Packaging

PROJECT BRIEF

+ In today’s culture, we do not buy something for the product itself. We buy products because of the packaging.

+ Follow a peer, and create a product that can enhance their life.

+ Create packaging that enhances it’s usability and attractiveness. The product can be imaginative, but the packaging must be intelligent, creative, and dynamic.

+ Create an infographic that shows information pertaining to the product and packaging.

+ This project will challenge design, tangibility, and craft.

INTELLIGENTCREATIVE

& DYNAMIC

AUDIENCE

+ Aaron Geist

+ roommate

+ If you could have one thing, what would it be? He wants to be a physical therapist. From that, it comes down to his grades. He was perfect grades so he has the best chance of going to grad school and getting the best job possible.

WORKS OUTHYDRATES& STUDIES

PRODUCT & PACKAGING

+ Mission Statement: To provide therapy that helps cure the most foul language through controversial design.

+ The product is a book with daily lessons to help cure unhealthy habits. Examples are cursing, getting angry, and losing your temper.

+ The packaging holds the book in place.

+ The packaging can be hung on a wall or placed on a shelf for display.

+ The infographic shows replacement phrases for curse words and explanations of why those words are being said.

CURSE TOO MUCH?LOSE YOUR TEMPER?

GET ANGRY?

AUDIENCE COLORS

+ Burnt Red+ R 242, G 89, B 36

+ Black+ R 0, G 0, B 0

TEXTURE

+ Vintage Texture+ used in all places of packaging

TYPEFACES

+ SAMPLE+ Univers 47 Light Condensed+ all caps+ various sizes of typeface used to fit certain widths+ 100 pt tracking

+ SAMPLE+ Univers 47 Bold Condensed+ all caps+ various sizes of typeface used to fit certain widths+ 100 pt tracking

+ SAMPLE+ Archer Light Italic+ all caps+ various sizes of typeface used to fit certain widths+ 100 pt tracking

+ SAMPLE+ Archer Bold Italic+ all caps+ various sizes of typeface used to fit certain widths+ 100 pt tracking

LOGO / ICONS

+ Identity for product (book)

+ Identity for company

+ Icon placed on infographic

PRODUCT SKETCHES

+ What is this product going to be?

+ How can this product help my audience?

PRODUCT SKETCHES PRODUCT SKETCHES

PACKAGING SKETCHES

+ How is the product going to be incorporated with the packaging?

+ Is the packaging tangible, make sense, unique?

PACKAGING SKETCHES

PACKAGING SKETCHES NAMES

+ Does the name convey what the product is?

+ Is it clear, deliverable, and unique?

WORKS OUTHYDRATES& STUDIES

PACKAGING ROUND 1

+ Does the name convey what the product is?

+ Is it clear, deliverable, and unique?

PACKAGING ROUND 1

+ Flame model

+ sketch of layout

PACKAGING ROUND 1

+ Flame model

+ mocked up (front)

PACKAGING ROUND 1

+ Flame model

+ mocked up (back)

PACKAGING ROUND 1

+ Book model

+ sketch of layout

PACKAGING ROUND 1

+ Book model

+ sketch of layout

PACKAGING ROUND 1

+ Water model

+ mocked up (front)

PACKAGING ROUND 1

+ Water model

+ mocked up (back)

PACKAGING ROUND 1

+ Water Bottle model

+ mocked up (front)

PACKAGING ROUND 1


+ mocked up (back)

PACKAGING ROUND 2

+ Taking two ideas and refining them.

+ Can you put them in a store based on their design right now.

LOGO EXPLORATIONS

+ Create an identity for the product that works with its company.

LOGO EXPLORATIONS IMAGE BOARDS

+ Do these imageboards allow you to translate into a design?

+ Let them be completely different!

IMAGE BOARDS PACKAGING ROUND 2

+ Book model

+ mocked up (front)

PACKAGING ROUND 2

+ Book model

+ mocked up (back)

PACKAGING ROUND 2


+ mocked up (front)

PACKAGING ROUND 2


+ mocked up (back)

PACKAGING ROUND 3

+ Decide on a direction.

+ And go!

PACKAGING ROUND 3

+ Book model

+ mocked up (front)

PACKAGING ROUND 3

+ Book model

+ mocked up (back)

PACKAGING ROUND 3

+ Book model

+ mocked up (expanded)

PACKAGING ROUND 4

+ Bring all the elements together.

+ Can you set this in a store?

PACKAGING ROUND 4

+ Book model

+ mocked up (front)

PACKAGING ROUND 4

+ Book model

+ mocked up (back)

PACKAGING ROUND 4

+ Book model


PACKAGING F INAL

+ Make sure the craft is as professional as the design.

+ Put everything together.

PACKAGING F INAL

+ Book model

+ mocked up (front)

PACKAGING F INAL

+ Book model

+ mocked up (back)

PACKAGING F INAL

+ Book model


INFOGRAPHIC ROUND 1

+ Does this infographic convey information related to the product?

INFOGRAPHIC ROUND 1

+ Sign model

+ shows use of cuss words

lan

guage

REASONWhen someone lowers their standards and

can’t do something they should.REPLACEMENT

“Dont be such a wimp!”

“Pussy”

REASONWhen an answer on his online homework

turns out incorrect.REPLACEMENT

“Yes Jesus!”

“God Damnit”

REASONAfter finding out something unfortunate

or unwanted.REPLACEMENT

“Oh man!”

“Fuck”

REASONWhen someone is lying or trying to get

around the truth.REPLACEMENT“You wanna bet!”

“Horseshit”

REASONWhen someone decides to piss o� a 3-time

state wrestling champion.REPLACEMENT

“Dude!”

“Faggot”

REASONSome guy tried to steal his girl in a bar

REPLACEMENT“Come on bro!”

“Douchebag”

REASONWhen he gets upset with himself after an

unsuccessful sports attempt.REPLACEMENT

“I can do this!”

“Son of a Bitch”

REASONAfter someone tries to belittle him in an

aggressive mannerREPLACEMENT

“Wanna get in my face?”

“Piece of Shit”

@#$%!

CAUTION:

INFOGRAPHIC ROUND 1

WORKOUT 1 ½ hours

+ going to the gym+ stretching+ taking suppliments+ playing basketball outsideSCHOOL

9 hours

+ attending class+ studying at home+ studying at library+ group projects

FREE TIME 3 hours

+ watching television+ facebook+ watching youtube comedians

EATING3 hours

+ breakfast+ lunch+ dinner+ small meals like sandwiches / mac & cheese+ ordering Pizza Shuttle

SLEEP 7 ½ hours

+ taking a nap after morning classes+ sleeping in his bed from 12:30am – 7am

THE DAY IN THE LIFE OF A 4.0 STUDENT

+ Pizza model

+ shows events in a day and time attributed to each category

INFOGRAPHIC ROUND 1

+ Essentials model

+ shows how many times these essentials are lost in a month.

where did my

go?

Losing your keys, phone, and wallethappen all the time. This study showshow many times it happens per month.

INFOGRAPHIC ROUND 2

REASONWHEN AN ANSWER ON HIS

HOMEWORK TURNS OUT INCORRECT.

REPLACEMENT“YES JESUS!”

“God Damnit”

REASONAFTER F INDING OUT SOMETHING UNFORTUNATE OR UNWANTED.

REPLACEMENT“OH MAN!”

“Fuck”

REASONWHEN SOMEONE IS LY ING OR TRYING

TO GET AROUND THE TRUTH.

REPLACEMENT“YOU WANNA BET!”

“Horseshit”

REASONWHEN SOMEONE LOWERS THEIR STANDARDS

AND CAN’T DO SOMETHING THEY SHOULD.

REPLACEMENT“DONT BE SUCH A WIMP!”

“Pussy”

REASONWHEN SOMEONE DECIDES TO P ISS OFF A

3 -T IME STATE WRESTL ING CHAMPION.

REPLACEMENT“DUDE!”

“Faggot”

REASONSOME GUY TRIED TO STEAL H IS G IRL IN

A BAR.

REPLACEMENT“COME ON BRO!”

“Douchebag”

REASONWHEN HE GETS UPSET WITH HIMSELF AFTER

AN UNSUCCESSFUL SPORTS ATTEMPT.

REPLACEMENT“ I CAN DO THIS!”

“Son of a Bitch”

REASONAFTER SOMEONE TRIES TO BEL ITTLE H IM IN AN AGGRESSIVE MANNER.

REPLACEMENT“WANNA GET IN MY FACE?”

“Piece of Shit”

WHEN COLLEGE GUYS TALK, IT ’S NOT ALWAYS THE NICEST

+ Cursing model

+ shows use of cuss words and possible replacements

INFOGRAPHIC ROUND 3

REASONWHEN ANOTHER GUY DECIDES

TO P ISS YOU OFF FOR NO APPARENT REASON.

INSTEAD OFFAGGOT

Dude!

REASONWHEN SOME GUY TRIES TO STEAL YOUR GIRL IN A BAR.

INSTEAD OFDOUCHEBAG

Come on bro!

REASONWHEN YOU GET UPSET WITH

YOURSELF AFTER AN UNSUCCESSFUL SPORTS ATTEMPT.

INSTEAD OFSON OF A BITCH

Where’s his mom?

REASONAFTER SOMEONE TRIES TO BEL ITTLE YOU IN AN AGGRESSIVE MANNER.

INSTEAD OFPIECE OF SHIT

Weirdo!

REASONWHEN AN ANSWER ON YOUR


INSTEAD OFGOD DAMNIT

Oh man!


INSTEAD OFFUCK

Fudge!

REASONWHEN SOMEONE IS LY ING OR

TRYING TO GET AROUND THE TRUTH.

INSTEAD OFHORSESHIT

You wanna bet?

REASONWHEN SOMEONE LOWERS THEIR

STANDARDS AND WON’T DO SOMETHING THEY SHOULD.

INSTEAD OFPUSSY

Wimp!

INFOGRAPHIC F INAL

REASONWHEN ANOTHER GUY DECIDES

TO MAKE YOU MAD FOR NO APPARENT REASON.

INSTEAD OFF@G&OT

Dude!

REASONWHEN SOME GUY TRIES TO STEAL YOUR GIRL IN A BAR.

INSTEAD OFDO%CHEBAG

Come on bro!

REASONWHEN YOU GET UPSET WITH

YOURSELF AFTER AN UNSUCCESSFUL SPORTS ATTEMPT.

INSTEAD OFSON OF A B*TCH

Where’s his mom?

REASONAFTER SOMEONE TRIES TO BEL ITTLE YOU IN AN AGGRESSIVE MANNER.

INSTEAD OFPIECE OF S#IT

Weirdo!

REASONWHEN AN ANSWER ON YOUR


INSTEAD OFG*D D@MNIT

Oh man!


INSTEAD OFF&CK

Fudge!

REASONWHEN SOMEONE IS LY ING OR

TRYING TO GET AROUND THE TRUTH.

INSTEAD OFHOR$ESH!T

You wanna bet?

REASONWHEN SOMEONE LOWERS THEIR

STANDARDS AND WON’T DO SOMETHING THEY SHOULD.

INSTEAD OFP#SSY

Wimp!

+ replacement phrases are moved to the headline position

+ boxes are added to increase visibility

+ weight is shifted to the bottom

+ symbols are inserted inside the curse words

PROJECT OVERVIEW

+ This project taught me the importance of process. There is no way that I would have been able to create packaging like this in a couple days. I really liked mocking designs up and seeing what they would actually look like.

+ The process of finding a product was the hardest part for me. Once I found the right product, it seemed easy from there on. Everything started to click and make sense.

+ The project as a whole was really useful. We got to incorporate someone we already know. We had control of how the design worked and what packaging would complement that. And we got to make something that is useful, not just something that will hang on a wall.

+ This project taught process, usability, design, and (almost most important) craft.

Documents

Packaging