P90X

Brooke, Brittani, Gabrielle, Tim

What is P90X?

• P90X Workout – “revolutionary” and “life changing” home fitness program

•States that in “90 days, you can get back in shape, or build the body you've always wanted. All you need is a set of dumbbells or resistance bands, a pull-up bar, and about an hour a day”

What is P90X?

• When you buy P90X, you get:– 12 Workouts– Fitness Guide and

Nutrition Plan– Calendar and 24/7

Support

12 Workouts• Targeted training for lean muscle development and a supercharged

metabolism– Chest and Back– Plyometrics- to increase speed and strength– Shoulders and Back– Yoga X– Legs and Back– Kenpo X-

• high-intensity cardiovascular workout packed with lots of punching and kicking combinations to improve balance, endurance, flexibility, and coordination

– X Stretch– Core Synergistics– Chest, Shoulders, and Triceps– Back and Biceps– Cardio X– Ab Ripper X

Fitness Guide & Nutrition Plan

• Fitness Guide– shows you how to do each exercise with proper form,

and allows you to customize P90X to reach your personal fitness goals• Classic, Lean, or Doubles schedule

• Nutrition Plan– diet that fuels your muscles and helps your body recover

more quickly from the intense workouts– delicious recipes & daily meal schedules– teaches you how to eat the right calories for maximum

results

Nutrition Plan cont.

• 3 Phases– Phase 1: higher-protein diet that jump-starts your

fat loss as you begin building muscle

– Phase 2: gives your body the energy it needs with a balanced mix of carbs and protein

– Phase 3: is an athletic diet with more complex carbs and lean protein for ultimate performance

Calendar & 24/7 Support

• Track your progress and talk to P90X experts• Support is online

Founder• Tony Horton aka the “Master of Motivation”

– BeachBody trainer and also wrote a book for P90X

• spent over 20 years developing his expertise in all areas of fitness; led him to create P90X, now the “#1 best-selling home fitness program in America”

• Tony uses encouragement, humor, and discipline to transform anyone's body

• Clientele includes movie stars, professional athletes, and ordinary people who want extraordinary bodies

The Science

• Tony says the secret to P90X effectiveness is MUSCLE CONFUSION– training phases so your body keeps adapting

and growing– Never “plateau” or body never gets used to

routine– Uses different levels and dynamics to challenge

and confuse muscle

What kind of people does P90X attract?

• People that want to lose weight or get in better shape

• People portrayed always sad at first then super happy with their life after done program

Personal Testimonies

• Endless videos of consumers’ progression• Negative Reviews are available on their

website, however, Success Stories have their own tab.

• http://www.beachbody.com/product/p90x-success-stories-robs.do

• http://www.beachbody.com/product/p90x-success-stories-jillw.do

Advertising Used

• Science like terminology- they do tell you what it means though

• Cures range of illnesses- obviously if your body is healthier, systems inside will be too– Cholesterol, blood pressure, etc

• Personal testimonies• “life changing” and “revolutionary”• “Get absolutely ripped in 90 days!”

Final Comments/ Recommendations

• Have to be in some kind of shape to do workouts– http://www.youtube.com/watch?feature=fvwp&v

=YwSFgJGpUYU&NR=1

(Notice he started a Power 90 Plan before P90X… what is that?)

Final Comments/ Recommendations

• Time Consuming • Fully Committed• Stick to Diet and Nutrition Plan• Don’t NEED P90X to get the results P90X gives– 3 monthly payments of $39.95 (+$19.95 s&h)

PLUS accessories needed• You will have P90X for life, you will have to

renew a gym membership!

Final Comments

• P90X is effective if utilized correctly, but it is possible to gain similar results on your own.

THANK YOU!