptacióndesunegocio,productosyservicios.

Palacio Charleston asocia la estrategia comercializablepara los negocios, y a quien tiene la capacidad de capitalizarintencionalmenteelmercadeoconlasidentidadesmulticulturalesysuslectores.Alpromoveramenidad,relevanciaeinterés,todosjuntospodemoscrearysostenerlacapacidaddecomunicaryservira las comunidades multiculturales. Pregúntese a usted mismo:¿Estálistoparadaryrecibir el beneficiodelenriquecimientocultural?Cualquieraseasurespuesta,soloqueremosdecirlequePalacioCharlestonessusocioparaellogrodelaprosperidadenestaplataformadentrodelascomunidadesdeCharleston.

Brent HawesBrentHawesEditor-In-ChiefPalacioCharleston

WelcometoPalacioCharleston,

In your hand, you hold the promotional issue of the PalacioCharlestonMagazine. Ifyouchoose toelectPalacioCharlestonas a media for your advertisement, or editorial, then know this:The editorial will strive to be 20% or more of the content, eachissueandthefocus,toexaminetopicsoflocalinterest,community,family,business,health,etc.Theintentofthemagazineistocreatethe capacity to communicate cross culturally, to reach publics -businessandindividuals,whocomprisetheculturalkaleidoscope,specifictoCharleston.ThismarketingmediaplanisthethemeofthePalaciobrandinCharleston.

Mypersonaldiscoveryprocessandcontinuingresearch,includingmypastexperiencewithafortune5oocompany,consistentlyratingasoneofthetop125besttrainedcompaniesintheUSA,hasledmetodevelopamediaplanforbusinesseswhowishtoexponentiallygrowtheirbusiness,basedonan identifiableconsumerneed. Itis the responsibility of businesses and organizations, both publicandprivate,todevelop,planandsustaincross-culturalmarketingcompetencies, with that of their publics. Today, more than everbeforeinhistory,successinbusinessanditssalesisnotcontingentonlyuponextensivetrainingofsalesteamsinserviceandproductsalesknowledge.Itisnotenoughtoidentifypercentagesofmarketsor demographics that will make purchases. In order to forecastspeculativesalesandgeneratenewsales,businessesandsalespeoplemustmasterthecapacitytoselltotherespectiveculturalidentitiesofit’spublics.Ifaserviceorproductispositionedanddeliveredinsuchamanner,tothatoftheculturalidentityofacustomer,therewill be less cognitive dissonance (buyer’s remorse) and greateracclimation to acceptance of your business and it’s products andservices.

Palacio Charleston partners a marketable strategy for businesspublics, who have the capacity to capitalize on marketingintentionally, to the multicultural identities, of it’s readers. Bypromoting readability, relevancy and interest, we together cancreateandsustainthecapacity,tocommunicateandservemulti-culturalcommunities.Askyourselfthis:Areyoureadytobenefitfromreceivingandprovidingculturalenrichment?Howeveryouelect to answer is fine, just know that Palacio is your partner toenrich this platform, within the communities of the CharlestonMetro.

Brent HawesBrentHawesEditor-In-ChiefPalacioCharleston843.329.9629brent.hawes@palacio.com

Editor’s Note

Page 6: Palacio A Cultural Kaleidoscope

Real Estate

3445 Baltic ave, $500,000 DuplexCall: John Spiegel 562.843.5233

Century 21 landmark propertieS

Knology cares about the communities we serve. We are proud to support some of

the Lowcountry’s finest organizations, including those that specialize in

pediatric medicine, cancer research and youth development. We don’t just

provide high-quality Internet, cable and phone services — we strive

to better the community we share. After all …We’re All Connected.

Page 7: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 7

All Things Green

Knology cares about the communities we serve. We are proud to support some of

the Lowcountry’s finest organizations, including those that specialize in

pediatric medicine, cancer research and youth development. We don’t just

provide high-quality Internet, cable and phone services — we strive

to better the community we share. After all …We’re All Connected.

This column offers a place to visit,to encourage and promote a socialaccountability,in”GoingGreen!”We

will use this green space to share our greenconcerns, ideas, programs, activities . . . youget thepicture!!Sendthosegreenactivities,ideas, interestsetc., [email protected]. I will use the column as a soundingboard, for those of us who are interestedin sharing with other readers. If I selectyour article, idea etc. for the column, youwill receive a $20.00 gift card, from a localbusinessofyourchoosing.

Look at this: According to statistics ofthe U.N, the United States produces 20million tons of municipal waste yearly.Roughly66milliontonsisrecycled.32%ofall that garbage is recycled, which adds upto approximately 440 lbs. per person yearly.Most is generated by recycling programs oforganizations public, private, governmentandbusinesses.

Byencouraging individualandhouseholdrecycling and participation, we can eachcontribute responsibly, in an activity thatsustains and conserves resources for futuregenerations. Green means more thansaving trees and more green space, it’s lessconsumptionofresourceswater,electric,gasandactivelyreducing,recyclingandreusing.

You’re probably familiar with workplacepolicies and practices that encourage

recycling, but is your household recyclingmorethanthe32%ofitsrecyclablewaste,orlandfillingit?Ifyouransweristhelatter,youarecurrentlypracticinga“green”green.Themore“green”youareingreenpractice(read“green”,asnewtothepractice,orinfrequentparticipation) the more opportunity youhavetomakeanimpactinyourhouseholdtorecycle.

Thoseofuswhoare“green”greencanstarta household policy of recycling something.Try this: separate plastic, aluminum, paper,cardboard, fromyourtrashandplace it inarecyclingbin thatyourCountyof residencemayprovide.

If you county doesn’t provide a recyclingbin, you may have to bag it for drop-off ata county recycling drop point. Check withyourcountyonhowtheycollectrecyclables.

Reducing resources can be as simpleas purchasing (2x, 4x, 6x) concentratedhousehold cleaners, that reduce containerwaste. Pay particular attention to labels onproductsthatusepostconsumercontent,oraremoreeco-friendly!

Households should monitor the electricand water usage, as well. By replacingincandescentbulbs,whentheyburnout,withCFL (Condensed Fluorescent Lights), lesselectricity is consumed, thus saving moneywhileprovidingbetterlighting.

Reducing water usage is as easy as fixing

runningtoiletsandleakyfaucetsandturningonandofffauceteachtimethetoothbrushisrinsed. I have observed this countless timesand with certainty I can state that teeth donotgetanycleaner,withthewaterrunning,continuously during brushing! Carpoolingto work and planning more stops with lesstripsisanother.Themetrobuslinehasmanyroutes,soifitisfeasibletotakethebus,thentakeabus!

Reuse when it’s sensible and applicable.Thrift store donations and purchases arethe most common way to reuse. If you are“Green”Green,andreadyto“go-green”,givereusingatryandbeconscientiousaboutwhatyou can do to reduce, recycle and reuse! Ifyou are not already recycling, check withyour County or community. They alreadyencouragerecycling.P

You can get additional information from your County, from these websites, or by calling: Charleston: (843) 720-7111 www.charlestoncounty.org/Departments/SolidWaste/index.htm Dorchester : (843) 832-0070 www.dorchestercounty.net/SolidWasterecycling.htm Berkeley : (843) 572-4400 www.gobcweb.com/government/ countyservices/countyservices.html

All Things Green

“Green” Green

Page 8: Palacio A Cultural Kaleidoscope

Finances Negocios

Page 9: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 9

Montessori is an alternative buthighly acclaimed educationalmethod,thatadherestotheteach-

ingprinciples,ofitsfounder,MariaMontes-sori.Mariawasthefirstwomantoreceiveamedical degree in Italy (1894) and went ontoworkwithyoungerchildren,inamedicalcapacity.Inthisundertaking,shediscoveredand developed a non-traditional learningenvironment: One enriched in manipula-tive materials, introduced within the child’searlydevelopmentalyears, thechief compo-nentsbeingself-motivationandself,orauto-education. Instructors of the Montessorimethod believe that a child will learn natu-

rallyifputinanenvironmentcontainingthepropermaterials.Thesematerials,consistingoflearninglessonssuitedtoachild’sabilitiesandinterests,aresetupbyateacher-observerwhointervenesonlywhenindividualhelpisneeded.Inthisway,Montessorieducatorstrytoreversethetraditionalsystemofanactiveteacherinstructingapassiveclass.

The typical classroom in a Montessorischoolconsistsofreadilyavailable lessonar-easformath,language,culturalandsensorial,aswellaspracticallifefurnishedwithhouse-hold utensils, plants and animals that arecaredforbythechildren,andchild-sizedfur-niture—aninventionattributedtoDr.Mon-

tessori.Montessorieducatorsalsoencouragephysicalexerciseasmovementinlearning,inaccordancewiththeirbeliefthatmotorabili-tiesshouldbedevelopedalongwithsensoryandintellectualcapacities.Ifyouwouldliketo observe or visit a Montessori classroom,Malcolm C. Hursey Elementary School inCharleston County, is a public school over-lappedwithMontessoridevelopment.Con-tacttheofficeat843-745-7105.P

Contributor: Melissa Gray, Montessori Educator, Charleston County

Montessori Method Education

Education

Page 10: Palacio A Cultural Kaleidoscope

11Advertising06

6154

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See Excerpts On:www.youtube.com/bilinguatvnet

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Page 11: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 11

Finance

Sinceintroducedtothepublicin1959,the credit card was used sparingly, initsfirstfewdecades.Today,it’safinan-

cialfixtureinvolvedinmanyofourdailypur-chasingandpaymentdecisions.

“Cash, debit or credit?” Creditcardswerepresentedto thepublic

asanalternativetohardcurrency,providinga way to finance point-of-purchase transac-tions. If paid off monthly, credit cards aresimply a charge card, a convenient way tochargemanypaymentswithinthemonthandconsolidatethosepurchaseswithonebillingentity (that being the company issuing thecreditcard)andthenpaythatcompany,thebalanceeachmonth. Soinessencethenextproceeding month you start with a net zerobalance. This type of usage though lesserpracticedismorehighlyefficient.

Whencreditcardsarenotpaidoffmonth-ly,thepaybackbecomesmorelikealoan.Theissuer adding double digit finance charges,

known as the interest, compounding daily,a payment schedule and minimum paymentamounts.Somebaseyourminimummonthlypaymentonaloantermandiftheminimumpayment is made consistently, could keepyou in debt for 40 years or more. Remem-ber:Creditextendedisdebtincurred.ThinkALLtheCostsofCreditwhenselecting,orkeeping, a credit card, make sure you knowand understand all the costs, rates, and feesinvolved.

One familiar and fast-growing alternativetocreditcards is the“debitcard.” Itextendscard-based access to your bank savings orcheckingaccount.Adebitcardalsoprovidesconvenienceofnotcarryingcash,orchecks,butyoumustbemindfulthatwhenusedyourpurchases are being deducted directly fromyourexistingaccount.TheMoebsServicesre-searchshows35%ofallfinancialinstitutionsallow consumers to overdraw their accountsat an ATM or with a debit card for which

overdraftchargesbetween$25.00-$36.00pertransactionareassessed.

Howyouusecreditsaysagreatdealaboutyourstyleofmoneymanagement.Ifyouvisu-alizecreditpaymentsasthemeansofcreatinganincomeforyourcreditorsandlendersanddepleting you of income that can produceyourownwealth,thenyoumaycontactme,sothatIcandemonstratehowyoucanbecomeyourowncreditor,yourownbanktoreduceyourdependenceoncreditandinterestpay-ments.Iwouldliketoassistyoutoeliminateyourcurrentdebtsandredirectyourmoneyto accumulate personal wealth strategies forsavings,investments,collegefunds,orretire-ment.P

For More Information, Contact: Kevin at 937-408-1663, or [email protected].

Debt

Wise

Page 12: Palacio A Cultural Kaleidoscope

As the 24/7 news cycle continues to broadcast stories of economic despair, IHOP offers consumers a reprieve from all the doom and gloom with the announcement of its 2009 Hungry Consumer Relief Plan. At the heart of the plan is IHOP’s desire to remind guests of the great value and good times they’ve enjoyed over a stack of America’s favorite, gold-en buttermilk pancakes. IHOP invites guests to enjoy their ll of All You Can Eat Pancakes, with minimal economic im-pact, any time of day. Guests can choose to complement their pancakes with a Never-Empty Pot of IHOP’s International House Roast coffee, a rich blend of premium beans selected, harvested and roasted exclusively for IHOP. “Our guests know they can count on IHOP to always de-liver a good value and delicious golden pancakes,” said Caro-lyn O’Keefe, IHOP’s senior vice president, marketing. “We believe that unlimited buttermilk pancakes and cups of fresh coffee can help provide the ‘stimulus’ our economy needs in the New Year.” Available for a limited time at participating locations, IHOP’s All You Can Eat Pancakes offer starts at $4.99 and

is available a la carte or as part of a combo, which includes two, uffy buttermilk pancakes, eggs any style, crispy hash browns, and a choice of pork sausage links, crisp bacon or ham. Pancakes are served fresh three at a time until the guest is satis ed. Price may vary by location. International House Roast coffee is available any time of day and is served tableside in IHOP’s iconic Never-Empty copper-colored coffee pots.

ABOUT IHOPFor 50 years, the IHOP family restaurant chain has served its world fa-mous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The rst IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2008, there were 1,375 IHOPs in 49 states, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of DineEquity Inc. (NYSE: DIN).

IHOP to Bail Out Hungry ConsumersThe return of “All You Can Eat” Pancakes Stimulates Economy

Page 13: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 13

Your Community

Women wieldenormouspurchas-ingpower.Today,they’rerespon-sible for 85% of all consumer

purchases.Manyareaffluent;inMarch2009,the Marketing to Women Datafile reportedoneinfivewomenearnmorethantwicetheirsignificant other’s salary, and in 2005 Gal-lupreportedthatonequarterofU.S.womennow live in a household earning more than$75,000 per year. Combined with the factthat63%ofwebusersusetheinternettore-search a product or service before buying aproductorservice(source:eMarketer),thesestatisticsdemonstratetheneedtoeffectivelyappealtotheprofitablefemalemarketonline.Herearefivewaysyoucandojustthat:

1|Acknowledge that many women arebusy with multiple responsibilities.

Thismeanskeepingyourwebsite’snavigationintuitive and simple—most women don’thavethetimeorinclinationtodeciphermys-teriouslyphrasedlinksorwadethroughninewebpagestofindtheproductthey’reseeking.Italsomeanscreatingaclean,simpledesign;visual clutter can overwhelm busy visitors,

drivingthemaway.

2|Appreciate that women are individu-als. Throw away the stereotypes! We

know a successful business-woman whosedream home includes a mahogany-paneledlibrarywithsleekclubchairs;shecouldcareless about the kitchen. Lavender and pinkare the lastcolors shewouldchoose foranypurpose...andshe’snotalone.Ifyoubelieveaflowery,frillywebsiteisasurefirewaytosnagwomen,youmightwanttoreconsider.

3|Benefit from the value many womenplace on authenticity. Women over 50

especially appreciate this; the National Fed-eration of Independent Business notes thatbabyboomerwomenpaycloseattentiontoafirm’s practices, especially in terms of givingbacktothecommunity,socialresponsibility,andhowrespectfulandunderstandingithasbeentoherinthepast.Featureyourpositivetrackrecordandvaluesonyoursite.

4|Understandthataffluentwomenoftenexpect more. In a Luxury Website Ef-

fectiveness Index survey, consumers with anaverageincomeof$305,000saidthey’vebeen

turnedoffbywebsitesthatwere“sloppyanddisorganized.” Instead, on websites createdtoappealtoaffluentwomen,you’llseeclean,high-enddesign;forinstance,theuseofim-agesontheVeraWangonWeddingswebsiteapproachesthelevelofart.

5|Recognizethatwomenappreciatevisu-aldesign.You’remorelikelytoincrease

sales to women if you present informationin a visually pleasing way. “Women are tak-ing it all in—much more so than men,” saytheauthorsofDon’tThinkPink:WhatRe-allyMakesWomenBuy.“They’renoticingthepaletteofyourwebsite,andthey’regettingafeeling of your brand by reading your site’scopy.”Don’tscrapebyhere;investwisely.P

Aio Design founder Tiffany Jonas specializes in marketing to women online and in print. For more information on marketing to women on-line, visit www.web-design-for-women.com.

Ways to Successfully

Sell to Women Online

BY TiFFANY JoNAS

Page 14: Palacio A Cultural Kaleidoscope

14 | Promotional Issue 2009 Palacio Charleston

5335 Dorchester Rd, Unit 03, North Charleston, SC 29418(843) 552-0015

ESPECIALES LOS FINES DE SEMANACERVEZA DOMESTICA E IMPORTADAS

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Abierto toda la semana de 8:00 A.M. a 6:00 P.M. (Martes Cerrados)

Your Community

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Palacio Charleston Promotional Issue 2009 | 15

Community

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16 | Promotional Issue 2009 Palacio Charleston

CEM Communications LLC

Interpretation and Translation Services Charleston, SC

• CEM Communications a leader in Technical, Medical and Legal Translations and Interpretations.

• The professionals at CEM Communications act as your cultural bridge and offer services based on quality, punctuality and reasonable pricing.

• CEM Communications is set apart from other language services that merely provide “Someone who speaks the language”, our professionals are well-versed in the correct use of business and professional terminology.

• Our team has a profound understanding of Latin American, European and American culture which lends to the highest level of quality and presentation.

• Availability: 24 hours a day and 7 days a week.

Ph (843) 343 9995 - Office: P.O. Box 80268 Charleston, SC 29416 - Fax (843) 571 2049

www.interpreterscem.com - e-mail: [email protected]

Page 17: Palacio A Cultural Kaleidoscope

Palacio Charleston Promotional Issue 2009 | 17

Are you wrestling with employmentconfidence, stemming from job loss,underemployment, or the economic

slumpingeneral?WhenIusethewordcon-fidence,Iamnotreferringtofalse,feignedorproppedupthinking,buttheabsolutionthatyourknowledge,skills,experiencesandyourconditionofmindwillsustainyouremploy-ability.

Ifyouemployedyourservicesdirectly(notthru another company), would it provide abetter service than another’s service? If youcansay“yes”tothis,youmayalreadyhaveaserviceforyouownself-employment.Think-ing as an entrepreneur, someone in businessforthemselves,maybeanincomestreamforyou.Ifyourateyourindividualperformancehighly,butarelackingconfidenceinyourcur-rentposition, thecompany,ortheeconomyat large, you may want to exercise the ideaof working for yourself. Instead of lookingfor economic relief, from the economy as awhole,reflectamomentinwardlyuponyourexperiences, abilities and your individualperformance and identify what services youcouldprovide,ifyoustartedyourownsmallbusiness!

Do this exercise mentally, or put it downonpaper:

1a Is there work activity that I canpeform, that another would pay, for myservices?yes-or-no?

1b Ifso,what?

1c Canothersbenefitfrommyaddition-alknowledge,skills,experiences,asitpertainstomyworkactivity?

2a Ifso,who?

2b Whatisthebenefit?

3 CanIcrossovermyskillsets,experiencesandknowledgefromonejobtoanotherwithsimilarrequirements?

Ifyouranswersconsistofmorethan“no”,Congratulations! You have identified theconfidence you need to start in a new posi-tionorevenyourownselfemployment.

Oneofthemostimportantconsiderationstobeingselfemployedistoelecta lowstartup cost, to minimize risk and loss. Then,knowhowtosellyourservicestoothers. IFyoucansellyourservices,theseaccountswillgetyoustartedwithastreamofincome.Con-tinue to sell accounts and grow a business!Another way to sustain your confidence, isto have additional income streams. Morethan one source of income, will be its ownreward!Keepeyeingthe incomeopportuni-tiesyoumaycomeacross,evenifsmall.Eachopportunity or account must break even orgenerateprofit,inorderforyoucontinuetheactivity. Remember to rely on the advice offamilyandsocialsupportsystems,beforeyou

jumpinonanyopportunity.Doyourduedil-igenceandfactfind,thenaskyourself,“whatdoesmyconfidencesuggestIdo?”Haveyouconsidered a home based business that canbeworkedparttime?Canriskbeminimizedandcan itprovidean incomestreamwithalow start up cost? I discovered such a busi-nessmodel,operatinghereintheCharlestonmetroarea.Thebestpartis,youhaverealper-sonsupport,trainingandareonateam.JerryBall is thefacebehindthisopportunityandhasbeensearchingforwaystooperateasmallbusiness from home since 1968! He finallyconnectedallthedots,withamodelofbusi-ness,thatprovidesasteadymonthlyincomestream,(heisontrackagainthisyeartomakesix figure income), that he can work fromhome (think of all the benefits if you couldstayhometoearnadditionalmoney).Jerry’sproductsaresociallyandenvironmentallyre-sponsible.

If you feel you are yearning, for an addi-tional incomestream,orwould likeahomebasedbusinessopportunity,thenJerryinvitesyou to inquire within. Call 877-712-0095(then enter extension number 24), or viewhis story online at: www.stayhomeearnnow.com.P

Editors note: If you would like to feature a le-gitimate, legal business opportunity here, send ideas to: [email protected].

Sustaining Confidence ...In a Down Economy

Business

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18 | Promotional Issue 2009 Palacio Charleston

Advertising Space Available

Advertising Space Available

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Palacio Charleston Promotional Issue 2009 | 19

Community

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20 | Promotional Issue 2009 Palacio Charleston