Pajama Program SLEEP Walk

1st Annual family-friendly walk across the Brooklyn Bridge in pajamas

to raise awareness and funds for Pajama Program.

The 1st Annual Pajama Program SLEEP Walk thanks Brooklyn Borough President

Eric Adams and the Brooklyn One Fund for its support.

Date: Proposed Dates: 1) Saturday, September 17th OR 2) Saturday, September 24th

Time: 3:00pm - 6:30 pm

Walk: The Walk starts on the Manhattan side with a Welcome and Thank You Address to

start the Walk. Participants walk across the Brooklyn Bridge in their pajamas to Brooklyn

where family fun awaits! Participants can walk or taxi back to NYC at their leisure.

VIP Participation: Pajama Program Executive Director, Genevieve Piturro and Brooklyn

Borough President Eric Adams will have the opportunity to say a few words on both sides

of the Bridge. We will invite high profile New Yorkers and celebrities to join us and

possibly have a visible role.

Festivities Once Walkers Reach Brooklyn: Cadman Plaza, Carla Hall’s Southern

Kitchen Restaurant

About Pajama Program

Pajama Program provides new pajamas and new books to children in need, many of whom

are waiting for foster care or to be adopted. These children live in group homes, shelters

and temporary housing facilities and are shuffled often from one place to another. Many of

them have been abandoned, abused or neglected. Most of these children have never

enjoyed the simple comfort of having a parent tuck them in at bedtime with warm, clean

pajamas and a bedtime story. Some of the children are living with their families below the

poverty level, in desperate need of food, clothing and shelter. These two simple gifts of

pajamas and books let the children know that someone cares - sometimes these are the

only new things they have ever received.

Event Elements

Event Date: Kicking off “Danger Season” –

Event date is planned for Fall because “Danger Season” starts October 1st, when

temperatures around the country begin to drop. Many of the children we serve do

not have warm pajamas to sleep in on cold nights. They have no bedtime

storybooks.

Event Festivities: Cadman Plaza in Brooklyn

Activity tables and booths, food, beverages, music (possibly live DJ). Suggested activities include magicians, face

painting, photo booths and more. We are in talks with Chef Carla Hall for a post-walk reception at her restaurant.

Check In Table

Pajama Program Walk T-Shirts distributed at the check-in table to individuals who raised over $100. Pajama

Program stickers and/or tattoos will be distributed to everyone who checks in.

Speakers

Pajama Program Executive Director, Genevieve Piturro

Brooklyn Borough President Eric Adams

Guest Celebrity Speaker/Honoree/Emcee of event

Possible Honored Hero – Someone who can tell a story and tug at heartstrings

Awards

Award presented to Walk Team that raised the most funds.

Who will be in Attendance?

Approximately 250 people will be walking. The target audience is corporate groups, families, and schools. We

expect participation from Pajama Program supporters, including corporate groups and individuals with a keen

interest in issues surrounding child welfare, literacy, foster care, child poverty, and homelessness. Our committed

Board Members, Young Professionals Group members together with loyal and new supporters.

Honored Hero

The honored hero is someone who had a real life understanding of what the children go through or experience. An

ideal honored hero would be someone who was “one of our children” and has overcome, an adoptive parent, or a

caregiver. This person and his/her story will serve to inspire everyone walking and motivate them to raise critical

funds.

Press

- Press Conference prior to the event

- Media present at the event.

***Brooklyn One Fund and Pajama Program can discuss and agree upon potential press and media coverage

for the event.

NY Life Insurance – Lacey Siegel

Pajama Program – AKA

Brooklyn One Fund – TBD

Team Registration and Fundraising - Net Revenue Goal: $50,000 – This brings 2,500 children to our NYC Reading

Center for a reading party. These 2,500 children will receive a new book, a new pair of pajamas, chartered bus

transportation to and from our Reading Center, and a snack.

Registration will take place online through the “Walk” page on the Pajama Program website.

On the webpage, you will have the option to either a) Form a new Team, b) Join a pre-existing Team,

c) Participate as an Individual, d) Donate to a pre-existing team or individual

Webpage will also display the total campaign goal with a progress bar that will be updated daily. There will also

be a scrolling list of the top fundraising teams and top fundraising individuals.

Promotion and Marketing of the Walk – Begin in June

- Social Media – Pajama Program and Key partners to post on social media driving individuals back to Pajama

Program Walk page.

o Sponsored Social Media posts

o Board Members, Junior Board Members, and Key volunteers posting on social media.

- E-Blasts – Pajama Program to send email to distribution list.

- Key Volunteer Groups – All Pajama Program corporate volunteer groups will be asked to participate.

- Internal Corporate Group Promotion – Ask Corporate Groups to place event on internal newsletters.

- Board and Junior Board Members – All Board and Junior Board Members to potentially involve companies

and networks.

- Pajama Program – Long Island, Westchester, New Jersey, Connecticut chapters and constituents.

- Pajama Program Teen Ambassadors to promote among their schools

- College Groups

- Elementary and middle schools – Scholastic reading club?

Fundraising

Individuals, companies, groups will form their own “Walk Teams.” Each Walk Team will sign up to raise funds

through Crowdrise, a peer-to-peer online fundraising platform.

Team Fundraising

Different sponsorship levels and promotional opportunities will be available to teams who reach various

fundraising levels or companies can fund the sponsorship.

There will be incentives for reaching a minimum fundraising amount for individuals and for team.

Teams and individuals can contact Pajama Program Development Director, Danny Leventhal with questions

regarding the fundraising platform and fundraising questions.

Donations upon Check-in

Individuals will have the opportunity to make a cash or credit card donation upon check in at the event.

Fundraising Materials

Each individual who registers will receive a welcome email with Danny Leventhal’s contact info if they would

need fundraising support (sample emails, social media posts etc).

Sponsor and Individual Fundraising Levels

Sleeping Soundly Supporter: Raise $100 as an individual and receive a Pajama Program 2016 Walk T-shirt.

Tucked-in Supporter: Raise $500 as an individual and receive a T-shirt and mention on Pajama Program social media.

Sleeping Beauties Supporter: Raise $1,000 as a Team or Individual and receive honorable mention on Walk Event

website, Honorable mention on Pajama Program social media, special identification on Walk Day, recognition in post-

walk email communication, and Tucked in and Sleeping Soundly benefits.

Sweet Dreams Supporter: Raise $5,000 as a Team or Individual and receive honorable mention on Walk Event website,

Honorable mention on Pajama Program social media, special identification on Walk Day, listing on Event marquee,

recognition in post-walk email communication, honorable mention in first email launching the next year’s campaign and

Tucked in and Sleeping Soundly benefits.

Sleeping Angel Supporter: Raise $10,000 as a Team or Individual and receive honorable mention on Walk Event website,

Honorable mention on Pajama Program social media, special identification on Walk Day, listing on Event marquee,

recognition in post-walk email communication, honorable mention in first email launching the next year’s campaign, logo

placement on Walk 2016 T-shirts, and Tucked in and Sleeping Soundly benefits.

Prospective Corporate Partner Groups

New York Life Insurance, Carter’s, Scholastic, Newmark Grubb Knight Frank, Pascale Communications, RD Weis

Companies, Environetics, Affinia Hotel Collection, Target, Duane Morris LLP, Crystal & Company, Bob’s Discount

Furniture, Promontory, NBA, Viacom, Neuberger Berman, Global Kargo, Michael Kors, Credit Suisse, Hogan Lovells,

Pimco, Lloyds Bank, JP Morgan Chase, The Carlyle Group, Phillip Van Heusen, Sizmek, Signature Bank, FXCM,

Towers Watson, David Yurman, Clifford Chance LLP, UBS, MSCI, Wells Fargo, FSA Store, Brigade Capital, CCA&B

LLC, Western Asset Management Company, New York Mets, Beacon Hill Staffing, Rangeley Capital, Epsilon, Deloitte,

Morgan Stanley, Gilt, Point72, Loeb & Loeb, Gutman, Mintz, Baker, & Sonnenfeldt, PL, The Skimm, Shake Shack,

Goetz Fitzpatrick LLP, Cohn Reznick, Kilpatrick Townsend, Kohl’s, Arthur Gallagher Insurance Co., Hogarth

Worldwide, Verizon, 1-800 Flowers, Pix11, Yankees, Mets, KIND, Komar Brand, Thrive Capital.