Page 2/ CCA 2015; Page 3/ Global Mastermind Program; Page 4/ Board of Directors and Message from Our Chair; Page 5/ Message from CEO and Chamber Sponsors; Page 6/ Why Join the Chamber; Page 7/ Committees & How to Use Your Chamber Membership; Page 8/ EMV Credit Card transition; Page 10/ DIEM Talks Design; Page 11/ Membership Renewals; Pages 12-17/ New Members; Page 18/ Periscope for Business; Page 19/ Legacy Members; Pages 20-21/ New Membership Investment Structure; Pages 22-23/ Eat Shop Play Campaign; Pages 24-25/ Weho Social program with Google; Page 27/ I Am West Hollywood; Page 30/ Upcoming Networking Events; Page 31/ Chamber Events; Pages 32-35/ Governmental Affairs and Business Advocacy; Pages 36-37/ 2015 State of The City: The Hotel Evolution

2

3

West Hollywood Chamber of Commerce

Presents peer advisory groups for entrepreneurship

Want to get to the next level?

Want better results?

What’s holding you back?

Move your business to a new level of Success! The West Hollywood Chamber of Commerce is forming Global Mastermind Groups (GMGs) to empower you to achieve your next level of success! Imagine meeting regularly with a trained facilitator and a group of your peers who understand your challenges. Imagine collaborating with trusted peers to create innovative solu-tions for your business. Imagine moving to a new level of success!Global Mastermind Groups are professionally facilitated to develop “Traction” at the Right PACE for You:

P- People-the Right People in the Right SeatsA- Acceleration-Take Your Business to the Next LevelC- Control-Stop Your Business From Controlling YouE- EBITDA-Increase Your Profits (Earnings Before Income Taxes, Depreciation & Amortization)

The West Hollywood Global Mastermind Groups are operated by Harmony Solutions International. GMG is based on the Entrepreneurial Operating System (EOS) and Lean Start-Up methodology. We are continually researching (so you don’t have to) and implementing (with laser focus) best business practices.

Member Cost: $175 per month minimum six month commitment total cost: $1,050Location: West Hollywood Chamber of Commerce, 8272 Santa Monica Blvd, West HollywoodDate: Mid October 2015 (specific date to be announced once we have a group interested) Meetings: Every two weeks

Each GMG has up to 12 members who are screened for membership. Once you join you will also participate in screening new members for your GMG.

Submit an application today. Contact: Sandra Barsoum, sbarsoum@wehochamber.com. For more information on the program, call us at (323)-650-2688

Dear West Hollywood Chamber Members:

As Fall comes to West Hollywood our city comes alive

with events and celebrations. From the annual AIDS

Walk to our legendary Halloween street party, our own

Creative City Awards and the many holiday parties at

the spectacular restaurants, clubs, bars and hotels

across town it will, indeed, be a busy time!

Our renowned boutiques and shops will draw shoppers from across

Los Angeles and around the globe in search of unique, creative and special

holiday gifts. A relaxing night of indulgence in one of our hotels, a lunch

with friends or an unforgettable dinner, a late night drink or even a live

show…..it is all on the menu for these visitors!

Perhaps it is the back-to-school mentality but I have always loved the

feelings of energy and productivity and new possibilities that come with

Fall. It is the time for new discoveries. Perhaps it’s that special new gift

boutique featuring glass art, the rooftop bar with its world cuisine and

amazing views, the new fashionista Flagship store….across West Hollywood

there are innovative new businesses just waiting to welcome you.

I encourage you to set out on foot, stroll our streets, and really discover

our neighborhoods, our businesses, our parks and all of the possibilities

that await you.

We are lucky to live and do business in one of the most exciting and

extraordinary cities in the world, a city that truly has its finger on the pulse

of global trends. And we couldn’t be more proud of the contributions our

business community makes to West Hollywood.

See you on the streets!

2015 Board of Directors& Officers

4

info@wehochamber.comPhone: 323-650-2688

Fax: 323-650-2689

8272 Santa Monica Blvd.West Hollywood, CA 90046www.wehochamber.com

A Message From Our Chair

Keith Kaplan, West Hollywood Chamber of CommerceChair

CHAIR – Keith Kaplan, Sotheby’s International Realty

PAST CHAIR – Hany Haddad, US Bank

FIRST VICE CHAIR – Mike Jay, The Agency, East Coast Electric, and The Hudson

VICE CHAIR, GOVERNMENTAL AFFAIRS – Owen Ward, Off World Entertainment

VICE CHAIR, MEMBERSHIP – Mylena Christina, Founder/Lift West Hollywood

VICE CHAIR, EVENTS - Ruth Tittle, Capitol Drugs/Power Zone

CHIEF FINANCIAL OFFICER – Carol Massie, McDonald’s

SECRETARY – Lee Maen, Innovative Dining Group (IDG)

Ralph Barnes, Beverly Center

Christopher Bonbright, Avison Young

David Dickerson, Kitchen 24

Michael C. Donato, Wells Fargo

Misti Cooper, Spiritual Alchemist, Misti Cooper Worldwide

Rod Gruendyke, Sunset Marquis Hotel & Villas

Deborah B. Kallick, Cedars-Sinai Medical Center

Layne Lawson, Clear Channel Outdoor

Mark E. Lehman, Law Offices of Mark E. Lehman

Lin Schatz, Andaz West Hollywood

Nadia Sutton, here! TV/The Advocate Magazine

Maxine Tatlonghari, Vanity Girl Hollywood

Don Zuidema, LASC

A FFIL IAT ES

Bradley Burlingame, Visit West Hollywood

Ryan Farber, West Hollywood Design District

Todd Steadman, Sunset Strip Business Asociation

BOA RD OF GOV ERNORS

Arlen Andelson, Andelson Properties

David Eichman, Law Office of David Mason Eichman

Todd Elliott, Truman & Elliott, LLP

Nathan Goller, Phyllis Morris Originals

Ronald S. Kates, Ronald S. Kates & Company

James W. Litz, BH/GLAAR Assoc. Of Realtors

Tony Melia, National Business Insurance Agency

Mark Montgomery, Montgomery Management Company

Sharon O’Rourke, The Gas Company

Gene R. Smith, Gene Smith + James Litz

Russ Wilson, Koontz Hardware

Genevieve MorrillWest Hollywood Chamber of CommercePresident and CEO

A Message From Our CEO

On the cover: Word cloud designed by RED Studios

Chamber Sponsors

5

LEADERSHIP COUNCIL

PLATINUM PATRONSCedars-Sinai Medical CenterVisit West Hollywood

CHAIRMAN’S CIRCLEUS BankWells Fargo

EXECUTIVE PARTNERSBeverly Hills Picture FramingMani BrothersMonarch Group and Essex Property Trust

CHAMBER SPONSORSBRCP Millennium, LLC c/o TranswesternLatham & Watkins LLPPaul Hastings LLPVornado Realty Trust/Beverly Connection

Hornburg Jaguar & Land Rover

InterActiveCorp (IAC)

Koontz Hardware

Latham & Watkins LLP

The Lot

Mani Brothers

Mondrian Hotel

OUTFRONT Media

OWN & Harpo Studios

Pacific Design Center

Paul Hastings LLP

Pavilions

Phyllis Morris Originals

R&A Architecture & Design Inc.

Ramada Plaza West Hollywood

RED Studios

Restoration Hardware

Ronald S. Kates & Co.

Soho House West Hollywood LLC

Soto Capital LP

Southern California Edison

Sunset Marquis Hotel and Villas

Sunset Sierra Properties, Inc.

Townscape Partners

Trammell Crow Residential

US Bank

Visit West Hollywood

Beverly Connection

Walgreens Co.

Wells Fargo

West Hollywood Development Company, LLC

West Hollywood Gateway

8950 Sunset Blvd. Inc

9040 Sunset, LLC

9021Pho Sunset

The Abbey

ABM Parking Services

Ace Outdoor Advertising

Afriat Consulting

Anawalt Lumber

Andaz West Hollywood

Andelson Properties

Architecture & Design

Athens Services

Automobile Club of Southern California

AvalonBay Communities, Inc. Beverly Center

BMB Investments Group

BRCP Millennium, LLC c/o Transwestern

Cedars-Sinai Medical Center

Charles Company

CIM Group

Clear Channel Outdoor

Combined Properties, Inc.

Craft Vapery

Darmos – Kings 826 LP.

Edition by Marriott

Essex Property Trust

E.T. Legg & Associates

Faring Capital

Flaming Saddles

Frontiers Publishing

The Gas Company

Heery International, Inc.

Here West Hollywood

Dear Members,

There is so much in this issue of West Hollywood WORKS

to tout! Our Membership has grown by 20% since

Leslie Espinoza took the helm as Membership Relations

Manager. She has skyrocketed our social media and

marketing efforts, increasing the value of a membership

and public awareness of your brand. This Chamber is

one of the few in the country with an “ala carte” approach to your membership.

This new Dues structure allows you to pick the package that best suits your

needs as a business and had proven valuable to our members. If you have not

seen our news Dues Structure, check it out on pages 20 and 21.

Our award winning website is now receiving 20,000 lead referrals per day

from the online Business Directory. Not only can we now track how many go to

your listing, we can also see if they went to your website, mapped how to get

to you and your social media engagement. Call Enoch for your stats and find

out how your listing is doing!

Sandra Barsoum, Director of Development led our Eat Shop Play campaign,

along with Board Director, Maxine Tatlonghari. Read her article on pages 22

and 23 about all our great Members who made that happen! With so much in

the works, thank goodness for Enoch Miller keeping us all organized.

Last month your Chamber Board of Directors completed an inspiring

planning retreat, amply themed “Getting Back to Business” at the gorgeous

Sofitel Hotel. Led by facilitator and Chamber Member, Greg Stuart of Harmony

Solutions, the strategic planning session was one of the best we have ever

experienced and focused the organization’s goals and priorities for the next 15

months.

We appreciate each and every member, and we are grateful for our Board of

Directors that leads with vision and encourages us to take bold strides in order

to meet the challenges businesses face in today’s marketplace.

Call on us. We are here for you!

6

Why Join The Chamber

Mission Statement: The West Hollywood Chamber of Commerce is a non-profit organization that supports and promotes a community environment where commerce can flourish. The Chamber fosters prosperity and champions local business by providing resources and leadership to advance activity through economic development. We advocate the position of the business community and enhance the quality of community life while promoting the uniqueness of West Hollywood.

West Hollywood Chamber of Commerce Mission & Core Competencies

WHCC Staff Genevieve MorrillPresident and CEOgmorrill@wehochamber.com

Sandra Barsoum Director of Developmentsbarsoum@wehochamber.com

Leslie EspinozaMember Relations Managerlespinoza@wehochamber.com

Enoch MillerAdministrative Assistantemiller@wehochamber.com

www.wehochamber.comwww.eatshopplayweho.comTelephone: (323) 650-2688Facsimile: (323) 650-2689

Core Competencies• Build a community of influence• Lead with vision• Foster prosperity• Champion business interests• Promote the uniqueness of West Hollywood• Be a resource

Your Chamber Membership is your connection to people, programs, information and resources. Whether you prefer connecting to businesses face to face, or working right from your office, the Chamber offers the opportunities and the tools to help your business succeed.

The West Hollywood Chamber of Commerce provides:• Networking opportunities and connections to prospects• Access to influencers in government• Business advocacy• Promotions and marketing for your products and services• Communications and educational resources

About Your West Hollywood Chamber MembershipWest Hollywood Chamber of Commerce Membership is an investment in your business, your brand and the environment in which your business operates. No other business organization is as deeply plugged into what is happening in West Hollywood or brings together the decision makers and leaders like the West Hollywood Chamber of Commerce.

A Chamber Membership provides interaction with otherChamber Members in order to foster valuable business connections that turn into rewarding business relationships. Your Membership provides access to influencers in business, civic and government and connects the power of the Chamber networking on a local, state and federal level.

The West Hollywood Chamber is committed to building a strong local economy while strengthening, enhancing and protecting business. We are an organization that champions the local busineass community.

Membership Dues Structure (see pages 20 and 21)In our ongoing quest to further enhance your membership benefits and overall chamber experience, we have designed our benefits into custom packages that better suit the varying needs of our diverse member base. In the past, businesses joined and paid membership dues solely based on the number of employees in their organizations. This cookie cutter approach limited businesses from receiving benefits they TRULY needed. Therefore, after assessing our member’s business and the unique requirements of their industries, we transitioned to a new tiered structure wherein you can opt for a benefits package from an à la carte menu better tailored for your needs and matters to your business.

For more information or to discuss which benefits package would best serve you and your business needs, please contact Leslie Espinoza, Member Relations Manager, at (323)650-2688 or lespinoza@wehochamber.com.

7

WEST HOLLYWOOD CHAMBER COMMITTEES

How to Use Your Membership

Committees are a big part of the West Hollywood Chamber of Commerce’s programs and strategic planning. By actively participating in a committee, you can bring your talents to the table and help shape and plan Chamber programs and events. Committee participation is a great way for Members to network, promote their business and meet fellow Chamber Members. We encourage you to join a committee, learn more about them or simply attend a meeting to see what they are about. Committees typically meet once a month and offer various opportunities for Chamber Members.

Governmental Affairs Committee The Governmental Affairs Committee (GAC), representing business in government, reviews various requests for project support and discusses other governmental issues affecting the business community. *Ideal for members interested in civic, government and local legislation*

Member Relations/Ambassador Committee This committee works to retain and increase Membership by assessing and accommodating the needs of Members. This Committee strengthens Member relations by welcoming new Members and assisting all Members in utilizing their benefits. This Committee actively communicates with Members and is a great way to meet people. *Ideal for members interested in networking, fostering relationships and strengthening relations*

Special Events CommitteeThis committee assists in planning the Chamber’s Special Events. The Chamber has three major events each year that acts as fundraisers for the Chamber. They are the Annual Member Meeting and Board Installation, State of The City and Creative City Awards. Ideas, planning and strategies are discussed and created in these meetings*Ideal for event planners, creative planners and members interested in social events*

Finance CommitteeThis committee oversees financial records and reports the monthly financial status to the CFO of the Board of Directors. The Committee also will from time to time consider special fundraising and special spending requests. Finance Committee meets quarterly. *Ideal for members working and interested in the financial sector*

Health Fair CommitteeThis committee successfully assisted in the planning of the annual Health Fair which will be held on March 21st. Committee members participate in all aspects of planning and executing the event. *Ideal for members in the health, wellness and fitness industries*

Marketing/PR CommitteeThis committee helps shape the strategic plan for promoting our Chamber and its members through social media, social business, quality content, marketing campaigns and blogging for the websites. *Ideal for members interested in social media, online marketing, publicrelations and graphic design.

Decide what you want to get out of your Chamber Membership • Referrals & Leads? • Networking & Connections? • Promotions & Marketing? • Government Advocacy? • Education?• Submit/update your business profile on www.wehochamber.com. Add any member-to-member discounts, images or any promotions. Ask about listing upgrades and benefits.• Meet with Leslie Espinoza, Membership Relations Manager, to identify connections that might be valuable to your business.• Follow up on those referrals, contacts and leads! • Get the database and use it!Highlight your product and service with a direct mailing to over 550 businesses.• Register your business for FREE and share promotions on our shop local program, Eat Shop Play West Hollywood, at www.eatshopplayweho.com. • Advertise on eWORKS, reaching 3,000 people.• Showcase your business on the Chamber’s Facebook, Twitter and Instagram pages reaching over 6,000 people.• Purchase an ad in the WORKS magazine, reaching 2,500 businesses and West Hollywood residents...• Generate leads and referrals• Attend Networking Mixers each month that draw 80+ attendees, and Speed Networking events which draw 30+ attendees to exchange leads.• Chamber may represent your business as your government advocate.• Get your brand out there. Purchase tickets or sponsorships to various Chamber events & programs and get your company name in front of hundreds of people.

AND IF YOU WANT EVEN MORE…• PARTICIPATE!

If you are not sure where to get started or need help recognizing which benefits best suit your business needs, call or meet with Leslie Espinoza at (323) 650-2688 or at lespinoza@wehochamber.com.

Visit us on the web at www.wehochamber.com today to find out more! Check us out at www.eatshopplayweho.com Facebook: www.facebook.com/wehochamberTwitter: @wehochamberInstagram: @wehochamber

8

EMV Liabilty and What It Means for Your Business

What is EMV? The letters stand for EuroPay, MasterCard and Visa. EMV is a fraud-resistant computer chip designed to replace the fraud-prone magnetic stripe card authentication process for POS (point-of-sale) terminals. EMVenabled cards contain a computer chip that generates an encrypted code to identify the customer when inserted into the card reader or tapped for contactless acceptance. The chip generates a new code each time it’s used.

How to identify an EMV chip? You can identify an EMV card by the small metallic square, or chip, that is located on the front of the card.

Why should I care about EMV? On October 1, 2015: Vendors & merchants who do not update to chip-reading POS (point of sale) systems are liable for the fraud if a chip card is used as magnetic stripe. Currently, the card-issuing company is responsible for the cost of fraud.

How does this benefit my business? Consumers will increasingly be switching to EMV chip cards over the next year. More merchants will begin accepting EMV chip cards, a move that helps businesses as well as customers. After October 1, 2015, the major credit card payment networks may hold merchants who have not upgraded to EMV financially liable for “card-present counterfeit” transactions.

How your business can prepare? Talk to your POS provider about how they plan to adapt their hardware and software to meet the new EMV standards. Your vendor should be knowledgeable about EMV and currently preparing to roll out the software updates and new hardware required to ensure that their customers will be able to support chip-and-PIN by the deadline.

Visit the chamber online directory for a listing of members who can assist you further.

9

10

11

Member Renewals April 28, 2015 through August 20, 2015

Ace Outdoor Advertising

The Afriat Consulting Group

Aleks Istanbullu Architects Inc.

Athens Services

AvalonBay Communities, Inc.

Avison Young

B2V Salon

Beverly Connection

Beverly Hills Picture Framing

Block by Block

Boa Steakhouse & Lounge / IDG

Bossa Nova

Cafe D’Etoile

Chase Bank

The Chroma Studio

Clear Channel Outdoor, Inc.

Corniche Group

Creative Asset Partners

DiLascia

Dr. Daniel Barrett

Duran Law Group, APLC

Early Childhood Development Associates

Equity Technology Partners

Frontiers Media

Frontline LLC

The Gas Company

Hastens on Beverly

HBO

InterActiveCorp (IAC)

John & Pete’s Fine Wine & Spirits

Katana / Innovative Dining Group

Kimble Hair Care Systems

King Valet Parking Inc.

L.A. Frameless Shower Doors

L.A.C.E.R. Afterschool Programs

LA Gay & Lesbian Chamber of Commerce

Laurel Hardware

Lisa Young RARE Properties Keller Williams

Marco’s

NCJW/LA

Nekter Juice Bar

Newmark Grubb Knight Frank

North Hollywood Ice Company

Off World Entertainment, LLC

Pacific Design Center

Park Plus California

Paul Hastings LLP

Petit Ermitage Hotel

Premiere Events

Ramada Plaza West Hollywood

Red Studios

Stafford Commercial Real Estate

Sunset Marquis Hotel and Villas

Taste on Melrose

Union Bank of California

USA Printing

V Wine Room

West Hollywood Disabilities Advisory Board

West Hollywood Senior Advisory Board

West Hollywood Community Housing Corp.

Wolfgang Puck Catering

Basecamp Fitness8714 Santa Monica Blvd., Suite CWest Hollywood, CA 90069(269) 352-2909www.basecampfitness.comBasecamp West Hollywood is extremely excited to become part of this amazing city, where Rock & Roll meets Fashion, Art merges with lifestyle and everyone is free to be difference. A community of Basecampers has been formed in the vibrant culture of West Hollywood. Basecamp Fitness is a place to feel better - physically, mentally and emotionally. Their goal is to help you reach your goal while providing the environment, tools and support to get there. Join the fun as Basecamp Fitness works towards building strong hearts and a strong WeHo.

Beverly Wilshire Injury Lawyers9454 Wilshire Blvd #608Beverly Hills, CA 90212(310) 626-1477www.bwinjury.comAt Beverly Wilshire Injury Lawyers, they are proud to be a husband and wife team that places the needs of their clients first and foremost. Unlike other law firms that treat their clients as the case numbers they are assigned, they treat their clients like family. They credit their caring and hands-on approach to their countless successful results, not to mention satisfied clients. Their attorneys have represented thousands of injured victims and have been distinguished among their peers.

12

9040 Sunset LLC(310) 278-2345www.witkoff.comWitkoff is a privately held, global real estate development and investment firm headquartered in New York City. Founded by Steven Witkoff in 1997, the firm is a market leader in the ownership and development of premier residential, hospitality, office, retail, and mixed-use projects in major cities both in the United States and abroad. Witkoff currently owns a large diverse portfolio and has a number of high-profile projects under development. Over an 18-year period, Witkoff has been involved in over 75 projects comprising more than 18 million square feet and representing in excess of $7 billion in total transaction value.

Aaron Brothers8383 Santa Monica Blvd,West Hollywood, CA 90069(323) 656-2611www.aaronbrothers.comAaron Brothers was built on the idea of being your neighborhood store for true artistic expression. They offer an exciting mix of merchandise and inspiration to create, display and capture memories with framing. It’s more than a store - it’s a community to connect with fellow artisans. Their mission from the start has been to lead through innovative design, superior craftsmanship, and exquisite style at a great value - what more could you want!

memberprofiles

new

April 28th -- September 10th

All World Communications8440 Santa Monica Blvd. Suite 200West Hollywood, CA 90069(800) 717-4107www.allworldcommunications.comAll World Communications is a company that was born out of the necessity to simplify the intricacies of voice and data for small to medium sized businesses. Whether 3 or 300 employees, they take on the time consuming task of research and analysis to simplify and streamline the process, allowing you to focus on your day to day business. All World Communications provides intelligent, reliable, custom solutions, seamlessly integrating voice, data, and network connectivity. They strive to increase profitability, improve productivity, and enhance your methods of communicating by understanding your business needs and day to day operations. Their attorneys have represented thousands of injured victims and have been distinguished among their peers.

“The West Hollywood Chamber has been a huge part of our success. The membership is a priceless and invaluable resource that paid for itself immediately. Not only have we gained a plethora of business, we have also built amazing and mutually beneficial

relationships. They really care about their members and their future success.” – Micah Lindsey, Pride Card Services

Alija Med Spa & WeightLoss13470 Telegraph Rd. Suite BWhittier, CA 90605(888) 789-4851www.dralija.comDr. Alija and staff offers the latest services in aesthetic treatments. They understand that cosmetic procedures can be intimidating. You want to look like a better, younger you but may be afraid to look like you have had work done. At Dr. Alija’s office, they provide the highest quality treatments and help guide each patient through their custom cosmetic procedures. From anti-aging, to weight loss, Dr. Alija is sure to have the service best fit for you and your aesthetic needs.

American Lung Association in California3325 Wilshire Blvd., Suite 900Los Angeles, CA 90010(213) 384-4864www.lung.org/associations/states/californiaThe American Lung Association in California is the leading health organization dedicated to saving lives by improving lung health and preventing lung disease through education, advocacy and research. With the generous support of their donors and volunteers, they fight for everyone’s right to have clean air and healthy lungs. LUNG FORCE is the national movement led by the American Lung Association to unite women in the fight against lung cancer and for lung health. The American Lung Association in California presents LUNG FORCE Glam! a unique and trendy event that combines the forces of breath, beauty, entertainment and some of Los Angeles’ most influential next generation leaders to stand up to lung cancer, the leading cancer killer in the nation. LUNG FORCE Glam! takes place on December 1st at the Sunset Tower Hotel.

13

Chin Chin8618 Sunset Blvd.West Hollywood, CA 90069(310) 652-1818www.chinchin.comAfter 30 years, Chin Chin Restaurants remains the most popular Chinese restaurant in Los Angeles, with4 locations throughout the city and one in the New York-New York Hotel & Casino™ in Las Vegas, Nevada. Chin Chin has revolutionized the Chinese food experience with its ever so popular Chinese Chicken Salad and delectable Dim Sum and Then Sum feature. Chin Chin is known for its generous portions, reasonable prices, friendly service, take-out, and delivery. It is their commitment at Chin Chin to provide excellent food, service and an experience for you and your family to enjoy for many years to come.

CL22 Productions9415 Culver Blvd.Culver City, CA 90232(310) 283-8598www.cl22productions.comCL22 Productions is a full service special events design and production company. From the initial contact to completion, CL22 Productions professional and accomplished team offers the cutting edge in creative innovation, logistical strategies and effective solutions to each detail of the event. We have an endless perseverance toward the integrity of the design, décor and event flow; creating environments that amuse, delight and inspire. The CL22 Productions team has honed their talents creating events in the entertainment arena of Hollywood, from movie premiers to award shows to celebrity social events. They have worked with an endless list of talent for 20 plus years.

“I can’t imagine trying to conduct a successful business in West Hollywood without being a member of the West Hollywood Chamber of Commerce! The WeHo Chamber is not only innovative, but is one of the fastest growing chambers in Los Angeles. By taking advantage

of the programs they offer, I am easily able to not only network with other businesses but can stay abreast of current affairs. There truly is something for everyone.” Ash Leil, Got Muscle?

CareMore Health Plan12900 Park Plaza Dr.Cerritos, CA 90703(877) 211-6614www.caremore.comCareMore is a Medicare Advantage Health Plan established in the Los Angeles area over 20 years ago that provides focused and innovative approaches to the complex problems of aging. CareMore is a community-focused healthcare delivery system that serves the community and their members by prolonging active and independent lives. CareMore Care Centers, located in strategic geographical areas, serve as a physical manifestation of their Model of Care. Many of their Care Centers also have senior-focused gyms. They serve caregivers and families by providing support, education, and access to services. CareMore’s holistic approach to the wellness of seniors also protects the precious financial resources of seniors and the Medicare Program through innovative methods of managing chronic disease, frailty, and end of life. Their goal is to partner with your organization to help educate and provide information to the seniors in the area.

Burn 60 Studios8969 Santa Monica Blvd (Rooftop)West Hollywood, CA 90069(310) 476-5656www.burn60.comBurn 60 is a fun, effective, fast-paced interval workout for all fitness levels, combining the spirit of group fitness with personalized attention from a certified Burn 60 trainer. Their trainers format each class to progressively challenge all muscle groups and maximize calorie burn. No plateaus here! Based on their proven methodology, this high-intensity interval training (HIIT) workout is guaranteed to deliver results. Each Burn 60 class is divided into treadmill cardio intervals and strength resistance training. Burn at your own pace. Every workout offers modified levels of walking, jogging or running complimented by targeted floor work using weights, bands, kettle bells, suspension training and other training equipment. Every class is different; a unique session to meet your individual fitness goals.

The Catalyst Group1121 N. Olive Dr. Suite 308West Hollywood, CA 90069(815) 791-7911www.thecatalystgroupla.comThe Catalyst Group is the collaboration of Pamela and Michael Sass. Although new to West Hollywood, the company and its associates have served clients in Chicago and Baltimore since 2001. Pamela runs the business services division of The Catalyst Group. She handles bookkeeping, payroll, and office management for small businesses and non-profit organizations. Michael brings his decades of experience in school administration to the areas of executive mentoring, human resource department consultation, school consulting, and public advocacy work. Michael is an excellent communicator, collaborator, and facilitator. Together, they give their clients true peace of mind. Put your business in their capable hands.

Cheryl Saban Designs, LLC9065 Nemo StreetWest Hollywood, CA 90069(424) 284-3219www.cherylsabandesigns.comCheryl Saban is an author, psychologist, philanthropist, wife, mother and grandmother, glass-blower, jewelry designer and founder of the Self Worth Foundation and was appointed by President Obama to serve as a Public Delegate to the 67th General Assembly to the United Nations. Cheryl Saban Designs was created for the sole purpose of housing and selling her one-of-a-kind handmade creations. After garnering much success through word of mouth as well as her Etsy store online, it was finally time to extend her reach and house all her designs in a beautiful atelier, the shop on Nemo, located in West Hollywood. Each item in store and online is thoughtfully designed by Cheryl herself while her passion for hand making beautiful objects extends through every aspect of her life. From artistic glass home décor to gorgeous sewn or woven gifts, luxury organic skincare products and an array of contemporary home accents for the modern home.

The Doctor7531 Santa Monica Blvd.West Hollywood, CA 90046(323) 988-5900www.thedoctorla.comThe Doctor LA opened on September 18th in West Hollywood. Reimagined and reinvented by patients themselves. The Doctor LA specializes in Transgender Care, LGBT, HIV, Aesthetics and More! Your Doctor’s Office...But Better!

14

“Flaming Saddles joined the West Hollywood Chamber in March of this year. The events that I have attended and the contacts I have made in this brief time, have been unbelievable. We have greatly increased our business and made wonderful connections in

our local Community. I would highly recommend a membership in the West Hollywood Chamber.” – Eric Restivo, Flaming Saddles West Hollywood

Eddie’s Pharmacy8500 Melrose Ave # 109, West Hollywood, CA 90069(310) 358-2400www.eddiespharmacy.comEddie’s Pharmacy is a nationwide provider of HIV/AIDS care. They believe that the key to a long and healthy life begins with knowledge and awareness about one’s health and the pharmaceutical treatments available to you. That’s why their pharmacists are eager to provide unlimited time and energy talking to each and every patient, providing medication therapy management and disease state management. Once they have provided their patients with this knowledge base, they work with them in optimizing their compliance with their medication regimen. Eddie’s goal is for every patient to be 100% compliant with their medications. The bottom line is that their patients’ needs come first and they aim to ensure that.

Elan Elan Beauty8584 Santa Monica Blvd, West Hollywood, CA 90069(310) 659-0777Elan Elan Beauty is a beauty supply and full service salon that will go above and beyond for customers. Their professionally trained and educated staffs of cosmetologists are ready to face any challenge for your health and beauty. With 25 years of experience under their belt, it’s no secret why they are still here in West Hollywood. They provide women & men’s haircuts, color, conditioning treatments, hair styling, plus much, much more.

Gary Loebig - Realtor9000 W. Sunset Blvd. 11th FloorWest Hollywood, CA, 90069(310) 405-1316www.yourlaagent.comAs a full time real estate professional since 2006, Gary has closed over $130 million in properties. Being a Southern California resident since 1986, he has owned homes in the Hollywood Hills, Wilshire Vista, LA Westside, Palm Springs and Lake Arrowhead. As a homeowner in these areas, Gary has acquired a vast knowledge of market conditions, and can best provide a superior strategy to his valued clients. He can provide you with the most comprehensive, strategic plan to get your home sold for the highest dollar. Whether you are buying or selling, Gary doesn’t want to meet your expectations, he wants to exceed them.

Glen Lerner Injury Attorney8872 Sunset BlvdWest Hollywood, CA 90069(323) 732-7363www.glenlerner.comWith over 35 lawyers, Glen Lerner Injury Attorneys is among one of the largest plaintiff’s personal injury law firms in the country. Glen Lerner Injury Attorneys are here to help you get your life back on track after an injury. Their Nevada, California, Arizona, Illinois and Indiana personal injury attorneys and legal team are ready to represent your injury claim, protect your rights, stand up and fight the insurance companies, and get you all the money you deserve for your injuries.

Grasons Co City of Angels16350 Ventura Blvd., Ste D#183Encino, CA 91436(310) 824-3360www.grasons.comGrasons Co City of Angeles prides itself on experience, professionalism, and are regarded as the #1 referred estate sale company by attorneys, clients, real estate agents, trustees, and probate courts. Their services have grown quickly due to the excellent service and detail they provide to each client. Their customers choose them for their estate sales because of their long term experience, proven techniques, selling items at the highest price and reputation in the industry. They know the level of trust their clients place in them when they hire Grasons as an estate sale company. They love what they do, and it shows! Their entire team is always here to help you with your local estate sale needs, because they know it is more than just an estate sale, it’s a relationship.

Huckleberry’s Place8730 Santa Monica Blvd, West Hollywood, CA 90069(424) 777-0569www.huckleberrysplace.comHuckleberry’s Place is a health-conscious restaurant specializing in gourmet cuisine that touches the mind, body and soul as well as the taste buds of its loyal customers through its’ next level cuisine. Chef Melanie Russell and Naomi Roskovani created the Restaurant’s Menu. Each item is created with the finest ingredients picked from all over the world. Huckleberry’s Place carries fresh roasted whole bean coffee and hand selected fine teas sold under strict quality standards. They have indoor and patio seating, and offer catering for luncheons, parties and events.

Laura Marie - Coldwell Banker9000 Sunset Blvd., Suite 100West Hollywood, CA 90069(310) 887-0250www.lauramariehomes.comLaura Marie is the Associate Manager and Residential Leasing Director for Coldwell Banker Residential Brokerage on the Sunset Strip. Her mission is to provide each client with extraordinary quality of service in the buying and selling of real estate and to always act with honesty, integrity and truth. You can be assured the experience will result in discreet and conscientious attention as you search for the perfect home or are in pursuit of selling your home.

Law Office of David C. Codell8560 W. Sunset Blvd. Suite 500West Hollywood, CA 90069(310) 273-0306www.codell.comThe Law Office of David Codell offers clients cost-effective solutions combined with well-recognized legal expertise, skill, and accomplishment. David Codell has two decades of legal experience and has represented both companies and individuals in complex business, entertainment, constitutional, and appellate matters. He has secured numerous precedent-setting victories and has received many honors for his work as an attorney.

15

Los Angeles Volleyball Organization 1121 N. La Cienega Blvd. #103West Hollywood, CA 9006(424) 261-2242www.playlavo.orgThe Los Angeles Volleyball Organization (LAVO) aims to build the sport of volleyball in the Southern California region to an elite level of competition. They aspire to make the sport of volleyball the game for everyone; a sport accessible and enjoyable to individuals of all ages and backgrounds. The Los Angeles Volleyball Organization was a dream brought to life in 2010, by co-founders wanting to bring the residents of Los Angeles an organized league that would foster competition and build friendships. West Hollywood Sports Festival (WSF) is a natural extension of the LAVO brand.

Maud’s of Beverly Hills624 N Doheny Drive West Hollywood, CA 90069(310) 777-8813www.maudsofbeverlyhills.comYour eyes are the windows to your soul. Maud’s of Beverly Hills specialize in enhancing your beauty with the finest most natural looking eyelash extensions available: Xtreme Lashes. Maud’s can create that naturally beautiful look for you. They offer just three lines of specialized service because they believe in focusing on the basics to reveal your true beauty. Escape to experience a level of pampering that will make you feel glamorous and special...just as you should.

Organized by Ellis846 Westbourne Drive, #3West Hollywood, CA 90069(310) 493-7201www.organizedbyellis.comAs a child, Laura Ellis was fascinated with Mary Poppins’ magical carpetbag of helpful solutions. Today, as a member of the National Association of Professional Organizers (NAPO) and Vice President on the Board of Directors of NAPO-LA, she is that same positive force that enters the scene with a creative approach to tackle any task. Organizing is a passion that’s in Laura’s blood: she started when she was 2 years old; gleefully color sorting her sock drawer. Laura’s BA in dance from Butler University gives her a finessed sense of flow and movement in a space. Her 20 years’ experience and certificate in Project Management (UCLA) give her a formal education in getting things done. She applies that knowledge to help people move forward gracefully in their lives so they have the energy and freedom to focus on what really matters: spending time with friends and family, achieving career goals and enjoying a stress free life. Laura’s style is aimed at original solutions tailored to each individual’s lifestyle, always with an eye for good design. She cares about her clients and their stuff and never judges either.

OUTFRONT Media1731 Workman St. Los Angeles, CA 90031(323) 276-7309www.outfrontmedia.comOUTFRONT Media Inc. is the leader in out-of-home advertising. From Sunset Boulevard to Times Square, their diverse portfolio includes more than 400,000 digital and static displays in the most iconic and high-traffic locations in the top 25 markets across the U.S. They are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. The scope and depth of their presence provides advertisers with the ability to engage with both mass and targeted audiences at many touchpoints throughout the day. OUTFRONT Media displays are in more than 180 cities across the U.S., Canada and Latin America.

Out Revolution MarketingBy Appointment OnlyWest Hollywood, CA 90046(917) 647-6729www.outrevolution.comOut Revolution Marketing has over twenty years of experience in creating and executing cross-platform marketing campaigns across various Fortune 1000 product and service categories. Their campaigns have received industry praise and transformed consumers attitudes towards their partners brands while increasing their bottom line. Out Revolution Marketing helps brands come out to the community with communication that resonates and connects. They will craft a market entry strategy, test out a campaign, and move your business forward with responsibility and respect in mind for both your brand and the community.

OWN: Oprah Winfery Network1041 N. Formosa Ave.West Hollywood, CA 90046(323) 602-5500www.oprah.comOWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.

“The Catalyst Group joined the West Hollywood Chamber of Commerce in February 2015 and we are so pleased with our immediate success! It’s always difficult to walk into a room full of strangers but the Chamber staff and existing members are so welcoming and friendly that we

established instant connections and relationships. A wonderful and talented staff coupled with exciting events create the atmosphere for growth, credibility and success for all Chamber members.” – Michael Sass, The Catalyst Group

16

Patriot Linen Services2565 S. Dominguez Hills Dr.Compton, CA 90220(310) 604-4417www.patriotlinen.comThe entire Patriot Linen Services family of professionals is well poised to exceed all your expectations as a single best supplier. They are exceptionally qualified to deliver highest quality products, consistent service levels, accurate reporting and of course, their always most valued and competitive pricing. On behalf of Patriot Linen Services, they assure you that if given the opportunity to work with your hotel, their team will meet and exceed your every expectation. They are focused on providing their services at very competitive rates, and more focused on providing the right kind of service, the first time. Minimizing mistakes before they occur can be the key difference maker in ensuring that your hotel runs smoothly on a daily basis.

R & A Design4200 Sepulveda #100 Culver City, CA 90230(310) 730-6698www.r-a-a-d.comRobert & Anderson Design is a young and energetic architectural design firm focused on creative solutions for projects of multiple scales and types. Founded by two award-winning principals, Christian Robert and Benjamin Anderson, R&A leverages a broad portfolio of experience in multiple typologies garnered from over 25 years of collective professional work from all over the world. Focusing on more local, community-scaled projects, R&A believes that every project is an opportunity for transformation and impact. They believe in collaboration from all parties involved in a project, and the trust they have in their work. They value how curiosity feeds creativity, and how creative approaches yield innovative answers. They are intensely active in, and embrace related research. It is, after all, what benefits their core focus-to deliver fresh, new thinking at every point of our process.

RoomEscape Los Angeles8255 Sunset Blvd.Los Angeles, CA 90046(310) 869-7167www.roomescapelive.comRoomEscape Los Angeles is a live escape game, designed for groups from 2 to 6 people. Players have 60 minutes to overcome a series of brain twisting puzzles to complete the mission. Ideal for friends, family, colleagues, students, gamers and thrill seekers. Are you looking for your next fun and exciting corporate event, or want to improve your team dynamic? You have a choice of two missions. If saving the world is on your to-do list then play the “Cold War Bunker”, but if you want to be a villain, try robbing the “Central Bank”.

Sam Borelli By Appointment Only (323)823-2274 www.samborelli.comSam Borelli is an independent consultant whose experience and successes in business management, fundraising and public relations has helped to develop and grow local and national businesses, as well as numerous nonprofit organizations. Sam has deep roots with communications, sustainability and marketing executives at some of the nation’s leading corporations including Anheuser-Busch, Coca-Cola, Delta Air Lines and Target. Sam also works in local government on issues related to land use and has been a strategist for City Council campaigns. Recently, Sam joined the teaching team of the LA Fellows Program at LA Valley College.

Smile RecreationDental Studio8539 Sunset Blvd. #16West Hollywood, CA 90069(424) 222-9202www.smilerecreation.comDr. Baseri is committed to providing the highest quality dental care to his patients. As a graduate of USC’s Ostrow School of Dentistry, Dr. Baseri has had extensive clinical experience treating geriatric, pedi-atric, and adult patients. Prior to attending dental school, Dr. Baseri completed training as a dental lab technician specifically as master ceramist and worked with master ceramist Carlos Puga, one of the pioneers of porcelain jacket crowns in the United States. His background knowledge in both the dental laboratory field and in general dentistry is what differentiates Dr. Baseri from other dentists; it is also what ensures that his patients leave his office with a confident smile.

Tim BondLicensed Agent Ins. Lic # CA 0I37173New York Life Insurance Company801 North Brand Blvd. PenthouseGlendale, CA 91203(310) 926-3024www.newyorklife.comHave you been keeping up with all the financial changes has in store? It isn’t easy- unless you’re in business- which is why it really helps to know someone who is. Tim works closely with individuals, couples and families of the LGBT community. Tim offers a variety of products and services that can help you meet a number of insurance and financial needs, including, but not limited to college funding, retirement, managing costs for extended periods of care and lifetime income strategies. Contact Tim with any questions or concerns you may have. He will help you fully analyze your needs and recommend appropriate solutions specializing in the products and services he offers.

Training Mate1825 Santa Monica Blvd.West Hollywood, CA 90046(424) 354-7736www.trainingmatela.comTraining Mate started on the shores of Sydney harbor in 2009 with a simple belief - that moving your body and having fun with your mates could get you in the best shape of your life. While other trainers focused on yelling and screaming, founder Luke Milton drew on his professional rugby background and harnessed the power of positivity and sense of camaraderie to get the best results for his clients. In 2013, Luke decided to bring this philosophy to the US - complete with some Aussie flair and short shorts. Since then Training Mate has become so much more than a place to work out. It’s become a community - a place where you can meet new mates and feel at home away from home - all while getting amazing physical results

“The West Hollywood Chamber of Comemerce has been a great resource for expanding my local business knowledge and network. I see a direct correlation between the amount of time I invest in working with the Chamber, and the quality of results I see from those efforts.”

– Marianne Buttner, Petrosexual

17

Unitronics Systems9201 W. Sunset Blvd., Suite 415West Hollywood, CA 90069(323) 275-1636www.unitronics.comUnitronics is dedicated to creating advanced technological solutions that serve the automation sector. Whether it is developing a specific product or software for the OEM market, or executing a large-scale automated project, their goal is the same-to provide clients with safe, user-friendly, cost-effective automated control that is easy to implement. West Hollywood will soon be home to a futuristic, automated parking garage that will use computer-controlled lifts and conveyors to move vehicles into parking spaces without human assistance.

West Hollywood Psychology8560 W. Sunset Blvd. Suite 500West Hollywood, CA 90069(323) 356-7696www.westhollywoodpsychology.comDr. Jennifer Oeding, PhD is a West Hollywood licensed psychologist specializing in individual and couples therapy. In other words, she helps people make positive changes in lives. She started West Hollywood Psychology after years of work in hospital, non-profit, and community mental health settings. Her dream was to create a practice that was open and welcoming, providing a safe space for people from all backgrounds, facing any number of life challenges, to get the help they need. She incorporates an empathetic, practical, and relational style to therapy, with a touch of humor and creativity. When you visit her WeHo Psychology office, you’ll feel comfortable and relaxed in a safe and trusting space where you can openly discuss your challenges.

ZIRX(212) 920-6474www.zirx.comZIRX: Your hub for on-demand car services. Their changing the face of the cities they operate in and they want to share the love. In each city they set up camp, their goal is to make the biggest positive impact to both their customers and the place they call home. They give people back the time they lose parking and spend the rest of their time making cities cleaner, safer and less busy.

VIP Dental Spas8747 Santa Monica BlvdWest Hollywood, CA 90069(310) 659-0120www.vipdentalspas.comVIP Dental Spas take pride in making the first visit as enjoyable and informative an experience as possible. Their doctors and staff work to develop a relationship with you that will be long-lasting and successful. They want to provide a high quality dental service that leaves you without anxiety or concerns. Please call them today to schedule your consultation; they look forward to meeting you!

“It has been a real pleasure being a member of the West Hollywood Chamber of Commerce. Leslie Espinoza and the entire staff have a real passion for making the Chamber the best it can be and a strong desire to truly enhance the businesses of WeHo.”

– Jay M. Schulman, DDS

18

8?

PPeriscope for BusinessWhat is Periscope and how can your business use it?Periscope’s whole vibe is social streaming. Think of it as an easy way to broadcast live video from a mobile device – i.e. a smartphone or tablet. Anyone with the app can view your live stream, no matter where they are in the world.

Another neat feature? Anyone watching your stream can leave comments in real-time. The comments appear on the screen, overlaid on your video, and are visible to everyone who is watching. Effectively user comments become part of the stream – a live conversation around your content that unfolds in real-time. Watchers can also re-stream to their followers. Which means any stream has viral potential.

Written by Leslie Espinoza, WHCC, Membership Relations Manager

1. Q&A sessionsWhether it’s a live Q&A with your company founder or interviews with a partner, celebrity or pioneer in your industry.

2. Live tutorialsIt doesn’t matter whether it’s a new app feature for your customers, information on how to get the best from your product, or training material. There’s no limit to the possibilities.

3. Live focus groupsWhen it comes to your business, your customers’ opinions matter. Live focus groups allow you to capture them, whether you are looking for input on a new logo or a new service.

4. Live product demonstrationsLaunching a new product? What better way to build anticipation than promoting a live reveal through Periscope?

5. Announce flash salesIf you run an online shop, a great way to reward Periscope viewers for engaging with you is to offer viewer-only voucher codes for flash sales.

6. Live toursSome products – such as hotels – require an experiential sell. If a picture says a thousand words, then how much could you say with a live tour of your hotel bedrooms and facilities? Exactly.

7. Take audience behind the scenesYou might be surprised at how interested people are in a look behind the curtain of your business. It’s a great opportunity to get people engaged with the story of your business.

8. Follow your clients/customers (network)Remember that Periscope is a two-way platform. A conversation. So follow your clients. Follow people who might be interested in your services. And follow the people who follow you.

Why?The above suggestions might sound okay. But what’s the point of all this? What’s the overarching strategy? As with most digital marketing, it’s about engagement. It’s about reaching out to your audience and encouraging a two-way conversation. And it’s about finding new ways to get in front of your audience in imaginative, memorable ways.

The live element of Periscope makes the whole experience more interactive than pre-recorded video content. More captivating. More real. It breaks down the barriers between company and consumer. Periscope’s tagline encourages its users to “See the world through someone else’s eyes.”Why shouldn’t those eyes be yours?

Here are eight ideas for how businesses can use Periscope to win new followers, customers and clients.

19

LEGACY MEMBERSWEST HOLLYWOOD CHAMBER OF COMMERCE

15-25 Years:• AAA Flag and Banner Mfg. Co.• The Abbey Restaurant and Bar• AIDS Project Los Angeles• Andaz West Hollywood• Avon Rent-a-Car & Truck• Beverly Almont Company• Beverly Hills Cab Company• Beverly Hills/GLAAR Assoc. of Realtors• Caden Concepts• Center for Early Education• Christopher Street West (CSW)• Holloway Motel• Hollywood Trophy Co• Joan Henehan• JVS• LA Art Association/ Gallery 825• LA Gay and Lesbian Chamber of Commerce• James W. Litz• Los Angeles LGBT Center• Mani Brothers Real Estate Investment• Metropolitan Transportation Authority (MTA) • Mondrian Hotel• Nadia Sutton• NCJW/LA• PATH • Petit Ermitage Hotel• Postal Center & More• Quixote Studios• Ramco Investment Company• Randall/Baylon Architects• RED Studios• Richard E. Settle• Robert Kuo Limited• Saddle Ranch Chop House• Gene R. Smith• Sunset Hill Investments• The Lot• The Saban Community Clinic• The Standard Hotel • Troubadour• West Hollywood Community Housing Corporation• West Hollywood Design District• West Knoll Pharmacy

AT 94 YEARS OLD WE PROUDLY CELEBRATE OUR LEGACY CHAMBER MEMBERSThe West Hollywood Chamber of Commerce was established in 1921 as the Sherman Chamber of Commerce. When the town of Sherman changed its name to West Hollywood to compete with Hollywood so did its Chamber of Commerce. Sometime in the 1930’s (although we cannot find accurate documentation), the Chamber changed its name to the West Metropolitan Chamber. On June 4, 1947 the Board of Directors wisely changed it back to West Hollywood Chamber of Commerce. Thank you for your years of commitment in making West Hollywood a great place to live and do business!

25-40 Years:• Avison Young (aka Ramsey Shilling) • Beverly Hills Picture Framing (aka West Hollywood Framing)• Café D’Etoile• Capitol Drugs• Chamberlain West Hollywood• Frontiers Media• Gaytan & Leevan (aka Marder & Freedman, CPA)• Gelson’s Markets• Gene Smith & James Litz• LASC• Law Office of David Mason Eichman• Law Office of Mark E. Lehman• Le Montrose Suite Hotel• Le Parc Suite Hotel• Micky’s• Pacific Design Center• Santa Palm Car Wash• Southern Cal Gas Company• Southern California Edison• Sunset Marquis Hotel & Villas• The Grafton on Sunset• The London West Hollywood• Visit West Hollywood (aka West Hollywood Marketing Corporation)

40 + Years: • Anawalt Lumber Company• Andelson Properties • Cedars-Sinai Medical Center • Clear Channel Outdoor• Corniche Group• Decorative Carpets• Hornburg Jaguar Land Rover• John & Pete’s Fine Wine & Spirits• John Altschul Attorney at Law• Koontz Hardware• Montgomery Management Company• NBIA (National Business Insurance Agency)• Phyllis Morris Originals• Ramada Plaza West Hollywood • Ron Kates and Company• Tony Melia

We understand that not all our information may be accurate due to the computer age and not all Members were accurately documented. If you do not see your name or feel we have made an error, please let us know at info@wehochamber.com or call us at (323)650-2688.

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

...

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

...

20

Chamber Launches New Membership Investment StructureIn our ongoing quest to further enhance your membership benefits and overall chamber experience, we have designed our benefits into custom packages that better suit the varying needs of our diverse member base. In the past, businesses joined and paid membership dues solely based on the number of employees in their organizations. This cookie cutter approach limited businesses from receiving benefits they TRULY needed. Therefore, after assessing our member’s business and the unique requirements of their industries, we transitioned to a new tiered structure wherein you can opt for a benefits package from an à la carte menu better tailored for your needs and what matters to your business. All rates are on an annual basis beginning at month of memebership activations.

BASIC MEMBERSHIP - $360• Access to Chamber events and networking opportunities• Access to Professional Development seminars and training• Company Profile featured in the Chamber’s WORKS Magazine (Distributed to 2,500 West Hollywood locals and businesses)• Company listing in the Chamber’s online business directory (average of 20,000 referrals a day)• Welcome announcement on all of the Chamber’s social media platforms (8,000+ followers)• Company Profile, logo, and links to your company’s website included in Chamber’s monthly “Meet our New Members”• E-blast Intro to business database (3,000+ readers)• Opportunity to participate in our “Business 2 Business Discount Program”• Gain access to Business Resources• Access to Legislative Updates affecting businesses• Leverage your membership further by joining a Chamber Committee• Company listing in Eat, Shop, Play WeHo website (Add promotions, images, and video). This is our BUY LOCAL program to the consumer• Discounted admission fees to Chamber events and discounted rates for select advertising• Opportunity for Grand Opening Ribbon Cutting or Anniversary Ceremony (add $50)

ENHANCED – $200• Excel Spreadsheet of the entire Chamber’s Business Directory (Emails not included) • Listing in 2 (Two) additional Directory Categories for more exposure * * WHCC Business Directory receives 8 million lead referrals per year

Add-on Packages

PROMO – $400 Marketing and Promotion• Enhanced listing in additional Categories • Frequent promotions in ALL of the Chamber’s and EatShopPlay Weho’s social media platforms• Included Traffic Catcher Page used to generate referrals and increase Search Engine Optimization (SEO)• Discounted advertising in the Chamber’s local business magazine, WORKS • Business Spotlight in WORKS e-newsletter• Inclusion of your marketing video on ChamberTV• Listing in the Chamber’s online Creative Meetings & Events Online Resource Guide• Event listing on Chamber Community Calendar• Opportunity to showcase your business by hosting a Networking Mixer

• Listing in the Chamber’s Online Creative Meetings & Events Resource Guide • Connections to Potential Clients • Connection to 2000+ Event Planners • Company Profile and Promotion included in CM&E Resource Guide • Special updates about City events • Opportunity to participate in the Chamber’s Special Event Committee • Access to Chamber affiliates • Discounted advertising on Creative Meetings & Events Webpage • Opportunity to showcase your business by hosting a Networking Mixer

BUSINESS DEVELOPMENT–$600• Access to Global Mastermind Program (additional fees apply for one-year program) • Three (3) one-on-one consultations with CEO/ Executive Staff • Opportunity to develop seminar program specific to business genre• Access to business resources• Opportunity to showcase your business by hosting a Networking Mixer• Access to informative programs and workshops

PROMO – $400 Creative Meetings & Events (CME)

THE WORKS $1,500• Enhanced + (1) Promo + Business Development

21

Non-Member Offer

LEADERSHIP COUNCIL $2,500 (Level 5) All benefits of an Advocate Membership plus:• Level 5 receives all benefits of a level 4 directory listing plus affiliation icons, social media icons, an organizational logo, listing photo and listing video• Admission to bi-monthly Leadership Council luncheons (6 per year)• WHCC representative attendance and support during City Council and Planning Commission meetings (pending approval of GAC & Board Support)• Three months of advertising on website category page (300 x 200 pixelations) • One ad on section page of WHCC website for three months• Twenty (20) promotions on social media media• Five (5) additional ads in eWORKS e-newsletter (200 x 200 pixelated image, 50 words or less)• One half page ad in WORKS magazine (3 5/8”w x 10”h)

EXECUTIVE PARTNER $5,000 All benefits of a Leadership Council Membership plus: • Executive partner receives all membership directory listing benefits • Corporate ID in each issue of eWorks e-newsletter • Two half page ads in WORKS magazine • One full page ad in WORKS magazine • Product display and booths at Health Fair • Two additional ads in eWorks e-newsletter (200 x 200 pixelated image, 50 words or less) • One event posting on WHCC community calendar • Unlimited promotions on social media (3,742 impressions via Twitter and Facebook) • Banner ad on category page on WHCC website for one year (90 x 728 px)

CHAIRMAN’S CIRCLE $10,000 All benefits of an Executive Partner Membership plus: • Chairman’s Circle receives all membership directory listing benefits• Corporate logo on specified promotional materials • First right of refusal to sponsor Chamber signature events • One business card size ad in all issues of WORKS magazine • One full page ad in all issues of WORKS magazine • Preferred seating at Chamber events • Two (2) exclusive stand-alone email blasts to Members email database of 4500• Two additional promotions on social media (3,742 impressions via Twitter and Facebook) • Banner ad on category page on WHCC website for one year (90 x 728 px)• Corporate logo on Homepage of WHCC website

PLATINUM PATRON $15,000 and above (Customized packages based on your company’s needs. Inquire for details.)

EAT SHOP PLAY $200 West Hollywood Eat, Shop, Play (ESP) ONLY - Our BUY LOCAL campaign promotes local businesses• Company profile on ESP WeHo website: www.eatshopplayweho.com• Your Company’s image or logo• Link to your company’s website• Google Map Locator Tool• Promotion on ESP Facebook, Twitter, and Instagram• Add Video for an additional (additional $50)

22

EAT SHOP PLAY CAMPAIGNCOMES ALIVE IN WEST HOLLYWOODEATSHOPPLAY.COM

The West Hollywood Chamber of Commerce (WHCC) debuted an outdoor, print and online media campaign that promoted the successful shop local program for West Hollywood retail, restaurants, hotels, and nightclubs as a lifestyle brand. This campaign was made on the West Hollywood Chamber’s nonprofit budget through inkind donations, which after assessing the costs is easily valued at a quarter of a million dollars. On a chilly morning, with a call time at 6:00 am, photographers, production teams, models, hair/makeup artists, and stylists

(all local West Hollywood businesses) gathered at The London West Hollywood for a professional photoshoot sponsored by the West Hollywood Chamber of Commerce. With three photomontages to be completed by 4:00 pm that day being expeditious was paramount to be on time, on point and at our Weho best! Each video montage throughout the day captured the essence of the West Hollywood shop local program: EAT SHOP PLAY. Models were hired to depict both LGBT and straight couples enjoying the unique diversity of the city’s culinary fare, hospitality options, retail and nightlife.

With art direction expertly crafted by Ruben Esparza of Red Studios, the first photomontage of the day quickly began on the rooftop deck of The London with photographer Jon Viscott capturing the moments through his lens. Male models dressed in LASC clothing and groomed by 18|8 Fine Men’s Salon wade in the pool as they grab a bite to eat, highlighting “EAT WEHO” and “SHOP WEHO”.

23

EAT SHOP PLAY CAMPAIGNCOMES ALIVE IN WEST HOLLYWOODby Sandra Barsoum

“PLAY WEHO” continued with male models grabbing a drink in the hotel bar and female models taking selfies with makeup artfully applied by Marco Pelusi Hair Studio. Gals flirt in their brand new clothing they purchased at Nicole Miller before going out to the famous Sunset Strip in West Hollywood. The modelsromp in a newly remodeled London suite sharing their experiences of the evening on top a luxurious London West Hollywood king size bed. This campaign was successful from the combined efforts of Maxine Tatlonghari of Vanity Girl Hollywood and the Chair of the Marketing Committee, artistic guru Ruben Esparza of Red Studios who conducted the Art Direction, and the professional talent of photographer Jon Viscott. Public Relations efforts from

expert Steve Valentine of Valentine Group PR garnered editorial press, and our sponsors Frontiers and LA Independent graciously provided advertising. Our campaign caught the attention on Clear Channel Outdoor and grabbed great street impressions from digital posters, billboards and bulletins from July 20th thru September 9th. We are so thankful to the following Chamber members/local business for their generosity and contributions to this fun and vibrant campaign: West Hollywood Chamber Marketing Committee, produced by WHCC’s Director of Development, Sandra Barsoum and CEO, Genevieve Morrill, Red Studios, Jon Viscott Photography, Nicole Miller, LASC clothing, Aston Models, Marco Pelusi Hair Studio, Inc., 18 |8 Fine Men’s Hair Salons, Vanity Girl Hollywood and Valentine Group PR. Through the generosity of these members, their combined efforts and vision for an EAT, SHOP, PLAY West Hollywood campaign, captured the spirit of the Creative City.

Facebook: EatShopPlayWehoInstagram: @eatshopplaywehoTwitter: eatshopplayweho

24

We’re excited to announce that we are partnering with Google to help put every business in West Hollywood on the map-including yours.

Our Chamber understands the importance of helping our local businesses succeed on the web and

we are dedicated to making our community stronger. Businesses that have complete business information

online are twice as likely to be considered reputable by consumers. When people can find info about local

dentists, dry cleaners, and your business, our community becomes even stronger.

“4 out of 5 consumers use search engines to find local information nearby, yet only 37% of

businesses have claimed their listing on a search engine,” says Soo Young Kim, Head of Small

Business Engagement at Google. “Small businesses are the engine of local economies and when

they flourish, their communities do as well.”

How will your business benefit from this partnership?• We will explain how to set up Google My Business, a free tool that helps you manage information

displayed to customers on Google Search and Maps.

• Build Your Free Website: We will walk you through setting up a StartLogic account, customizing a

website, and choosing a domain name (free for one year). (Workshop Coming Soon)

• Grow Your Business Online: We provide an overview of Google Tools to help you improve your presence

online, including Google Webmaster Tools, Google Analytics, Google Apps for Work, and more!

Getting all of your business info online is free and easy. We are launching our Weho Social Google

series on October 21st at Plummer Park 5:30 - 6:30 pm. See you on the web!

Leslie Espinoza & Maxine Tatlonghari (Vanity Girl Hollywood)

West Hollywood Chamber of Commerce

Official City Partner, Let’s Put Our Cities on the Map

W I T H

25

The West Hollywood Chamber of Commerce presents: WEHO SOCIAL WITH GOOGLE TRAINING SERIES Many of us use Google and Gmail in our personal lives. However, Google also has a lot of tools for small businesses that can help locate new customers and drive new sales –and many of these tools are free. The first step for any small business looking to develop their online presence is to claim their listing on Google. The featured speaker will be Monte Easter, from the Google team who will provide information about Google’s easy-to-use, highly targeted free and paid tools that help business owners spread the word about their business. Other topics covered in the six courses will include: How to be found on Google, Google Business Photos (360 spins), Google AdWords, Google Maps, Google Analytics and other unique insights to Google usage and more! Our first course will take place on October 21st.

Member Cost: $30.00 each session ($150 for all six) Future Member: $60.00 each session ($330 for all six)

Location: Plumber Park 7377 Santa Monica Blvd, West Hollywood, CA 90046, Room 1 & 2 (Free Parking)

First Course: Wednesday, October 21st 5pm - 6:30 pm

GROW YOUR BUSINESS ONLINE • Be found on Google

• Get unique insights to Google usage • Productivity with Google tools

• Resources review

1ST COURSE

6TH COURSE

SET GOALS WITH GOOGLE ANALYTICS • Intro to Google Analytics Goals

• What should be tracked • How to create goals

• Resources

2ND COURSE

GET FOUND ON GOOGLE SEARCH AND MAPS • Correct business info listing

• Google my business tour• Verify your business

4TH COURSEBUILD YOUR FREE WEBSITE • Create a hosting account

• Customize and publish a website • Choose a domain name

3RD COURSEPRODUCTIVITY WITH GOOGLE APPS

• What are Google Apps • Google drive and managing data

• Communicate with tools • How to collaborate

5TH COURSEPROMOTE YOUR BUSINESS

ONLINE- ADWORDS • Advertising on Google

• Finding keywords • Writing great ads

• Going beyond search

W I T H

Register: www.wehochamber.com -- RSVP REQUIRED. SPACE IS LIMITED.EACH ATTENDEE WILL RECEIVE GOOGLE SWAG BAGS

BRING YOUR OWN LAPTOP!

26

27

28

#eatweho

#shopweho

#playweho

29

30

Speed Networking (20-30 attendees)Join us for an opportunity to network one-on-one with several different businesses to exchange ideas, contacts, and information about your business that generate leads. Speed Networking is similar to “Speed Dating” where you are guaranteed to talk to everyone in the room.

Dates: First Tuesday of each month• November 10th - Lunch• December 1st - Breakfast• Location: At different venues in West Hollywood• Times: Breakfast: 8:00am – 9:00am / Lunch: 11:30am-12:30pm

Mix & Mingle (80-100 attendees)Join us at these after-hours events to network, make connections and build relationships. Our monthly mixers are held at different Chamber Member businesses each month, including many of the top hotels and restaurants in the area. Enjoy delicious food, cocktails, door prizes and mingling with fellow businesses. Each of our hosts adds a unique touch to make the event memorable.

Dates: Last Wednesday of each month• November 18th • December 16th Location: At different venues in West HollywoodTimes: 6:00pm-8:00pm

Ribbon Cutting Ceremonies What is a Chamber ribbon cutting?A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate an organization’s first day of business or it can take place weeks after the business’ soft opening. Because the ribbon cutting marks a very significant moment in the business’ history, this is also a great photo opportunity. The ceremony gives the business owner or manager a chance to say a few words to those gathered. Business owners have used this time to publicly thank their financial backers, their employees, their friends and family, and/or their business partners. They also take the opportunity to showcase their business to the community and to talk about what their business does. You must be a new or current Chamber member in good standing (including dues paid) for the West Hollywood Chamber of Commerce to participate and assist in coordinating your ribbon cutting.

What are the benefits of holding a Chamber Ribbon Cutting?By hosting a ribbon cutting, you can:• Introduce both the public and Chamber members to your business• Announce your ribbon cutting on the Chamber’s Community Calendar• Familiarize the public and Chamber members with your product/services and physical location• Begin a customer base• Generate leads and sales from attendees• Publish a photo of your ribbon cutting in the Chamber’s newsletter with a distribution list of about 4,500!

Contact Leslie Espinoza at 323-650-2688 for more information.

(Dates and times subject to change) For more information on networking opportunities and event locations and dates.Go to www.wehochamber.com/weho_events

Upcoming Networking Events

31

Chamber Events

1

5

7

2

8

11 12

9

10

3

64

1. Ribbon Cutting for 18|8 Fine Men’s Salon 2. Ribbon Cutting for LYFE Kitchen 3. Ribbon Cutting for Cousins Maine Lobster 4. Laura Marie with Coldwell Banker, Ronnie Ulloa and WHCC Vice Chair of Membership, Mylena Christina 5. Micah Lindsey with Pride Card Services and Visit West Hollywood Consultant Chris Clarkin 6. Cynthia Powell and Regina Adams with CL22 Productions and WHCC Director of Development Sandra Barsoum 7. Saundra Ghatanfard and Krisia Powell with VIP Dental Spas and WHCC Administrative Assistant Enoch Miller 8. Welcome Breakfast at the Andaz West Hollywood 9. Andaz West Hollywood GM Lin Schatz and husband Lynn Tassin and Joe Janolo with the Sofitel Los Angeles at Beverly Hills 10. Elena Goldenberg and Amanda Browning, Brandi Lover and Tara Paniogue with Nicole Miller 11. Member Group Shot at the Eat Shop Play Summer Mixer at The London West Hollywood12. WHCC Vice Chair of Governmental Affairs, Owen Ward with Off World Entertainment, Gary Trudell with Custom Comfort Reserve and WHCC President/CEO Genevieve Morrill

Phot

os: ©

Rebe

cca

Dru

Phot

ogra

phy

32

Governmental Affairs and Business Advocacy

On Minimum WageNew minimum wage laws have been put into effect in Los Angeles and will soon be implemented in LA County creating significant political and economic pressure. Many other surrounding municipalities will follow suit. West Hollywood is essentially a small island in the midst of all of these communities, puting our local business community at a significant disadvantage as we must recognize the pressures of the surrounding social and political landscape. The City of West Hollywood and the West Hollywood Chamber of Commerce (WHCC) recognize that we must be at or near parity with our surrounding communities or risk losing the ability to recruit good workers and maintain stability in our workforce. Accordingly, the likelihood that our City Council will propose an increase in the minimum wage inWest Hollywood is great. The City of Los Angeles has enacted an increase to minimum wage over the next 5 years, from $9 an hour to $15 an hour by 2020 and Los Angeles County quickly followed suit. The 67 percent increase from the current State of California minimum will be phased in over five years, first to $10.50 in July 2016, then to $12 in 2017, $13.25 in 2018 and $14.25 in 2019. Businesses with fewer than 25 employees will have an extra year to carry out the plan. Starting in 2022, annual increases will be based on the Consumer Price Index (CPI) average of the last 20 years.

The City of West Hollywood began discussions last year and continues to evaluate the studies conducted by the City of Los Angeles and County as well as the proposed increases and timelines in an effort to develop their own plans for addressing the minimum wage issue. At the September 8, 2014 city council meeting, the council adopted a resolution in support of an increase in the federal minimum wage and directed the city manager to provide information and analysis regarding wages in West Hollywood. One of the main recommendations of this item was that staff conducts a comprehensive study to determine the wages currently being paid in West Hollywood. Given the unique landscape of our business community and our geographical position as a small island surrounded by Los Angeles and Los Angeles County the true economic impact of any increases of this type will be distinct and demands careful review and consideration. In a recent statement, the WHCC expressed concerns regarding a lack of any formal research being conducted with the business community. In order to take any position, the Chamber would like to see a balanced, thoughtful and well-executed plan for a wage increase that takes into consideration not only the needs of the employees, but also what the businesses need in terms of incentives, tax breaks etc., the overall benefit to the community, the unique concerns presented by our hospitality industry and the compensation of tip-wage earners, as well as the impact to non-profits.

The issue of any minimum wage increase is complex. Rather than simply follow what our neighbors have implemented in terms of increases and timeline, the Chamber has encouraged the West Hollywood City Council to implement a local minimum wage rate and timeline equitable to our market, the industry’s most prevalent in our community and the composition of our small businesses. WHCC believes any discussion of wage increases must be part of a larger plan with concrete steps to grow our economy, increase private sector jobs, and bring new businesses to West Hollywood. It must also look at the small business model, nonprofits and gratuity wage earners and how these impact a community predominately comprised of hospitality industry businesses. Across-the-board increases without recognition of these particular issues could have significant and unfortunate consequences for much of our business community and, in turn, the city itself. WHCC has been raising these concerns from our local businesses with the City Council and has urged them to look towards creative solutions and incentive programs to help minimize the economic impact that would result from any movement on minimum wage. We recognize the realities of today. It is impossible to ignore the public dialogue on this issue that seeks to address poverty and attempts to define a living wage. The call to action has been made and we all must work together to seek solutions to improve our economic competitiveness with our neighboring cities and ensure job growth for West Hollywood. The West Hollywood Chamber looks forward to working with city leaders in a creating a strong and thriving economy.

WHCC believes any discussion of wage increases must be part of a larger plan with

concrete steps to grow our economy, increase private sector jobs, and bring new businesses

to West Hollywood.

33

New configurations and traffic lights planned for Santa Monica BoulevardAt the August 17th West Hollywood City Council approved major modifications to the traffic signals and crosswalks along Santa Monica Boulevard between La Cienega Boulevard and San Vicente Boulevard to address pedestrian safety and traffic flow down in this busy road segment. As a community we all believe that public safety is paramount and continued vigilance in monitoring and implementing new measures are part of our core values. Pedestrian safety in particular involves a complex set of issues that include a multi-modal approach. Proposed solutions must take into account a range of issues including: the location of encounters with cars, site lines and proximity time of day visibility range and lighting conditions street parking, signage and way finding crosswalk locations, intersection locations, enforcement, and pedestrian and driver behavior including observance of traffic regulations. Specific geographic situations must also be taken into account. In this case, there are five primary areas along Santa Monica Boulevard being explored -- Palm, Hancock, Westbourne, Westmount and West Knoll. The objective of the recommendations to Council from staff was to prioritize the safety of people walking in this active commercial district, while balancing the needs of automobile circulation along Santa Monica Boulevard. Accordingly the approved recommendations included the addition of full traffic signals at several intersections and the reconfiguration of the median and turn lanes.

Throughout the outreach process the Chamber requested a more detailed, thorough study and documentation of traffic analysis before the City moved to implement permanent, irrevocable measures. There is full consensus that revi-sions to the boulevard should be driven by pedestrian safety considerations. But the Chamber, as well as local resident groups feel that the best practices to positively address the considerations of traffic flow and pedestrian safety can only be identified through comprehensive study and consideration of both design and engineering options not only on Santa Monica Boulevard, but on the neighboring residential streets as well. The Boulevard has been very successful over the last years across our various commercial areas and while the Chamber supports pedestrian safety and are on record with concerns regarding these new signalization and configuration changes and how they impact the North side businesses and how it addresses the most important issue of “pedestrian safety”. The Chamber was concerned that the final modifications did not address all the factors that needed to be considered. They suggested a phased-in approach for the Santa Monica Boulevard reconfiguration. Andrequested the City test one new signal/crosswalk combination first in order to more accurately assess the impact of such a change considering the results of this assessment before spending significantdollars on the median reconfiguration. Additionally, the Chamber

suggested the city look at both the cul de sac and easement from Trader Joes off Westbourne Drive, as well as further studies on the impact to the residential streets from cars trying to find alternative routes to avoid Boule-vard traffic. And finally, the Chamber requested further outreach, not only to residential associations such as West Hollywood North and businesses on both sides of the street, but also to businesses and residents along the Boulevards in Center City and Eastside areas, who will also be impacted by these modifications. The following are the approved Crosswalk Reconfigurations: (The recommendations presented were developed based on analysis by the City’s traffic consultant Fehrand Peers) • Westmount Drive- Install a new traffic signal at Westmount Drive.- Maintain current crosswalk configuration.- Allow for new traffic movements including: east-bound left turns from Santa Monica to Westmount and south-bound left turns from Westmount to Santa Monica. Convert existing east-bound tum Jane just east of the intersection to a west-bound turn lane.• West Knoll Drive- Add an eastbound U-turn pocket- Phase-in installation of a new traffic signal at West Knoll Drive at a later date, when pedestrian traffic and/or pending adjacent developments warrant it.•Hancock Avenue- Install a new traffic signal at Hancock Avenue.• Palm Avenue- Install a new traffic signal.

(Information used in this article was extracted from the August 17, 2015 Staff Report prepared for City Council and from letters from the business community submitted to the Council for consideration when deliberating).

Pedestrian safety in particular involves a complex set of issues that include a

multi-modal approach.

34

Governmental Affairs and Business Advocacy

Fur Ban Amendment

Two challenges to the ordinance banning the sales of fur apparel that was enacted in 2013 prompted City Council to draft revised language that alters the ordinance substantially. In August, 2014 during a hearing on an enforcement citation issued to Mayfair House an administrative law judge dismissed the citation, a big victory for Mayfair House, and issued a ruling in which the judge affirmed the right of a retailer in West Hollywood to display fur product. In June, 2015 the Los Angeles County Superior Court ruled that the ordinance conflicts with California Fish & Game Code Section 3039(b), which allows the sale of fur products from animals taken under a trapping license issued by the State, including badgers, beavers, bobcats, coyotes, gray foxs, minks, muskrats, opossums, raccoons, spotted skunk, striped skunk and weasels. In a response to these rulings the city revised the language of the ban and added exemptions for certain fur types in an effort to strengthen the City’s defense and enforcement of the ban. What has been the actual effect of this ban? In initial documents supporting this legislation one of the reasons cited for the ban was to allow West Hollywood to be a “beacon” leading towards a broader movement for other communities/governments to enact similar legislation. To date, no other local or state governments have sought similar legislation based on the lead provided by West Hollywood. Several retailers have moved out of West Hollywood and others have decided not to expand their presence here in response to the ban on fur apparel which impacts revenues and creates job losses. In one stretch of Melrose between La Cienega and Orlando alone several retailers have moved and these storefronts have remained vacant for several years. Others have elected not to move into West Hollywood in order to be free to offer their full product line. The ban has not sent a message to designers, retailers or consumers as intended. West Hollywood is NOT a “fur-free” city. Fur was not banned in home and design stores and now, with the revised ordinance that provides exemptions for certain fur types we are even further from this goal.

In light of these considerations the West Hollywood Chamber of Commerce asked to work with Council to seek a better solution, one that supports animal welfare and provides meaningful consumer education about fur but does not damage our city’s reputation among the global design community, does not position our city as unfriendly to business and does not unfairly target certain types of businesses. Such a program, in allowing consumers and businesses to exercise freedom of choice based on education and awareness would also promote the core values of our city in

a positive and meaningful way. Unfortunately, it didn’t turn out that way. On August 17, 2015, without benefit of a public hearing, the city chose to amend the current ordinance. Therefore we now have a “Fur Ban” that allows the sale of product fur products made from furbearing mammals and nongame mammals lawfully taken under the authority of a trapping license, as provided by California Fish and Game Code Section 3039. As you can imagine, this creates even more confusion on an already convoluted ordinance. Sadly, the city council also denied requests to exempt UGGS and shearling; fur produced from food by product which even animal rights groups are not protesting in designer collections. These products represented significant revenue streams for a number of local retailers. UGGS, in particular, is an iconic California fashion staple that now cannot be purchased in West Hollywood proper but can be purchased directly across the street from some of our retailers. Various questions regarding the changes to the Fur Ban Ordinance have continued to come up, particularity regarding enforcement. We need to know what to tell our businesses in regards to how this will be enforced and what is now legally allowed. Is there a way to verify or prove the fur used in the production of a garment satisfies the qualifications of the exemption?Is every fur apparel item available for sale going to be checked, and what will enforcement officers be looking for? Our local apparel retailers, including West Coast outposts of many major international fashion brands, have no clear instruction on how to proceed. For many, who use their retail sites as marketing offices for presentation of their collections to stylists and editors, there is tremendous confusion. The Chamber continues to work with the city in an effort to secure clear direction for our retailers and hopes to re-engage the City in a discussion of an exemption of by-products, such as UGGS, shearling and calf skin.

“You can buy a mink coat in West Hollywood, but not a pair of UGGS”

– Genevieve Morrill President and CEO at the August 17, 2015 City Council meeting

35

Some of the most important current challenges to West Hollywood area employers are the following:

Wage Hikes: Within about three months, area employers will become subject to a series of increases in the minimum wage. On January 1, 2016, the state minimum wage will increase from $9.00 to $10.00 per hour. As a consequence, the minimum salary employers must pay exempt (salaried) employees will increase from $3,120.00 to $3,466.67 per month.

In 2016, employers in the City of Los Angeles will become subject to an aggressive municipal wage ordinance: beginning on July 1, 2016, the LA City minimum wage will be $10.50 per hour for businesses with 26 or more employees, followed by annual increases on July 1 of each year through July 1, 2020, when the minimum wage will reach $15.00. LA businesses with fewer than 26 employees are subject to the same series of increases, but starting one year later, on July 1, 2017. West Hollywood and Santa Monica are among other cities considering minimum wage ordinances.

New Employment Laws that Affect Business

West Hollywood and Santa Monica are among other cities considering

minimum wage ordinances.

Antitrust Claims: Given higher costs of doing business, restaurants and other employers are considering adding “service charges” or increasing prices. On September 1, 2015, however, a class action lawsuit was filed against West Hollywood-area restaurant Lucques, as well as Animal, AOC and others, claiming the restaurant owners violated antitrust law by allegedly agreeing with one another to charge patrons a surcharge to pay the increased cost of providing medical coverage for employees. Paid Sick Leave: Nearly all California employers must now pro-vide paid sick leave to employees. Employers must implement written paid sick leave policies that set out the formula for accruing paid sick leave, how much accrued leave may be used in any single year and how much unused leave carries over to the next year.

Nearly all California employers must now provide paid sick leave

to employees.

Jeffrey S. Horton Thomas is the principal of Thomas Employment Law Advocates, APC. The firm represents employers in employment law disputes. PH – 310-276-5297. www.thomasemploymentlaw.com

1

3

5

2

6

4

8

7

9

36

Phot

os: ©

Rebe

cca

Dru

Phot

ogra

phy

STATE OF THE CITY 2015: THE HOTEL EVOLUTIONWest Hollywood Chamber of Commerce (WHCC) and the City of West Hollywood hosted their annual State of The City (SOTC) event on Thursday, June 11, 2015. The evening program presented by The Witkoff Group and Latham & Watkins and catered by Wolfgang Puck at the Pacific Design Center’s Silver Screen Theatre. In partnership with the City of West Hollywood, State of the City 2015: The Hotel Evolution focused on West Hollywood as a global destination. The city’s hotels, setting the trends for the hospitality industry and new hotel developments coming online in West Hollywood in the next several years. These developments include: La Peer Hotel, James West Hollywood, Edition, San Vicente Inn, 8950 Sunset Hotel, Roberston Lane and 7811 Santa Monica Blvd. Mayor Horvath shared the City’s vision with regard to West Hollywood as a tourist destination. She also celebrated the City being a beacon for companies like Alibaba, the world’s largest e-commerce site which sponsored a contest to choose 20 Chinese gay and les-bian couples for the groups wedding ceremony hosted in the City of West Hollywood. City Manager Paul Arevalo spoke about new initiatives, economic trends, and innovations in the City of West Hollywood. Following the theme of hospitality and tourism for the program Paul captured the audience with astounding statistics provided by Visit West Hollywood. Paul stated, “West Hollywood attracted over 1.34 million visitors in 2014, and $700 million in direct spending. Most visitors came for the day and the greatest economic impact came from hotel guests. Hotel guests stayed an average of 3.8 nights totaling over 2.5 million visitor days. Shopping was the key driver of tourism for West Hollywood with visitors spending over $250,000,000 annually.” The highlight of the program was a conversation with keynote speaker, hotelier and nightclub entrepreneur, Ian Schrager with Mayer Rus, West Coast Editor of Architectural Digest. Mayer led an exciting program that captured the dynamic essence of design that Mr. Schrager provides to all of his projects by giving us an in-depth coverage of his work that focused on many different projects. These projects included iconic interiors for the Paramount and Royalton in New York and the Delano in Miami Beach Hotel. Mayer Rus, quoted “these hotels pioneered a style imitated endlessly around the world and cemented Mr. Schrager’s success as an hotelier.”

1. RJ Molligan, Esq. with Peacemakers and Chamber President /CEO Genevieve Morrill 2. Vice Chair of Membership, Mylena Christina and Chamber Chair Keith Kaplan 3. WHCC Member Relations Manager Leslie Espinoza 4. Owen Ward with Off World Entertainment and Board of Governor Gene Smith 5. City of West Hollywood Code Compliance Manager Jeff Aubel and Chamber Director of Development Sandra Barsoum 6. Assemblymember Richard Bloom and City Councilmember John Heilman 7. Group shot at the 2015 State of The City at the Pacific Design Center’s Silver Screen Theatre 8. WHCC President/CEO Genevieve Morrill, Paula Zinnemann with Park Plus, Rocky LaFleur and Mark Hemphill with Kneedler Fauchere, James Arnone, Esq. with Latham and Watkins 9. WHCC Immediate Past Chair and US Bank Vice President, District Manager Hany Haddad.

´

11

12 13

Phot

os: ©

Rebe

cca

Dru

Phot

ogra

phy

10

15

37

STATE OF THE CITY 2015: THE HOTEL EVOLUTION

16 17

14

10. West Coast Editor of Architectural Digest, Mayer Rus 11. Mayer Rus and Hotelier/Nightclub Entrepreneur Ian Schrager 12. 2015 State of The City plasma screen display13. National Council of Jewish Women/LA Executive Director Hillary Selvin 14. Visit West Hollywood consultant Chris Clarkin 15. Outgoing Visit West Hollywood VP Bill Hynes and Ramada Plaza Hotel owner Alan Johnson 16. City of West Hollywood City Manager Paul Arevalo and Ramada Plaza Hotel owner Alan Johnson 17. WHCC Administrative Assistant Enoch Miller

The dynamic conversation displayed Schrager’s passion and his approach to each city his projects reside in. One near and dear to the West Hollywood audience in attendance was the Marriott’s Edition hotel flagship property on Sunset and Doheny slated for constructionthis Fall. As part of its annual tradition, the West Hollywood Chamber of Commerce honored Bill Hynes, with a tribute award of recognition as he retires from his position as Vice President of Visit West Hollywood. Bill’s significant contributions over the last fourteen years were a driving force to tourism in West Hollywood. Keith Kaplan, Chair of the West Hollywood Chamber of Commerce quoted, “The full content of this year’s program celebrates a burgeoning and vibrant hotel evolution in the City of West Hollywood that will provide rooms and event space to support the tremendous popularity of West Hollywood as a travel and meeting destination. The extraordinary design and unique amenities offered by these hotels will set trends for the hospitality industry and will provide jobs and tax revenues to support our city for years to come.” The event exceeded fundraising expectations and attendance projections, filling the Silver Screen Room with 300 stakeholders who enjoyed the in-depth conversation and program beautifully executed by the following Chamber Members.

Creative/Graphic Design: RED StudiosLocation: Silver Screen Theatre, Pacific Design CenterCatering: Wolfgang Puck CateringAudio Visual: AVI InteriorPhotographer: Rebecca Dru PhotographyVideographer: Gear 6 ProductionVideo Host: Maxine TatlonghariStage Furniture: Kneedler FauchereDessert Sponsor: kitchen24

State of The City 2015: Hotel Evolution was presented by: The Witkoff Group and Latham & Watkins with supporting sponsorship from Cedars-Sinai Medical Center, CIM Group, Faring Capital, Visit West Hollywood, Andaz West Hollywood, Combined Properties, Mani Brothers, Sunset Marquis Hotel & Villas, SoCal Gas Company and US Bank.

´

38

39

PRSRT STDU.S. POSTAGE

PAIDLOS ANGELES, CAPERMIT NO. 1494