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WHAT YOU NEED TO SUCCEED!THE RtGHT GUIDANCE!

Marketing Techniques that drive Energy!

The Right Presentation!> Who, What, Where, When, Why and How?> What's the Business Plan?

Package Design that Really Works at Retail!

Proper Broker/Sales Coaching/Management

Proper Preparation & Timing for Retail Appointments!

Advertising, PR, Social Media, and Trade Spend.

Budget, Business Planning, & Spending Control!

C.P.G. SUCCESS MECHANICS . .ALL THE DYNAMICS SHOULD BE WORKED IN SYNC:

WITH CONSTANT ATTENTION.

BROKER MANAGEMENTHIGHLY SKILLED

SELECTION, ORGANIZATION, ANDADEPT BROKER COMMUNICATIONS!

CONSUMER MARKETINGTHE ONGOING 'ENERGY" THAT DRIVE

AMPLE "SALES" AT RETAIL!

RETAIL APPOINTMENTSMAXIMIZE THE OPPORTUNITY!

THE RIGHT TIMING + THE RIGHTAGENDA + RIGHT PRESENTATION

SKILLED RETAIL FUNDINGMANAGEMENT

<H TRADE SHOWSTHE RIGHT STRATEGY AND PLANNING

FOR NACDS, ECRM, GMDC

RETAIL PROMOTIONTIMING /SYNCHRONIZATION, RIGHT-SIZE FUNDING, EXECUTION MANAGEMENT

DAVID BIERNBAUM & ASSOCIATES

AVOIDING 7 COMMON "DISCONNECTS.

1. Mis-management of brokers by failing to keep a highly experiencedrazor sharp eye on everything they do from the minute you send thefirst box of samples.

2. Incomplete retail presentation without the essential elements of acomprenensive proposal.

3. Not having the right package design and markings for shelfenvironment, consumer behavior, gender, target market, etc.

•4. To be out-finessed by the often overlooked indirect competition.

5. Underestimating the true costs and commitments for retaildistribution, pricing, and promotion.

6. Being pressed into an unfavorable deal by a retailer or broker thatyou win never overcome.

7. A product hits the shelves without an action plan to drivesufficient velocity, and therefore the product is delisted after just a few

CONSULTING

>ECRM, GMDC, NACDS> RETAIL ACCOUNTS> SALES PRESENTATIONS> MARKETING> STRATEGY AND

MAPPING> BROKERS/SALES> BUDGET PLANNING> PACKAGE DESIGN

-OR--

TOTAL BUSlrlSS^DEVELOPMENT

> NATIONAL SALES/> BROKER NETWORK> MARKETING>ECRM, NACDS, GMDC,

PLMA>TRADE DEVELOPMENT> PACKAGE DESIGN (a)> ADVERTISING (b)> PUBLIC RELATIONS (c)

a,b,c: David Biernbaum partners with outstanding firmsIn package design, PR, Advertising,Distribution/Warehousing, etc

ssociates LLCDavid Biernbaum & Associates36 Four Seasons Center, Suite 101

Chesterfield, MO 63017

Ph: (314) 434-6008david@biernbaum.com

Master Broker Sales; Consultant;CPG Business Development

WWW.BIERNBAUM.COM

Want the highest level of knowledgeand business development

experience ...at a sensible cost?

HERE'S *HELP!

National Master Broker Salesand/or CONSULTING:

Consult David Biernbaum

Consultdavidb.comText or call me at the show:

314-422-4793V Retail Sales Expertise - All Accounts*f Expert Sales Presentation Development•*/ Expert CPG Brand Marketing Assistance•«/ Skilled National Broker Sales ManagementJ Hands-On! ECRM, NACDS, GMDC, etc! ;

Consumer Packaged Goods Expertise since 1977

DAVID BIERNBAUM & ASSOCIATESPH: (314) 434-6008

E-MAIL: david@biernbaum.com

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David BiernbaumCell/Text: (314) 422-4793

David Biernbaum...

Since 1977, is a consumer packagedgoods professional in the field ofmarketing, retail sales, brokermanagement, and businessdevelopment.

Has a far-reaching background andresilient career with major nationalbrands, niche and licensed products,private label, and all types of specialtybrands.

Has a history of building efficientapproaches that constantly result in truesuccess, equity, and rapid developmentin retail sales.

Leadership was highly instrumental atZooth Inc. during its most propellinggrowth years, leading to the profitablesale of the brand to Gillette and later,Procter and Gamble.

Gillette

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Helped develop Vi-Jon Labs to be amajor force in HBC personal careproducts leading to its highly profitableindustry merger.

At the Gillette Go's Oral B, David ledsales forces through high-impactmaneuvers often shattering recordsales and breaking competition.

At Beecham, David led the initiallaunch of Aquafresh toothpaste, amajor global brand.

Has written hundreds of columns fortrade magazines such as MMR, ChainDrug Review, PL Buyer, and quoted onCNBC.

Works directly with retail executiveson numerous industry committees...also an instructor at colleges andfrequent speaker for industry seminarsand panels.

David is a "BrainTrust" panelmember at Retailwire.com., thevery popular blog read every day byretail buyers and executives.

retailwfreSrainlrust Panelist

NACDS Successful SellingWalgreons New Vendor Days

www .retai !wk«.c wn

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David's RetailWire Blog:http://www.retailwire.com/braintrust/blog .cf m/cpg4life

NACDS

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David founded the CPG RetailProfessionals social networkgroup onLinkedln:linkedin.com/in/davidbiernbaum

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Follow on:

Twitter.com/davidbiernbaum

David Biernbaumfacebook

David Biernbaum & Associates LLC36 Four Seasons Center,

Suite 101Chesterfield , MO 63017

Ph: (314)434-6008david@biernbaum.com

Master Broker Sales; Consultant; CPGBusiness Development

biernbaum.com

Consulting by phone, e-mail, on-line.OR David's office or client's facility.