PaintCareThe Oregon Paint Stewardship

Pilot Program

Abby Boudouris, DEQ

Alison Keane, NPCA/FSCT

Mark Kurschner, Product CareMannie Cheung, Product CareRick Volpel, Product Care

Paint Product Stewardship Initiative December 9, 2009

Education/Outreach

• Bradshaw Advertising– Local Oregon Firm started in 1986– Owner, Barb Bradshaw, native Oregonian

with 30 plus years in marketing and advertising

– Billings exceed $20 million– Top Women Owned Business for 10 years– Top 20 Advertising Agency in Pacific NW– Integrated PR/media/creative

Education/Outreach

• Earth911– Environmental services company that

addresses product end-of-life management– Founded in 1991– Largest National Recycling and Disposal

Database in US• Over 110,000 locations

– Recommended solution by EPA

PaintCare Platform

Reuse/Recycle

Differentiator• Evolution• Direct

Value• Gratification

Driver• Empowerment to consumer• Recycle/Reuse• Feel good

PaintCare Campaign

PaintCare Campaign

PaintCare Campaign

PaintCare Campaign

PaintCare Campaign

PaintCare Campaign

PaintCare Campaign

PaintCare Strategy• Educate consumers on the new program• Empower the consumer• Feel Good Message

- Make a Difference

• Benefits- Save Environment- Save Excess Paint- Save Money

•Tonality- Educational- Emotional connection- Fresh/clean/light- Simple messaging

PaintCare Strategy

• Website

• PR– TV– Radio

• Outdoor

• Launch/Media Drops

• Social Media

• Trade Events

PaintCare Strategy

• Awareness Studies– Two Studies:

• Initial Campaign - April• Post Campaign - October

• Questionnaire Development • 400 Oregonians• Study management/Interviews/data

processing• Written Summary of Findings

Who We Are

Earth911.com is an environmental services company that addresses product end-oflife solutions for both businesses and consumers.

We work with our customers to target yourneeds, customize a package that suits your brand and bring your costumer’s story into focus.

Investing in our End-of-Life Solutions is an investment in your product’s success.

• Founded in 1991

• Largest National Recycling & Proper Disposal Database

• Over 110,000 Recycling and Proper Disposal location for over 240 types of product

• Work with Industry Leaders, Governments, Associations, Organizations and Businesses

• Recommend Solution by the EPA

You Might Have Seen Us Lately…..

Earth911.com is the number one search

result on Google for “recycle”. We have

also been featured on The Oprah Winfrey

Show seven times in the past three years.

Over the past few years, media coverage

of Earth911.com has averaged more than

90 million U.S. households a month. In

2007, some of our top features included

National Geographic and NBC’s Heroes.

Our Media Highlights include:

• Wall Street Journal

• USA Today

• Time Magazine

• Disney & Rethink Promotion

• Tic Tac, USA

• The New York Times

• The Huffington Post

• Yahoo

Services

• Reuse, Recycling and proper disposal search powered by Earth911

• 1-800-Clean-Up number provides same search function for consumers

• www.paintcare.org and 1-800-Clean-Up can be incorporated into paint can labels and on plugs

• National application

Our Data Collection & Verification

Recycling information is derived from:

• Local recycling/HHW coordinators in all 50

states

• Local, regional and national businesses

Earth911.com collects and maintains data with:

• Proprietary, user-friendly web applications

• Internal and external validation procedures

• Outbound telephone call verification

• In-house, accessible client relations and

support

Products and Services

Using a variety of product end-of-life

solutions, Earth911.com can provide

support in the following areas:

• Media and Advertising

• Syndication of our Location Data

• On Product Labeling

• Education and Outreach Solutions

Our Database

107,782 LOCATIONS (Feb 2009)

95% are drop-off sites

48,000 locations updated last year

7,776 PROGRAMS

4600 Municipal and private curbside pick-up

450 HHW

100 Mail-in

Event listings and time sensitive locations

Search Syndication

When syndicating the Local Recycling Search, Web sites gain the ability to generate and display a fully customized

local recycling, and proper disposal search experience. This highly credible, local database with a nationwide scope

empowers consumers by delivering an easy-to-use tool for locating product- and material-specific local

recycling options.

Our database can be custom-branded and

syndicated on your Web site, making you

the place to go for recycling and disposal

information for your products.

Additionally, with Earth911.com powering “your”

recycling search, you’ll never have to worry about

data accuracy or maintenance.

1-800-Clean-Up

• Same information as web search

• 24/7 automated service

• Paint and other products

• 107,782 locations

• 7,776 programs

• 4,600 municipal and private locations

• Event listings and time sensitive locations

On-Product Labeling

Licensed use of Earth911.com logo or 1-800-CleanUp

Currently utilized on over one billion

products worldwide, Earth911.com Labeling

Solutions help connect your consumers to

local recycling and proper disposal options

through a highly effective call-to-action that

motivates participation in recycling

initiatives. A short message directs

consumers to consider recycling or properly

disposing of your product.

Earth911’s labeling solution is the

prescribed solution for consumer labeling

by

the EPA and the Department of Energy.