Paan Splash

8/13/2019 Paan Splash

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Prepared and Presented by-

Tarang Golakiya

Vinay Jain

Samarth

JariwalaDarshit Kamdar

Love Tanna

Gaurang Shah


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IndexPage!o"

Topi#

$ %ntrodu#tion

& Prin#iples o' !atural (on'e#tionaries

) *eatures

+ ,SP

S./T 0nalysis

$ 1 P2s o' 3arketing 3i4

) $ (2s o' 3arketing 3i4+ (ompetitor 0nalysis

Publi# 5elations

67 SL8PT 0nalysis

6& 3arket 5esear#h

69 *uture Plans

6) *uture Produ#ts

6+ 0#knowledgement

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C o n f e c t i o n e r i e s

INTRODUCTION

Natural Confectionaryis involved in manufacturingof confectioneries, established in 2009, Diu and

Daman. It is a partnership firm having six partners

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namely inay !ain, "arang #ola$iya, #aurang %hah,

&ove "anna, Darshit 'amdar and %amarth !ari(ala

sharing e)ual sta$es.

*ur philosophy is to provide better )uality of

goods (ith use of superior machinery used.

MISSION

"otal customer satisfaction through )uality,

service and value.

VISION

*ur goal is to give our customers total satisfaction

and exceed their expectation through innovation

and high )uality products.

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PRINCIPLES OF NATURAL CONFECTIONERIES

People first+mployees, people and products are

more important at Natural Confectioneries thansystems. %ystems and methods, (hile necessary

and valuable in running a complex organi-ation,

should remain managerial and operational aids but

should not become ends in themselves.

Qulit! produ"ts#*ur focus is on products. "he

ultimate ustification for a company is its ability to

offer products that are appealing because of their

)uality, convenience, variety and price ++ products

that can stand their ground even in the face of

fierce competition.

Lon$ ter% &ie'+/e (ill ma$e clear distinction

bet(een strategy and tactics. It (ill give priority

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to the long+range vie(. &ong+term thin$ing (ill

defuse many of the conflicts and contentions

among groups.

Unifor%it!+ very important concern at Natural

Confectioneries has to do (ith uniformity1 ho(

consistent Natural Confectioneries principles,

policies, rules of conduct and strategies should be,

and to (hat extent they should differ depending

on the country, subsidiary, region, branch or groupof products.

Di&ersifi"tion-/e dont (ant to become either a

conglomerate or a portfolio manager. /e (ant to

operate only those businesses about (hich it hassome special $no(ledge and expertise.

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Re.1

Rs.5

FEATURES

Pri"e#3aan %plash (ill be available at 4e.5 and at

4s.6.

Uni(ue S)pe#/e have opted for a triangularshape (hich is very uni)ue and (ill help in

attracting a lot of customers.

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In$redients#%ugar gum base, corn syrup,

peppermint, 3aan flavour 7artificial8, polymer.

Non#in*urious#Normally a paan is inurious to

health but 3aan %plash is not at all inurious and it

can be eaten by everyone.

UNIQUE SELLIN+ PROPOSITION ,USP-

Es! to re%o&e#*ur main %3 is that it (ill be

easily removable from shoes, pavements, shoes,

etc. It is less stic$y because of a substance called

polymer has been added to our product.

En&iron%entll! De$rd.le#3olymer (ill also helpour product in disappearing (ithin 2: hours, thus

$eepingin mind for Clean and #reen India.

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C)e'in$ +u% Vendor M")ine#/e are placing

vendor machines at various public places li$e malls,

airports, rail(ay stations, amusement par$s, buses,theatres, college campuses, etc. "his (ill give an

extra benefit to our customers.

S/OT ANAL0SIS


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STREN+T1S

Ne' fl&our#3aan flavoured che(ing gum (ill be

introduced for the first time in India.

Uni(ue s)pe#/e have opted for a triangular

shape (hich is very uni)ue and (ill help in

attracting a lot of customers.

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Es! to re%o&e#*ur product is easily removable

from shoes, pavements, shoes, etc. It is less stic$y

because of a substance called polymer has been

added to our product.

En&iron%entll! De$rd.le#3olymer (ill also help

our product in disappearing (ithin 2: hours, thus

$eepingin mind for Clean and #reen India.

/EA2NESS

Ne' Co%pn!#*ur biggest (ea$ness is that

our company is ne( to the mar$et. It lac$s inexperience and brand loyalty.


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Pri"e Constrin#s selling price is 4e.5 (hich

is similar to the prices of the products of our

competitors, (e have a large competition toface.

OPPORTUNITIES

s you can see the pie+diagram, the highest percentage

of confectionary mar$et is covered by sugar boiledfollo(ed by che(ing gums, chocolate bars and finally by

chocolate count. "his sho(s that (e have a great

opportunity in che(ing gum sector.

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T1REATS

Co%petition fro% Interntionl .rnds nd

Do%esti" "o%pnies#/e have competition from

international brands and domestic companies

because of superior and advanced technology used

by them and economies of large scale production.

3 P4S OF MAR2ETIN+ MI5

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PRODUCT

Inno&tion#3aan %plash is innovative because of its

flavor and green color (hich is same as paan.

Uni(ue s)pe6It is triangular in shape (hich (illattract our customers.

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Qulit!6/e assure our customers to provide them

(ith )uality products. *ur company is registeredunder ;ood Drug ssociation


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Dire"t Sellin$#/e are placing vendor machines at

various public places li$e malls, airports, rail(aystations, amusement par$s, buses, theatres,

college campuses, etc. "his (ill give an extra

benefit to our customers.

PROMOTION

ADVERTISIN+

Con"ept Testin$#;ree samples (ill be

distributed outside malls, colleges, theatres,

etc.

1ordin$s#>oardings (ill be put up at variousplaces all over India. >oardings (ill also be put in

villages.

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Medi+*ur product (ill be advertised in all leading

ne(s and entertainment channels as (ell as

ne(spapers.

/e.site#/e have made our o(n (ebsite

(((.naturalconfectioneries.com(hich (illhelp us

promote our product. "o add to this (e have also

uploaded many games to attract our customers.

Rdio Sttions#/e (ill also have tie+up (ith

?@ig 92.AB 4adio ;..

SALES PROMOTION

Toll pl7s#/e (ill have tie+ups (ith toll+pla-as(ho (ill give our products free of costs to the

travellers so that they can refresh their ourney

by having 3aan %plash.

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Sponsorin$ s%ll s 'ell s %*or e&ents#/e

(ill sponsor small as (ell as big events li$e collegefestivals, Navratri, etc. "his help us in promoting

our product.

8 C4s of Mr9etin$ Mix

Custo%er Anl!sis

4eady to experiment ne( products.

&ac$ of brand loyalty in mar$et.

Co%pn! Anl!sis

*ur company is ne( in the confectionary

mar$et.

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ery strong %upply chain.

uality (ith ffordability.

Co%petitor Anl!sis

Competition from international and domestic

brands and >idden competitor such as paan,

pass+pass, pan pasand.

*ur product launched is uni)ue in its flavour,

)uality and function.

"he promotional tactics used by our company

is used by limited brands.

TAR+ET +ROUP


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"arget rea1 India

%ex1 veryone

ge1 50 E F6

PU:LIC RELATIONS

*ur o(n (ebsite giving information about our

products.

Customer service des$

3ublish articles about the benefits of eating this

che(ing gum.

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SLEPT ANAL0SIS

So"io#Culturl En&iron%ent

umbai is home to nearly 520 la$h people and it

contributes to GH of the countrys #D3.

"here are tremendous employment opportunities in

the services sector.

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"he population statistics in 2005 census are almost

20 la$h more than previous census.

3er capita income is rising (hich in turn has led to

an increase in the purchasing po(er of people.

#ro(ing consciousness about health andappearance.

Le$l En&iron%ent

t the purchase of property stage E o(nership

documents, municipal taxes, clearances from

various departments, certain la(s need to be

maintained if functioning in a residential area, etc.

t the construction stage + %anction from local

authorities for construction, clearance from 4"*

7for basement par$ing and other traffic related

issues8

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t the operational stage E &i)uor license for the

lounge, la(s in accordance (ith environment

protection, )uality standards, etc.

*ur service falls under the service tax net.

E"ono%i" En&iron%ent

umbai has the highest purchasing po(er among all

the maor cities of India, indicating that people

have the capacity to spend on services li$e

entertainment, beauty and food.

"a$en into consideration an inflation rate of FH

per year and accordingly done the budgeting and

finance.

Politi"l En&iron%ent

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*ur business model is not highly vulnerable to the

political changes.

Te")nolo$i"l En&iron%ent

/e are using technological e)uipments, some of

(hich are high+end.

*ur e)uipments and need is such that constant upgradation is not needed.

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COMPETITORS

PAAN SPLAS1

,NATURAL

CONFECTIONERI

ES-

FUSEN +UM

,MARU2A/A-

CENTER

FRES1

,PERFETTI

-

FLAVOUR PAAN Mixed Fruit MINT

PRICE Re;< Rs;8 Re;

Documents

Paan Splash