PAIGE MCDANIEL (253) 217-0137 • PAIGERSMCD@GMAIL.COM • @PAIGERSMCD

QUALIFICATIONS & SKILLS

Social media marketing and development of social advertising

Wordpress – Blog writing, website design and plug-ins

Social media channel expertise – Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest

Microsoft Office – Word, PowerPoint, Publisher and Excel

Expert in social CRMs: Sprout Social, Hoot Suite, My Emma, Constant Contact, Google Analytics and Sprinklr.

Proficient in Adobe Suite – Photoshop and InDesign

Advanced knowledge of media relations and proper communications etiquette

Advanced efficiency in project management including creation of timelines, goals and projected progress as well as proper delegation of a team.

WORK EXPERIENCE

ACTOR/LOGISTICS MANAGER Fusion Talent Group • January 2014 – Present

Perform 3-5 shows daily for fairs, galas, festivals and conventions.

Manage inventory for all show items as well as necessary items for trailers, trucks and employees.

Handle logistics and routing as second-in-command for owner of company.

FREELANCE WRITER May 2011 – Present

Work for various businesses providing written content for website, blog, social media, email marketing and various marketing collateral.

Provide marketing consultation and create custom marketing game plans based on company needs.

COMMUNITY MANAGER VoteCircle • July 2015 – January 2016

Created social media pages for company as well as additional fan pages to create cross-trafficking

Attended Web Summit 2015 and live-tweeted during the event as well as networked with other start-ups and investors to bring attention to the company

Write editorial blogs discussing current domestic and international political issues

DIRECTOR OF MARKETING & PUBLIC RELATIONS West Coast Publishing • September 2014 – October 2015

Designed a media and marketing game plan for three different phases of new app release. This game

plan included social media, blogs, press releases, videos, marketing graphics, ramp-up contests and

newsletter.

Successfully doubled Facebook likes for company page in two months.

Responsible for final editing of all written content before going public. Also lead copywriter/editor for

videos and graphics.

Developed editorial and marketing calendar for upcoming events. I was placed on two committees, both

as social media manager and sponsorship director.

Successfully ran two contests via social media and multiple giveaways. This promoted awareness of our

new website and product.

Lead contact for non-profits within the community. This included meeting schedules, donation and

fundraising opportunities, choosing a non-profit of the month and insuring that all non-profits were

included in our directory.

PUBLICIST Three Girls Media, Inc. • April 2013 – September 2014

Developed and wrote for 10 different personas on social media platforms. Corresponded with potential

clients, customers and fans as company and/or company associate.

Developed media game plan in accordance to editorial calendar and pitching opportunities.

Wrote copy for infographics and assisted in final design.

Obtained client coverage in major magazines including Cosmopolitan, Travel + Leisure, Conde Nast

Traveler, US News & World Report and American Way.

Raised social media engagement by 32% over six months for Xactly Corp. in Silicon Valley, CA.

Grew follower base for Twitter accounts by 1,694% over course of nine months for Xactly Corp.

Created a company-wide social media policy to accommodate rules regarding online content creation.

SOCIAL MEDIA MANAGER River City Entertainment • May 2011 – May 2013

Created marketing binder to present to potential clients and customers about available services. Binder

was used to pitch clients and after implementing, sales rose by 30% for River City Entertainment.

Created Twitter, Facebook, Instagram and Pinterest page for RCI Cleaning Co. which drove inbound

traffic online.

GENERAL REPORTER Idaho Press-Tribune • February 2011 – May 2011

Advanced knowledge in writing for online and print, including experience in shooting and editing

photos and video.

Placed on re-design committee for Idaho Press-Tribune after one month of working due to my new ideas

about reaching younger generations.

My front page Senior Prom story and design was the top-selling newspaper of the year in 2011.

FEATURES INTERN/SPORTS CLERK The Idaho Statesman • June 2010 – February 2011

EDUCATION

Northwest Nazarene University BA in Journalism 2010

Green River Community College AA 2008