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ISWA/RDN/EXPRA workshop Promote waste collection in priority countries The example of MEXICO Dr. Philippe Diercxsens – Danone Waters. Packaging waste Extended Producer Responsibilty (EPR) systems emerging all over the world. - PowerPoint PPT Presentation
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ISWA/RDN/EXPRA workshop
Promote waste collection in priority countriesThe example of MEXICO
Dr. Philippe Diercxsens – Danone Waters
22
Packaging waste Extended Producer Responsibilty (EPR) systems emerging all over the world.
Multiple and competitive EPR systems in placewith financial contribution from industry.
Single, mostly industry owned, EPR system in placewith financial contribution from industry.
Whatever the system, no financial contributionfrom industry up to date.
Municipal waste management system emergingwith possible financial contribution from industry.
Danone Ecosystem Fundhttp://ecosysteme.danone.com/
The Fund is intended to strengthen and develop the activities of the partners who make up Danone’s ecosystem: farmers, suppliers and subcontractors, transport and logistics operators, distributors, territories & local authorities….The Fund can carry out actions in the following areas:
EMPLOYMENTAid to the strengthening of economic activities to create jobs.
SKILLS & EMPLOYABILITYSupport to the development of skills and integration actions, in particular through training.
MICRO-ENTREPRENEURSHIPAid to the set-up of economic activities and entrepreneurial projects to create jobs and support to the development of small and medium-sized companies
Danone Ecosystem Fund :Mission & scope
MUNICIPAL SOLID WASTE
• 61% “landfills”• 8.5% controlled fields• 26% unregulated• 4.5% recovery recyclables
R EC YC L I N G C O N T E X T I N M E X I C OE X T R E M E LY C O M P L E X E N V I R O N M E N T
102 K tons municipal solid waste daily
260 landfills
Source: SEMARNAT2012/PASA /Mundo Sustentable
Introducing “Pepenadores”
Responsible for 90% of Mexican recycling !
Very low efficiency due to very hard conditions
Social exploitation & poor life conditions (220USD / month average)
The way they used to work…
The way they work today…
Mexican “Pepenadores”
Who are the waste pickers of the Mexicali project?
Pepenadores (Mexicali)
Working context
Work place Landfill - Waste collected by municipal trucks
Organization Groups of 200 with leaders Strong social cohesionRelatively low level of violence and corruption for Mexico
Buyers Company (PASA)
Descriptive statistics
Socio-economic characteristics
Survey of 292 pepenadores in Mexicali (June-July 2013) 75% interviewed are Males 30% Married; 41% cohabitation 48% > Primary school 2.2 children in average
Average income 2,500 MXN (150€) weekly for a family (about 2,5 x more than min wage)
Mexicali is a project of social innovation in the waste picking sector
• Brand Bonafont (Mexico) is leader on the national market.
• Waste and recycling flow relies mainly on an informal population.
• Projects with landfill waste pickers (pepenadores) in Mexico
Environmental Economic
SocialPolitical
• Income increase through higher productivity and « fair » price for waste pickers
• Better working and living conditions
• New way of doing business (reputation)
• Governance based on co-management
• Ensure access to rPET at a stable price
• Acquire new business knowledge
• Increase rPET in bottles• Contribute to higher
quality and quantity of recycling
Objectives Context
S T R O N G N E E D F O R M O R E R P E T
Our vision is to keep on raising rPET levels
2008:
0% Rpet
2014:
30% to 50% 65% of recovered PET goes to China
Lack of offer & “rPET war” in Mexico
M E X I C A N R EC YC L I N G L I M I T S
Strong Bottleneck + Social
exploitation !
Union Corrupt leaders $$
Unaccounted Not regulated Lack of integration
MexicanConsumers
Workers“Pepenadores”
Rpet productor
PlasticBuyer
GarbageCollector
RecycledBottles
4.5% GETS RECYCLED ….90% BY PEPENADORES
Source: SEMARNAT 2012
% Recycling
Mexico 11%
England 18%
USA 28%
Card-board & paper
Glass Metals Plastics
15%23%
39%
15%
% OF RECYCLING PER TYPE OF WASTE
Source: Accenture / IDB Caracterization of informal recycling (October 2013)
M E X I C O L A G G I N G B E H I N D I N T H E
MARKETAnalysis of the relationships of the formal recycling system to see if there is space in the value chain for the informal one (1/3)
NORMATIVEAnalysis of level of government knowledge of the problem and willingness to solve it (0,75/3)
ORGANIZATIONALAnalysis of the social dimension /associative and dynamism of the civil society (0,5/3)
INCLUSION OF INFORMAL SECTOR IN THE RECYCLING CHAIN
Project idea: improving recycling flow
Recollection firm Landfill
35km
PepenadoresIntermediate BuyerFinal Buyer
BEFORE
Recollection firm Segregation Plant
5km
Final Buyer
TODAY
Project idea: improving recycling flow
+
Landfill
P R OJ EC T R EC A P
2010 2011 2012 2013• First trainings &
health brigades in landfill
• SP opening June• Seaurs leaves- PASA
takes recycling operation
• Libres form AC
O U T A L E J A N D R O ! L E T U S W O R K !
• Mexicali is chosen• MS starts with talks
with pepenadores & live tests
• Base line study • Construction starts
• March :Union goes on a strike
• Empowered pepenadores form new group
• S2 bales homologation & go live recycling
• Planning phase II
• First SIC presentation
• Bonafont searches for partners & places.
• Guadalajara best alternative
• Corrupt leaders not an option
AFTER A BUMPY ROAD … BRIGHT PROSPECTS AHEAD
Who are the waste pickers of the Mexicali project?
P E P E N A D O R E S U P DAT E
Recycling
The way they work today…
Future:
• Partnerships with economic operators, local governments and communities in other LATAM and ASIA countries :– Argentina– Brazil– Uruguay– Indonesia
• Partnerships with other FMCG companies within the Consumer Goods Forum (CGF)http://www.theconsumergoodsforum.com/
