Embed Size (px)
Citation preview
UK PACKAGING: WHERE ARE THE OPPORTUNITIES?
PACKAGING FOR RETAIL SUCCESS
DR BENJAMIN PUNCHARD, HEAD OF PACKAGING RESEARCH
PACKAGING UK
TRENDS AND DEVELOPMENTS
BEVERAGE PACKAGING
FOOD PACKAGING
NON-FOOD PACKAGING
SUSTAINABLE PACKAGING
CONNECTED PACKAGING
SUMMARY
© Euromonitor International
3
Stand-up pouches makes the top ten
PACKAGING UK
Flexible Plastic
Thin Wall Containers
Folding Cartons
PET Bottles Flexible
Alu/Paper
Beverage Can
Food Can
Glass Bottles
HDPE Bottles
Stand-Up Pouches
Other Packaging
Top 10 Pack Types 2011
124 units of FMCG packaging sold in the UK in 2011
1% CAGR expected for FMCG packaging between 2011 and 2015
Bil
lio
n
© Euromonitor International
4
Food packaging dominates unit volumes
PACKAGING UK
3.0 units absolute gain in food packaging 2011-2015
0.5 units absolute gain in dog and cat food packaging 2011-2015
Bil
lio
n
-5
-4
-3
-2
-1
0
1
2
3
4
5
0
10
20
30
40
50
60
70
80
90
100
20
11-2
015
% C
AG
R
Re
tail
Vo
lum
e -
bn
un
its
UK Retail FMCG Packaging by Industry 2011
2011 Retail Volume 2011-2015 % CAGR
Bil
lio
n
PACKAGING UK
TRENDS AND DEVELOPMENTS
BEVERAGE PACKAGING
FOOD PACKAGING
NON-FOOD PACKAGING
SUSTAINABLE PACKAGING
CONNECTED PACKAGING
SUMMARY
© Euromonitor International
6
From carton to bottle
Innocent’s move of its 100% juice from cartons to PET shows glass is not the only material under threat.
Coming in 330ml, 900ml and 1.35l sizes, the bottles, made by Graham Packaging, have been shaped to resemble a carafe to maintain Innocent’s quality image.
Glass and liquid cartons challenged by PET and beverage cans…
BEVERAGE PACKAGING
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011
Soft Drinks Packaging by Type 2007-2011
PET Bottles Metal Beverage Cans Liquid Cartons Glass Bottles
© Euromonitor International
7
Molson Coors released Carling, Caffrey’s and Coors Light in a new metal bottle, produced by French group Boxal.
Carlsberg released a 500ml PET bottle of its Export brand, to be released exclusively in Sainsbury’s.
Can packaging reinvigorate beer?
BEVERAGE PACKAGING
© Euromonitor International
8
Impulsive PET bottles
Marks and Spencer has moved its whole range of 25cl wines from glass to PET bottles
La Perle brand by Paul Sapin is stocked in premium wine retailers such as Waitrose
Wine and when to drink it
BEVERAGE PACKAGING
-20
-15
-10
-5
0
5
10
15
20
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
20
07
-20
11 %
CA
GR
Re
tail
Vo
lum
e -
bn
un
its
Wine Pack Size Profile 2011
Retail Volume 2011 2007-2011 % CAGR
© Euromonitor International
9
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
5.0
5.1
5.2
2007 2008 2009 2010 2011
Re
tail
Vo
lum
e -
mn
un
its
Canned/Preserved Food Packaging 2007-2011
Other Packaging
Stand-up Pouches
Thin Wall Containers
Glass Jars
Liquid Cartons
Metal Food Can
Canned/preserved food, a recent format winner
FOOD PACKAGING
© Euromonitor International
10
Consumers not just concerned about cost
FOOD PACKAGING
0
75
150
225
300
0
50
100
150
200
2007 2008 2009 2010 2011 R
eta
il V
alu
e -
£ m
n
Pa
ck
Ty
pe
Vo
lum
e -
mn
un
its
Fresh Cut Fruit Value and Pack Type Performance 2007-2011
Thin Wall Containers Flexible Plastic Retail Value
73% of retail value is accounted for by private label in 2011.
12% value growth expected between 2011-2015.
© Euromonitor International
11
Concentrated liquid detergent Mouthwash
Persil release a 3000ml ‘MEGA VALUE’ bottle in their Small & Mighty range
Listerine release a 1 litre bottle ‘VALUE’ version of their mouthwash
Value, when bigger is better
NON-FOOD PACKAGING
© Euromonitor International
12
Concentrated liquid detergent Mouthwash
Several sizes and several brands sized between 500ml-1l in liquid detergents
500ml bottles in mouthwash, predominantly on Colgate and Listerene
But mid-sized holding on
NON-FOOD PACKAGING
© Euromonitor International
13
Lotion pumps to grow
Airless technology, for example, reduces product oxidation for preservation without preservatives.
Trade interviews suggest pump closures with airless technology will become more common, in foundation/concealers, facial moisturisers and aftersun.
Closures, where is the added value?
NON-FOOD PACKAGING
0
2
4
6
8
10
12
14
16
18
2007 2008 2009 2010 2011
Ye
ar
-on
-ye
ar
% G
ro
wth
Closure Performance in Skin Care 2007-2011
Lotion Pumps Plastic Dispensing Plastic Screw
© Euromonitor International
14
Plant-based PET bottles Plant-based HDPE bottles
Launched in the UK in September 2011
2.5 billion PET bottles sold in carbonates in 2011
Launched across Europe in April 2011
175 million HDPE bottles sold in shampoo, conditioners and 2-in-1 in 2011
It’s all about recycling
SUSTAINABLE PACKAGING
© Euromonitor International
15
But what about end of life?
Refills seeing category expansion
Refills offer an alternative solution
SUSTAINABLE PACKAGING
0
1
2
3
4
2007 2008 2009 2010 2011
Re
tail
Vo
lum
e -
mn
un
its
UK Instant Coffee Refill Pouch Performance
2007-2011
© Euromonitor International
16
New technology, don’t get left behind
CONNECTED PACKAGING
0
5
10
15
2007 2008 2009 2010 2011
Re
tail
Sa
les
-
mn
un
its
UK Smart Phone Sales 2007-2011
PACKAGING UK
TRENDS AND DEVELOPMENTS
BEVERAGE PACKAGING
FOOD PACKAGING
NON-FOOD PACKAGING
SUSTAINABLE PACKAGING
CONNECTED PACKAGING
SUMMARY
© Euromonitor International
18
• Improve shelf impact to drive impulse purchasing Beverage
• Pack type and size can open up new consumption opportunities Food
• Stick with the standard size but offer affordable refills Non-food
• Consumers want sustainable materials + recyclability Sustainable
• Use packaging to keep control of the online brand relationship Connected
Recommendations
SUMMARY
THANK YOU FOR LISTENING Dr Benjamin Punchard, Head of Packaging Research
+44 (0) 207 251 8024 ext 2603
