VIDEO: ROLL PLAY

Arreza, Keishma Ann C,

The big idea

Of

packaging

What do we mean by

PACKAGING?

Packaging is the science, art, and

technology of enclosing or protecting

products for distribution, storage, sale, and

use. Packaging also refers to the process of

design, evaluation, and production of

packages.

TYPES OF PACKAGING

PRIMARY

SECONDARY

TERTIARY

PRIMARY PACKAGING-Smallest unit of distribution or use.

-Indirect contact with the content.

FUNCTION:

Protective Function

Storage

Loading & Transport

SECONDARY PACKAGING- Outside primary packaging, perhaps used to

group primary packages together.

Sales Function

Promotional

Service & Guarantee

TERIATIARY PACKAGING- Used for bulk handling, warehouse storage and

transport shipping.

EXAMPLE:

Importance of packaging: Some of the major significance of packaging can be detailed as follows:

* Can make a product more convenient to use or

store, easier to identify or promote or to send out a

message.

* Packaging is of great importance in the final choice

the consumer will make, because it directly involves,

APPEAL

INFORMATION

CONVINIENCE

•The paramount concern of packaging is the reach ability

of the product without any damage. No matter where and

how the products are transported or shipped, they arrive

at the customer's door in working condition without need

of repair or adjustment.

• protect and preserve the contents during transit from the manufacturer to the ultimate consumer.

PROTECTION & PRESERVATION

• most products must be contained before they can be moved from one place to another.

• to maintain the quality of the product and reach ability of the product in the consumer's hand without spillages.

CONTAINMENT

• A major function of packaging is the communication of the product. A package must communicate what it sells.

COMMUNICATION

PURPOSE:

Have you noticed how similar the packages of

some products are to the packages of their direct

competitors?

Factors in Packaging

Decisions Packaging decisions are important for several reasons including:

Protection – Packaging is used to protect the product

from damage during shipping and handling, and to lessen

spoilage if the protect is exposed to air or other elements.

Visibility – Packaging design is used to capture

customers’ attention as they are shopping or glancing

through a catalog or website. Packaging designs that

standout are more likely to be remembered on future

shopping trips.

Added Value – Packaging design and structure can

add value to a product.

Distributor Acceptance – Packaging decisions must

not only be accepted by the final customer, they may

also have to be accepted by distributors who sell the

product for the supplier. For instance, a retailer may not

accept packages unless they conform to requirements

they have for storing products on their shelves.

Cost – Packaging can represent a significant portion

of a product’s selling price

Long Term Decision – When companies create a

new package it is most often with the intention of

having the design on the market for an extended period

of time.

Environmental or Legal Issues – Packaging

decisions must also include an assessment of its

environmental impact especially for products with

packages that are frequently discarded. Packages that

are not easily bio-degradable could draw customer and

possibly governmental concern.

Labeling

A label is an information tag, wrapper, seal, or

imprinted message attached to a product.

A labels main function is to inform about contents

and give directions

Descriptive Label

• Information about

product use, care, other

features

Grade Label

States the

quality of a

product