PAINLESS SOCIAL MEDIA: CONNECT TO YOUR BOTTOM LINE

Let’s take a poll

• How many of you are from agencies?• How many of you are thinking of starting

agencies?• How many employees do you currently have

on your staff?

How comfortable do you feel with social media?

What’s the biggest challenges that you face with social media?

Let’s Face It

• Agencies are not in the social media business– Not a lot of time– Not a whole lot of money

For this session I am going to assume

• You have a social media presence• You have a website and a blog

Ultimately

• Let’s think of ways to make your social media fit your mission and your needs and help your bottom line in meaningful ways!

Our goal for this session!

• The tools you can use to activate social media• Best practices from other agencies • How will you measure success• What can you do on Monday • What do we post• Extra Credit: Tools and tactics that you can check

out

We’re going to do this together!

• Just like social media this session is NOT unidirectional – We’ll take some time to play with these tools– Ask questions– Pick a project and start today

Some things to remember

1. I will TRY not overwhelm you 2. If you take three things from today you’re

doing great

I can talk about tools all day long…

• Picture of different social media tools

Here are some steps to link your social media to your bottom line

1. Set your “bottom line” 2. Choose your tools wisely 3. Scale for your agency’s capacity 4. Be authentic and responsive5. Improve your visibility as an agency6. Measure your success and try try again

1. What is your bottom line?

What do you want to accomplish?

• Engage with more top notch nannies and household employees?

• Be a credible source of care to parents who want to come to you?

• Advertise and successfully match positions offered?

• Increase brand awareness of your agency?• Am I missing anything?

Engage with top notch nannies

• In survey of SitterCycle.com users – Over 78% of users identified use Facebook – Over 30% on Twitter

Be a credible source of care to parents who want to come to you?

• Facebook.com: – Great place to connect with parents

• LinkedIn.com – Connect with parents as professionals – Encourage nannies to build their

2. Choose your tools wisely

Social Media Management Tools– A social media management tool or aggregator is a

central command center for all of your social media

– Allows you to track, manage, post, all in one place– It’s FREE!

• Level: Beginners, Advance, and Experts

Social Platforms of Choice

• Facebook• Pinterest-hobby sharing • LinkedIn• Instagram• Vine • YouTube

Facebook

• Facebook – Ask questions to your community– Share quick news stories – Share tips and recent blog posts

Pintrest

• Hobbies and ideas that you have gathered • Fun ideas crowdsourced from nannies and

caregivers

LinkedIn

• Connect with parents and talk about big issues around childcare and employment

• Encourage nannies to build their social media network

Instagram

• Great for sharing pictures and events • Share photos and crowd source them

YouTube

• Great way to introduce your nannies!• It’s a great “discovery” tool • Curate the things you love for nannies and

families

Choose wisely!

• How often will you update these channels?• Who is going to do this?• Is this going to be authentic?• How does what we’re doing fit in with the

largest goals and deadlines?• How do you advertise?

Measure and Evaluate