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Pakistan Flood Relief Campaign“when the tears turned into floods…..”
Prepared by
Hannan Saeed
Member, Pakistan Youth Alliance
Page 2
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?
Page 3
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?
Page 5
Pakistan Flood 2010
Video
Page 6
The flood water ravaged an area roughly the size of England (Dawn News)
Page 7YOUR LOGO
4 Million+ have become homeless
20 Million+ need instant food and clean drinking
water on daily basis
Psychological impact on survivors due to despair, fear, frustration, hypertension and stress
6 Million+ people are at serious risk from water-
borne diseases
Malaria, Cholera, Respiratory tract infections
and fatal diarrhea
20 Million+ people affected by the flood
1600+ Death Causlties
Thousands are stranded in areas totally cut-off
It’s a catastrophe worse than the total sum of Tsunami (2004), Pakistan earthquake (2005) and Haiti (2010) devastations COMBINED (the United Nations)
Lack of food and shelter
Diseases (especially water-borne)
Trauma and psychological
disturbance
Deaths, Injuries and
displacement
Source: The United Nations; Pakistan Disaster Authority; World Health Organization
Types of problems caused by flood
Page 8
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?
Page 9
Well coordinated efforts are the key to effective support…
Participating
Not / partially Participating
Donors Volunteers Partners
Individuals ConsultantsPakistan Airforce
Government Doctors EDHI
EngineersElixir business consultancy
MarketeersPakistan Youth Alliance (PYA)
Financial Professionals
PIA
Others (PISOSAJ)
Desired Partners for effective efforts globally
Current Partners in Saudi
Page 10
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?
Page 11
Readymade food stuff is an URGENT Need…
$ Aid Food Stuff provided to Medical requirements of
Shelter provided to
Minimum Need
Available via donation*
Gap
460 Million
231 Million
*By August 18, 2010.Source: The United Nations; World Health Organization
229 Million
20 Million+ people
1.4 Million people
18.6 Million+ people
4 Million people
0.94 Million people
3.06 Million people
6 Million+ People
1.8 Million people
4.2 Million+ people
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What’s needed within food-stuff
Needed instant (ready-to-eat) food items per 1 family (4-6 members) pack covering 2-3 days of consumption:
High Energy Biscuits (family pack x 7)Long Life Milk (1/2 Litre x 2)Tinned Fruits (Small cans x 2)Tinned Tuna fish (Small cans x 2)Potato chips (150g x 1)Dates (Med/Large pack x 1)250ml Juices (12 pcs)Glucose / ORS sachet (x 6)Box of chocolates (200g x 1)Anti-bacterial/anti-septic soap OR liquid ( x 2)Baby food – small bottle / tin ( x 2)Pack of paper cups (10 pcs x 1)Drinking water bottles (1.5L x 2)Smallest bottle of honey (x 1)
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Our Target…
High Energy Biscuits (family pack x 7)Long Life Milk (1/2 Litre x 2)Tinned Fruits (Small cans x 2)Tinned Tuna fish (Small cans x 2)Potato chips (150g x 1)Dates (Med/Large pack x 1)250ml Juices (12 pcs)Glucose / ORS sachet (x 6)Box of chocolates (200g x 1)Anti-bacterial/anti-septic soap OR liquid ( x 2)Baby food – small bottle / tin ( x 2)Pack of paper cups (10 pcs x 1)Drinking water bottles (1.5L x 2)Smallest bottle of honey (x 1)
=
A box sufficient for 1 family (4-5 members)
for 2-3 days
x 10,000(by the end of
Ramadan)
Page 14
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?
Page 15
Business Proposition for Companies
CSR will build company’s long term brand equity in the hearts and minds of community via PR.
Short term increase in sales (for companies offering aforementioned products)Shoppers already buying these products will also buy for donation
AJR
Page 16
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?– Levels of Participation
– Available Channels to help
– Why choose us as helping partner
Page 17
Levels of Participation
Creating awareness amongst and encouraging other potential donors via:b.WOM in private channelsc.Referrals to more donors
Page 18
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?– Levels of Participation
– Available Channels to help
– Why choose us as helping partner
Page 19
Available Channels to help
Channel 1:
Cash donations / goods sent directly to international humanitarian welfare organizations (E.g. UNICEF, UN, WHO etc.)
Channel 2:
Cash donations / goods sent directly to Pakistan armed forces.
Channel 3:
Cash donations / goods sent directly to local NGOs in Pakistan.
Channel 4:
Food-stuff items handed over to Pakistan International School
Recommended
Page 20
Why Channel 4?
Cash donations sent directly to Pakistan are not an efficient solution because Pakistan is facing food shortage resulting in price-hikes which is why all NGOs (Global and local) are requesting to send goods (especially ready-made food stuff).
PIA (our partner in this campaign) has committed to deliver goods from Saudi to Pakistan free-of-cost (minor handling charges apply)
Pakistan Airforce and EDHI are our consignees who are considered trustworthy, efficient and the most informed operators. However, it’s very difficult for them to receive goods directly because of excess workload in Pakistan. So, we have a delivery chain in Pakistan who will receive goods from us in Pakistan and deliver to Airforce and EDHI camps.
Page 21
Table of Contents
Overview of the damages
Who can help?
What needs to be done?
Business Proposition for corporations
How can companies help?– Levels of Participation
– Available Channels to help
– Why choose us as helping partner
Page 22
Who is Pakistan Youth Alliance?
A registered youth welfare organization in Pakistan dedicated to community services and socio-economic improvement via
collective and smart efforts of Pakistani talent world over.
Page 23
What have we already done to support the cause?
Page 24
TO DONATE CONTACT
Hannan SaeedMember, PYA
T: +966-507180538E: [email protected] [email protected]
Taimoor KhanHead of PYA, Saudi Chapter
T: +966-561572934E: [email protected] [email protected]
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