PACMAn, Why ?

ObjectivObjectiveses

INNOVATIONINNOVATION

INTERNATIOINTERNATION.N.

NETWORKINNETWORKINGG

Challenges for Challenges for the Agro-foodthe Agro-food

• Complex supply Complex supply chain/ integrationchain/ integration• Climate change/ Climate change/

Environmental Environmental impactimpact• Population growth/ Population growth/

consumptionconsumption• Price tensionPrice tension• Safety and qualitySafety and quality• Reconversion of Reconversion of

agricultureagriculture• ……

SUSTAINABILISUSTAINABILITYTY

Project Project ActionsActions

AnalysisAnalysis

Data Data

collectioncollection

ToolsToolsMeetingsMeetings/ /

RelationsRelations

InformationInformation

PromotionPromotion

Partnership

Portugal•ADRAL - Agência de Desenvolvimento Regional do Alentejo

Ciprus•Cyprus University of Technology

Greece•Diktyo Praxi Innovation Relay Centre Help-Forward•Kilkis Chamber of Commerce and Industry -

Italy•Ervet - Emilia-Romagna economic valorization of territory•Province of Modena •Province of Parma

France•CRITT Agro-alimentaire PACA

Spain•Instituto de Fomento de la Region de Murcia •IVACE - Instituto Valenciano de Competitividad Empresarial

Partners’ organizations:

•Development agencies •Provinces•Chambers of Commerce•Universities•Innovation centers

System and agro-food chain

GENERALGENERALCRITICALITIESCRITICALITIES(analysis, focus group, (analysis, focus group, surveys and interviews)surveys and interviews)

Lack of coordination among economic stakeholders and in the operative context

OUTPUT/ RESULTSOUTPUT/ RESULTS

Mapping of the chain

Analysis of segments

+ interviews to

enterprises + best

practices

Pilot Action:

Model of governance in tomato

sector

Agro-food chain: the segments selected in PACMAn

Some results emerged:

- Experience/level of interest for cooperation activities-Requirement/request of services on support of cooperation

Networking

Interviews to agro-food enterprises in MED area (2)

Interviews to agro-food enterprises in the MED area (1)

Some results emerged:-Key factors of competiveness-Incidence of exportations and importations -Correlations between strength and internationalization level

COMPANIES INTERVIEWSCOMPANIES INTERVIEWS

YEAR:

2012

NUMBER OF INTERVIEWS:

600

RESULTS:- 10 LOCAL REPORTS

- 1 GLOBAL REPORT

Internationalization

Innovation

Interviews to agro-food enterprises in MED area (3)

0% 5% 10% 15% 20% 25% 30% 35% 40%

OtherFood logistics

Commercialization/CommunicationProcess improvement

Quality, traceability and food safetyBiotechnologyNew products

Environmental managementFood preservation technologies

PackagingAgronomy

None

Some results emerged:-Investments in innovation (turnover, activities area)-Collaboration with other enterprises/organizations for innovative joined projects (state of the art and potentialities)

Chart: areas of innovation

NETWORKING TOOLS: DATABASE

Link: http://agrofood.gnomon.com.gr

PACMAn ONLINE DATABASEPACMAn ONLINE DATABASE

395 TOTAL

ORGANIZATIONS

293 ENTERPRIS

ES

5 PUBLIC

ISTITUTIONS

OFWHICH:

12ASSOCIATIO

NS

47 OTHER ORGANIZA-

TIONS

Chart: Distribution of organizations by country

REPORT BEST PRACTICES IN AGRO-FOOD SECTOR

BEST BEST PRACTICES PRACTICES

“Introduction

of R&D

culture into enterprise

s: cases” (CUT- Ciprus)

“Agreement for

quality in Crete” (Forth

– Greece)

“Quality product: grapes from Vinalopó” (IMPIVA – Spain).

Meat produced by

specific parameters”

(ADRAL – Portugal)

“Promotion of areas

of wine production” (KILKIS -

Greece)

a) “Platform

auditb)

“Database enterprises

c)

Animation cluster” (CRITT - France).

“DOSSIER CONAI

2010 Prevention

ECO-Efficient”

(ERVET SPA – Italy)

“

Parmigiano-

reggiano: prices

monitoring, partnership

models, promotion” (Province of

Modena – Italy)

“Interprofes-sional

Organizations (IO) tomato”

(Province of Parma – Italy)

“The Murcia

Food Brokerage Event” (MURCIA –

Spain)

INNOVATION Innovative technologies, innovation of product and process

IDENTIFICATION IDENTIFICATION

GENERAL GENERAL CRITICALITICRITICALITI

ESES(analysis, focus group, (analysis, focus group, surveys e interviews)surveys e interviews)•Limited competences and innovation abilities•Collaboration among academic world, industry and policy maker

OUTPUT/ RESULTSOUTPUT/ RESULTSof PACMAn project linked to the issueof PACMAn project linked to the issue

Identification

best practices

+ Interview

s

Pilot Action:

Catalogue of

innovative technologi

es

Objective:Objective: To strengthen relations amonTo strengthen relations amongg research, research,

institutions and enterprisesinstitutions and enterprises

Output on Sustainability

SUSTAINABILITYEnvironmental, economic, social, ethic

IDENTIFICATION IDENTIFICATION

GENERALGENERALCRITICALITICRITICALITI

ESES(analysis, focus group, (analysis, focus group, surveys e interviews)surveys e interviews)

OUTPUT/ RESULTS OUTPUT/ RESULTS of PACMAn project linked to the issueof PACMAn project linked to the issue

Code of Conduct

for the agro-food

sustainability

Pilot Action: Hand

e-Book on green

packaging

Focussustainabil

ity

ENTERPRIENTERPRISE SE

MANAGEMEMANAGEMENT:NT:

•Innovative products Innovative products and process,and process,•Logistic Logistic maximization, maximization, •Garbage Garbage management, quality management, quality and security of and security of products,products,•Responsible Responsible marketing,marketing,•Efficiency of Efficiency of business processesbusiness processes

The sustainability concept was applied to the system and the agro-food chain. Issues related to business management induced to the implementation of some specific outputs.

Code of Conduct: methodology and structure

SustainabilitySustainability•EnvironmentaEnvironmentall

• EconomicEconomic

• SocialSocial

• EthicEthic

1 step

approacapproachh

1 step

• CriticalitiesCriticalities

• laws and laws and regulationsregulations

• PoliticsPolitics

• CertificationCertification

• EducationEducation

• Research and Research and DevelopmentDevelopment

• Case studyCase study

• BibliographyBibliography

• IndicatorsIndicators

• ContactsContacts

data data collectioncollection

Thematic AreasThematic Areas• Productive chainProductive chain

• InnovationInnovation

• Resources Resources managementmanagement

• Trade and exportTrade and export

• Quality and Quality and consumptionconsumption

2 step

3 step

4 step

•RecommendationsRecommendations

Aspects handled Aspects handled analysisanalysis

Final remarksFinal remarks

Code of Conduct: communication

BROCHURE BROCHURE SUMMARYSUMMARY

(printed + pdf)(printed + pdf)

COMPLETE REPORTCOMPLETE REPORT(pdf)(pdf)

www.pacmanproject.eu/codicesostenibilita.pdf (IT)www.pacmanproject.eu/codesustainability.pdf (EN)

AGRO-FOOD AGRO-FOOD CHAINCHAIN

INNOVATIONINNOVATION RESOURSES RESOURSES MANAGMENTMANAGMENT

Code of Conduct: recommendations (1)

COMMERCE AND COMMERCE AND EXPORTATIONSEXPORTATIONS

QUALITY AND QUALITY AND CONSUMPTIONCONSUMPTION

Code of Conduct: recommendations (2)

- «Hand e-Book on food green packaging in the MED area” (Ervet, IT; Critt, FR; Ivace and Info Murcia, ES)

- Transnational marketing cluster based on “Authentic Mediterranean” concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT)

- “Catalogue of innovative technologies in the Agro-food sector” (Forth e Kilkis, GR; Ciprus)

- “Model of Governance of Med Agro-food Supply Chain” (Prov. of Parma, IT; Critt, FR; Info Murcia, ES).

RESULTSRESULTS

Pilot action

Sustainability

COMPETITIVENESS

Transfer of knowledge on new system of production and

governance methods

Internation.

Innovation

Networking

SUSTAINABILITY

Support on spreading of eco-sustainable

packaging

INTERNATIONALI-ZATION

Innovative approach for

internationalization of Mediterranean

product

E-book – E-guide - Maps

E-guide for operatorsE-guide for operators

E-Book on E-Book on projectproject cluster cluster

support for networking activities define guidelines to create a collaboration supply information on sector operators, divided in thematic

sections

describe the Project, the main results, the state of the art of agro-food system in Med area

Based on issue of innovation and sustainability downloaded from project web site (pdf)

Mapping of interviewed companies and of organizations included in DB

focus on 3 selected segments

Promotional MapsPromotional Maps

PACMAn: external communication

WEB SITE

LEAFLET BROCHURE

NEWSLETTER

BROCHURE: CODE OF CONDUCT

- NEWS/ UPDATE- DOWNOLAD OUTPUT OF

PROJECTFB PROFILE

MAILING LISTMORE: gadget,

poster, …

PRINTED MATERIALONLINE

EVENTS

20 LOCAL EVENTS 1 FINAL CONFERENCE

www.pacmanproject.euwww.pacmanproject.eu pacman@ervet.itpacman@ervet.it