Pages 56-58To view our current comparison trailer specification charts visit www.constructionequipmentguide.com

SECT IONTrucks & Trailers

XL Power Tail Trailer Makes Jobs Easier for Construction

The XL Power Tail is rated at 80,000 lbs. overall and 50,000 lbs. concentrated in 10 ft. The tail has alifting capacity of 25,000 lbs. for loads centered on the main platform.

XL Specialized Trailers features the XL 80 Power Tail trailer. Ideal fortransporting medium-duty construction equipment, the trailer features ahydraulic fold-under flip tail ramp for quick loading and unloading ofhard-to-load equipment. With a load angle of 10 degrees, the hydraulic tail is equipped to easily

handle man lifts, rollers, forklifts and paving equipment. The XL PowerTail is rated at 80,000 lbs. overall and 50,000 lbs. concentrated in 10 ft.The tail has a lifting capacity of 25,000 lbs. for loads centered on the mainplatform. This model offers standard features to make drivers’ jobs easier: a

hydraulic pop-up ramp connecting the deck to the gooseneck, a foot holeand grab handle on each side of the gooseneck for climbing onto the deck,an 18,000-lb. hydraulic winch with a two-function wireless remote andan air kick-out for hauling inoperable equipment or static loads. For more information, call 877/283-4852 or visit

xlspecializedtrailer.com.

Mack Trucks Veep Makes Elite List of Leaders for InnovationMack Trucks announced that John Walsh, Mack Trucks

vice president of marketing, was named to ConstellationResearch’s 2020 AX50, an elite list of leaders from compa-nies focused on innovation and transforming customer expe-riences. Mack and Walsh were recognized for the truck man-ufacturer’s work in customer experience and digital market-ing. “My name might be on the award, but more than any-

thing, this recognition speaks to the commitment to continu-ous innovation reflected in the work being done throughoutour organization, including by the Mack marketing team,”Walsh said. “Everything we do starts with the customer,ensuring we deliver the kinds of experiences they not onlyexpect, but command and deserve.”During a panel discussion at the event focused on “craft-

ing the right amount of frictionless and friction-based expe-riences in defining, reinforcing and amplifying the brand,”Walsh cited an example from Mack’s introduction of itsAnthem model in 2017, where, leading up to the launch, thecompany gated “tease” information about the new productby requiring at least an email address to access it. By inten-tionally introducing “friction” into the process — askingpeople to provide information about themselves in exchangefor access to Anthem-related content — the company notonly captured sales leads for marketing nurture campaigns,but also increased the odds that those who did engage werelikely to be purchase decision makers or key influencers,including professional truck drivers. Constellation Research is a technology and research firm

based in the Silicon Valley. They deliver strategic guidanceto companies seeking to transform their businesses throughthe early adoption of disruptive technology. The award was

given during the recent Ambient Experience Summit inAtlanta.Those on the Constellation Research 2020 AX50 list rep-

resent a selection of influential executives from a variety ofindustries. According to Constellation Research, the AX50demonstrated how to effectively implement customer-cen-tric strategies, disruptive business models and emergingtechnologies to help transform customer experiences, keepbrand promises, activate movements, grow revenues andincrease operational efficiency.“Sustainable businesses put customers at the center of

everything they do,” said Nicole France, vice president andprincipal analyst at Constellation Research. “Mack Trucks isan iconic brand, but its marketing team utilized differentmedia, different channels to engage with customers, which iswhy John Walsh was recognized with a position on theAX50.”Walsh, who’s been with Mack for 18 years, was named

vice president of marketing in December 2011.For more information, visit www.macktrucks.com.

Liz Miller, vice president and principal analyst ofConstellation Research, poses with John Walsh, MackTrucks vice president of marketing, during the recentAmbient Experience Summit in Atlanta. Walsh wasnamed to Constellation Research’s 2020 AX50, an elitelist of leaders from companies focused on innovationand transforming customer experiences. Mack andWalsh were recognized for the truck manufacturer’swork in customer experience and digital marketing.

John Walsh participates in a panel discussion at theevent titled, “Executive Exchange: Building IconicBrands Through Experience.”