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PAID SURVEYSWhat is a great survey?

A great online survey provides you with clear, reliable, actionable insight to inform your decision-

making. Great surveys have higher response rates, higher quality data and are easy to fill out.

best paid survey sites

Follow these 10 tips to create great surveys, improve the response rate of your survey, and thequality of the data you gather, by following these basic rules of good surveying.

10 steps to create a great survey.1. Clearly define the purpose of your online

surveySurveyMonkey is a web-based online survey tool packed with industry-leading features

designed by noted market researchers.

Fuzzy goals lead to fuzzy results, and the last thing you want to end up with is a set of results that

provide no real decision-enhancing value. Good surveys have focused objectives that are easily

understood. Spend time up front to identify, in writing:

What is the goal of this survey?

Why are you creating this survey?

What do you hope to accomplish with this survey?

How will you use the data you are collecting?

What decisions do you hope to impact with the results of this survey? (This will later help you

identify what data you need to collect in order to make these decisions.)

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Sounds obvious, but we have seen plenty of surveys where a few minutes of planning could have

made the difference between receiving quality responses (responses that are useful as inputs todecisions) or un-interpretable data.

Consider the case of the software firm that wanted to find out what new functionality was most

important to customers. The survey asked ‘How can we improve our product?' The resulting

answers ranged from ‘Make it easier' to ‘Add an update button on the recruiting page'. While

interesting information, this data is not really helpful for the product manager who wanted to take

an itemized list for the development team with customer input as a prioritization variable.

Spending time identifying the objective might have helped the survey creators determine:

Are we trying to understand our customers' perception of our software in order to identify areas of

improvement (e.g. hard to use, time consuming, unreliable)?

Are we trying to understand the value of specific enhancements? They would have been better off

asking customers to please rank from 1 - 5 the importance of adding X new functionality.

Advance planning helps ensure that the survey asks the right questions to meet the objective and

generate useful data.

2. Keep the survey short and focusedShort and focused helps with both quality and quantity of

response. It is generally better to focus on a single objective than try to create a master survey

that covers multiple objectives.

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Shorter surveys generally have higher response rates and lower abandonment among survey

respondents. It's human nature to want things to be quick and easy - once a survey taker loses

interest they simply abandon the task - leaving you to determine how to interpret that partial data

set (or whether to use it all).

Make sure each of your questions is focused on helping to meet your stated objective. Don't toss

in ‘nice to have' questions that don't directly provide data to help you meet your objectives.

To be certain that the survey is short; time a few people taking the survey. SurveyMonkey

research (along with Gallup and others) has shown that the survey should take 5 minutes or less

to complete. 6 - 10 minutes is acceptable but we see significant abandonment rates occurring

after 11 minutes.

3. Keep the questions simpleMake sure your questions get to the point and avoid the use of

jargon. We on the SurveyMonkey team have often received surveys with questions along the

lines of: "When was the last time you used our RGS?" (What's RGS?) Don't assume that your

survey takers are as comfortable with your acronyms as you are.

Try to make your questions as specific and direct as possible. Compare: What has your

experience been working with our HR team? To: How satisfied are you with the response time of

our HR team?

4. Use closed ended questions whenever possibleClosed ended survey questions give

respondents specific choices (e.g. Yes or No), making it easier to analyze results. Closed ended

questions can take the form of yes/no, multiple choice or rating scale. Open ended survey

questions allow people to answer a question in their own words. Open-ended questions are great

supplemental questions and may provide useful qualitative information and insights. However, forcollating and analysis purposes, closed ended questions are preferable.

5. Keep rating scale questions consistent through the surveyRating scales are a great way to

measure and compare sets of variables. If you elect to use rating scales (e.g. from 1 - 5) keep it

consistent throughout the survey. Use the same number of points on the scale and make sure

meanings of high and low stay consistent throughout the survey. Also, use an odd number in your

rating scale to make data analysis easier. Switching your rating scales around will confuse survey

takers, which will lead to untrustworthy responses.

6. Logical orderingMake sure your survey flows in a logical order. Begin with a brief introduction

that motivates survey takers to complete the survey (e.g. "Help us improve our service to you.

Please answer the following short survey."). Next, it is a good idea to start from broader-based

questions and then move to those narrower in scope. It is usually better to collect demographic

data and ask any sensitive questions at the end (unless you are using this information to screen

out survey participants). If you are asking for contact information, place that information last.

7. Pre-test your surveyMake sure you pre-test your survey with a few members of your target

audience and/or co-workers to find glitches and unexpected question interpretations.

8. Consider your audience when sending survey invitationsRecent statistics show the highest

open and click rates take place on Monday, Friday and Sunday. In addition, our research shows

that the quality of survey responses does not vary from weekday to weekend. That being said, it

is most important to consider your audience. For instance, for employee surveys, you should send







consumers as they use the product.inbox dollars



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