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BBAACCHHEELLOORR PPRROOGGRRAAMM
SSPPRRIINNGG 22001122
MMoodduullee CCaattaalloogguuee
Sequence 5 : January 9 th to January 27th
Human Resources in a global environment, 24hrs – 3 credits ECTS
English intensive trainee, 12hrs
French intensive trainee, 12hrs
Sequence 6 : February, 6 th to March, 2nd
International Marketing,24hrs – 3 credits ECTS
English intensive trainee, 12hrs
Sequence 7 : March, 5th to March, 30th
Cross Cultural Management,24hrs – 3 credits ECTS
Principles of commercial negotiation, 24hrs – 3 credits ECTS
Sequence 8 : April, 2nd to 27th
Managing the marketing mix, 24 hrs – 3 credits ECTS
Accounting for decision making, 24hrs – 3 credits ECTS
Sequence 9 : April, 30th to May, 18 th
Communication skills, 12hrs – 1, 5 credits ECTS
Corporate finance, 36hrs – 4,5 credits ECTS
Sequence 10 : May, 21 th to June, 8 th
Business ethics & corporate responsibility, 12hrs – 1, 5 credits ECTS
Doing Business in Europe, 12hrs – 1, 5 credits ECTS
Culture, civilizations & the firm, 24hrs – 3 credits ECTS
Données générales
Pôle académique Langues et cultures internationales Professeur responsable
RICHTER Matthias
Intervenant(s)
DYER Neville
Type de module Cours traditionnel en classe
Niveau
-Licence Bachelor
Statut
Electif
Période
Semestre 4
Crédits
0
Durée
Cours : 24 h
Langue
Anglais
Pré-requis
Présentation
The course is intended for foreign students with an above-average level in English (B1/B2). Several points concerning
business English are covered and a lot of time is dedicated to active participation both within and outside the classroom. It
is essential for the participants to be aware that they will be expected to work on various exercises and projects prior to
coming to the actual lessons.
Objectifs pédagogiques
The goal of the course is to improve the student’s ability to communicate in both written and spoken English. Students
should acquire appropriate grammar and vocabulary, in order to enable them to function in business contexts where
English is the medium of communication. The course also aims to improve the students’ abilities to tackle various
situations, which may arise in the course of doing business in English, and to further develop their analytic skills
Evaluation
One written test during the course accounts for 40% of the final grade. There is an oral examination at the end of the
course, in front of a panel of two teachers, that counts for 60% of the final grade.
ANG 12.401 - English seminar intensiveSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:40 version 1.2
Séquence pédagogique
Séance Type Thème Intervenant Durée
1 D Introduction + supermarket database exercise DYER Neville 3
2 D Case study –BBC video analysis and discussion DYER Neville 3
4 D Case study BBC video analysis and discussion DYER Sophie 3
5 D The effectiveness of billboard advertising "practical approach" DYER Neville 3
6 D Case study "Changing a name in the marketing world" DYER Neville 3
7 D Case study "Changing a name in the marketing world" DYER Neville 3
8 D Specific comprehension exercise+ introduction to follow-up
module DYER Neville 3
Bibliographie Méthode pédagogique
Manuel
Lectures
Contribution aux objectifs d'apprentissage du programme
LG4 To develop their thought process, analysis and reasoning
LG5 To develop their communication skills and their ability to conceive and build projects in working groups
ANG 12.401 - English seminar intensiveSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:40 version 1.2
Données générales
Pôle académique Langues et cultures internationales Professeur responsable
RICHTER Matthias
Intervenant(s)
AMBLEVERT Deborah
Type de module Cours traditionnel en classe
Niveau
-Licence Bachelor
Statut
Electif
Période
Semestre 4
Crédits
0
Durée
Cours : 12 h
Langue
Anglais
Pré-requis
Présentation
The course is intended for foreign students with an above-average level in English (B1/B2). Several points concerning
business English are covered and a lot of time is dedicated to active participation both within and outside the classroom. It
is essential for the participants to be aware that they will be expected to work on various exercises and projects prior to
coming to the actual lessons.
Objectifs pédagogiques
The goal of the course is to improve the student’s ability to communicate in both written and spoken English. Students
should acquire appropriate grammar and vocabulary, in order to enable them to function in business contexts where
English is the medium of communication. The course also aims to improve the students’ abilities to tackle various
situations, which may arise in the course of doing business in English, and to further develop their analytic skills
Evaluation
There is an oral examination, in front of a panel of two teachers, at the end of the course that counts for 100% of the final
grade.
ANG 12.402 - English seminar intensive 2SUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Séquence pédagogique
Séance Type Thème Intervenant Durée
1 D Imports and exports between Europe and Sub-Sahara Africa AMBLEVERT Deborah 3
2 D Keys to success: Organisation of a football world cup AMBLEVERT Deborah 3
3 D Benefits and challenges of International sports and cultural
events (Olympic games ,Eurovision song contest etc.AMBLEVERT Deborah 3
4 D Preparation and presentation of "assessment centre
assignment" AMBLEVERT Deborah 3
Bibliographie Méthode pédagogique
Manuel
Lectures
Contribution aux objectifs d'apprentissage du programme
LG4 To develop their thought process, analysis and reasoning
LG5 To develop their communication skills and their ability to conceive and build projects in working groups
ANG 12.402 - English seminar intensive 2SUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Organisation,Control and Management Module Leader BAJARD Armand
Lecturer(s) PAUL SalimaModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h LanguageEnglish Prerequesities
Presentation
This course aims at understanding and mastering the fundamental aspects of financial accounting and cost accounting.
The first part of the course is oriented towards :
- Understanding the nature & purpose of both financial & management accounting
- Developing the ability to analyze and explain the three main financial statements
The second one of the course is oriented towards :
- Introduction to cost term and purpose, their nature and behavior.
- To present different methods to calculate cost, according to different indirect cost allocation.
- To understand why there are different methods, their context and relevance.
Pedagogical Goals
At the end of this course, students will be able to:
find relevant cost information from accounting, or management accounting systems
master the basic cost concepts and understand their meaning and behavior
explain costing tools and understand their differences
Assessment
To Be Assessed
AUD 12.401 - Accounting for decision makingSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Financial Accounting and Control
1. Introduction
1.1 Financial accounting versus Management Accounting
1.2 Financial accounting statements overview
- Accounting conventions, int’l standards, and equation
PAUL Salima 3
2 D Financial Accounting and Control
1. Introduction
1.1 Financial accounting versus Management Accounting
1.2 Financial accounting statements overview
- Accounting conventions, int’l standards, and equation
PAUL Salima 3
3 D 2. Measuring and reporting financial position:
Recap on balance sheet and valuation of assets and liabilitiesPAUL Salima 3
4 D 3. Measuring and reporting financial performance
Recap on income statement, revenue and expense
recognition
PAUL Salima 3
5 D Cost Management
1. Introduction: Costing and Strategy.
2. Costs
2.1. Relevant Costs for decision making
2.2. Costs, Volume and Profit relationship
PAUL Salima 3
7 D 3. Costing
3.1. Full costing : Traditionnal costing
3.2. Activity Based Costing.
PAUL Salima 3
8 D 3. Costing
3.1. Full costing : Traditionnal costing
3.2. Activity Based Costing.
PAUL Salima 3
Literature Pedagogical Methods
ReferenceKothari, HorngrenIndicative Bibliography Lectures, cases, teamwork,
presentations
Contribution to the Learning Goals of the programme
AUD 12.401 - Accounting for decision makingSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:40 version 1.2
General Data
Academic Pole Marketing Module Leader BARBAT Valérie
Lecturer(s) LAKSHMAN
SangeethaModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits
1.5
length :Class : 12 h LanguageEnglish Prerequesities
Presentation
This courses offers an opportunity to learn and apply, in daily life, pratical principles of interpersonal communication.
Emphasis is placed on spychological, social, cultural, and linguistic factors, wich affect person-to-person interaction.
This course is designed to help students improve their communication in both personal an professional contexts.
Pedagogical Goals
- To increase the student's ability to improve and utilize the skills necessary to be a competent
interpersonal communicator.
- To increase the student's understanding of this or her own communication behavior
- To increase the student's understanding of others communication behaviors
- To increase the student's communication skills in both social and professionnal contexts
- To improve the student's ability to demonstrate effective conflict resolution skills
Topics covered :
The process of communication, How to communicate sucessfully in organization?, Intercultural communication, effective
Business communication
Class Format:
This is a participation class. Students are expected to communicate in the following contexts:
- Individual Exercices
- Group Discussion
Assessment
Evaluation in this course is based on
Case analyses & exercices 30%
Class Participation 10%
Assignment 60%
Assignment must be typed, double-spaced and turned in ON THE DUE DATE. (To be accepted, assignments must be
turned in on due date. NO LATE ASSIGNMENTS WILL BE ACCEPTED).
Plagiarism : Any attempt to pass off another's work as your own will constitute an "F" in the course. Using part of, or the
entire work, prepared by another or turning in a homework assignment prepared by another student are examples of
COM 12.401 - Communication SkillsSUPTG-
BEM Management School - Bordeaux
Page 1 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Assessment
plagiarism.
COM 12.401 - Communication SkillsSUPTG-
BEM Management School - Bordeaux
Page 2 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Communicating Sucessfully in Organization
- Characteristics of effective organizational communication
- Intercultural communication
- Forms of communictaion
- Process of communication
Communication Barriers-Organization, Individuals
- Communication Improvements
Case Study : Walt Disney
LAKSHMAN Sangeetha 3
2 D Intercultural Communication
- Misunderstanding in communictaion
- Understanding Culture
- Dealing with language barriers
- Communicating with culturally diverses workforce
- Developing communictaion skills
Case Study : P&G
LAKSHMAN Sangeetha 3
3 D Communicating through Technology
- Individual communication
- Group communication
- Technology's influence in communication
- Technology written & oral communication
Case : Hewlett Paclard
LAKSHMAN Sangeetha 3
4 D Persuasive messages & making successful presentations
- Motivations with persuasive messages
- Needs & appeals
- Credibility
- Analyse the audience
- Define the purpose
- Plan your speech or presentation
- Mastering the art of delivery
- Using interpreters to translate
Case : AT & T
LAKSHMAN Sangeetha 3
Literature Pedagogical Methods
ReferenceIndicative BibliographyCourtland L.Bovee and John V.Thill (1995)
Business communication today, 4th edition, McGraw Hill
Contribution to the Learning Goals of the programme
COM 12.401 - Communication SkillsSUPTG-
BEM Management School - Bordeaux
Page 3 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
General Data
Academic Pole Organisation, Responsability and Globality Module Leader LACUEILLE Sylvie
Lecturer(s) THIOLAS JulietteModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h LanguageFrench Prerequesities
Presentation
Each nation and its citizens carry their own culture(s), traditions, languages and religions. Students will adopt a practical
approach to deal with intercultural differences in a business setting and make up their mind on how those features may
serve or not the interests of the firms.
The aim will also be to identify the balance of power in between national and international actors in the business world
along with the global world and community we evolve in. Different factors and forces like globalization, geopolitics, ethics,
and communication will be taken into account and explored.
To finish, more business opportunities through comparative case studies presented by students, will highlight the Russian,
Asian, South and Central American, Indian, Chinese, and Gulf countries Business practices. Their distinct culture(s),
civilizations and business practices will be analyzed and compared to the European ones.
Pedagogical Goals
The courses will give a general but also precise analysis of different nations and on how their culture(s), civilization(s) and
firms impact on the way they evolve on international markets. Students should understand more thoroughly and measure
the effects of globalization as well as the game of actors. Students will focus on the national and international actors to
allow students to make up their minds on who pulls the strings of the worldwide market and impact on the evolution of
national economies.
Another main focus of the course is to encourage our future managers and entrepreneurs to seriously analyze the chances
that they have at their disposal to increase their professional interaction within Europe and the rest of the world and
particularly with the BRIC and Middle-East countries.
Assessment
Students will get two marks, one oral and one written.
The oral one will account for 50% of the final mark and will be given after a group presentation of a case study on a country
of their choice. The protocol of research for this work will be explained and handed out during the first class.
Each member of the group will then be assessed individually.
The written mark (which will account for 30%) will be delivered through the writing of a file following the group presentation.
Each member of the group will be allotted the same mark.
The 20 remaining % will be given after participation and involvement in research during the classes since interactions in
between the students and their knowledge and experiences is strongly encouraged and searched for.
ECO 12.401 - Culture, civilazations & the firmSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Intercultural differences in a business setting, like the Hindu
religion and its impact on business negotiations for instance.
How do you act in negotiations with business partners from
Poland? What can you expect in a first meeting with Spanish
prospects? How do you prepare your marketing strategy for
entering the German market? And, of course, how do you
deal with the Italians?
THIOLAS Juliette 4
2 D Acquisition of a strong understanding of other cultures,
identification and study of shifting players (national and
international) in international business and on the world’s
economic stage.
THIOLAS Juliette 4
3 D Globalization, its contents and discontents, a framework in
constant evolution, creating greater complexity but offering
more business and market opportunities. Bringing out some
surprising features as well, since some former USSR
countries are now part of Europe. How to turn it into a
resource?
THIOLAS Juliette 4
4 D Links between business performance and geopolitics. As the
national borders were abolished thanks to or because of (for
the globalization skeptics) the global surge, the multinational
corporate activity in the 1990s, the current era of geopolitical
unrest and mutations will make assessments and
adjustments to geopolitical risks, essential to ensure
businesses success around the world.
THIOLAS Juliette 4
5 D International Business Ethics & Communication. Approach of
international and European markets using intercultural
sensitivity and creativity. How cultures influence our
perception and how to become culturally creative in the
universes of international marketing communication,
promotion and advertising. How to be sensitive to
communication styles of people with different cultural frames
of reference? These differences should be considered as a
source of innovation for a future international career and
could be used as the most effective style to reach clients and
consumers worldwide.
THIOLAS Juliette 4
6 D How to develop a business internationally? More business
opportunities through comparative case studies presented by
students will highlight the Russian, Asian, South and Central
American, Indian, Chinese, and Gulf countries Business
THIOLAS Juliette 4
ECO 12.401 - Culture, civilazations & the firmSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
practices. Their distinct cultures, civilizations and business
practices will be analyzed and compared to the European
ones.
Literature Pedagogical Methods
ReferenceJoseph E. Stiglitz, Globalization and its Discontents, June 2002, W. W
Norton & Company,Indicative BibliographyRegular browsing and reading of
newspapers or magazine such as the Economist, the Time, the NYT, the Herald
among others.
Classroom lecturing and exchanges
with some Powerpoint slides and
printed documents.
Personal computers will be used to
make some research in order to
enrich the learning and discussions.
Contribution to the Learning Goals of the programme
LG1 To develop the students' general culture and their understanding of the different dimensions (cultural,
economic…)
LG3 To give them knowledge and teach them the basic competences in the different sectors of management within a
company and to give them the means to develop them and update them.
LG4 To develop their thought process, analysis and reasoning
LG7 To be capable of speaking, exchanging ideas and writing at an acceptable level for professional relations in
French as well as in English
ECO 12.401 - Culture, civilazations & the firmSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 3 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
General Data
Academic Pole Organisation, Responsability and Globality Module Leader LACUEILLE Sylvie
Lecturer(s) GALLIOT Xavier
VARLET ClémentineModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits
1.5
length :Class : 12 h LanguageEnglish Prerequesities
Presentation
Business Ethics & Corporate Social Responsibility (CSR)
This module is designed to cover a range of issues on the topic of CSR through concrete examples from industry and
services, with a special focus on REXEL Group. www.rexel.com
It is divided in 2 parts:
#1 – Day 1 is dedicated to CSR strategy. After reviewing major concepts related to CSR, students will address and discuss
how companies manage and integrate CSR; and what are the major stakes, constraints and potential benefits
#2 – Day 2 is dedicated to social and societal approaches with the emphasis on Ethic. Full business case: REXEL Group
Pedagogical Goals
Give students:
• Frameworks to understand how organization can strike a balance between business and environmental, social, societal /
CSR objectives while managing complex stakeholder relationships
• Concrete examples of strategies to gain competitive advantage through CSR practices, including product innovation,
environmentalist supply chain, employee policy, share pricing and community involvement
Raise awareness of growing magnitude of CSR within corporate strategy
Assessment
ECO 12.402 - Business ethic & corporate responsabilitySUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D CSR Strategies GALLIOT Xavier 3
2 D CSR Strategies GALLIOT Xavier 3
3 D Social & societal approaches with the emphasis on Ethic VARLET Clémentine 3
4 D Social & societal approaches with the emphasis on Ethic VARLET Clémentine 3
Literature Pedagogical Methods
ReferenceIndicative Bibliography
Contribution to the Learning Goals of the programme
ECO 12.402 - Business ethic & corporate responsabilitySUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Organisation,Control and Management Module Leader Lecturer(s)
Module Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits
4.5
length :Class : 36 h LanguageEnglish Prerequesities
Presentation
The course introduces students to the framework of Corporate Finance. It outlines the main ways of financing investments
and the leverage effect resulting from debts. It also underlines the main issues that executives encounter in financing their
investments
Pedagogical Goals
At the end of the course,, students will be able to:
- evaluate investment using NPV and IRR
- select ways of financing investments
- use basic valuation tools
Assessment
FIN 12.401 - Corporate financeSUPTG-
BEM Management School - Bordeaux
Page 1 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Part 1: Investment appraisal of projects
• NPV
o Relevant CF
o Capital rationing
o Replacement cycles
• Alternative methods to NPV
o IRR, ARR, PB and DPB
7.5
2 D • Financing of projects:
o Equity
o Debts
• Valuation techniques:
o Valuing bonds/debts
o Shares/equity
• WACC and capital structure
7.5
3 D Case studies on part 1 3
4 D Part 2: Risk and investment
• Risk and project valuation
o Sensitivity analysis
o Scenario analysis
o Probability analysis
• Portfolio theory
• CAPM
• Dividend policy
7
5 D Case studies on part 2 3
6 D Part 3: Working capital management
• Working capital management
o Inventory management
o Cash management
o Credit management
5
7 D 3
8 D Case study 3
Literature Pedagogical Methods
FIN 12.401 - Corporate financeSUPTG-
BEM Management School - Bordeaux
Page 2 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
Literature Pedagogical Methods
ReferenceIndicative Bibliography
Contribution to the Learning Goals of the programme
FIN 12.401 - Corporate financeSUPTG-
BEM Management School - Bordeaux
Page 3 sur 3Document généré le 21/07/2011 à 09:40 version 1.2
General Data
Academic Pole Languages and International Culture Module Leader RICHTER Matthias
Lecturer(s) DESANLIS LucieModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 0
length :Class : 24 h LanguageEnglish Prerequesities
Presentation
Ce module est du niveau A1 selon le Cadre européen commun de référence pour les langues.
niveau introductif et de découverte de la langue française.
Pedagogical Goals
Upon successful completion of this course, students should be able to :
Découvrir la langue française Connaissances partagées sur la France
Faire connaissance Lieux, personnes, produits
Organiser son temps Nationalités, l’état civil, les professions, pays, villes.
Découvrir son environnement Salutations, excuses,
Grammaire Interrogation (est-ce que ?)
Conjugaison du présent Négation (pas de)
Articles définis et indéfinis Expression de la situation dans le temps
Négation simple Passé composé
Assessment
Written final exam : 60 %
Other work (oral presentation) : 40 %
FRA 12.401 - French intensive seminarSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D DESANLIS Lucie 3
2 D DESANLIS Lucie 3
3 D DESANLIS Lucie 3
4 D DESANLIS Lucie 3
5 D DESANLIS Lucie 3
6 D DESANLIS Lucie 3
7 D DESANLIS Lucie 3
8 D DESANLIS Lucie 3
Literature Pedagogical Methods
ReferenceIndicative Bibliography
Contribution to the Learning Goals of the programme
FRA 12.401 - French intensive seminarSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Organisation, Responsability and Globality Module Leader LACUEILLE Sylvie
Lecturer(s) LAKSHMAN
SangeethaModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h LanguageEnglish Prerequesities
Presentation
This course examines organizational and individual behaviors, structures and
management practices in multinationals and in business situations involving cross cultural
interactions. The objective of the course is to equip students with both analytical and practical
skills to help them manage effectively in multinational firms. The focus is on the management of cultural differences. This
challenge is not unique to multinationals as many domestic firms also face multicultural environments (e.g., ethnically
diverse employees and/or customers).
Pedagogical Goals
We cover a variety of theories that relate culture to behavior in general and management
in particular. We develop an analytical framework that facilitates adaptation of managerial
practices and organizational structures to cultural differences. We focus on the practical
application of the framework to shaping individual and organizational behaviors. We pay special attention to the following
areas: Cultural constraints, Appraisals, Staffing, T&D, Cross Cultural Communication.
Assessment
Evaluation in this course is based on
Case analyses & Exercises10%
Presentation 40%
Final Exam 50%
Class Participation
You are expected to be present and prepared and willing to share your views in the
classroom discussion in every class, both voluntarily and when called upon to do so. Class participation also includes class
exercises and simulations (role-plays). Most of the exercises will be done in groups.
Presentation
In the first class groups of 3 to 4 students each will be formed. Harvard case study will be assigned to groups and each
group has to analyze the case, identify key issues and do brief presentation for 15-20 minutes. This assignment will earn
40% of the final grade.
GRH 12.401 - Cross Cultural ManagementSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 5Document généré le 21/07/2011 à 09:40 version 1.2
Assessment
Schedule
The schedule below identifies the topics to be discussed during each session and the
readings and case studies assigned. These need to be prepared prior to each session.
GRH 12.401 - Cross Cultural ManagementSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 5Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Introduction:
Culture, its nature, Function
Variations of Relationship among people
Monochronic Vs Polychronic Cultures
Hofstede’s 5 cultural dimension
Bridging differences through communication
Case study: McDonalds Hindu Culture
LAKSHMAN Sangeetha 3
2 D Cultural Constraints
Management Perspective:
France
Germany
Japan
Holland
Case study: Bob Chen
LAKSHMAN Sangeetha 3
3 D Appraising & Managing International Employees’
Performance
Objectives, Purposes
Challenges
Problem/Bias in Rating
Who Conduct Appraisal for International Employees
HCN appraisal
Case Study: Five Star Beer
LAKSHMAN Sangeetha 3
4 D Culture’s Effect on Organization
Societal & Organizational Culture
Cultural Variables
Profiles in Culture – Japan, Germany & South Korea
Case Study: 1. Adjusting Business to Saudi’s culture
2. Moto: Coming from Japan to USA
LAKSHMAN Sangeetha 3
5 D Communicating Across Cultures
Understanding behaviour, attitudes
Communication link
High & Low context cultures
Differences in Communication styles
Managing cross cultural communication
How to effectively communicate across borders? - Arab,
Japan, USA.
LAKSHMAN Sangeetha 3
GRH 12.401 - Cross Cultural ManagementSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 3 sur 5Document généré le 21/07/2011 à 09:40 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
Case Study: Elizabeth Visits GPC
6 D Staffing Styles
Ethnocentric, Polycentric, Geocentric staffing
Selection Criteria
Host country culture & work environment
Factors in expatriate selection
Reasons for international assignees failure
Issues in staffing
Are female expatriates different?
Transferring staff for international activities
Case study:
LAKSHMAN Sangeetha 3
7 D Training & Development
Pre departure training programs
Developing staff through international assignments
Cross training
Training effectiveness for international employees
Why training important for international employees?
Case Study:
LAKSHMAN Sangeetha 3
8 D Student Presentation LAKSHMAN Sangeetha 3
Literature Pedagogical Methods
ReferenceDownes,M.,Thomas, S.A.,and McLarney,C (2000) ‘The cyclical effect of
expatriate satisfaction on organizational performance: the role of firm international
orientation’, The Learning Organization, 7(3): 122-134.
Fish,A., Bhanugopan,R., and Cogin,F (2008) ‘Value orientation as predictors of cultural
and business impact: Individual suitability for cross border assignments’, Cross
Cultural Management: an international journal, 15(1):30-48.
Gupta,S.C. (2006) ‘International HRM’, MacMillan India Ltd, Delhi.
Newman,L.V (2000) ‘The expatriate adjustment process: Implications of the cross
cultural context on learning the new environment following a work role transition’,
Dissertation abstracts international, 60(12-A), Dissertation abstract:2000-95011-184,
Microfilms International Ann Arbor, MI.
O’Sullivan,L.S., Applebaum,H.S., and Abikhzer,C (2002) ‘Expatriate Management best
practices in Canadian MNCs : a multiple case study’, Career Development
International, 7(2):79-95.
Shen,J. (2005) ‘International Training and Management Development Theory and
GRH 12.401 - Cross Cultural ManagementSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
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Literature Pedagogical Methods
Reality’, Journal of Management Development, 24(7): 656-666
Shen,J., and Darby,R.(2006) ‘Training and management development in Chinese
multinational enterprises’, Employee Relations, 28(4): 342-362.
Suutari,V., and Brewster,C (2001) ‘Expatriate management practices and perceived
relevance: Evidence from Finnish expatriates’, Personnel Review, 30(5):554-577.
Tung,R.L. (1982) ‘Selection and Training procedures of U.S. European and Japanese
multinationals’, California Management Review, 25:57-71.
Indicative BibliographyCharles W.Hill (2005). International Business: Competing in
the Global marketplace, 5th edition, McGraw –Hill Irwin
Debra L.Nelson (2006). “Organizational Behavior”:Foundations, realities & challenges,
3rd edition, Thomson south western.
Henry W.Lane, Joseph Distefano and Martha L.Maznevski (2006). “International
Management Behavior”. 5th edition, Blackwell Publishing.
Helen Dorsey (2008). “International Management”: Managing across borders &
cultures,6th edition, Pearson education international.
Irwin L.Goldstein and Kevin J.Ford (2007). “Training in Organizations”, 4th edition,
Thomson edition, Wordworth.
Peter J.Dowling, Denice E.Welch (2004). “International HRM”: Managing people in
multinational context, 4th edition, Thomson edition.
Contribution to the Learning Goals of the programme
GRH 12.401 - Cross Cultural ManagementSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 5 sur 5Document généré le 21/07/2011 à 09:40 version 1.2
General Data
Academic Pole Organisation, Responsability and Globality Module Leader LACUEILLE Sylvie
Lecturer(s) KRAAK JohannesModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h LanguageEnglish Prerequesities
Presentation
This course will give students insight in several challenges regarding international companies, HRM, international HRM and
personal aspects of expatriation and repatriation. The main objective of this course is to give students an introduction to
International Human Resources Management. Students will also get a comprehensive overview on how cultural differences
can impact various aspects of international management.
The lectures will be based on the basic activities of HR:
- Human resource planning
- Staffing (recruitment, selection, placement)
- Performance management
- Training and development
- Compensation (remuneration) and benefits
- Industrial relations
Pedagogical Goals
After completion of this module, students should have a good understanding of basic HR-activities and the role of HR in an
(international) organization.
It should become clear to students throughout this module that the contexts in which organizations operate, can determine
operations in local subsidiaries. After attending the lectures, students should have a better understanding of organizational
policy and the need for standardization/diversification when operating internationally.
Since the module is in English, students should be familiar with the basic vocabulary, abbreviations and expressions that
one will encounter in internal organizations, after having participated in the lectures.
Assessment
• PowerPoint presentations and participation (40%)
• Exam (60%)
Students will prepare a PowerPoint presentation. This PPT will be presented to the rest of the group during the final lecture.
The topics for the PPT presentations will be handed out at the beginning of the module. Overall participation throughout the
module will be taken into account for the evaluation of the PPT presentations.
GRH 12.402 - Human Resources in a Global EnvironmentSUPTG-
BEM Management School - Bordeaux
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Assessment
A separate exam will be planned after the lectures. The exam will consist of multiple-choice questions, based on the
chapters that students will have to study during the module. The references for this module are available in the BEM library
or on Scholarvox (accessible with a BEM ex-libris account).
GRH 12.402 - Human Resources in a Global EnvironmentSUPTG-
BEM Management School - Bordeaux
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Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Introduction of the module and the (external) influences in
globalized organizations.KRAAK Johannes 3
2 D The role of HR, the basic HR-activities, change from
Industrial Relations to Human Resource Management,
Strategic aspects of HR, Domestic versus International HR
KRAAK Johannes 3
3 D Human resource planning and Staffing (recruitment,
selection, placement)KRAAK Johannes 3
4 D Performance management KRAAK Johannes 3
5 D Training and development KRAAK Johannes 3
6 D Compensation (remuneration) and benefits KRAAK Johannes 3
7 D Industrial relations and labor law KRAAK Johannes 3
8 D PowerPoint presentations + Conclusion KRAAK Johannes 3
Literature Pedagogical Methods
ReferenceBloisi, W. (2006) "An Introduction to Human Resource Management".
McGraw-Hill
Conklin, D. W. (2010) "The Global Environment of Business". Sage
Harzing, A. W. (2010) "International Human Resource Management". Sage
Indicative BibliographyPowerPoint presentations
Documents will be uploaded to e-valoris
Lectures
Case Studies
Exercises
Group work
Discussions
Contribution to the Learning Goals of the programme
LG1 To develop the students' general culture and their understanding of the different dimensions (cultural,
economic…)
LG3 To give them knowledge and teach them the basic competences in the different sectors of management within a
company…and to give them the means to develop them and update them.
LG4 To develop their thought process, analysis and reasoning
LG5 To develop their communication skills and their ability to conceive and build projects in working groups
LG7 To be capable of speaking, exchanging ideas and writing at an acceptable level for professional relations in
French as well as in English.
GRH 12.402 - Human Resources in a Global EnvironmentSUPTG-
BEM Management School - Bordeaux
Page 3 sur 3Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Marketing Module Leader BARBAT Valérie
Lecturer(s) REMAUD Hervé
DUNOGUIER PhilippeModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h
Personal work12 h
LanguageEnglish Prerequesities
Presentation
This module concentrates on the major dimensions of international marketing. When studying this course, you will be able
to apply and use, in an international context, the concepts of marketing that you have acquired in previous marketing
courses.
This course may differ from other “regular” courses in management first because the scope of market opportunities and
threats is global and second because the course relies on a problem-based learning approach. This means that students
are confronted to an international marketing challenge that a company faces. Based on an international marketing problem
raised by a marketing / managing director, as well as based on the key international marketing concept, students are asked
to deliver and present an international marketing plan at the end of the module in front of that marketing / managing
director.
Pedagogical Goals
On completion of this course, students should be able to:
Develop international marketing activities in their actual or future organisations.
Analyse the marketing practices and problems of organisations within a global context.
Discuss the various environmental variables that impact on international marketing including economic and financial
variables, social and cultural, political and legal, and information and technology variables.
Develop international marketing strategies for consumer products, and industrial products.
Appraise marketing strategies that may be necessary for different markets.
Assessment
70% Written international marketing plan
30% Oral presentation of the international marketing plan
MRK 12.401 - International MarketingSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Why study International Marketing? Its role, scope and
importance and real live case study presentationREMAUD Hervé 3
2 D Deciding which market to enter DUNOGUIER Philippe 3
3 D Researching and Screening International Markets DUNOGUIER Philippe 3
4 D Market Entry Strategies DUNOGUIER Philippe 3
5 D Planning for International marketing REMAUD Hervé 3
6 D Gaining International Competitive Advantage REMAUD Hervé 3
7 D Distribution and Promotion in International Markets REMAUD Hervé 3
8 D Groups presentation REMAUD Hervé 3
Literature Pedagogical Methods
ReferenceIndicative Bibliography Problem-based learning
Real live case study
Contribution to the Learning Goals of the programme
LG1 To develop the students' general culture and their understanding of the different dimensions (cultural,
economic…)
LG2 To develop their thought process, analysis and reasoning
LG3 To develop their communication skills and their ability to conceive and build projects in working groups
LG4 To be capable of speaking, exchanging ideas and writing at an acceptable level for professional relations in
French as well as in English
MRK 12.401 - International MarketingSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Marketing Module Leader BARBAT Valérie
Lecturer(s) DERBAIX MaudModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h
Personal work8 h
LanguageEnglish Prerequesities
Presentation
Marketing takes concrete shape in companies and in not-for profit organisations through a series of operational decisions
concerning:
1. the existing and new products or services to be offered and the manner in which these will be packaged and branded
2. the pricing strategy to be implemented and the tactical pricing changes to be made on a regular basis
3. the distribution outlets targeted and the activities undertaken to ensure the products and services are available as
desired
4. the different forms of communication with different customers segments and target groups
These tasks – commonly known as the 4P's or the marketing mix – make up the basic tool box of marketing executives and
students need to be familiar with all of choices available, the implications of each choice in terms of implementation and the
importance of building and maintaining coherence in the overall marketing mix to create and sustain competitive advantage
in the marketplace.
Pedagogical Goals
• Introduce the basic concepts and practices of each of the 4 P's of the marketing mix
• Develop a coherent marketing mix in relation to the strategic choices of target segment and desired positioning
• Apply these concepts and practices by analysing situations and making specific recommendations in relation to the choice
and implementation of the relevant marketing tools
• Learn to justify and defend strategic and operational recommendations
Assessment
Group participation and presentation in class (Group Project): 50%
Final exam: 50%
MRK 12.402 - Managing the Marketing MixSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Introduction to operational marketing
DERBAIX Maud 3
2 D How to build a marketing plan? Pre-requisites DERBAIX Maud 3
3 D Segmentation, targeting and positioning DERBAIX Maud 3
4 D Product Strategy DERBAIX Maud 3
5 D Pricing Strategy DERBAIX Maud 3
6 D Place strategy DERBAIX Maud 3
7 D Promotion Strategy
DERBAIX Maud 3
8 D Group Project Syntheses and Final Presentation DERBAIX Maud 3
Literature Pedagogical Methods
ReferenceGary Armstrong, Philip Kotler, Michael Harker & Ross Brennan, "Marketing:
an Introduction" (2009): Prentice Hall Indicative BibliographyIn class
Lectures in English
Active participation is required
(Group project)
Contribution to the Learning Goals of the programme
LG2 To make them share and put into practice a certain number of basic values: to understand and respect
differences, respect their commitments, courage, persistence and sense of responsibility.
LG3 To give them knowledge and teach them the basic competences in the different sectors of management within a
company…and to give them the means to develop them and update them.
LG4 To develop their thought process, analysis and reasoning.
LG5 To develop their communication skills and their ability to conceive and build projects in working groups
LG6 To be capable of speaking, exchanging ideas and writing at an acceptable level for professional relations in
French as well as in English.
MRK 12.402 - Managing the Marketing MixSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Marketing Module Leader BRESSOLLES
Grégory
Lecturer(s) WANIS-ST. JOHN
Anthony
Module Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits 3
length :Class : 24 h LanguageEnglish Prerequesities
Presentation
The course in Commercial Negotiation is offered as an interactive, skill-building and concept-strengthening learning
expérience, making use of a variety of Learning Tools ; including negotiation simulations and exercises, plenary and Small
group discussions, substantive lectures and powerpoint présentations by the instructor. The instructor has more than a
décade of teaching international and interpersonal negotiation skills to business, government and humanitarian
professionals and students in a wide variety of contexts.
Pedagogical Goals
Improve awareness of negotiation variables, assumptions and concepts
Explore and improve the students’ persuasive abilities in conflict and transactional situations
Practice working in groups on multilatéral negotiations as well as one-on-one in bilatéral negotiations
Develop enhanced vocabulary of negotiation terminology based on cutting edge and classical theoretical knowledge
Develop skill of systematic préparation for negotiation
Assessment
The course grade is assessed by measuring the engagement and interactivity of the student (participation) at 50%, and by
administering a written examination, also at 50%
MRK 12.403 - Principles of commercial negociationSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D Paradigms of negotiation WANIS-ST. JOHN
Anthony
3
2 D Distributive versus intégrative negotiation WANIS-ST. JOHN
Anthony
3
3 D Psychological and social obstacles to negotiation WANIS-ST. JOHN
Anthony
3
4 D Overcoming barriers and obstacles WANIS-ST. JOHN
Anthony
3
5 D Multilateral negotiations WANIS-ST. JOHN
Anthony
3
6 D Negotiation in teams WANIS-ST. JOHN
Anthony
3
7 D Application to sales, business development and crisis
negotiationsWANIS-ST. JOHN
Anthony
3
8 D Summary and examination WANIS-ST. JOHN
Anthony
3
Literature Pedagogical Methods
ReferenceIndicative Bibliography
Contribution to the Learning Goals of the programme
MRK 12.403 - Principles of commercial negociationSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 2Document généré le 21/07/2011 à 09:41 version 1.2
General Data
Academic Pole Organisation, Responsability and Globality Module Leader SIONNEAU
Bernard
Lecturer(s) THIOLAS JulietteModule Type Traditional Face to Face Class
Level -Bachelor Status Elective Period
Semester 4
ECTS Credits
1.5
length :Class : 12 h LanguageEnglish Prerequesities
Presentation
The aim of this course is, on the one hand, to give students some insights of the complexities and challenges of the
European environment from a business culture standpoint and, on the other hand, to shed the light on the opportunities and
perspectives it offers.
We’ll start with the analysis of the building, organization, main responsibilities and orientation of the main European Union
institutions. Several key matters such as the landmarks characterizing the EU, the adoption of the intergovernmental and
supranational government (the single market and single currency), the trade, services and competition policies as well as
the current prospective enlargement of the Union and its different actors will be at the core of those courses. Analyzing
those events will allow us to assess the European Union’s influence and of its actors, as well as the perspectives available
to any company and business actors and/or partners holding links with the European single market. Some parallels will be
made in between Europe’s main economic partners like the BRIC and Middle-East countries.
Pedagogical Goals
The objective of the course is to give students some knowledge and to trigger thoughts and discussions on the way the
European Union has been built up and the way it evolves on the worldwide scene and market. Students should understand
more thoroughly and measure the effects of globalization as well as the game of the different actors involved. Those
national and international actors will be identified then used for students to make up their minds on who pulls the strings of
the worldwide market and of national economies.
Another main focus of the course is to encourage our future managers and entrepreneurs to seriously analyze the chances
that they have at their disposal to increase their professional interaction within Europe and the rest of the world and
particularly with the BRIC and Middle-East countries.
Assessment
Students will get two marks, one oral and one written.
The oral one will account for 50% of the final mark and will be given after a group presentation of a case study on a country
of their choice. The protocol of research for this work will be explained and handed out during the first class.
Each member of the group will then be assessed individually.
The written mark (which will account for 30%) will be delivered through the writing of a file following the group presentation.
Each member of the group will be allotted the same mark.
The 20 remaining % will be given after participation and involvement in research during the classes since interactions in
between the students and their knowledge and experience is strongly encouraged and searched for.
STR 12.401 - Doing Business in EuropeSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 1 sur 3Document généré le 21/07/2011 à 09:41 version 1.2
Assessment
STR 12.401 - Doing Business in EuropeSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 2 sur 3Document généré le 21/07/2011 à 09:41 version 1.2
Pedagogical Cycles
Lecture Format Topic Lecture Duration
1 D 1.Construction, structure and positioning within the
international community: A political, economic, legal and
social entity still under construction, enlargement and current
projects, issues such as the single currency. Moreover, will
the increasing number of inhabitants in Europe be enough to
challenge existing world powers such as the North American
countries and the emerging BRIC countries?
THIOLAS Juliette 4
2 D 2. The national and international actors involved in Business
in Europe: strategies, power relationship, who pulls the
strings? Can we say that the EU is the leader and totally
master the decision-making process or is it a weak actor
completely or partly submissive to internal or external actors.
THIOLAS Juliette 4
3 D 3. Firms in Europe: Challenges and opportunities. Business
strategy to enter, remain competitive and attractive in the
global market. Obligations, frameworks (political, legal, social,
environmental, security, employment, tax), business ethics.
THIOLAS Juliette 4
4 D 4. Europe’s main business partners: Economic links and
geopolitical features in between the EU, developed nations
such as the USA, and emerging countries such as Brazil,
China, Russia, India (BRIC countries) and the Middle-East.
THIOLAS Juliette 4
Literature Pedagogical Methods
Referencehttp://europa.eu/index_fr.htm: portail de l’Union Européenne
http://www.ena.lu/fr/: Référence multimédia sur l’histoire de l’Europe
Indicative BibliographyRegular browsing and reading of newspapers or magazine
such as the Economist, the Time, the NYT, the Herald among others.
Classroom lecturing and exchanges
with some Powerpoint slides and
printed documents.
Personal computers will be used to
make some research in order to
enrich the learning and discussions.
Contribution to the Learning Goals of the programme
LG1 To develop the students' general culture and their understanding of the different dimensions (cultural,
economic…)
LG3 To give them knowledge and teach them the basic competences in the different sectors of management within a
company…and to give them the means to develop them and update them.
LG4 To develop their thought process, analysis and reasoning
LG7 To be capable of speaking, exchanging ideas and writing at an acceptable level for professional relations in
French as well as in English
STR 12.401 - Doing Business in EuropeSUPTG-Bachelor of Commerce
BEM Management School - Bordeaux
Page 3 sur 3Document généré le 21/07/2011 à 09:41 version 1.2